iBeacon And Bluetooth Beacon Market

iBeacon And
Bluetooth Beacon
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Report Description
Nowadays, the world is going through the third industrial revolution i.e. the smart infrastructure
development built around the Internet of Things (IoT). Continuous technology advancement is a
key factor for the revolution of the global stores and business sectors. Over the last decade,
various technological advancements in the electronics and information technology have
occurred rapidly resulting in the development of the global iBeacon and Bluetooth beacon
market. iBeacon is a protocol which was originally developed by Apple Inc. Since then, other
vendors also have made iBeacon-compatible hardware transmitters known as beacon. The
technology enables tablets, smartphones and other devices to carry out activities such as to
send or distribute messages and approximate location determination when there is nearness to
an iBeacon. Both software and hardware components are involved in iBeacon technology.
iBeacon is compatible with OS 7, iPod touch (5th generation) or later, iPad mini or later and iPad
(3rd generation), iPhone 4s or later or later devices. Also, with Android 4.3+, Macintosh
computers (OS X Mavericks 10.9 and Bluetooth) 4.0 and Windows Phone devices (Lumia Cyan
update or above). Various applications offered by iBeacon and Bluetooth beacon include alert or
push notification sending to iBeacon enabled device, whenever the iBeacon user is around a
iBeacon-enabled retail shop (special offers), museum (sporting event/closest display), bus stop
and other locations.Travel industries are undergoing through major deployments of beacon
technology in airports and hotels. The iBeacons and Bluetooth beacons are intensively used in
smartphones. Thus, the global iBeacon and Bluetooth beacon market is anticipated to witness
significant CAGR during the forecast period.
Report Description
Global iBeacon and Bluetooth Beacon Market: Drivers and Restraints
Advancement in IT solutions such as Internet of Things (IoT), rising awareness about
iBeacon technology, growing number of appcessories, low power requirement and low
cost, growing smartphone usage and increasing purchasing power of consumers resulting
in increased smartphone usage are some of the key factors propelling the growth of the
global iBeacon and Bluetooth Beacon market.
However, with the use of iBeacons and Bluetooth beacon, users are expected to witness
challenges related to limited transmit-only protocol (no bidirectional communications
between two devices), frequency variance (do not have the same frequency and do not
transmit signals of same power), privacy and security issues,fluctuation in signal accuracy
due to weather conditions, device power, temperature and polling intervals. This limits
adoption of iBeacons and Bluetooth beacon among users and restricts theglobal iBeacon
and Bluetooth beacon market growth.
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Global iBeacon and Bluetooth BeaconMarket: Segmentation
The global iBeacon and Bluetooth beacon market is segmented as follows:
Report Description
•Global iBeacon and Bluetooth BeaconMarket, by Device Type
• iPhone
• Android phones
•Tablets or iPad/iPod
•Laptops and Computers
•Other devices (Apple TV, Small PCB, USB)
•Global iBeacon and Bluetooth BeaconMarket, by End Use
•Sports arena
•Application development
•Manufacturing & R&D
•Building & Infrastructure
Report Description
Global iBeacon and Bluetooth BeaconMarket: Regional Outlook
Geographically, the global iBeacon and Bluetooth beacon market is segmented into seven
regions, namely North America, Latin America, Western Europe, Eastern Europe, Asia Pacific
Excluding Japan (APEJ), Japan, and the Middle East and Africa (MEA). North America is the
prominent contributor in the global iBeacon and Bluetooth beacon Market, owing to highest
penetration of organized retail and growing adoption of iBeacon and Bluetooth beacon services.
Western Europe & Eastern Europe collectively contribute significant share to the global iBeacon
and Bluetooth beacon market. This is due to growing multichannel marketing and the product
distribution in the retail industry across these regions. Also,Bluetooth beacon manufacturers are
developing software apps for beacon as well as they are manufacturing beacon devices.
Enormous market growth and high internet penetration, improvement in technology
infrastructure are few factors boosting iBeacon and Bluetooth beacon market growth in MEA. In
APEJ and Japan, countries such as India, China, Japan and Philippines are anticipated towitness
robust adoption ofiBeacon and Bluetooth beacon. This is due to growing disposable income
coupled with rising consumer awareness for iBeacon and Bluetooth beacon.
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Global iBeacon and Bluetooth BeaconMarket: Key Players
The key players in the global iBeacon and Bluetooth beacon Market are
Apple Inc.
Cisco Systems, Inc.
Report Description
Estimote, Inc.
Gimbal, Inc.
Gelo Inc.
Blue Sense Networks
Glimworm Beacons
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