4B TV 4B The Brunswick News / Thursday, December 30, 2010 XC The Brunswick News / Thursday, December 30, 2010 The Brunswick News / Thursday, December 30, 2010 XC Television & Entertainment Entertainment Television & HIGHLIGHTS 7:00 AM - Ch. HIST: THE MOST (CC) Close calls such as Apollo 13; the oldest satellite, successful flying car and biggest aircraft ever built; the Iranian hostage crisis. (60 mins.) 7:30 AM - Ch. 18: SAVED BY THE BELL (CC) Zack becomes overprotective of the physically challenged girl he is counseling on the teen line. ’ 8:00 AM - Ch. DISN: MOVIE “Mickey’s Adventures in Wonderland” Animated. Mickey Mouse and Donald Duck encounter a magic land full of colorful characters. Voices of Wayne Allwine, Tony Anselmo. 8:30 AM - Ch. 5: THE CAT IN THE HAT KNOWS A LOT ABOUT THAT! (CC) (DVS) Layers of the rain forest; Slyde the snake sheds his skin. ’ (EI) 9:00 AM - Ch. AMC: MOVIE ››‡ “Sleeping With the Enemy” (CC) The battered wife of a yuppie neat-freak fakes her death at sea and flees from Cape Cod to Iowa. Julia Roberts, Patrick Bergin. (2 hrs.) 9:30 AM - Ch. 5: DINOSAUR TRAIN (CC) (DVS) Family travels underwater to see brothers Max and Mitch. ’ (EI) 10:00 AM - Ch. FOOD: SEMI-HOMEMADE COOKING WITH SANDRA LEE Chips and dip with creamy Roquefort cheese chips; Salisbury steak with mushroom gravy; spiced peach pie and Sandra’s grasshopper ice cream drink. 10:30 AM - Ch. FOOD: BOY MEETS GRILL Grilled hearts of palm and crab salad with mango; shell steaks with garlic and parsley oil. 11:00 AM - Ch. AMC: MOVIE ››› “Romancing the Stone” (CC) A mousy novelist goes to Colombia for her sister and joins a mercenary on a treasure hunt. Michael Douglas, Kathleen Turner. (2 hrs., 30 mins.) 11:30 AM - Ch. 5: WORDWORLD (CC) (DVS) Duck and Dog break the ice skating rink; Duck’s letter X. ’ (EI) 12:00 PM - Ch. 5: BARNEY & FRIENDS (CC) (DVS) Although Layla is apprehensive about being different, everyone celebrates her birthday with traditional Lebanese foods. ’ (EI) 12:30 PM - Ch. 5: CAILLOU (CC) (DVS) Caillou imagines he is playing with penguins; a new girl shares her knowledge of fish; the family ends up on a trail through a swamp. ’ (EI) 1:00 PM - Ch. TLC: EXTREME FORENSICS (CC) A scuffmark on a cowboy boot and paint chips from a car are the only evidence police have to help solve two murders that happened 12 years apart. ’ (60 mins.) 1:30 PM - Ch. AMC: MOVIE ›› “Road House” (CC) Hired to tame a rowdy Missouri bar, a Ph.D. bouncer romances a doctor and tames the whole town. Patrick Swayze, Kelly Lynch. (2 hrs., 30 mins.) 2:00 PM - Ch. USA: BURN NOTICE (CC) Michael, Sam and Fiona help a boy whose family THURSDAY MORNING Comcast DECEMBER 30, 2010 7:00 7:30 8:00 8:30 9:00 9:30 10:0010:3011:0011:3012:0012:30 1:00 1:30 2:00 2:30 3:00 3:30 4:00 4:30 5:00 5:30 NETWORK & AREA CHANNELS (WSAV) (WJXT) (WJCT) (WCWJ) (WTEV) (WJXX) (WTOC) (WTLV) (WAWS) (WTBS) 3 Today Trends of 2011; chef Rock. (N) ’ Today (N) ’ (CC) 4 The Morning Show The Morning Show Nate Berkus 5 Arthur Martha Curious Cat in Super Dinosaur 7 Wom Rescue The People’s Court The 700 Club (CC) 9 The Early Show (N) ’ (CC) Rachael Ray (CC) 