Mobile Application
Market
Share, Global Trends,
Analysis, Research, Report,
Opportunities,
Segmentation and Forecast,
2014 – 2020
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Report
Description
Report Description
A mobile application or app is a computer programme designed to run on smartphones, tablet
computers and other mobile gadgets. Mobile apps were originally designed for general
information retrieval such as emails, contacts, calendars, and stock market and productivity.
Rising popularity of mobile apps enhanced its adoption into other categories, such as mobile
gaming, social networking, e-book reading and entertainment, lifestyle, GPS (Global Positioning
System) and location based navigation services, factory automation, banking, order-tracking and
mobile medical apps. In addition, mobile apps help end-users to search for information and
download data by connecting to the internet. Mobile app providers need to consider the
constraints and features before developing apps that can run on mobiles because smartphones
and tablets run on battery and have less powerful processors as compared to personal
computers.
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The mobile app report contains the global scenario of this market discussing a detailed overview
and market figures. The research report analyses the industry growth rate, capacity and
structure. The report analyses the historical data and forecasts the mobile app market size along
with key factors driving and restraining the market growth.
Report
Description
Report Description
The mobile app market can be segmented into three major types, viz. applications, store type
and geography. The mobile app market can be segmented on the basis of applications into eight
major categories - social networking, online books, business &finance, entertainment, lifestyle,
travel, navigation and others (productivity and utilities). On the basis of store type, the mobile
app market can be segmented into two major categories, third party stores (managed by mobile
device manufacturers, operators and operating system developers) and native stores. The
mobile app market can also be segmented on the basis of major geographies such as North
America, Latin America, Western Europe, Asia-Pacific, Japan, Eastern Europe, and Middle East &
Africa.
The mobile app market across the globe is a multi-billion dollar market and is anticipated to
exhibit a substantial growth in CAGR, from 2014 to 2020. There is a significant increase in the
mobile app market because of increasing number of smartphone users and low cost of data
usage. The mobile app market has a huge scope in emerging economies of Asia-Pacific region
like China and India who are likely to lead the mobile app market due to a growing demand for
mobile gaming and internet subscription.
Report
Description
Report Description
The key drivers of this market include proliferation of smartphones, increased mobile data
subscriptions, introduction of programmes by enterprises, such as Bring-Your-Own-Device
(BYOD) and deployment of MDM (mobile device management) solutions, rapid development of
gaming industry, mobile advertising and low cost of data usage.. The major restraint to this
market is lack of standardized business applications.
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Some of the key players in the mobile app market are Apple Inc., Samsung Electronics Co. Ltd.,
Nokia Ovi Store, China Mobile Ltd., Get Jar, Google Inc., Palm Inc., LG Mobile, Microsoft Inc., NTT
DoCoMo Inc., Hand mark, Pocket Gear, Hand ster Inc., Research in Motion (RIM) and Mplayit
among others. Key participants in the mobile application market focus on introducing advanced,
user-friendly and cost-effective applications with additional features to enhance customer
experience. In addition, major players follow pre-launch strategies which include creation of
social media accounts to enhance visibility and effectiveness, and application store optimization
(ASO) to improve visibility of mobile apps in app stores.
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