Wireless DTV Antenna 1
Wireless DTV Antenna 1 Wireless DTV Antenna www.noovo.co 2 Wireless DTV Antenna Stream Live TV & multimedia Wirelessly in the car Live TV: Good reception despite speed and obstacles on the road Media Center: Share video & music from USB disk to 8 devices USB charger: Supply your GPS and charge your phone / tablet Record Live TV automatically: Don’t miss any program while driving Automatic frequency scan: Switch automatically to the strongest signal Universal: iPhone, iPad, Android Phone, Android tablet, PC, Mac... Totally Free of charge: No subscription, no internet or 3G/4G required www.noovo.co 3 Why Diversity? TV reception in the car encounter different challenges: Car Speed (Doppler effect): Change of wavelength caused by the receiver motion Angle of Reception: Car is turning External Obstacles: Others Vehicles, trees, building, landscape... Internal Obstacles: People, Window, UV filter... Diversity solution: Ant 2 Ant 1 Multiple tuners will get different signals from antennas at different location and from different direction The different signals will be combined to build one stronger signal and correct the Doppler effect (>200km/h) Ant n Wireless DTV Antenna Weak signal 1 Weak signal 2 Weak signal n Tuner 1 Tuner 2 Tuner n Stronger signal Can add +3~6dB Reception by diversity: Div4 > Div3 > Div2 www.noovo.co 4 Wireless DTV Antenna Hardware description www.noovo.co 5 Wireless DTV Antenna Hardware description www.noovo.co 6 Wireless DTV Antenna Noovo confidential www.noovo.co 7 Wireless DTV Antenna Antenna types Bumper antenna with amplification Installation: in the car bumpers Reception: Very good at 180° Obstacles: Car in one side Esthetic: unnoticeable Linear transparent antenna with amplification Installation: on the windshield or windows Reception: good and directional Obstacles: people, UV filter Esthetic: discreet Rod antenna with magnet and amplification Installation: very easy on the roof (self-installation) Reception: very good at 360° Obstacles: none Esthetic: noticeable on the roof www.noovo.co 8 Wireless DTV Antenna 1. Roof Rod antenna with Magnet Description: Magnet for the roof installation Aerodynamic design Embedded amplification Water proof, robust and discreet 360° reception VHF and UHF frequencies Optimized to receive reflected signal from the car metal roof 5m 8/15mm 125mm Aerodynamic design 50/75mm Advantages: Easy installation Best reception with two antenna only First of its kind! www.noovo.co 9 Wireless DTV Antenna 1. Roof Rod antenna installation Installation: Location 1, 2 or 3 Cable down through the doors rubbers then hidden below carpet and seat www.noovo.co 10 2. Linear window antenna 108mm Description: Stick on the windscreen corners Very slim antenna (2mm width) Embedded amplification Directional reception VHF and UHF frequencies Optimized to receive reflected signal from the car hood 108mm Wireless DTV Antenna 2mm !! Advantages: Very discreet Good reception First of its kind! www.noovo.co 11 Wireless DTV Antenna 2. Linear window antenna installation Self installation Professional installation Installation: Location can be on the top or bottom corners of the windows Self-installation: Cable down following the doors rubbers, hide bellow carpet and seat Professional: Cable hidden in the roof decoration, down behind www.noovo.co plastics decoration 12 Description: Stick inside the car bumpers Embedded amplification Directional reception VHF and UHF frequencies Optimized to receive reflected signal from the road 5m 260mm Wireless DTV Antenna 3. Bumper antenna 6mm Advantages: Unnoticeable Very good reception www.noovo.co 13 Wireless DTV Antenna 3. Bumper antenna installation Professional installation Installation: Location: Front bumpers or back bumpers Professional: Cables hidden below the car www.noovo.co 14 Wireless DTV Antenna Noovo confidential www.noovo.co 1 5 Wireless DTV Antenna TVman Auto TA2-R Description: Diversity 2 2 rod antenna with magnet for the roof Power from cigar lighter Advantages: Optimum reception for diversity 2 Very easy to install (self installation) new distribution channels Objective: Budget version (199Euro) with very good reception Electronics stores / Webshop 5m 2m Power Cable (cigar lighter) TVman Auto diversity 2 2 X Rod antenna 16 Wireless DTV Antenna TVman Auto TA2-L Description: Diversity 2 2 linear transparent antenna to stick on windshield Power from cigar lighter Advantages: Good reception Unnoticeable from outside and discreet from inside Objective: Budget, discreet version (>199Euro) with good reception Electronics stores / Webshop 2m Power Cable (cigar lighter) 5m TVman Auto diversity 2 2 X Linear window antenna 17 Wireless DTV Antenna TVman Auto TA3-L Description: Diversity 3 3 linear transparent antenna to stick on windows Power from cigar lighter Advantages: Very Good reception Unnoticeable from outside and discreet from inside Objective: Medium budget, discreet version (€249) with good reception Automotive accessories retail with installation services 2m Power