10 Good Morning America (N) (CC) Live Regis & Kelly 11 News The Early Show (N) ’ (CC) 12 Today Trends of 2011; chef Rock. (N) ’ (CC) 13 Frasier Frasier Chris Chris Karen Family 18 Saved/ Saved/ Saved/ Saved/ Yes, Dear Yes, Dear Today (N) ’ (CC) Judge Judge Sesame Street (N) Judge Mathis (CC) The Doctors (CC) The Dr. Oz Show ’ Mid Paid Wendy Williams Prince Prince Paid Jdg Judy Housewv Sid WordWrl Maury (N) (CC) The Price Is Right The View ’ (CC) The Price Is Right Million. Million Steve Wilkos Show Prince Payne The 700 Club (CC) Days of our Lives News Skin Eye for Lose Barney Caillou Antiques Roadshow Law & Order: SVU Court Court News Young & Restless Bold Gossip Paid All My Children (N) News Young & Restless Bold News Extra (N) Days of our Lives Jerry Springer (N) Judge B. Karen Payne Browns American Earl Rachael Ray (CC) Dr. Phil ’ (CC) Piano Garden Judge Mathis (CC) The Talk ’ (CC) One Life to Live (N) The Talk ’ (CC) Justice Justice Judge Jeanine Pirro Jim Raymond Dr. Phil ’ (CC) Nate Berkus Dinosaur Curious The Tyra Show ’ Let’s Make a Deal General Hospital (N) Let’s Make a Deal The Dr. Oz Show ’ The Doctors (CC) Jim Office Oprah Winfrey Oprah Winfrey WordGirl Clifford Maury (CC) Judge B. Jdg Judy Divorce Divorce News Smarter Ellen DeGeneres Home Videos Friends Friends Jdg Judy News News News Martha Arthur The People’s Court News News News News The News at 5 (N) News News Family Earl Raymond Raymond CABLE CHANNELS (A&E) 32 Family Jewels The First 48 (CC) The First 48 (CC) The First 48 (CC) The First 48 (CC) The First 48 (CC) The First 48 (CC) The First 48 (CC) The First 48 (CC) The First 48 (CC) The First 48 (CC) (AMC) 48 Paid Faces Paid Bed ››‡ “Sleeping With the Enemy” (CC) ››› “Romancing the Stone” (1984) (CC) ›› “Road House” (1989) Patrick Swayze. (CC) ›› “Summer Rental” (1985) (CC) (DISC) 35 Paid Robison J. Meyer Paid Overhaulin’ (CC) Overhaulin’ (CC) Biker Build-Off ’ Biker Build-Off ’ American Chopper “Celebrity Bike” (CC) American Chopper American Chopper Is It Possible? ’ (DISN) 16 Handy Manny (CC) “Mickey-Wonder” Phineas Fish Phineas Phineas Phineas Phineas Good Good Good Good Shake it Shake it Shake it Shake it Hannah Hannah Hannah Hannah (E!) 56 E! News Kardas Kardas Kardas Kardas Kardas Kardas Kardas Kardas E! News 50 Most Insane Celebrity Oops ›› “Honey” (2003, Drama) Jessica Alba. Kardashian (ESPN) 14 SportsCenter (CC) SportsCenter (CC) SportsCenter (CC) SportsCenter (CC) SportsCenter (CC) College Football: Bell Helicopter Armed Forces Bowl College Football: New Era Pinstripe Bowl (ESPN2) 15 (6:00) Mike and Mike in the Morning (Live) (CC) ESPN First Take ’ (Live) (CC) SportsCenter (CC) SportsCenter (CC) SportsCenter (CC) Lines Van Pelt NFL SportsCenter Year in Review (FOOD) 21 Paid Paid Paid Paid Paid Quick Fix Lee Boy Grill Home Home Cooking Cooking Contessa Contessa Minute Minute Big Bite Chef Cooking Giada Contessa Home (FSSO) 67 Final Scr Final Scr Final Scr Final Scr The Dan Patrick Show (N) High School Football Jackson Academy vs. Jackson Prep. Final Score Pendle Boater Butch D. ACC (FX) 38 Malcolm Malcolm ›‡ “Desperate Measures” (1997) ››› “Terminator 3: