Sune Kjeldsen (Mr.)
Contact: +65 9891 3130, email: [email protected]
Objective:
Seeking Singapore based Regional Sales, Business Development Director or General
Manager role with fast growing/new venture business within Information-, Energy- or
Environment Technology industry – who wish to build presence or further expand activities
in Asia.
Summary:
Extensive Asian & European B2B Sales/Business development experience with 10 years in
multinational companies and 10 years in government sponsored consultancy role.
14 years of experience with staff management incl organizational restructuring, turnaround
and recruitment in Asia.
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Good track record in business Start-up and Expansion, Strategy Formulation and
Implementation, New market entry, Project and Management experience incl. full P&L
Over-performed on own and team sales targets on product- and consultancy sales.
Can seamlessly navigate, penetrate and understand pure business as well as regulatedand political environments and networks.
Have established subsidiaries from scratch, built business & technology partnerships,
identified and grown new businesses in various Asian countries as well as extensive
cross culture people management experience in Hong Kong, India, Malaysia and Taiwan.
Work Experience:
TRADE COUNCIL OF DENMARK, Ministry of Foreign Affairs
Director, Taiwan
7/2004 – 8/2014
11/2009 – 8/2014
http://taipei.um.dk & http://um.dk/en/tradecouncil
The Trade Council offers consultancy services to Danish small to large companies across all
industries to assist them expand their business with services including market research,
customer/supplier/distributor/JV/technology
partner
identification
and
qualification,
government relations and establishment of greenfield sales and R&D subsidiaries.
Worked with Renewable Energy (Solar PV, On- and Offshore Windpower & Biogas),
Environment (Water), IT & Electronics (Electric Vehicle technology and other
audio/video/wireless HW/SW for portable and handheld devices), Industrial & Service
Design (within healthcare, LED, consumer products), Health & Eldercare (incl. e-health,
telemedicine) – totally 150+ companies during the past 4 years.
Roles and Responsibilities
 Adhere to set revenue target and other KPI’s by developing and implementing sales
strategy and coach execution of premium priced consultancy services.
 Manage the office in Taipei with 8 employees incl. full P&L responsibility while
undertaking the role as Denmark’s official representative in Taiwan.
Achievements
 Reached sales targets in FY 2010 and FY 2013 and drove revenue growth from FY 2011
to FY 2013 by 87%.
 Successful reorganization during FY2011 and FY2012 by reducing administrative staff by
33%, lowering cost by 50% and constantly seeking to streamline administrative tasks.
 Mapped, developed communication strategy and engaged all levels of stakeholders in
various Ministries, Regulators/Authorities/Administration officials and city Mayor offices.
 Identified new market segments, successfully sold and executed consultancy solutions
with above global target customer satisfaction.
 Pioneered Strategic Alliances (SA) Consultancy – i.e. facilitate Danish SMEs and MNCs to
collaborate on offering complete solution. Examples of SAs implemented in Taiwan are
Water SA, Pig farming SA and Eldercare SA.
Trade Commissioner, Bengaluru, India
7/2004 - 10/2009
http://indien.um.dk/en/the-trade-council
Specifically worked with B2B industry clients within Renewable Energy (Solar PV & Thermal
& Windturbine and related subcomponents), Engineering & Machinery, IT & Telecom and
Pharma industry segments – totally 200+ companies over the 5½ years.
Roles and Responsibilities
 Adhere to set revenue target and other KPI’s by developing and implementing sales
strategy.
 Managing the office in Bengaluru with 10 employees incl. full P&L responsibility
Achievements
 Led the team to position as global top performer in FY 2004 (performed 176%) and FY
2005 (performed 173%), then expanded team and continued over-performing in FY
2006 (119%) and FY 2007 (117%)
 Improved customer satisfaction through introduction of internal review and project
ownership mechanism and improved employee satisfaction through focus on selected
industries, fewer customers, new services for Indian market and higher value projects.
 Successfully penetrated windturbine industry & sold services to 30+ clients over 5 years.
