1. automotive and vehicles
2. boats and watercraft

www.pwc.ch/hqzhconference2014
Swiss Headquarters –
positioning for a
future shaped by tax
reform
4 th Regional and Global
Headquarters Conference in Zurich
Thursday, 20 November 2014
08.30 to 17.00
Zurich Marriott Hotel
An event presented
by PwC’s Academy
for leaders from
Swiss-based regional
and global HQs
Regional and Global HQs Conference
Zurich
Dear Sir or Madam,
The only constant is change... the historic tax legislation that has supported the establishment
and continuance of Swiss based HQs is in a state of flux – more change is definitely on the way!
In response, our 2014 HQs Conference will concentrate on what we know about the future
international tax framework and how Switzerland will fit within that framework. We will explore
what it may mean for Swiss HQs, and how they can prepare and respond to enable them to
consolidate their position and expand the value they bring.
Change brings both risk and opportunity. What does it take for Swiss HQs to remain compliant
and defendable in an increasingly aggressive international tax environment? We’ll debate the
steps they can take to ensure that their models are robust. We’ll also examine people issues and
refresh the debate on Switzerland’s place in the wider business world.
Alongside the normal plenary sessions, panel discussions and more intimate break-out
discussions – where participants can share experiences and views freely and mix with peers and
experts – will take place. Our line-up of speakers includes insiders, respected business leaders and
experts from PwC.
We look forward to seeing you at the Zurich Marriott Hotel on 20 November.
Maire Walsh
Tax Partner
PwC
Martin Kennard
Assurance Partner
PwC
Clive Bellingham
Advisory Partner
PwC
Join our 4th HQ Conference in Zurich! Register on:
www.pwc.ch/hqzhconference2014
Prefer Geneva? Register on:
www.pwc.ch/hqgeconference2014
Programme
08.30–08.45 Registration, coffee and networking
08.45–08.55
Introduction and welcome
Urs Honegger, CEO, PwC Switzerland
08.55–09.00
Overview of theme, approach and programme
Maire Walsh, Tax Partner, PwC and Martin Kennard, Assurance Partner, PwC
09.00–10.00
Base Erosion & Profit Shifting (BEPS): a tax regime for the 21st century
followed by a panel discussion
with Natassia Martinez, Tax policy advisor, LL.M., State Secretariat for International Financial Matters SIF, and Richard Stuart Collier, Tax Partner, PwC UK,
moderated by Carl Bellingham, Tax Partner, PwC
10.00–10.25
Networking break
10.25–11.10 The future of global tax – Switzerland as a trailblazer after Corporate
Tax Reform (CTR) III
with Jürg Giraudi, Senior Tax Director EMEIA, TE Connectivity and corporate
speakers, moderated by Benjamin Koch, Tax Partner, PwC
11.10–11.30
Break-out sessions overviews
11.30–12.30
Break-out sessions, first round
Topic 1: Defending the model in a world shaped by BEPS
with Jürg Giraudi and other corporate speakers, moderated by Tom Quinn,
Global Value Chain Transformation (VCT) Leader, PwC US and Carl Bellingham
Topic 2: CTR III and Switzerland as attractive IP location from a tax
and legal perspective
PwC experts: Remo Küttel, Tax Director, Gema Olivar Pascual, Legal Partner
and Maire Walsh
Topic 3: Regional and global structures – the why, when and how?
Strategy& experts: Frederic Pirker and Laurens Petten, moderated by Darioush
Zirakzadeh, Advisory Director, PwC
Topic 4: Investing in Asia, managing from Switzerland?
with corporate speaker, moderated by Felix Sutter, Risk Assurance Services
Partner and Head of the Asia Desk, PwC and Simeon Probst, Leader Customs
Consulting Switzerland, PwC
12.30–13.45
Lunch and networking
13.45–14.45
Break-out sessions, second round
Topic 1 and 2: Repeated
Topic 5: People issues in centralised models and virtual organisations
Christian Lordereau, VP International Human Resources, Esterline
Techologies Corporation and Robert Schulze, HR Partner, PwC
Topic 6: Growing into Africa – real life experiences
AGCO experts: Stefan Caspari and Franz Dominic from AGCO
International GmbH, moderated by Martin Kennard
14.45–15.05
Networking break
15.05–15.40
Total Impact, intellectual property, brands and Swiss HQs
Scott Williams, Advisory Director, PwC
15.40–16.05
Positioning for the future
PwC experts: Members from the Global VCT leadership team, PwC and
Scott Williams, moderated by Maire Walsh
16.05–16.50
Keynote: Switzerland and the outside world – is the love
affair over?
Prof. Dr. Sita Mazumder, Professor IFZ
16.50–17.00Conclusions
Maire Walsh and Martin Kennard
17.00Apéro
Swiss headquarters – positioning for a
future shaped by tax reform
Keynote speaker:
We are happy to announce that Prof. Dr. Sita Mazumder, Professor at the
Institute for Financial Services Zug IFZ/Lucerne University of Applied Sciences
and Arts and returning guest professor at New York University will speak about
“Switzerland and the outside world – is the love affair over?”
Prof. Mazumder will draw from her experience with Purple, the Swiss Federal
Banking Commission and her current roles as board member for companies
such as Coutts & Co Ltd, alphacare ag, Hiltl, Transparency International
Switzerland and member of the board of trustees of Ombudscom.
Conference topics:
Switzerland
and the
outside
world
Investing
in Asia
Investing
in Africa
Base
Erosion and
Profit Shifting
re
ssu
Pre
The new
ref
aims to s orm
many pro olve
blems
sure
n
re
ssu
tio
lu
So
People
issues in
centralised
models
Pre
Corporate
Tax Reform
(CTR) III
Pres
Total
impact,
intellectual
property,
brands
ssures
al pre and
n
r
e
t
x
E
itzerl
on Sw
Organisation
Date
Thursday, 20 November 2014
Time
08.30 to 17.00 followed by an apéro
Venue
Zurich Marriott Hotel
Neumühlequai 42
8006 Zurich
Fee
The participation fee for the conference is CHF 600 incl. VAT.
Cancellation and reimbursement of participation fee
In the case of cancellation up to fifteen working days prior to the event, the participation fee shall be refunded to the participant in full; up to five full working days
prior to the event, PwC shall invoice the participant for 50% of the fee; in the case of
a later cancellation, the full amount shall be billed. You may name someone to attend
in your place.
Participants
The number of participants is limited.
Registration
Please register through the PwC Switzerland Academy website on
www.pwc.ch/hqzhconference2014 or send an email directly to Lorena Casty.
Please register by 10 November 2014 indicating your preferred optional topics – select
from those listed in the programme overleaf.
Contact
PricewaterhouseCoopers AG
Lorena Casty
Birchstrasse 160
8050 Zurich
Email: [email protected]
Phone: +41 58 792 12 37
www.pwc.ch/hqzhconference2014