Rise of the Machines” (2003) Bernie Bernie Bernie Malcolm Malcolm Malcolm ››› “Cloverfield” (2008) Mike Vogel Dooms (HBO) The UCLA Dynasty ››‡ “Terminator Salvation” (2009) ’ ›‡ “The Tuxedo” (2002) ’ (:45) › “All About Steve” (2009) ‘PG-13’ ››› “Good Hair” (2009) ’ (:15) ››‡ “17 Again” (2009) Zac Efron. “Terminator Sal” (H&G) 39 If Walls If Walls Save Save Holmes on Homes Unsella Unsella To Sell To Sell House Hunters Holmes on Homes Holmes on Homes Holmes on Homes Holmes on Homes Holmes on Homes (HIST) 49 The Most (CC) Nature’s Fury: Killer Hurricane Mega Disasters Modern Marvels The Universe (CC) The Universe (CC) Nature’s Fury: Killer Hurricane Mega Disasters Modern Marvels (LIFE) 28 The Balancing Act Will Will Frasier Frasier Chris Chris Chris Mother Wife Swap (CC) Desp.-Wives Grey’s Anatomy ’ Grey’s Anatomy ’ Chris Mother Unsolved Mysteries (MAX) The Party (:45) ›› “The Golden Child” (1986) (CC) (:20) ›› “Jennifer’s Body” (:05) ›› “She’s Out of My League” ‘R’ (12:50) “Love Potion No. 9” ’ › “Rollerball” (2002) ‘PG-13’ (:15) ››› “Revolutionary Road” (2008) (SPIKE) 37 Paid Paid Ripped Paid Gangland ’ (CC) Gangland ’ (CC) Gangland ’ (CC) Gangland ’ (CC) Gangland ’ (CC) Gangland Florida. Gangland Boston. Gangland Phoenix. Gangland ’ (CC) (SPSO) 71 Paid Paid 90 Days! Paid Paid Paid Paid No Diet! Basketball College Classic College Classic Starting Gate (Live) Nuts Outside Shoot Sports College Classic (TLC) 40 Untold Stories of ER Untold Stories Untold Stories of ER Untold Stories Untold Stories of ER Untold Stories of ER Extreme Forensics Extreme Forensics Extreme Forensics Extreme Forensics Extreme Forensics (TNT) 17 Angel ’ (CC) Charmed ’ (CC) Charmed ’ (CC) Supernatural (CC) Supernatural (CC) Las Vegas (CC) Las Vegas (CC) The Closer (CC) Cold Case ’ (CC) Law & Order ’ Law & Order ’ (TOON) 42 Bakugan Beyblade Pokemon Wheels Hero 108 Hero 108 Total Dra Total Dra Scooby Scooby Tom & Jerry Dude Destroy Johnny T Johnny T Hole/Wall Hole/Wall Adven Adven Regular MAD (USA) 25 Burn Notice (CC) Burn Notice (CC) Burn Notice (CC) Burn Notice (CC) Burn Notice (CC) Burn Notice (CC) Burn Notice (CC) Burn Notice (CC) Burn Notice (CC) Burn Notice (CC) Burn Notice (CC) THURSDAY EVENING 6:00 6:30 7:00 Comcast 7:30 8:00 8:30 9:00 9:30 10:00 10:30 11:00 DECEMBER 30, 2010 11:30 12:00 12:30 NETWORK & AREA CHANNELS (WSAV) (WJXT) (WJCT) (WCWJ) (WTEV) (WJXX) (WTOC) (WTLV) (WAWS) (WTBS) 3 News 4 News 5 Electric Comp. 7 Meet, Browns 9 News 10 News 11 The News at 6 12 News 13 How I Met 18 King of Queens Nightly News News Business Rpt. Meet, Browns Evening News World News Evening News Nightly News Family Guy ’ King of Queens Wheel Fortune Jeopardy! (N) Entertainment Inside Edition PBS NewsHour (N) ’ (CC) House of Payne House of Payne Judge Judy ’ Two/Half Men News Extra (N) (CC) Entertainment Love-Raymond Wheel Fortune Jeopardy! (N) Family Guy ’ The Simpsons Seinfeld (CC) Seinfeld (CC) Community ’ 30 Rock (CC) The Office ’ Outsourced ’ Love-Raymond King of Queens The Oprah Winfrey Show (CC) Nature ’ (CC) (DVS) Antiques Roadshow ’ (CC) The Vampire Diaries ’ (CC) Nikita “Phoenix” ’ (CC) Big Bang My Dad Says CSI: