FINNISH FASHION BRANDS
LUKSUSTA
PIETARISSA
LUXURIOUS SAINT PETERSBURG
Italian makuja
Italialaiskeittiö nojaa laadukkaisiin
raaka-aineisiin. Pietarista löytyy
lukuisia tasokkaita italialaisia
ravintoloita.
Somesuosikkien Pietari
SIVUT 40—41
Pietarilaisia nuoria seuraa
sosiaalisessa mediassa satatuhatpäinen yleisö. Nuorilla bloggaajilla
on vaikutusvaltaa internetissä.
Немузейные ценности
После знакомства с коллекциями
хельсинкских музеев ценители
прекрасного отправляются
в арт-галереи.
SIVUT 48—51
ALLEGRO MAGAZINE
MEDIA KIT
СТР. 52—55
YES,
WE HAVE IT
IN ENGLISH!
SEE PAGES
60—90
TA
K
OT E I
T
ВО A M W
С ЗЬ UK ITH
СО М A Y
БО ИТ AS OU
Й Е I! !
!
ALLEGRO MAGAZINE / ЖУРНАЛ ALLEGRO / ALLEGRON MATKAILULEHTI
ALLEGRO MAGAZINE / ЖУРНАЛ ALLEGRO / ALLEGRON MATKAILULEHTI 12/2015—1/2016
12/2015—1/2016
СВОЯ
ИЗЮМИНКА
GENERAL INFORMATION
ЗАПОВЕДНАЯ
СТРАНА
MUOTOILTU PIETARI
Pietari hurahti suodatinkah ajaan
Tsaarinaikaiseen puurtarham
ssa sekä
kätketyssä luolakahvila
elämys.
tunnelma että juoma on
SIVUT 40—41
НЫ
LOVE
YES,
WE HAVE IT
IN ENGLISH!
SEE PAGES
60—90
anit
Suomalaiset Pietari-f
niin ihastuJotkut suomalaiset ovat
t
neita Pietariin, että he matkustava
kertaa
sinne yhä uudestaan, monta
miksi.
vuodessa. Nyt he kertovat,
Хельсинки со вкусом
букинисти-
Атмосферные кафе,
анства
ческие лавки и арт-простр столио
могут многое рассказать
це Суоми.
SIVUT 48—51
Еда идет к людям
Хельсинки переживает
настоящий бум стритфуда. Приятно
перекусить, гуляя по улице
или
сидя на на скамейке в парке...
СТР. 40—41
СТР. 52—55
Больше чем соседи
TA
K
OT E IT
ВОA M WIT
С ЗЬ UK H
СО М AA YO
БО ИТ SI! U!
Й! Е
Hyvän kahvin jäljillä
viin.
ALL THAT THE FINNS
ALLEGRO MAGAZINE
/ ЖУРНАЛ ALLEGRO
/ ALLEGRON MATKAILUL
EHTI
EHTI
/ ALLEGRON MATKAILUL
/ ЖУРНАЛ ALLEGRO
ALLEGRO MAGAZINE
10—11 /2015
ALLEGRO MAGAZINE
/ ЖУРНАЛ ALLEGRO
/ ALLEGRON MATKAILULE
HTI 10—11/2015
HTI 8—9/2015
/ ALLEGRON MATKAILULE
/ ЖУРНАЛ ALLEGRO
ALLEGRO MAGAZINE
8—9/2 015
FINNISH NATIONAL PARKS
A NEW DESIGN AESTHE
IN SAINT
PETERSE
SILL
BURG
IITICLAP
PIETARI SOPENDLY
SAINT PETERSBURG
KID-FRI
ВСЕTHE
, ЧТО
ЛЮ
БЯТ ФИН
Столица Финляндии —
город
мультикультурный, но,
пожалуй,
наибольшее влияние на
него
зала вековая связь с Россией. окаСТР. 50—53
Ostosmatka idässä
Edullisesta hintatasost
a ja
laajoista valikoimista kiinnos
shoppaaja suuntaa lähiöiden tunut
ostos
keskuksiin.
SIVUT 46–49
YES,
WE HAVE IT
IN ENGLISH!
SEE PAGES
58—90
U!
YO
H I!
IT AS
W KA ТЕ
IT U МИ Й!
M
KE A ЗЬ БО
TA OT ВО СО
С
Allegro is the official magazine of high-speed train Allegro. This modern travel publication
features fascinating stories, events, as well as topical information for travellers between
Russia and Finland. The content is produced especially for Allegro’s passengers who are
mainly high-educated business professionals.
Allegro train runs between St. Petersburg and Helsinki.
The service started on 12 December 2010. Since then over
1,9 million people have traveled with Allegro.
The three-language magazine is aimed to serve and
entertain Finnish, Russian and English speaking
passengers.
The majority of passengers are highly skilled specialists,
top-managers, owners of business with incomes of an
average and above the average, being the basic consumers of quality goods and services. They are active and
inquisitive people who are frequent travellers and used to
read “onboard press” in transit.
High-speed train Allegro
The maximum operating speed of the Allegro train is 220
kilometers per hour, and its travel time totals 3 hours
and 36 minutes. The train consists of seven cars: one
first-class carriage, five second-class cars and a secondclass dining car. The length of the first car is 25 meters,
while the subsequent cars are 27,2 meters in length. The
train’s height is 3,2 meters. Allegro can accommodate
a total of 342 passengers plus two seats for disabled
people. The train is equipped to operate on both the
Finnish and Russian standard railways. The units
have a dual electric system for using both the Finnish
alternating current and the Russian direct current.
