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Asia Pacific
Nutraceuticals Market
Share, Global Trends,
Analysis, Research, Report,
Opportunities,
Segmentation and Forecast,
2014-2020
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Report
Description
Report Description
With improved standard of living and changing lifestyle in Asia-Pacific, market has
experienced a sea change in consumer’s food habits and buying pattern. Irregular eating,
junk food and hectic lifestyle has resulted in their ill health. Thus, giving rise to a number of
diseases, mostly related to nutritional deficiencies. Nutraceuticals can play a vital role in
curbing the above mentioned health issues. They provide medicinal and health benefits for
the treatment of diseases. The potential of this market is increasing particularly in Asia-Pacific
due to the challenging lifestyle of the people who are looking for a modern and quick
approach to fight for diseases or to prevent them.
Nutraceuticals promotes longevity and various health benefits. They are easily available and
economically affordable. It claims to have a psychological benefits too in diseases like Chronic
Inflammatory disorder, degenerative diseases and antidiabetics. Few nutraceutical products
like green tea, omega 3 fatty acids prevents obesity, helps in weight loss, improved glowing
skin and cancers too.For example milk is a nutraceutical which is good for the heart and
muscles.
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Nutraceuticals can be segmented into three major groups - Dietary Supplements, Functional
Foods and Functional Beverages. Dietary supplements is sub segmented into vitamin &
mineral supplement, herbal supplements like ayurvedic extracts, plant extracts and protein
supplements like protein powder & lifestyle products. Functional Food is sub segmented into
may have omega fatty acid foods, probiotic foods and functional beverage market has energy
drinks, sports drinks and fortified juices. Few commonly used nutraceuticals in India are
Report
Description
Report Description
Arjuna Sheerapka (for cardio protection), Shatavari Grihta (for women’s health during various
physiological states) and Brahma Rasayana (for protection from mental stress).
The market is growing substantially at a healthy CAGR 2015-2020 primarily due to rising
demand of the dietary supplements and increasing shift towards preventive therapies. Many
companies are entering in this market to meet the consumer demand of the nutraceuticals.
In India, it is still at a very nascent stage, however, other Asia Pacific countries such as China,
Japan, Brazil and Australia are key growth regions where the demand for nutraceuticals is
huge. Also they are the key target markets for manufacturers. Globally, U.S. and Europe are
the largest markets. Germany is the largest market in the European region. The biggest driver
could be that these countries are the best destination for innovations in the nutraceutical
ingredient industry. Strict legislation against the use of chemical ingredients in food products
and more usage of ingredients derived from natural products is another reason why these
markets are flourishing in this sector. Rising disposable income coupled with growing
awareness about health & wellness are also major drivers for augmented nutraceuticals
demand in Asia-Pacific countries.
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Fortification, alteration, enhancement are few of the technologies which are used for
nutraceuticals. To improve the bioavailability of nuetraceuticals, patenting of new delivery
systems is a new trend like in nanotechnology which is a rapidly evolving interdisciplinary
field based on the manipulation of matter on a submicron scale. Recently it has been found
that Cactus plant’s spectrum, which is anti-cancer, anti-viral, anti-diabetic has a rich source of
Report
Description
Report Description
active constituent of nutraceuticals. WHO(World Health Organization)has launched the first
Global Strategy to address issues related to traditional medicine. The European Commission
has confirmed that health claims would be on their next agenda for disease risk reduction.
Major players in this industry are Cadilla Healthcare, Pfizer, Nature’s Answer, USA, Celestial
Biolabs LtdMagnum, Numico, APS, Omvita.
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