Crime Scene Investigation Happy New Year, Charlie Brown Grey’s Anatomy ’ (CC) Big Bang My Dad Says CSI: Crime Scene Investigation Community ’ 30 Rock (CC) The Office ’ Outsourced ’ Bones ’ (PA) (CC) Bones ’ (PA) (CC) ›‡ “Billy Madison” (1995) Adam Sandler, Darren McGavin. Outsourced ’ The Office ’ News News Breakfast Special ’ (CC) The Office ’ The Office ’ The Mentalist “The Red Box” ’ (:01) Private Practice ’ (CC) The Mentalist “The Red Box” ’ Outsourced ’ The Office ’ News News Family Guy ’ Family Guy ’ News The Tonight Show With Jay Leno Late Night News (:35) The Insider (12:05) Dr. Phil ’ (CC) NOVA “Secrets Beneath the Ice” Tavis Smiley ’ Charlie Rose (N) TMZ (N) (CC) Access H. Friends (CC) Friends (CC) News Late Show With David Letterman Late News (:35) Nightline (12:06) Jimmy Kimmel Live (CC) The News at 11 Late Show With David Letterman Late News The Tonight Show With Jay Leno Late Night Two/Half Men How I Met Seinfeld (CC) Entourage ’ Conan Lopez Tonight CABLE CHANNELS (A&E) 32 The First 48 (CC) The First 48 A triple shooting. The First 48 “Last Wish” (CC) The First 48 (CC) Peacemaker Peacemaker Peacemaker Peacemaker (12:01) The First 48 “Last Wish” (AMC) 48 ›››‡ “Back to the Future” (1985, Comedy) Michael J. Fox, Christopher Lloyd. ››› “Back to the Future Part II” (1989, Comedy) Michael J. Fox, Christopher Lloyd. ››› “Back to the Future Part III” (1990, Comedy) Michael J. Fox. (DISC) 35 Is It Possible? ’ (CC) Is It Possible? Water jet-pack. ’ Explosions Gone Wrong (CC) American Chopper: Sr. vs. Jr. Auction Kings Oddities (N) ’ Explosions Gone Wrong (CC) American Chopper: Sr. vs. Jr. (DISN) 16 Hannah Montana (CC) Wizards-Place Wizards-Place ››‡ “Hannah Montana: The Movie” (2009) Miley Cyrus. ‘G’ Wizards-Place Wizards-Place Good-Charlie Good-Charlie Han. Montana Han. Montana (E!) 56 Katy Perry E! News (N) Kendra Kendra Kendra Kendra Kendra Kendra Chelsea Lately E! News Chelsea Lately (ESPN) 14 College Football (:40) College Football Franklin American Mortgage Music City Bowl -- North Carolina vs. Tennessee. From Nashville, Tenn. College Football Bridgepoint Education Holiday Bowl -- Nebraska vs. Washington. From San Diego. (Live) (ESPN2) 15 SportsCenter (Live) (CC) College Basketball Temple at Villanova. (Live) Women’s College Basketball Connecticut at Stanford. (Live) SportsCenter (Live) (CC) SportsNation (CC) (FOOD) 21 Home Cooking 30-Minute Meal Good Eats Good Eats (N) Iron Chef America Iron Chef America Mario Batali. Food Feuds (N) Food Feuds Chopped “Chopped Liver” Iron Chef America Mario Batali. (FSSO) 67 Women’s College Basketball UT-Martin at Kentucky. (Live) College Basketball Alcorn State at Mississippi. (Live) Final Score The Final Score Boxing Fight Night in America. College Basketball (FX) 38 (5:30) ›› “Doomsday” (2008) Rhona Mitra, Malcolm McDowell. Two/Half Men Two/Half Men Two/Half Men Two/Half Men ›››‡ “Zodiac” (2007, Crime Drama) Jake Gyllenhaal, Mark Ruffalo, Robert Downey Jr. (HBO) (5:00) “Terminator Salvation” ’ 24/7 Penguins/Capitals True Blood “I Smell a Rat” (CC) True Blood “Fresh Blood” (CC) True Blood “Evil Is Going On” ’ Boxing’s Best of 2010 (N) (CC) 