ALLEGRO MAGAZINE SCHEDULE OF ISSUE
Advertising rates (excluding VAT)
Size 2/1
1/1 1/2 1/3
1/4 2./3. cover Back cover
mm
414 x 263 mm + cutting tolerance 207 x 263 mm + cutting tolerance 207 x 131 mm or 103 x 263 mm + cutting tolerance 207 x 88 mm + cutting tolerance 85 x 110 mm 207 x 263 mm + cutting tolerance 207 x 263 mm + cutting tolerance Publication and material schedule 2016
In euro
10 000
5 500
3 000
2 500
1 800
8 000
9 000
Prices exclude VAT. Ask about the rates for supplements, multi-page and other special advertisements.
Discounts:
5 % Welcome for the new clients
10 % 2 insertions
15 % 3 insertions
20 % 4 insertions and more
Number 1
2
3
4
5
6
Order Materials
5.1.13.1.
18.2.2.3.
14.4.27.4.
20.6.1.7.
22.8.2.9.
17.10.28.10.
Date of publication
29.1.
31.3.
27.5.
29.7.
30.9.
25.11.
According to Russian law, all ad material needs
to be marked with the word РЕКЛАМA. The word
should be written with capital letters and in
Cyrillic alphabet.
When planning the ad, please note that part of the
magazines will be perforated in the upper left corner.
The dimensions of the perforated area are 10 mm x
15 mm and the diameter of the hole is 5 mm.
Advertising agency commission — 15 %
PASSENGER PROFILES
Country of residence
Finland, 34%
Russia, 48%
Other, 18%
Source: VR Group 2015
Travel purpose
Work, 31%
Family or friend visit, 13%
Leisure, 52%
Studying, 1%
Other, 1%
Many reasons, 2%
Travel frequency
1 to 3 times a week, 2%
1 to 3 times a month, 21%
4 to 10 times a year 21%
1 to 3 times a year, 26%
Less than once a year, 10%
Never before, 20%
Socio-economic status
Entrepreneur, 14%
Managing or expert position, 57%
Other employee, 8%
Unemployed, 3%
Student, 7%
Pensioner, 8%
Other, 3%
Source: Taloustutkimus Oy 2013
PUBLISHERS
Finland
VR-Group Ltd
P.O. Box 488 (Vilhonkatu 13)
FI-00101 Helsinki
Russia
JSC Russian Railways
Novaya Basmannaya 2,
Moscow 107174, Russia
EDITOR-IN-CHIEF
Finland
Maisa Romanainen
Russia
Anna Koleda
EDITORIAL STAFF, FINLAND
Alma 360
P.O. Box 502, FI-00101 Helsinki, Finland
Tel. +358 (0)10 665 102
Fax +358 (0)10 665 2533
EDITORIAL STAFF, RUSSIA
SPN Publishing
1 Torzhkovskaya Ul., bldg. 2, St. Petersburg 197342
Phone/fax: (812) 38 0 0008
4A Novodanilovskaya Nab., Moscow 117105
Tel./fax: (495 ) 663 93 20
ADVERTISING SALES AND ORDERS
Finland (for advertisers in Finland)
Alma 360
Maistraatinportti 1
FI-00240 Helsinki, Finland
Tuire Sillanpää
Tel. +358 (0)40 594 4204
E-mail: [email protected]
ADVERTISING MATERIALS
Aste Helsinki Oy
Panuntie 4, FI-00610 Helsinki, Finland
Tel. +358 (0)20 720 9040
Fax +358 (0)20 720 9041
Contact person Pelle Huuhtanen,
Tel. +358 (0)40 482 0586
Materials in pdf format:
www.astehelsinki.fi/ilmoitukset
PAYMENT TERMS AND CANCELLATIONS
Cancellations must be made in writing to Alma 360 or SPN
Publishing no later than seven (7) business days before the
deadline for the materials. The full advertisement rate will
be charged for cancellations received after the deadline.
The magazine reserves the right to refuse to publish an
advertisement it considers unsuitable.
COMPLAINTS
DISTRIBUTION
Any claims must be made in writing to Alma 360 or
SPN Publishing within 14 days of the advertisement’s
publication date.
Approximately 400 000 passengers travel on Allegro train
annually, so each issue of the magazine reaches a large
number of readers over the issue period.
The publisher assumes no responsibility for any
advertising claims. The publisher assumes no liability for
possible damages caused if the advertisement could not be
published for productional or other reasons. The liability
of the magazine for any errors is limited to the cost of the
advertisement.
The magazine is published six times a year and delivered
throughout the issue period to all Allegro passengers as
well as travelers in the Extra Class of domestic longdistance trains.
TECHNICAL SPECIFICATIONS
Circulation ca. 16 000 copies
Publication size: 207x263 mm
Printing method: Offset
Screen ruling: 60 l/cm
Binding: Adhesive binding
Paper: Cover: 200 g/m2 Multiart Silk
Inside: 80 g/m2 Novapress Silk
LIABILITY FOR ERRORS