THINGS TO SEE EAST ISLAND OF EDUCATION wesT ISLAND OF Employment That is, the stuff I did at University. That is, the stuff I did at work and as a freelancer. LOST... ANNIE’S IDENTITY FOOD ADDITIVES: A GUIDE TO NUMBERS API LEISURE AND LIFESTYLE Identity Typographic Posters Reference Book, Illustration, App, Information Corporate, Directory, Edm, Posters, Illustration VALUING AUSTRALIA’S CREATIVE INDUSTRIES Webpage, Information these are interactive CLick here to come back to this page EAST ISLAND OF EDUCATION LOST... University of Technology LOST... is a series of ‘lost’ posters depicting the intangibles that people lose. They are inspired by idioms and sayings, such as losing one’s temper dignity or mind. Lost explores delight through humour and wit. The text in the poster (bad grammar and spelling inclusive) came from listings posted on classified advertisement sites like Gumtree and Craigslist. Some are humourous, some strange and some downright disturbing. Finding such delight in these virtual classified listings, I physically reproduced them in the forms of posters. These were than installed in various public contexts and I documented people’s reactions to the intervention through photography. Perhaps I can help some find humour by highlighting what others have lost. Credits: Photos - Rachel Bell EAST ISLAND OF EDUCATION FOOD ADDITIVES: A GUIDE TO NUMBERS University of Technology FOOD ADDITIVES: A GUIDE TO NUMBERS aims to make the unfamiliar world of food additives more accessible through the design of a reference book and an app. The book documents every additive approved in Australia and New Zealand and provides information about what they are, what they are made from and their purpose. Accompanying the factual information are playful visual metaphors and bizarre-but-true written content designed to make the otherwise dry information, more engaging and communicative. The app follows on from the book. It contains the same content as the reference book but has been designed with a shopping context in mind where information can be easily accessed on hand. Additives can be searched or selected by number and was designed so that navigating was as straightforward as possible. Like the book, the app follows a colour scheme so you know which group of additives you are looking at. WEST ISLAND OF EMPLOYMENT ANNIE’S IDENTITY Annie Chan ANNIE CHAN is a dear friend of mine who was a recent business graduate looking for a job. She is the type that sometimes gets overlooked because people mistake her shyness for a lack of assertiveness. So I created an identity to help her gain some more confidence and hopefully get her a job she’ll love. I wanted to express the Annie I know through this identity. She is definitely not shy when you get to know her. She is humble, polite, always honest and assertive. She is very much immersed in Japanese culture whether it be anime, ramen or sakuras. I used a picture of Mount Fuji and sakuras to reflect her life long goal to teach in Japan. WEST ISLAND OF EMPLOYMENT API LEISURE AND LIFESTYLE API Leisure and Lifestyle Senior Designer: Chilo Elinon API Leisure and Lifestyle is an employee benefit program that looks after the benefit programs of over 100 corporate clients. I have worked there for the past 2 years looking after the inhouse needs of the company as well as supporting the Senior Designer. Some of the things we designed include the annual directory, monthly eDMs, posters for business development and an illustration for JB Hi Fi. CLick on this CLick on this WEST ISLAND OF EMPLOYMENT Valuing Australia’s Creative Industries Creative Innovation Art Direction and Development: Jack Zhao, Small Multiples The Creative Innovations Industries Centre is a research centre in UTS who has worked with over 1500 creative enterprises since 2009. Every year they produce a report that analyses the creative economy landscape. They asked Small Multiple a data visualisation agency to visualise this data in a engaging and interactive way. Under Small Multiples’ creative direction I designed the look and feel. CLick on this SAY HELLO bettinatan.com [email protected] +61 411839520