24/7 Penguins/Capitals (H&G) 39 Holmes on Homes (CC) Hunters Int’l House Hunters My First Place My First Place Selling New Selling New House Hunters Hunters Int’l House Hunters Hunters Int’l Selling New Selling New (HIST) 49 The Universe “Asteroid Attack” The Universe “Mars” (CC) Ancient Aliens “Alien Tech” Ancient Aliens (N) (CC) Brad Meltzer’s Decoded (N) Stan Lee’s Superhumans (CC) (12:01) Ancient Aliens (CC) (LIFE) 28 American Pickers (CC) Pawn Stars Pawn Stars Pawn Stars Pawn Stars ›››‡ “Antwone Fisher” (2002, Drama) Derek Luke, Joy Bryant. (CC) How I Met How I Met Old Christine (MAX) (:15) ›› “Enough” (2002) Jennifer Lopez. ’ ‘PG-13’ (CC) (:15) ›› “She’s Out of My League” (2010) Jay Baruchel. ‘R’ (CC) ››‡ “The Ring” (2002, Horror) Naomi Watts. ’ ‘PG-13’ (CC) “Co-ed Confidential 4” (SPIKE) 37 Gangland “Devil’s Fire” ’ (CC) Gangland “Divide and Conquer” Gangland “Kill ’Em All” ’ (CC) TNA Wrestling (N) ’ (CC) TNA ReACTION (N) ’ ›› “Die Another Day” (2002) (SPSO) 71 Eastern Golf In My Words NHL Hockey Boston Bruins at Atlanta Thrashers. From Philips Arena in Atlanta. (Live) Thrashers Post ACC All-Access Future Phenoms NHL Hockey Boston Bruins at Atlanta Thrashers. (TLC) 40 Extreme Forensics ’ (CC) Extreme Forensics ’ (CC) Wreck Chasers Wreck Chasers Wreck Chasers Wreck Chasers Wreck Chasers Wreck Chasers Wreck Chasers Wreck Chasers Wreck Chasers Wreck Chasers (TNT) 17 Law & Order “A Losing Season” NBA Basketball New York Knicks at Orlando Magic. (Live) (CC) NBA Basketball San Antonio Spurs at Dallas Mavericks. (Live) (CC) Inside the NBA (Live) (CC) (TOON) 42 Total Drama Aqua Teen Garfield Show Scooby-Doo Adventure Time Regular Show MAD King of the Hill King of the Hill American Dad American Dad Family Guy ’ Family Guy ’ Delocated (USA) 25 Burn Notice “Friendly Fire” (CC) Burn Notice “Noble Causes” Burn Notice “Enemies Closer” Burn Notice “Partners in Crime” Burn Notice “Good Intentions” Burn Notice “Devil You Know” Burn Notice “Seek and Destroy” is being terrorized by his abusive stepfather. (60 mins.) 2:30 PM - Ch. 12: SWIFT JUSTICE WITH NANCY GRACE (CC) A woman tries to protect her younger sister from an abusive marriage. 3:00 PM - Ch. DISC: AMERICAN CHOPPER (CC) A trip down memory lane at the Sturgis Bike Rally inspires Senior to build a tribute bike to legend David Mann. ’ (60 mins.) 3:30 PM - Ch. FX: MOVIE ››› “Cloverfield” A video camera records the horrific events that unfold as a monstrous creature attacks New York, leaving death and destruc- tion in its wake. Michael Stahl-David, Mike Vogel. (2 hrs.) 4:00 PM - Ch. 5: WORDGIRL (CC) (DVS) WordGirl tries to figure out a businessman’s new product; Tobey uses his robots to hold the library hostage. ’ (EI) 4:30 PM - Ch. 5: CLIFFORD THE BIG RED DOG (CC) (DVS) Emily Elizabeth’s project gets the dogs to thinking about what makes them special; Jetta reads Emily Elizabeth’s journal. ’ (EI) 5:00 PM - Ch. SPIKE: GANGLAND (CC) The Avenues are one of the most powerful Hispanic street gangs of Los An- geles. ’ (60 mins.) 5:30 PM - Ch. FX: MOVIE ›› “Doomsday” A commander and her crew venture into longquarantined Scotland to find the