Publish Your Book with the Experts
Publish Your Book with the Experts Welcome to Trafford We are the first and the future of indie publishing. Trafford is known for innovation and dedication to the author’s right to total creative control. These days, the process of writing and publishing is increasingly about the authors and their work. Writers have more say than ever before in what they publish and in how much they earn. With the advent of indie publishing, authors can get exactly what they want from their publishing experience. We are proud to stand on the forefront of print-on-demand technology and the new wave of publishing history. We look forward to having you with us. 1 04 Why go Indie? 05 Who We Are 07 The Gold Seal 09 - 10 Getting Started 11 - 12 Publishing Packages: 13 - 14 E-novo 15 - 16 Novo 17 - 18 Scribe 19 - 20 Tablet 21 - 22 Vellum 23 - 24 Scroll 25 - 26 folio 27 - 28 Tapestry 29 - 30 Editorial Services 31 - 32 Book Formats 33 - 36 Design Services Book Production vices 39 - 52 Marketing Ser g & Distribution Pricin 53 rt po Post-Production Sup 54 Lifetime Support 55 37 - 38 56 What our Authors are Saying 2 3 Why Go Indie? As technology advances, so do the industries printers. Authors may want to keep all rights that depend on it. With the changing environ- to their book instead of giving them up to a ment comes a whole new way of thinking. publisher. What is a book, and how is it made? These Complete customization is also a huge ad- days there is more than one answer to this vantage—as the author, you work with our question. E-books are read on computers and creative team to get the book you want. Your other devices, and printers now make books book is you, and indie publishing gives you in square or long format, with extras like DVDs the means to express yourself fully through or audiobook players. With indie publishing, your work. authors now have the final word on design and content. Trafford is ready to help you self-publish, for all of these reasons. We are here to help your There are more options than ever for indie book meet the goals you set. publishing, and more reasons to do it. An author may write a book for a small, targeted audience, or produce a limited series that would be too expensive for traditional 4 Who We Are As the first publisher to offer digital print-on-demand in 1995, Trafford Publishing has established a reputation for always taking the initiative. We provide a high-quality book experience with various options to suit our authors’ individual personalities. Our editing, publishing and marketing experts have years of experience in their fields. Now after years of major breakthroughs in the indie publishing field, Trafford once again leaps into a new territory with our revolutionary and more fully customizable book packages. We are bringing in big and exciting innovations to our print-ondemand services, and we invite you to join us as we usher in a new dawn in the publishing arena. Our most anticipated development is the Trafford Publishing Gold Seal of Excellence. Titles credited with our “Gold Seal of Literary Excellence” will receive complimentary marketing and add-on services. Read on to find out what the Trafford Gold Seal could mean for you. 5 6 Guaranteed Literary Excellence Setting the Standard for Indie Publishing’s Elite We all want and need validation. As writers, the best validation that can be received is a positive book review. Manuscripts of authors who purchase our Gold Seal Publishing Packages will be submitted to the industry’s highly respected independent book reviewing companies. Those that will receive a favorable feedback will be given the “Gold Seal of Literary Excellence.” This prestige carries with it a host of complimentary services. 7 8 Every author knows that writing is an arduous process, and the best writers are well equipped to deal with that. The difficult part is what comes after that. Many long months, even years, may be spent on a book—shaping the flow of ideas into a cohesive whole; laboring over narrative and grammar; doing exhaustive research; writing and rewriting drafts. When all is done and taken care of, writers ask themselves the biggest and sometimes most difficult question: How do I get my book published? 9 The answer comes in four easy steps. 3. Submit your manuscript. Our highly com1. Contact a publishing consultant and tell petent author support team will guide you us about your book. Publishing is an exhila- through the process of submitting your mate- rating learning experience with the support rials and working through the details of your of a well-informed and friendly staff. Our manuscript. publishing consultants are available from 10am – 9pm ET to answer your questions 4. Get your galley proof. A PDF file of your about your book and the publishing process. book will be sent to you for review. Your au- Call us at 1.888.232.4444 or e-mail us at thor support team will assist you with any last- [email protected]. minute corrections you may have. You always keep 100% control of your book’s copyright 2. Choose your publishing package. Take and appearance. Skilled prepress technicians your time and pick out the publishing bundle will use your directions to produce a unique that best fits your book. Trafford has a wide ar- book equal in quality to those found in any ray of services which you can tailor-fit to your bookshop. And before you know it, you’ll exact purpose. be a published author! 