Cable (cigar lighter) 5m TVman Auto diversity 3 3 X Linear window antenna www.noovo.co 18 Wireless DTV Antenna TVman Auto TA3-B Description: Diversity 3 3 bumper antenna to stick on bumpers Power from cigar lighter or from car electrical system Advantages: Very good reception Unnoticeable Objective: Medium budget, discreet version (>249Euro) with very good reception Automotive accessories retail with installation services 2m Power Cable (cigar lighter) 5m TVman Auto diversity 3 3 X Bumpers antenna 19 Wireless DTV Antenna TVman Auto TA4-L Description: Diversity 4 4 linear transparent antenna to stick on windows Power from cigar lighter or from car electrical system Advantages: Very good reception Unnoticeable from outside and discreet from inside Objective: High-end and discreet version (>299Euro) with very good reception Automotive accessories retail with installation services 2m Power Cable (cigar lighter) 5m TVman Auto diversity 4 4 X Linear window antenna www.noovo.co 20 Wireless DTV Antenna TVman Auto TA4-B Description: Diversity 4 4 bumper antenna to stick on bumpers Power from cigar lighter or from car electrical system Advantages: Excellent reception Unnoticeable Objective: High End and discreet version (>299Euro) with very good reception Automotive accessories retail with installation services 2m Power Cable (cigar lighter) 5m TVman Auto diversity 4 4 X Bumpers antenna 21 Comparison table Wireless DTV Antenna TA2-L TA2-R TA3-L TA3-B TA4-L TA4-B Antenna Window Roof Window Bumper Window Bumper Number Tuner/Antenna 2 2 3 3 4 4 ~199€ ~199€ ~249€ ~249€ ~299€ ~299€ Budget Installation Reception Indoor Esthetic Outdoor Esthetic Recommended Market price www.noovo.co 22 Wireless DTV Antenna Market segmentation The different models will help to segment the market with different prices, different installations and different receptions. Price Installation Reception Models recommended Web shop / General stores LOW SelfInstallation Good TA2-R / TA2-L Electronics Specialist stores MEDIUM SelfInstallation Good TA2-R / TA3-L Automobiles aftermarket stores HIGH Professional Excellent Manufacturers HIGH Professional Excellent TA3-B / TA4-L TA3-L / T4A-B Contact Us www.noovo.co 23 Wireless DTV Antenna Noovo confidential www.noovo.co 24 TVman Auto Vs Market Auto STB Lot of cables wireless Same entertainment for all 8 Devices with different entertainment www.noovo.co 25 Wireless DTV Antenna Function Market Auto STB Live TV Reception TVman Auto Diversity 2 / 3 / 4 Diversity 2 / 3 / 4 Recording some Automatic Media center some Yes Automatic scan some Yes Number of Screens 1 or 2 Up to 8 no 2 USB chargers www.noovo.co 26 Wireless DTV Antenna Installation Market Auto STB TVman Auto STB location Require lot of room For all the cables Can be hidden anywhere and stream wirelessly (below seat, trunk, spare wheel..) Monitors 2 monitors to be fixed No need Power supply From STB to car electrical system to cigar lighter (front or trunk) Video cable From STB to monitors No need (Wireless) Sound cable From STB to monitors Or from STB to car sound system No need (Wireless) Compatibility customized With all cars Conclusion Complex Easy www.noovo.co 27 Wireless DTV Antenna User friendly Market Auto STB TVman Auto Multiple users watching on 2 screens Watching on Up to 8 screens (Media) Contents (Live TV or Video) Same content Individual choices for each users (1 TV + 7 multimedia) Sounds common individual Front passenger Forbidden to install User choice Control Infra red remote control - Need to be in front of the STB - Difficult if STB is hidden - Difficult for parent to control if the screens are in the back passengers - Full control from smart devices with touch screens - Wireless without direction constraints TV channel, multimedia, sounds, scan.. Flexibility none - Wireless signal can be accessed from outdoor (Camping, picnic..) - Can be easily transferred to another car - Can be also used at home Conclusion Not convenient User friendly and flexible www.noovo.co 28 Wireless DTV Antenna End user Price (Euro) Market Auto STB TVman Auto STB 149 ~ 399 € 199~299 € Monitors 2 * ~199 € No need Installation TOTAL: Conclusion >200 € Optional only for antenna (most is wireless) > 900 € 199~299 € More than Double Less than Half Affordable for few Affordable for many www.noovo.co 29 Wireless DTV Antenna Market Market Auto STB Price Distribution channels High cost: Limited to a small percentage of the population with low demand Limited distribution channel: - Car accessories retailers (installation required) TVman Auto Reasonable cost: Affordable for many having smart devices Create new market opportunities and new demand Higher volume Wider distribution channel (with segmentation): - Car accessories retailers (installation) for the high end version - Electronics consumer retailers for low end - Webshop for the budget version for TA2-R www.noovo.co 30 www.noovo.co [email protected] [email protected] Wireless DTV Antenna Noovo confidential www.noovo.co
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