counteragent to a deadly virus that has re-emerged in London. Rhona Mitra, Malcolm McDowell. (2 hrs., 30 mins.) 6:00 PM - Ch. AMC: MOVIE ›››‡ “Back to the Future” A teen takes a crackpot’s DeLorean time machine to 1955 and sees his parents in high school. Michael J. Fox, Christopher Lloyd. (2 hrs., 30 mins.) 6:30 PM - Ch. TOON: THE GARFIELD SHOW Garfield gets to taste celebrity life; Professor Bonker’s new invention bring’s Garfield’s favorite TV shows right into his living room. 7:00 PM - Ch. SPSO: NHL HOCKEY “Boston Bruins at Atlanta Thrashers” From Philips Arena in Atlanta. (Live) (2 hrs., 30 mins.) 7:30 PM - Ch. LIFE: PAWN STARS (CC) Saddle that may have been used by actor Kevin Costner in “Dances With Wolves.” 8:00 PM - Ch. 7: THE VAMPIRE DIARIES (CC) Katherine reveals new secrets; Damon tries to resolve his issues with Mason. ’ (60 mins.) 8:00 PM - Ch. DISN: MOVIE ››‡ “Hannah Montana: The Movie” Miley’s father takes her home for a reality check when the teen’s soaring popularity threatens to take over her life. Miley Cyrus, Billy Ray Cyrus. (1 hr., 50 mins.) 8:30 PM - Ch. AMC: MOVIE ››› “Back to the Future Part II” A young man and his inventor friend must take a DeLorean time machine to 2015. Michael J. Fox, Christopher Lloyd. (2 hrs., 30 mins.) 8:30 PM - Ch. TLC: WRECK CHASERS (CC) Summertime in Philadelphia brings more accidents; Mickey and PJ make a bet. ’ 9:00 PM - Ch. 9, 11: CSI: CRIME SCENE INVESTIGATION (CC) (DVS) A mother, believed to be grieving, becomes a suspect in an investigation. ’ (60 mins.) 9:00 PM - Ch. USA: BURN NOTICE (CC) Sam and Michael investigate a robbery at a chic fashion house; a Polish intelligence officer. (60 mins.) 9:30 PM - Ch. 3, 12: OUTSOURCED (CC) The A-Team employees start harassing Manmeet, Gupta and Madhuri. ’ 9:30 PM - Ch. HGTV: SELLING NEW YORK (CC) Two NYC real estate agencies plan big events to sell their multimillion dollar proper- ties. 10:00 PM - Ch. ESPN: COLLEGE FOOTBALL “Bridgepoint Education Holiday Bowl — Nebraska vs. Washington” From San Diego. (Live) (3 hrs., 30 mins.) 10:00 PM - Ch. FX: MOVIE ›››‡ “Zodiac” Investigators and reporters become obsessed with finding the elusive serial killer terrorizing San Francisco in the late 1960s and ’70s. Jake Gyllenhaal, Mark Ruffalo. (3 hrs., 30 mins.) 10:30 PM - Ch. A&E: L.A. GANG WARS: THE PEACEMAKER (CC) A single city block stands between two old enemy gangs. Media blitz preps viewers for Winfrey OWN channel By LYNN ELBER The Associated Press LOS ANGELES — The Oprah Winfrey Network launching Saturday is wary of promising too much of a good thing — Winfrey herself. In stoking interest in the cable channel, the goal is to exploit Winfrey’s popularity while emphasizing that OWN won’t be all Oprah, all the time. “We really don’t want to be a niche brand. We want to be a mainstream cable” network with appeal beyond Winfrey’s fan base, said Darren Schillace, vice president of consumer marketing for OWN. “Phase one” of the marketing effort aims to “manage expectations that it’s not 24/7 Oprah on the network,” Schillace said, with Winfrey committed to appearing in at least 70 hours of programming