10 Publishing Packages E-novo $549 Reach the widest Scribe takes a practi- This enhanced pub- possible audience for pared-down but still cal approach to de- lishing package pro- your book with our exceptional product, sign, letting the work vides more design electronic publishing with services like cus- speak for itself. options package tom layout and e-book printed copies of availability for less. your book. combined mail marketing. Novo provides Tablet $2,499 a with Internet and e- 11 Scribe $1,349 Novo $649 and free Trafford Publishing’s brand-new publishing packages are designed to provide you, the author, the best possible range of options. Receive extensive support from a team of experts and take advantage of our exclusive custom sizes and unique collectible options. Whatever your book type or genre, Trafford is here to help you achieve your publishing goals. Vellum $3,249 Publish a book with Vellum and enjoy a range of quality premanuscript services designed to speed up the publishing process and deliver an even more attractive book. Scroll $5,749 Folio $7,749 Tapestry $10,999 This mid-range indie Folio takes your book Tapestry presents a com- publishing package to an entirely new level plete array of services to delivers the mul- with a stunning range of ensure the very highest tiple advantages of quality services for the quality for your indie pub- Vellum, with an add- serious indie publishing lished book. ed punch. author. DISCLAIMER: Prices subject to change without prior notice. Some restrictions may apply. Speak with a Publishing Consultant for more details. 12 • ISBN Assignment • Electronic Galley • Digital Formatting and Distribution (e-book) • Worldwide Book Distribution • Personal Web Page in the Trafford Online Bookstore • One-on-One Author Support • Custom Layout Technician • Book Design and Interior Page Layout • Author Learning Center 12-Month Subscription • Cover Copy Polish • Image Insertions (10 for Black and White, 30 for Full-Color) • Google and Amazon Book Search • Social Media Marketing Setup $549 • Free BookStubs (30 for Black and White, 20 for Full-Color) Publishing Package DISCLAIMER: Prices subject to change without prior notice. Some restrictions may apply. Speak with a Publishing Consultant for more details. 13 E-Novo is the perfect choice for testing the waters of e-publishing or re-issuing a book in an electronic format. Internet and e-mail marketing clear the path to finding the most widespread audience for your book. 14 14 • Personal Web Page in Trafford Online Bookstore • One-on-One Author Support • Custom Layout Technician • Book Design and Interior Page Layout • Author Volume Discount • Author Learning Center 12-Month Subscription • Cover Copy Polish • Image Insertions (10 for Black and White, 30 for Full-Color) • ISBN Assignment • Electronic Galley $649 • Author Softcover Copies (3 for Black and White, 1 for Full-Color) • Paperback Format • Google and Amazon Book Search • Digital Formatting and • Social Media Marketing Setup Distribution (e-book) • Worldwide Book Distribution • Barnes and Noble See Inside • Free BookStubs (30 for Black and White, 30 for Full-Color) Publishing Package DISCLAIMER: Prices subject to change without prior notice. Shipping and handling of complimentary books are not included in the package price. Some restrictions may apply. Speak with a Publishing Consultant for more details. 15 Novo provides a pared-down but still exceptional product, with services like custom layout and e-book availability for less. 16 14 • Electronic Galley • Library of Congress Control Number • ISBN Assignment • US Copyright Registration • Paperback Format • CD Archive • Digital Formatting and Distribution (e-book) • Cover Copy Polish 5 • Worldwide Book Distribution • Personal Web Page in Trafford Online Bookstore • One-on-One Author Support • Custom Layout Technician • Book Design and Interior Page Layout • Author Volume Discount • Image Insertions (15 for Black and White, 50 for Full-Color) • Author Softcover Copies (8 for Black and White, 5 for Full-Color) • Author Hardcover Copy (1 for Black and White Only) • Author Learning Center 12-Month Subscription • Google and Amazon Book Search • Hardback Availability (for Black and White Only) • Social Media Marketing Setup • Barnes and Noble See Inside • Book Marketing Kit (100 Pieces) $1,349 • Book Buyer’s Preview • Free BookStubs (40 for Black and White, 40 for Full-Color) Publishing Package DISCLAIMER: Prices subject to change without prior notice. Shipping and handling of complimentary book are not included in the package price. Some restrictions may apply. Speak with a Publishing Consultant for more details. 17 Scribe is a streamlined, straightforward, and no-frills Gold Seal publishing package. High quality publishing for less. 16 18 • Electronic Galley • CD Archive • ISBN Assignment • Illustration Service • Paperback Format (3 Fresco for Full-Color Only) • Hardback Format (for Black and White Only) • Cover Copy Polish • Digital Formatting and Distribution (e-book) • Worldwide Book Distribution • Personal Web Page in Trafford Online Bookstore • One-on-One Author Support • Custom Layout Technician • Book Design and Interior Page Layout • Author Volume Discount $2,499 • Author Learning Center 12-Month Subscription • Library of Congress Control Number • Copyediting Service (up to 75,000 words for Black and White, up to 10,000 words for Full-Color) • Image Insertions (25 for Black and White, 75 for Full-Color) • Author Softcover Copies (12 for Black and White, 8 for Full-Color) • Author Hardcover Copies (3 for Black and White Only) • Book Marketing Kit (100 Pieces) • Google and Amazon Book Search • Barnes and Noble See Inside • Book Buyer’s Preview • Social Media Marketing Setup • Free BookStubs Publishing Package (50 for Black and White, 50 for Full-Color) DISCLAIMER: Prices subject to change without prior notice. Shipping and handling of complimentary books are not included in the package price. Some restrictions may apply. Speak with a Publishing Consultant for more details. 