Retail Analytics
Market
Share, Global Trends,
Analysis, Research, Report,
Opportunities,
Segmentation and Forecast,
2016– 2026
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Report
Description
Report Description
Over the recent years, big data analytics market has seen tremendous growth in various
industries. It has helped businesses uncover several potential prospect by understanding
customer’s preferences and market trends. Retail analytics market is a sub-set of big data
analytics market. Retail analytics aids in information gathering and assessment of data across the
entire value chain. Primarily focusing on the retail sector, retail analytics solution offer retailers
in understanding and responding to changing customer experience. In addition, retail analytics
improves businesses by provides new and faster ways to identify product and channel
preferences, understand inventory demands in real time and serve consumers in a better way,
thus ensuring the operation is more flexible and efficient. Customer’s information can be
gathered in real-time through various mediums such as smartphones, weight sensors, motion
sensors, cameras, and RFID, whether it may be online or in-store.
Retail Analytics Market: Segmentation
Retail analytics market is segmented on the basis of deployment model, solution type and
region. By deployment model, retail analytics market can be segmented into on-premise and
cloud-based. On the basis of solution type, the retail analytics can be segmented into software
and services. Services can be further sub-segmented into consulting, integration and support
and maintenance. Regionally, retail analytics market can be segmented into North America, Latin
America, Western Europe, Eastern Europe, Middle East & Africa (MEA), Asia Pacific excluding
Japan (APEJ) and Japan.
Report
Description
Report Description
Retail analytics market is expected to witness a healthy CAGR during the projected period due to
increasing popularity of data analytics solution and penetration of smartphones and digital
platforms among users across emerging markets. North America is the dominating region in
retail analytics market and is expected to remain dominant followed by Western Europe during
the forecast period. APEJ is expected to reflect highest CAGR during the forecast period.
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Retail Analytics Market: Drivers
With big data analytics gaining popular among other sectors and continuous development of
data analytics by major vendors are expected to drive the growth of retail analytics market. In
addition, the simplicity, cost-effective, scalability and flexibility solution that retail analytics
vendor offer is expected to boost the growth of the retail analytics market. In addition, the
increasing penetration of e-commerce and social media and smartphones among users in
emerging markets is anticipated to boost the growth of retail analytics market. However, the lack
of awareness in certain regions is expected to hinder the growth of retail analytics market
amidst the forecast period 2016-2026.
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Description
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Retail Analytics Market: Key Players
The key vendors in the retail analytics market include IBM Corporation, Microsoft Corporation,
Oracle Corporation, SAP SE, Adobe Systems Incorporated, SAS Institute Inc., HCL Technologies
Ltd., Cisco Systems Inc., MicroStrategy, Inc. and Tableau Software, Inc. Major players in the retail
analytics market follow the strategy of partnerships and acquisition of various local player to
gain a competitive edgein the market. In addition, the major players offer customized solutions
to cater to the demand of various users.
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