1. No category

1 (4)
Course Syllabus:
Media and Communication Science BA (C), Communication
Theory, 7.5 Credits
General data
Code
MK030G
Subject/Main field
Media and Communications Science
Cycle
First cycle
Progression
C
Credits
7.50
Progressive specialisation
First cycle, has less than 60 credits in first-cycle course/s as
entry requirements
Answerable department
Faculty of Science, Technology and Media
Established
2007-05-22
Date of change
2016-10-25
Version valid from
2015-07-01
Selection rules and procedures
The selectionprocess is in accordance with the Higher Education Ordinance and
the local order of admission.
Grading system
The grades A, B, C, D, E, Fx and F are given on the course. On this scale the grades
A through E represent pass levels, whereas Fx and F represent fail levels.
2 (4)
Course reading
Required literature
Author:
Bjereld, U., Demker, M., & Hinnfors, J
Title:
Edition:
Varför vetenskap? Om vikten av problem och teori i
forskningsprocessen
Senaste upplagan
Publisher:
Studentlitteratur
Comment:
161 sidor
Author:
Coombs, W. Timothy, and Holladay, Sherry J
Title:
It's not just PR: Public relations in society
Edition:
Senaste upplagan
Publisher:
URL:
John Wiley & Sons
2013, (168 sid)
Author:
Cova, Bernard & Cova, Véronique
Article title:
CCT applied research and the limits of consumersȂȱheroicisation
Journal:
Journal of Marketing Management
Year/Volume/nr/pages:
2014, Vol.30(11-12), p.1086-1100
Author:
Curtin, P.A. & Gaither, T.K.
Article title:
Journal:
Privileging Identity, Difference, and Power: The Circuit of Culture As a
Basis for Public Relations Theory
Journal of Public Relations Research
Year/Volume/nr/pages:
2005, 17 (2) 91-115 (25 sid)
Author:
Edwards, L
Article title:
Defining the 'object' of public relations research: A new starting point
Journal:
Public Relations Inquiry
Year/Volume/nr/pages:
2012 Volym 1(1), ŝȮřŖȱǻŘřȱs)
Author:
Fairhurst, Gail T
Article title:
Journal:
Discursive leadership: A communication alternative to leadership
psychology
Management Communication Quarterly
Year/Volume/nr/pages:
2008, 21 (4), 510-521 (11 sid)
Author:
Falkheimer, J & Heide, M (red.)
Title:
Strategisk kommunikation: Forskning och praktik
Edition:
Senaste upplagan
Publisher:
Studentlitteratur
Comment:
1-403 (403 sid)
3 (4)
Author:
Fournier, Susan
Article title:
Journal:
Consumers and Their Brands- Developing Relationship Theory in
Consumer Research
Journal of Consumer Research
Year/Volume/nr/pages:
1998, 24 (4), 343-353 (10 sid)
Author:
Guiniven, J. E
Article title:
Journal:
Dealing with activism in Canada: an ideal cultural fit for the two way
symmetrical public relations model
Public Relations Review
Year/Volume/nr/pages:
2002, 28(4), 393-402 (9 sid)
Author:
Holt, Douglas
Article title:
What becomes an icon most?
Journal:
Harvard business review [0017-8012]
Year/Volume/nr/pages:
2003, 81(3), 43-49 (7 sid)
Author:
Holtzhausen, D. R., & Voto, R
Title:
Publisher:
Resistance from the margins: The postmodern public relations
practitioner as organizational activist
Journal of Public Relations Research
Comment:
ŘŖŖŘǰȱŗŚǻŗǼǰȱśŝȮŞŚȱǻŘŝȱsid)
Author:
Johansson, C. & Heide, M
Article title:
Journal:
Speaking of change: three communication approaches in studies of
organizational change
Corporate Communications: An International Journal
Year/Volume/nr/pages:
2008, 13(3), 288-305 (17 sidor)
Author:
Jones, E., Watson, B., Gardner, J. & Gallois, C
Article title:
Organizational communication: challenges for the new century
Journal:
Journal of Communication
Year/Volume/nr/pages:
2004, 54(4), 722-750 (28 sidor)
Author:
Maitlis, S. & Soneshein, S
Article title:
Sensemaking in crisis and change: Inspiration and insights from Weick
Journal:
Journal of Management Studies
Year/Volume/nr/pages:
2010, 47(3), 551-580 (29 sid)
Author:
McPhee, R.D. & Zang, P
Title:
Edition:
ȄThe communicative constitution of organizations. A framework for
explanationȄȱi Putnam, L.L & Nicotera, A.M. (red). Building theories of
organization: The constitutive role of communication
2009
Publisher:
NY: Routledge
Comment:
Sid. 21-47 (26 sid)
Author:
Merkelsen, H
4 (4)
Article title:
The double-edged sword of legitimacy in public relations
Journal:
Journal of Communication Management
Year/Volume/nr/pages:
2011, 15(2), 125-143 (18 sid)
Author:
Nyilasy, G., Kreshel, P. J., Reid, L. N
Article title:
Journal:
Agency Practitioners, Pseudo- Professionalization Tactics, and
Advertising Professionalism
Journal of Current Issues & Research in Advertising
Year/Volume/nr/pages:
2012, 33(2), 146-169 (23 sid)
Author:
Putnam, L.L, Nicotera, A.M. & McPhee, R.D
Title:
Edition:
Introduction. ȄCommunication Constitutes OrganizationȄȱi Putnam, L.L
& Nicotera, A.M. (red). Building theories of organization: The
constitutive role of communication
2009
Publisher:
Routledge
Comment:
Sid 1-19 (19 sid)
Author:
Schroeder, J.E.
Article title:
The cultural codes of branding
Journal:
Marketing Theory. [Online]
Year/Volume/nr/pages:
ŘŖŖşǰȱȱşȱǻŗǼǰȱŗŘřȮŗŘŜȱǻřȱsid)
Author:
Scott, Linda
Article title:
Journal:
The Bridge from Text to Mind- Adapting Reader-Response Theory to
Consumer Research
Journal of Consumer Research
Year/Volume/nr/pages:
1994, 21(3), 461- 480 (19 sid)
Author:
Steers, Richard M., Carlos Sanchez-Runde, and Luciara Nardon
Article title:
Journal:
Leadership in a global context: New directions in research and theory
development
Journal of World Business
Year/Volume/nr/pages:
2012, 47(4), 479-482 (4 sid)
Author:
Tkalac Vercic, Ana, Dejan Vercic, and Krishnamurthy Sriramesh
Article title:
Internal communication: Definition, parameters, and the future
Journal:
Public relations review
Year/Volume/nr/pages:
2012, 38(2), 223-230 (7 sid)
Author:
Yang, A. and Taylor, M.
Article title:
Journal:
The relationship between the professionalization of public relations,
societal social capital and democracy: Evidence from a cross-national
study
Public Relations Review
Year/Volume/nr/pages:
2013, 39(4), 257-270 (13 sid)