19 • Basic Website Setup • US Copyright Registration • Add-On Options for Full-Color Publishing - Group 1 10 Additional Softcover Copies 5 Fresco Illustrations Tablet is a practical choice for the cost-conscious author, providing an enhanced publishing experience with more custom design options and free printed copies of your book. 18 20 • Electronic Galley • ISBN Assignment • Paperback Format • Hardback Format (for Black and White Only) • Digital Formatting and Distribution (e-book) • Worldwide Book Distribution • Personal Web Page in Trafford Online Bookstore • One-on-One Author Support • Custom Layout Technician • Book Design and Interior Page Layout • Author Volume Discount • Author Learning Center 12-Month Subscription • Library of Congress Control Number $3,249 • US Copyright Registration • CD Archive • Cover Copy Polish • Copyediting Service (up to 100,000 words for Black and White, up to 15,000 words for Full-Color) • Image Insertions (40 for Black and White, 100 for Full-Color) • Illustration Service (3 Fresco for Full-Color Only) • Author Softcover Copies (25 for Black and White, 15 for Full-Color) • Author Hardcover Copies (8 for Black and White Only) • Book Marketing Kit (100 Pieces) • Google and Amazon Book Search • Barnes and Noble See Inside • Social Media Marketing Setup Publishing Package DISCLAIMER: Prices subject to change without prior notice. Shipping and handling of complimentary books are not included in the package price. Some restrictions may apply. Speak with a Publishing Consultant for more details. 21 • Book Buyers’ Preview • Publicity Plan - Pressroom Edition Vellum gives your book more legroom for • Bookseller’s Return Program customization—giving you a better chance • Free BookStubs to produce the kind of book that you have (60 for Black and White, 60 for Full-Color) always envisioned. • Add-On Options for Full-Color Publishing (choose 2) Options - Group 1 10 Additional Softcover Copies 5 Additional Fresco Illustrations Options - Group 2 5 Additional Fresco Illustrations 10 Additional Softcover Copies 22 20 • Electronic Galley • CD Archive • ISBN Assignment • Cover Copy Polish • Paperback Format • Image Insertions • Hardback Format (for Black and White Only) • Digital Formatting and Distribution (e-book) • Worldwide Book Distribution • Personal Web Page in Trafford Online Bookstore • One-on-One Author Support • Custom Layout Technician • Book Design and Interior Page Layout • Author Volume Discount • Author Learning Center 12-Month Subscription • Library of Congress Control Number • US Copyright Registration $5,749 (60 for Black and White, 150 for Full-Color) • Copyediting Service (up to 250,000 words for Black and White, up to 30,000 words for Full-Color) • Indexing Service (up to 500 entries for Black and White, up to 500 entries for Full-Color) • Illustration Service (10 Fresco for Full-Color Only) • Author Softcover Copies (40 for Black and White, 25 for Full-Color) • Author Hardcover Copies (12 for Black and White Only) • Book Marketing Kit (100 Pieces) • Google and Amazon Book Search • Barnes and Noble See Inside • Social Media Marketing Setup • Basic Website Setup (Premium) Publishing Package • Book Buyers’ Preview DISCLAIMER: Prices subject to change without prior notice. Shipping and handling of complimentary books are not included in the package price. Some restrictions may apply. Speak with a Publishing Consultant for more details. 23 • Publicity Plan - Pressroom Edition • Pre-Live Publicity - Pressroom Edition • Add-On Options for Full-Color Publishing (choose 2) Options - Group 1 • Bookseller’s Return Program 10 Additional Softcover Copies • Free BookStubs 5 Fresco Illustrations (80 for Black and White, 80 for Full-Color) • Add-On Options for Black and White Marketing Services (any one) Option Group 1 Stu Taylor Radio Interview Options - Group 2 5 Additional Fresco Illustrations 10 Additional softcover DIY Audiobook iPad App Premium Book Trailer - Stand Alone Hollywood Audition Scroll is perfect authors who are more serious about competing in the highly saturated book market. More services, better flexibility. 22 24 • Electronic Galley • Copyediting Service (Unlimited) • ISBN Assignment • Illustration Service • Paperback Format (15 Impression for Full-Color Only) • Hardback Format (for Black and White Only) • Data Entry Service (Unlimited) • Digital Formatting and Distribution (e-book) • Indexing Service • Worldwide Book Distribution (up to 700 entries for Black and White, • Personal Web Page in Trafford Online Bookstore up to 700 entries for Full-Color) • One-on-One Author Support • Rapid Release • Custom Layout Technician • Google and Amazon Book Search • Book Design and Interior Page Layout • Social Media Marketing Setup • Author Volume Discount • Barnes and Noble See Inside • Author Learning Center 12-Month Subscription • Book Marketing Kit (100 Pieces) $7,749 • Library of Congress Control Number • Book Buyer’s Preview • US Copyright Registration • Basic Website Set-up (Advanced) • CD Archive • Publicity Plan - Pressroom Edition • Cover Copy Polish • Pre-Live Publicity - Pressroom Edition • Image Insertions (80 for Black and White, 200 for Full-Color) (for Full-Color Only) • Bookseller’s Return Program • Book Signing Kit • Basic Website Setup (Advanced) Publishing Package • Author Softcover Copies (55 for Black and White, 40 for Full-Color) DISCLAIMER: Prices subject to change without prior notice. Shipping and handling of complimentary books are not included in the package price. Some restrictions may apply. Speak with a Publishing Consultant for more details. 25 • Author Hardcover Copies (20 for Black and White Only) • Free BookStubs (90 for Black and White, 90 for Full-Color) • Add-On Options for Black and White Marketing Services (any one) Option Group 1 Stu Taylor Radio Interview • Add-On Options for Full-Color Publishing (choose 2) Options - Group 1 10 Additional Softcover Copies 5 Fresco Illustrations Options - Group 2 5 Additional Fresco Illustrations 10 Additional softcover Options - Group 3 Premium Book Trailer - Stand Alone DIY Audiobook Hollywood Audition iPad App ForeWord Ad - Single Slot Library Journal - Single Slot Advance Print Catalog Jumpstart your marketing campaign with online services aimed to promote your book upon completion. This Gold Seal publishing package is perfect for the competitive author who wants to get ahead in the publishing ballgame. 