BRICS Aerial Work
Platforms Market
Share, Global Trends,
Analysis, Research, Report,
Opportunities,
Segmentation and Forecast,
2014
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Report
Description
Report Description
Mobile work platforms that can be used by workers and technicians etc to physically or
manually reach inaccessible areas are known as aerial work platforms (AWPs). These
platforms are supported by lifting mechanisms; usually cranes or vehicle-mounted
equipment. AWPs are widely used in construction and mining industries, owing to the
nature of work, complexity in structural design and elevation. AWPs are also utilized for
maintenance and repair activities of high tension power lines, disaster management
operations and in defence sectors. Incorporation of safety features, ease of handling, and
manoeuvrability are some of the features driving the growth in the AWPmarket.
Large-scale construction projects, increasing installation and maintenance activities of
street lights, power cables and transformers, up-gradation of fire-fighting stations and
relatedinfrastructure, and increasing organization of festivals, concerts and corporate
events are driving the need for AWPs across geographies. These platforms can be
controlled using various methods such as vertical, lateral, rotational, and ground
movement. Movement of these platforms is initiated with the help of compressors or
hydraulics. The AWP industry can be divided into rental and privately owned segments.
Rental companies account for the largest share of the global AWP market and it
predominates theprivately owned sector. The main reasonrental sector dominates the
privately owned sectoris due to the safety factor, as rental firms not only provide trained
personnel to handle the machinery. AWPs are broadly categorized as boom lifts, scissor
lifts and mechanical lifts. Boom lifts are further classified into straight and articulated
boom lifts.
Report
Description
Report Description
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Some of the underlying drivers of the market are economic growth in developing
countries, growing investments in real estate and infrastructure, developing
telecommunication networks, increase in urbanization, worker safety concerns and
adoption of best practices for efficient and sophisticated construction methods. However,
lack of machine-specific training to engineers and technologicalunawareness and safety
considerations related to lift equipment are the key issues affecting growth of the AWP
market.
The market for AWPs is anticipated to exhibit firm double-digit growth in BRICS countries,
particularly in Brazil and China. Strong residential and commercial construction projects
and increase in public infrastructure spending is anticipated to support phenomenal
growth by 2020. With the increasing investments in the construction industry, India and
China collectively are anticipated to hold a commanding share in the AWP market.
Various government construction projects for the summer Olympics and 2014 FIFA World
Cup have proved to be major drivers of growth in 2014. Furthermore, increase in capital
investment and growth in the mining industry indicates strong growth prospects forthe
AWP market in Brazil.
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Players in the AWP market adopt various strategies to gain market share, enhance sales,
Report
Description
Report Description
promoteproducts in non-rental segments such as military and governmentand expand in
the utility business and service industry. Also, finding niche areas in the market that
demand specific size and application ofAWPsoffers a window of opportunity to increase
market share.
Some players in the market includeCaterpillar, MEC Aerial Work Platforms, Terex, JLG Lift
and Access Equipment, Snorkel Lifts, Tadano, Haulotte and others.
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Safety measures for AWPs is a major issue for which construction developers need to
follow standards and norms as specified by concern specified by the Occupational Safety
and Health Administration (OSHA). AWPs are crucial equipment for construction and
building maintenance. Increased scale with regard to construction projects and decline in
availability of labour force is anticipated to favour growth in the construction equipment
industry and hence, the AWPmarketin the near future.
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