in 2011. Helping viewers ﬁnd OWN on the nation’s various and crowded cable systems is another key goal in spreading the word about the joint venture between Winfrey’s Harpo Inc. and Discovery Communications. The effort to position OWN as Oprah-plus doesn’t mean barring Winfrey, or her famous pals, from the premiere hoopla. And it hasn’t led to understated promos for the reportedly $189 million gamble by Discovery. “Watch our stunning and heartpounding new video featuring so many stars and so much energy that it will leave you breathless,” gushes the online heart of Planet Oprah, Oprah.com, in a section devoted to OWN. The media queen herself is central to an OWN ad that debuted in movie theaters, vowing to bring her talk show-crafted message of self-empowerment to the channel’s bigger canvas. “What if I could take every hero Jeremy Piper/AP American talk show host Oprah Winfrey is greeted Dec. 14 by fans during the filming of “Oprah’s Ultimate Australian Adventure” at the Sydney Opera House in Sydney, Australia. The Oprah Winfrey Network launching Saturday is wary of promising too much of a good thing — Winfrey herself. who inspired me, every lesson that motivated me, every opportunity that was ever given to me and give it to you,” says OWN chairman Winfrey, beaming prettily against an unreal blue sky dotted by soaring balloons and puffy clouds. The spot is backed by the song “Own It,” written by the Black Eyed Peas’ will.i.am for “Your OWN Show: Oprah’s Search for the Next TV Star” and, in a neat bit of synergy, included as a bonus track on the Peas’ new album. (Another pop star, Seal, wrote the theme song for “Weight of My Mistakes,” an OWN series about female prisoners in Indiana.) Barbara Walters helped out by showcasing Winfrey in an hourlong special that aired early in December, well before the planned spring ﬁnale of Winfrey’s syndicated daytime talk show but helpfully adjacent to OWN’s debut. Then there’s the Winfrey-driven O magazine, which devotes an impressive chunk of its January issue to the upcoming channel and its stars, including the hosts of “The Gayle King Show” and “Our America with Lisa Ling.” Ads have been placed in other magazines, including Vanity Fair, and on radio and cable (“If they watch TV, we want them to watch more TV,” Schillace said of his tar- gets). Billboards feature Winfrey’s image, with one going up in New York City’s Times Square in January, and ads are carried on buses and taxis. Discovery’s other channels (which include TLC and Animal Planet) are pitching their new sister station. There’s an online blitz with Facebook postings for speciﬁc OWN shows, as well as home page takeovers and OWN messages splashed on websites including Yahoo! and MSN. “In the world of Oprah, from their perspective, they may feel like this is modest and well-controlled,” said Libby Gill, a former TV marketing executive who’s now a brand strategist. Observers may see it as an overwhelming marketing blitz, Gill said, but most of the outreach is “strategically marketed to Oprah’s core fans.” She terms the approach “really smart,” one that gives the channel room to grow.