26 • Electronic Galley • CD Archive • ISBN Assignment • Cover Copy Polish • Paperback Format • Image Insertions (120 for Black and White, • Hardback Format (for Black and White Only) • Digital Formatting and Distribution (e-book) • Copyediting Service (Unlimited) • Illustration Service (25 Impression for Full-Color Only) • Worldwide Book Distribution • Data Entry Service (Unlimited) • Personal Web Page in • Indexing Service Trafford Online Bookstore • One-on-One Author Support (up to 1,000 entries for Black and White, up to 1,000 entries for Full-Color) • Custom Layout Technician • Rapid Release • Book Design and Interior Page Layout • Author Softcover Copies • Author Volume Discount • Author Learning Center $10,999 unlimited for Full-Color) 12-Month Subscription (75 for Black and White, 70 for Full-Color) • Author Hardcover Copies (35 for Black and White Only) • Library of Congress Control Number • Google and Amazon Book Search • US Copyright Registration • Social Media Marketing Setup Publishing Package DISCLAIMER: Shipping and handling of complimentary books are not included in the package price. Some restrictions may apply. Speak with a Publishing Consultant for more details. 27 • Barnes and Noble See Inside • Add-On Options for Full-Color Publishing (choose 3) • Book Marketing Kit (100 Pieces) Options - Group 1 • Book Buyer’s Preview 10 Additional Softcover Copies • Basic Website Set-up (Advanced) 5 Fresco Illustrations • Publicity Plan - Pressroom Edition • Pre-Live Publicity - Pressroom Edition (for Full-Color Only) • Bookseller’s Return Program Options - Group 2 5 Additional Fresco Illustrations 10 Additional softcover Options - Group 3 • Book Signing Kit DIY Audiobook • Website Setup iPad App • Free BookStubs (110 for Black and White, 110 for Full-Color) • Add-On Options for Black and White Options - Group 4 Ingram Children’s Advance Mag - Single Slot Standard Book Trailer - Stand Alone Marketing Services (choose two) Option Group 1 Stu Taylor Radio Interview Premium Book Trailer - Stand Alone Hollywood Audition Option Group 2 ForeWord Ad Library Journal - Single Slot Advance Print Catalog Tapestry, our top-of-the-line Gold Seal publishing package, offers a wide array of customizable services—from editing, formatting, marketing and so much more. 28 Editorial Services Even the best writers make occasional mistakes. Trafford’s Editorial Services draw on skilled and experienced editors who polish your writing and help your book reach its best quality. Core Editorial Advanced Editorial These are the building blocks of a good book: grammar, spelling, punctuation, capitalization, and sentence structure. Have you ever looked over your manuscript and had the nagging feeling that you needed to fix something, but didn’t know exactly what it was? Sometimes manuscripts need specialized attention that goes beyond the basics of grammar, spelling, and punctuation. Our experienced editors take a more extensive look at your book’s content and make high-level stylistic considerations, including content, plot, and pace. Line Editing ($0.029 per word) - Our editorial experts will not only check your manuscript for more pervasive errors in spelling, grammar and punctuation, but will also make suggestions on sentence structure and word choice. Content Editing ($0.035 per word) - The Content Editing service provides extensive restructuring for manuscripts that need more attention than Line Editing can provide. Content Editing Plus ($0.042 per word) - This service is ideal for manuscripts that need more work on sentence structure and grammar than basic Content Editing can provide. 29 Developmental Editing ($0.064 per word) The Developmental Editing service combines three editorial services into one package: Developmental Editing Evaluation, Line Editing, and a Quality Review. There is a 5,000-word minimum charge for all editing services. 30 Book Formats Black and White Trafford books offer some of the most versatile book formats in the publishing business–from small children’s books to oversized coffee table books, softcovers, hardcovers, e-book, audio books and leather-bound editions. Make the book you’ve always wanted and with Trafford print-on-demand technology, your book never goes out of print. Print Format 31 These traditional formats are available in that allows room for a descriptive summary of several different sizes, including custom sizes your book and your author biography on its not usually offered by other publishers. inside flaps. Softcover - Formatted as trade paperbacks Leather-bound - Trafford presents a series featuring better production quality, a larger of beautiful leather-bound editions which size, and a higher retail price than a mass- will make your book the pride and joy of any market paperback format. This is included in private library. These highly collectible all publishing packages. volumes come in three formats: Hardcover $350 - Durable cloth binding, an • Esquire - $249 embossed spine, and a full-color dust jacket • Magistrate - $500 • Regent - $1000 Electronic Format An electronic version of your book can be downloaded and read on a computer, reader, or handheld PDA. Digital Formatting & Distribution (E-book) - This provides digital reformatting of your book’s content (book block and cover) for the leading digital devices on the market. Your ePub file gives millions of digital content buyers access to your book. This is included in all publishing packages. App Publishing - Through our new App Publishing services, your book will be transformed into an application available for sale in the App Store™. o Up to 1000 words- Revolution - $799 o 1001-2000 words- Revolution - $999 o 2001-3000 words- Revolution - $1199 o 3001-4000 words- Revolution - $1399 * Other rates apply for books with more than 1001 words. 