Global Web Based e-
Detailing Market
Share, Global Trends,
Analysis, Research, Report,
Opportunities,
Segmentation and Forecast,
2016
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Report
Description
Report Description
Web based E-detailing is an interacting media platform wherein the pharmaceutical
companies display their products sales presentation and brochures. Web based Edetailing allows the doctor or physician to look up to the medicines as per their
requirement. The web based E-detailing is comparatively cost effective than the
traditional methods such as sales representatives. Web based E-detailing gives high
return on investment to pharmaceutical companies in terms of sales, previously the
medical representatives used to meet with the physicians detailing about the product.
The technological advances and internet penetration in every sector has changed the
scenario for the conventional method of detailing. Moreover, the web based E-detailing
eliminates the long waiting hours of sales representatives to meet doctors and web
based E-detailing is found to be more effective than the conventional way of detailing.
Web based E-detailing provides more profound details about the pharmaceutical drugs
to the physicians which the sales representatives fail to do so in many cases thus
affecting the sales of the company. Considering the above factors the global web based edetailing market will highlight significant growth rate over the forecast period.
Global Web Based e-Detailing Market: Drivers & Restraints
The drivers identified in the global web based e-detailing market are the increasing
adaptability of internet among the doctors.
Report
Description
Report Description
The efficiency of web based E-detailing to provide in depth details about the
pharmaceutical drugs to the doctors without any error is increasing the sales ratio of the
pharmaceutical companies compared to that of the traditional sales method. Thus, the
return on investment for sales of the pharmaceutical companies is attributing to the
growth of the global web based E-detailing market. The web based E-detailing provides
the physicians to check out the details of the drugs as per their convenient time. The
initial cost associated with the web based E- detailing are high and non-linear which
might pose as a restraint to its adaptability among the medium and small pharmaceutical
players globally.
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Global Web Based e-Detailing Market: Market Segmentation
Based on the E-detailing formats, the global web based E-detailing market can be
segmented into:
Virtual Live E-detailing
Scripted E-detailing
E-detailing websites
Based on the applications, the web based E-detailing market is segmented into:
Pharmaceuticals
Report
Description
Report Description
Biotechnology
Global Web Based e-Detailing Market: Regional Outlook
Based on the geographic regions, global web based E-detailing market is segmented into
seven key market segments namely North America, Latin America, Western Europe,
Eastern Europe, Asia Pacific, Japan, and Middle East & Africa. The North American region
dominates the market for web based E-detailing market. According to survey, the
physicians in the region prefer web based E-detailing rather than interacting with medical
representatives due to their busy schedules and web based E-detailing provides the exact
information’s as per physicians preference. The Western Europe market for web based Edetailing market is followed by the North American market and the adaptability in the
region for web based E-detailing is increasing. Over the course of time and growth of
pharmaceutical industries in the countries like China and India, the web based E-detailing
market in the APEJ region will show considerable growth.
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Global Web Based e-Detailing Market: Key Players
Some of the major players identified in the global enterprise laboratory informatics
market includes, AstraZeneca, Plc., Abbott Health care, Inc., Pfizer, Inc.,
GlaxoSmithKline, Plc., Boston Scientific, Johnson and Johnson and Merck & Co. among
others.
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