ASIA Regional Sales Manager, DANIONICS A/S, Denmark
7/2002 – 6/2004
Danionics was a pioneer in the invention of ultra slim rechargeable batteries based on
lithium-ion polymer technology. Clients included Apple, Compaq/HP and Samsung.
Roles and Responsibilities
 Responsible for new business development, marketing and sales activities to global
brands and EMS-providers in Hong Kong, India, Japan, Singapore and Taiwan (Creative
Technology, Encore, Fedtec, Foxcon, Group Sense, NEC, Nintendo, Philips, Sharp, Sony,
Texas Instruments, Toshiba)
Achievements
 Identified and built high margin business of battery sales to repair and replacement
centers in Europe and USA for Compaq / HP iPAQ PDA products.
Account Manager, Netherlands, CISCO SYSTEM Inc.
5/2000 – 6/2002
Cisco is a Fortune 500 and the world leader in core internet and network technology.
Roles and Responsibilities
 Identifying and Managing 350 medium/large enterprise accounts in Denmark with 2
person field team and team leader for 5 members of Scandinavian account team.
Achievements
 Driver behind Denmark-SME Team over performance for FY 2001 (Budget 5.7 million
USD – achieved 143%) and FY 2002 (Budget 10.7 million USD – achieved 120%)
 Sales award for best EMEA (Europe Middle East & Africa) Account Manager for FY2001
amongst 100+ colleagues across EMEA.
 Assisted scale operation for Scandinavia from 1 to 6 Account Managers during FY2001 participating/undertaking recruitment and training tasks.
C.V., Sune Kjeldsen, Page 2/3
Ole Wolff Group, Denmark www.owolff.com
Asia Regional Sales Manager, Hong Kong
Sales Executive, Hong Kong
Trainee, Denmark
8/1994 – 4/2000
8/1997 – 4/2000
8/1995 – 7/1997
8/1994 – 7/1995
Ole Wolff Group is a Danish company engaged in B2B sales of electrical passive components
for mobile phones and accessories. In addition, the Hong Kong office became at the time
involved in trading and retail of other B2B/B2C products.
Roles and Responsibilities
 Business development and sales activities in Asia, management and full P&L
responsibility of Hong Kong & Malaysia offices with total 8 employees.
 Quality control of components sourced in China and secured new suppliers in China,
Korea and Taiwan.
Achievements
 Grew sales of Ole Wolff Asia from 0 to 3 million USD. Clients include G-TEK, Inventec,
Motorola, Siemens, V-tech and ZTE.
 Expanded activity from pure sourcing/purchasing for European clients, to also
undertaking sales to clients in China, Malaysia, Singapore and USA and established Ole
Wolff sales office in Malaysia and Dan-Kitchen shop in Hong Kong with 6 employees.
Education:
 MBA Henley Management College, United Kingdom
Distance Learning at campuses in Hong Kong, Amsterdam and Copenhagen
 B.A. University of Southern Denmark (Former Business School Centre, Slagelse)
 Royal Danish Guards (National Service)
 One year Rotary Exchange Student, Nara, Japan.
Training:
 Chinese language at Taipei Language Institute, Taiwan
 Strategic Management, NUS Business School, Singapore
 Asian International Executive Program, INSEAD, Singapore
 Product Innovation, Outsourcing Management, Advanced Negotiations
At the Indian Institute of Management Bengaluru, India
Skills:
Languages:
Computer skills:
2004
1995
1993
1990
2010-2014
Nov 2008
May 2007
2005/06/07
Danish-Native; English-Fluent; German-Conversant;
Japanese–Conversant; Chinese–Conversant & learning
MS Office & Dynamics, Web based CRM, Travel & Supply Chain SW
Personal Interests
Family, enjoy swimming and hiking on regular basis and a passionate scuba diver.
Personal data and other particulars
Year of birth:
1973
Marital/family status:
Married, with one daughter (<2 year)
C.V., Sune Kjeldsen, Page 3/3