32 Design Services Go ahead and judge a book by its cover— your readers will, too. In the modern publishing world, the objective of a good book design is not only to beautifully represent your work but also to attract readers to pick it up and leaf through it. A brilliantly designed cover and well-composed interior layout requires detailed planning and precise execution. Trafford’s expert team of designers incorporates your photos, graphics, sketches, and ideas to create a professionally designed book. 33 Interior Page Layout Our experienced book layout technicians ensure the interior of your manuscript is professionally customized to your specifications. Custom Layout Technician Custom price; depends on work required Table of Contents (2 or More) $25 per item, first one free Table Creation $10 per item Footnote Formatting $2 per item Endnote Formatting $5 per item Custom Headers $2 per chapter Black & White Image Insertion $5 per item Color Image Insertion $10 per item Interior Revisions (Block of 25) $100 34 Cover Design The cover is your first opportunity to connect with potential readers. That’s why at Trafford we make sure that your cover meets the professional standards for commercially successful books. After all, when a book is on the shelf, potential readers don’t look to see how it was published. They only know whether the cover image draws their attention or the back cover copy makes them to want to read more. These elements make a great cover, and that is why we pay attention to these details when we publish your book. Custom Covers - Your cover needs to be as unique as your manuscript. At Trafford, our expert design team will help you create a custom cover for your book. Professional Art Direction - Drawing from years of publishing experience, our expert cover designers can enhance your book with art direction that will set your book apart. 35 Cover Revisions (Text) $25 - Text changes range from replacing a few words, correcting punctuation, adding additional quotes and other information, to completely replacing sections of cover text. Cover Revisions (Image/Design) $70 - Changes to imagery and design elements on the cover layout that are not text changes can be completed through this service. Stock Images All books published via the Trafford standard publishing packages receive custom-designed covers, produced in full color. Within the realm of this custom-designed cover, you have the option to choose two images, free of charge, from the millions found through Thinkstock. Authors may also add stock images for $12 each. Illustration Make your work come alive with Trafford’s new Illustration Services for your book. We offer you a choice between black and white or full color illustrations, as well as a variety of art styles and levels of detail. Our experienced team of designers and illustrators work closely with you to create work exactly the way you envisioned. 1 Illustration 10 Illustrations 25 Illustrations • Fresco $149 $1,175 $2,750 • Impression $175 $1,650 $3,750 • Illumination $325 $3,125 $7,350 36 Book Production Pre-Production Manuscript Services Relieve the stress of preparing your manuscript for submission by letting us handle it. Trafford’s expert services ensure your manuscript is ready for the publishing process. • Manual Content Submission - $100 • Basic Manuscript Formatting Corrections - $2 per page • Extensive Manuscript Formatting Corrections - custom price • Data Entry - Standard - $3 per page • Data Entry - Romance - $4 per page • Data Entry - Handwritten/Difficult - $5 per page • Large Image Scanning - custom price; • Black & White Image Scanning - $5 per image • Color Image Scanning - $10 per image • Manuscript File Conversion - custom price • Graphic File Conversion (Block of 25) - $49 per block • File Merging - custom price • Image Extraction - custom price 37 Post-Page Layout Services Trafford allows these last-minute changes to your book even after your manuscript has been prepared for publication by our designers. • PDF Retech - $50 • Resubmission (One Version) - custom price • Resubmission (Two Version) - custom price • Retech - $275 • Title Change After Setup - custom price • Computer Generated Keyword Indexing: Up to 500 Entries - $200 Up to 700 Entries - $300 Up to 1,000 Entries - $400 Over 1,000 Entries - Custom Quote 38 Marketing Services If you want your book to sell, you have to be just as inspired and assiduous as you were while writing it. However, unlike the deeply personal experience of writing, marketing a book usually works better with strategic planning. Regardless of your publishing goal, our Marketing Services provide a dynamic platform that allows you to promote your book or yourself as a published author. The Publisher’s Preference If you want to break into traditional publishing as well as make a name in indie publishing, Trafford’s Publisher’s Preference marketing bundles are perfect for creating a buzz with the publishing world’s heavy hitters. Publishers’ Prime Prospect $13,999 - Get your name into the sight line of international distributors and booksellers with this extensive advertising package. • Double Print Ad in Publisher’s Weekly Magazine • Single Slot Ad in Bookseller Magazine • Single Slot Ad in the New York Times Sunday Book Review • Literary Agent Reading Service Publishers’ Intro $11,999 - This essential publicity package will put your book in several publications widely read by various agents, publishers and booksellers. • Single Slot Ad in PW Magazine • Single Slot Ad in the NY Times Sunday Book Review • Stu Taylor Interview • Literary Agent Introduction Service Publishers’ Brief $6,999 - Start strong in your campaign to get your noticed by book agents, publishers and booksellers. • Single Slot Ad in PW Magazine • Single E-mail Marketing Campaign 1 Million • Simple Agent Selection Service 39 Legacy Marketing Packages Designed to promote a masterpiece that transcends time, Trafford’s Legacy Marketing Packages are a way to immortalize your written oeuvre for the very special people in your life who deserve nothing but the best. Create and leave a beautiful keepsake with these Legacy Marketing Packages. The Heritage Class $13,999 - A noble gift for posterity with an all-inclusive range of premium printed materials and first-rate multi-media promotional tools. • Postcards • Bookmarks • Author Video at Author’s Location • Podcast • Family Interview • Social Media Marketing • Books especially packaged to be sent to your family and friends The Lineage Class $9,999 - Reach your loved ones with this tailor-made, multimedia book bundle. • Postcards • Bookmarks • Author Video at Author’s Location • Podcast • Social Media Marketing • Books especially packaged to be sent to your family and friends The Insignia Class $4,999 - A customized memento to help you connect with your nearest and dearest. • Postcards • Bookmarks • Author Video at Author’s Location • Social Media Marketing • Books especially packaged to be sent to your family and friends The Herald Class $2,999 - Let your book transcend generations with this enduring family remembrance. • Postcards • Bookmarks • Books especially packaged to be sent to your family and friends • A Standard Book Trailer to send a message to your loved ones • Social Media Marketing Trafford’s Legacy Marketing packages are a way to personalize your book for the people in your life who have helped encourage your creative spirit. 40 Hollywood Star Maker Marketing Give your book the star treatment with Trafford Publishing’s range of multimedia marketing. The Hollywood Star Maker marketing services get your book noticed by Hollywood agents and producers, as well as spreading the word to potential readers across the media sphere. The Red Carpet Package $20,999 - Trafford’s crew of professional actors and producers breathe life into your story with a Hollywood Book Trailer. The trailer will be reviewed by a professional film agent who pitches to studios such as NBC Universal, Time Warner, Lionsgate, Sony and other well-known media outfits. We also take your trailer viral with social media and press releases. • Hollywood Book Trailer • Social Media Marketing (Embed & tweet video, create Facebook Fan Page) • Hollywood Gatekeeper • Book to Screen - Treatment • ASI Publicist Service • Publicity Plan - NetSpeak Edition 41 The Silver Screen Package $10,999 - Bring the compelling visuals of your book to life with the Trafford Book to Screen Treatment. Then create and build a fan following, and get the attention of film and TV producers and writers. • Book to Screen - Treatment • Social Media Marketing • Press Release Campaign to 100 Film Media Outlets • Standard Book Trailer - Stand Alone • Hollywood Gatekeeper • ASI Publicist Service • Publicity Plan - NetSpeak Edition The Marquee Package $3,999 - Our professional voice actors and expert design team add dynamism to your story with a Premium Book Trailer. Then our marketing specialists build up your media presence with social media and press releases. • Premium Book Trailer • Social Media Marketing • Press Release Campaign 100 to Film Media • Publicity Plan Pressroom Edition • Hollywood Gatekeeper 42 Internet Marketing The most effective, widespread and easy-access market for any author. Reach a global audience with these tailor-made services. Author Web Site Setup $399 - Set up your own Web site with easy-to-use templates, numerous graphics, a wide variety of background colors and helpful e-mail and telephone support. Social Media Setup $799 - Put your book in front of millions of potential readers through fast-growing social media sites like Facebook and MySpace and book-focused communities like Shelfari and Goodreads. 43 Google and Amazon Search Programs $75 - It is critical that your book’s content is indexable and appears in two of the most prolific book search tools available: Google™ Book Search and Amazon® Search Inside!.™ • Your book is included in search results when matched with relevant keywords. • Sample pages of your book are available for pre purchase viewing. • 1-Click™ ordering process is available once your book has been viewed. • Your content is visibly copyright protected. Barnes and Noble See Inside™ $75 - With See Inside, BarnesandNoble.com customers get a limited preview of your title – just enough to sample the book, as if they were browsing in a bookstore or library. Customers can not only navigate the pages through the navigation bar, they can also enter a keyword in the search box and find pages from your book which include their search term. 44 Video Services Core Publicity Trafford Book Trailers cross media genres and Get your book noticed via a unique platform create a lasting impression. Make your book created by our core publicity services. come to life and express your creative intent Publicity Plan - Pressroom Edition $399 - This with any of our exciting Video Services. media platform is perfect for the author who Hollywood Book Trailer $19,999 - With pro- recognizes the importance of media attention fessional actors and Hollywood producers, to his book’s success but is on a tight budget. your video will be a high-quality piece that Trafford maintains an extensive database of you’ll be proud to show off. TV and radio stations, newspapers and online Author Video at Author’s Location $4,999 news sources from which we will develop a list - Filmed at a location of your choosing, your of at least 500 targeted media outlets to re- video will be produced by industry veterans. ceive your press release. Premium Book Trailer $3,999 - This unique Publicity Plan - NetSpeak Edition $1,199 - This and exciting way of marketing your book will service features a professionally-written press surely catch your readers’ eyes. release optimized with keywords and distri- Standard Book Trailer $1,899 - Your profes- buted to more than 30,000 opt-in journalists sionally-crafted Video Book Trailer can be and more than 250,000 news subscribers. Your posted on your Web pages, YouTube, in press release may get the attention-and even- e-mails, and other well-known sites. tually coverage, by various media which can increase your bookselling potential. 45 Publicity Plan - Broadcast Edition $4,199 - • Kirkus Indie Premium - $5,599 With this service, you will get a creative and BlueInk and Trifecta Reviews - Whether customized Author Video to be included in a book is traditionally published or self- the press release distributed to media outlets. published, whether an author is a seasoned The video will also be posted in leading video professional working on a series or a novice sites such as YouTube and Metacafe. with a first title, a book review is essential to be competitive in the publishing industry. Book Reviews BlueInk Reviews is the first review service Kirkus Indie Book Reviews - For more than dedicated exclusively to self-published books. 75 years, Kirkus Reviews has provided book It is founded by two book publishing pros— reviews for an influential audience of librar- an internationally-known literary agent and ians, bookstore managers, literary agents, an award-winning book review editor. and more. Trafford has teamed up with Kirkus • Blueink Standard - $999 Indie, a review service from the editors of • Blueink Priority - $1,199 Kirkus Reviews, to offer three review options Banking on three reputable reviewers from that combine the credibility given by a book different sides of the publishing industry, Traf- review with the promotional power of e-mail ford now offers the Trifecta Review Service to and advertising. cater to authors who want an unbiased and • Kirkus Indie Basic - $2,599 • Kirkus Indie Advanced - $3,599 professional critique of their work. • The Trifecta Review - $3,000 46 Advanced Publicity For authors who want to make a serious long-term commitment to make their book successful, we offer a number of services to help them build and maintain their platform. PR Newsfront $5,999 - A 6-week campaign by a personal publicist who will approach media outlets about the author’s book. This is enhanced with a web-optimized press release, an online radio interview and an -mail campaign. Web Newsfront $7,499 - This combines the expertise of your personal media publicist with the far-reaching capabilities of social media. This is a multi-faceted service that will provide information about your book and allow you to interact with potential readers. Video Newsfront $9,999 - A picture–or in this case a video–is worth a thousand words. In addition to your personal publicist, radio interview, press release and social media setup, this package gives you a professional Author Video, allowing you to present yourself more to your potential readers. New Media Publicist $4,999 - This service will launch your presence in social media by providing you with a social media publicist for a 6-week campaign, helping you identify your target audience, develop an editorial calendar and assist you in writing your blog posts. 47 Expert Positioning Services Trafford presents an effective way for authors to reach producers, hosts, and program directors at radio and television stations throughout the United States and Canada: the RTIR Advertising Program. The Radio-TV Interview Report (RTIR) is a publication that is widely used by members of the media to discover intriguing guests and topics for their television and radio programs. Published twice a month, RTIR contains paid advertisements from 100 to 150 authors and other spokespeople who are available for live and in-studio interviews. Each advertisement contains possible topics for discussion, including authors’ areas of expertise, as well as authors’ contact information for the purposes of arranging interviews. The magazine’s professional copywriters will then use these materials to develop your ad’s content—at no additional cost to you. Once the ad is written, Trafford will e-mail a copy for your review and approval; you may request any necessary changes before the ad goes to press. RTIR Ad Program Half Page/1 Issue $795 RTIR Ad Program Half Page/2 Issues $1,500 RTIR Ad Program Half Page/3 Issues $2,175 48 New York Times Media Marketing $5,499 Reaching as many as 1.7 million readers per week, the New York Times Sunday Book Review is considered the most prestigious book review source in the United States. Advertising Quill & Quire Packages Advertising in a high-profile national publica- Direct your marketing efforts toward the tion is a great way to announce your book to audience the world. However, it is prohibitively expen- country-specific print and online advertising. sive for an individual author to design and Trafford has teamed up with one of the most purchase an ad in most national publications. recognized names in the Canadian book Through the Trafford advertising program, and publishing industry, Quill and Quire, to you get access to a variety of affordable and put your book in the spotlight with Canada’s convenient opportunities to promote your book-buying decision makers. • Quill & Quire Starter Single - $1,499 • Quill & Quire Classic Single - $4,999 • Quill & Quire Online Exclusive - $3,999 • Quill & Quire Quarter Standard - $5,999 • Quill & Quire Half-Page Highlight - $7,999 • Quill & Quire Full Impression - $11,999 book in well-known publications like ForeWord Magazine, Publishers Weekly and New York Times. ForeWord Ad $450 New York Review of Books Ad $875 49 you’re aiming to capture with Book Exhibits and Conferences With Trafford’s Book Exhibition Marketing Service, you can put your book on the publishing map by attracting hundreds, if not thousands, of new readers and interested book buyers. Meet fans and booklovers in person and form friendships with fellow authors and exhibitors. Take the opportunity to showcase your book to new markets across the country and around the world. Choose from over 20 carefully selected annual book trade shows to promote your book. Establish a physical presence and meet your readers in person at your chosen shows. The Book Exhibit Marketing service comes with the Publicity Plan - NetSpeak Edition. This potent duo of your personal presence and a press release campaign targeting traditional and new media outlets will give your book the best possible exposure to interested readers, book buyers, and librarians. • Regional Show Exhibit - $1,299 • National Show Exhibit - $1,799 • International Show Exhibit - $1,899 • New Title Showcase Exhibit - $1,699 52 50 Ingram Catalog Marketing Library Market and Trafford has formed a strategic partnership Children’s Market Packages with Ingram, America’s largest book market- Trafford and Baker & Taylor have teamed up ing and distribution company. This collabo- to offer our authors a collection of exclusive ration uses Ingram’s network of booksellers, marketing services that puts your book in librarians and specialty retailers that rely on front of thousands of children’s book industry the company’s selection of print magazines, decision makers. Your book will be featured in online catalogs, e-newsletters and other Forecast Catalog, Baker & Taylor’s most exten- book-related products in the industry. sive publication, and their Emergent Voices microsite which is a trusted source for thou- Ingram Print & Online Catalog Marketing $ 3,499 sands of book-buying decision makers to dis- Ingram Children’s Fundamental $ 1,999 cover new titles. Ingram Children’s Premier $ 3,499 Ingram Library Fundamental $ 2,499 Children’s Fundamental $ 3,399 Ingram Library Premier $ 3,999 Retail Gateway $ 3,999 Children’s Gateway $ 4,399 Library Fundamental $ 3,399 Library Gateway $ 4,399 51 Reader’s Digest Marketing Packages Trafford has teamed up with one of the most recognizable brands and one of the best-selling consumer magazines in the U.S. – the Reader’s Digest Magazine! Promote your book with the trusted global publisher and distributor that connects more than 130 million consumers around the world. Reader’s Digest Essential - Single Slot $12,999 Reader’s Digest Essential - Double Slot $25,599 Reader’s Digest Essential - Full Page $72,599 Reader’s Digest Executive - Single Slot $25,599 Reader’s Digest Executive - Double Slot $50,599 Reader’s Digest Executive - Full Page $145,599 Have additional questions? Contact a marketing consultant at 1.888.232.4444 today to find out more about Trafford’s exclusive marketing programs. 54 52 Distribution Pricing Once your book is published, we will make You determine the price of your book. Some it available for order in the Trafford book- constraints apply, such as a fixed cost for the store, Barnes & Noble.com, Amazon.com, and cover and page count, plus the distribution thousands of other retail outlets worldwide cost and royalty amount, but ultimately you through the Ingram and Baker & Taylor book establish the final book price. The cover cost distribution networks. and page count determine the minimum base price for the production of your book. Our bookselling offerings also include spe- The distribution and royalty amounts are dis- cial author-only volume book discounts and played after you choose the total selling price. a Booksellers Return program that alleviates risk and allows bookstores to return unsold copies of your book. 53 Post-Publication Customer Support Your publishing experience with Trafford does not end with the publication of a book. Our team of consultants will continue to be available for you whenever you have questions about your book or marketing campaigns. You can easily reach us at 1.888.232.4444 for 24-hour customer support. Author Circle Our website also has an author-only area where you can find or post news about your book, communicate with other authors, or learn about upcoming book events and ask about getting involved. Featured Author Recognizing your achievement is important to us. If your book makes it to our bestseller list, is featured in a media article, wins an award, or otherwise stands out, we may get in contact with you about being the Featured Author of the Month. 54 56 Lifetime Support One of the greatest benefits of indie publishing is the print-ondemand aspect: your book never goes out of print. Trafford’s professional staff is available to you for just as long. These are some of the benefits of being part of the Trafford community. My Account When you become a Trafford author, you can access this webbased portal to keep up with the progress of your book. With My Account, you can: • Check your book sales and royalties regularly • Make changes to your book information on our website • Place orders with your author’s discount • Take advantage of special offers only available to Trafford authors 55 What our authors are saying “It is great that you have this publishing service for authors because if you’re not a well known or established author and you send your book to a big time book company, it will probably get no further than the trash can. Think of how many great books never got published because of this. Many people, myself included, have been held back because of this. Finally, a way to get published without all the other problems.” Tim Bramlett, author of Sharkey and the Space Pirates “Thank you so much for a beautiful copy of my book. I was more than elated to see your beautiful handling of the cover and contents of Rhyme, Reason and Reverence. It was written with commemoration and honor in mind and you kept that theme in producing a beautiful cover for the thoughts contained in the book.” Estella Davis, author of Rhyme, Reason and Reverence “I am now working on a screenplay for a movie from another self-published author. Since the release of my book in May 2008, I have gained the momentum and self-confidence needed to write the press releases and really market my book to the audience which may benefit from reading my book. I am donating to libraries and selling to bookstores, as well as person to person.” Christie O’Neil Harrison, author of Dear Tommy 56 Indie means Quality. Independent publishing does not sacrifice quality—just the opposite. Trafford gives authors new standards of quality. Our Gold Seal of Literary Excellence rewards books of exceptional merit.
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