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2017
Media
Information
Print
Hit bull's eye with your marketing efforts
Ads in our range of printed media provides high effect visibility
towards the majority of decision makers in a specific industry, as
the magazines have more readers than other specialist media.
Print ads have a long-time effect and are of great branding value,
so even though online advertising has seen a significant
development recently, we still believe that print ads will lay claim
to a large part of the advertising budgets for years to come. The
print ads are also included in the digital iPaper and in the PDF
edition. Both editions may be read on PC's and tablets and also
function as an archive for our print subscribers. We constantly
work to optimize our editions to reach our target groups even
deeper and more precise, than other media are able to do. Naturally we do this to be able to constantly provide target advertising opportunities. We also work with a large variety of formats;
including creative formats in order to provide an opportunity for
increase attention - text and images are not always enough. It is
possible to place the ad in connection with related editorial content such as in sections and themes which help bring increased
credibility to your marketing and which helps to ensure that it is
being read instead of just seen.
Ad testing
We help you make the most of your marketing. We do this in various ways such as testing the effect of the announced message,
thus documenting if the ad works as intended.
Pull-out
Use one of our publications to achieve significantly increased
visibility by means of a pull-out. Your message is printed on the
requested number of pages inside the magazine.
Be a part of it and optimise you ads; in that way you can be say
that you make the most of your marketing budget.
As opposed to what is the case with an insert, a pull-out is circulated among more readers before it hits someone interested who
then pulls it out and saves it for later use. A pull-out is read up to
5 times more often (based on circulation and readership).
Insert
Have your printed flyers distributed together with one of our
publications and hit the recipients and decision makers in small
and medium-sized companies. Get rid of bothersome data collection or allow us to correlate your database with ours.
A pull-out can also be used like an editorial, where we can assist
you with editorial and journalistic experience and know-how and
with layout and production of your pull-out.
An insert ensures high visibility towards the reader who opens
the paper, and it is possible to do segmentation for east and west
and by industry.
In this way you save expenses on enveloping and postage, you
achieve large savings on printing and you won't have to do any
of the work related to actual handling.
Last but not least you save the expenses and resources for handling, enveloping and postage.
Advertorial
You may choose to supplement your usual marketing efforts with
an advertorial.
We've got skilled freelance journalists working with us, who can
help you develop the text, and we also do the graphical layout,
so you will get a product all done.
4
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AltiCar
0037 tlf. 4618
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Jessen
KRYSTALKU
god dialog GLEN Ny
og kolleg viden,
vær
et over.
24-25
Motorhistoselsstyrelsen køretøjer.
med Færd ombyggede
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Af Jens
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Focus & editorial content
Motor-magasinet gets up close to the auto industry which we
follow through our own coverage on Christiansborg, company
visits at home and abroad, conventions, annual meetings, general
assemblies, receptions, motor sports events and so on – we try to
be where the industry is – across all professional organisations.
Target Group
52,000 readers
Motor-magasinet is targeted at car salesmen, motorcycle dealers,
car repair shops, vulcanisers, services stations, car painters, body
shops, rust protection companies, car salvagers as well as to wholesalers, manufacturers and importers inside the auto industry.
And in addition to this also technical schools and authorities and
organisations associated with the auto business.
CIRCULATION
– all of them interested in your line of business
4,902
An ad in Motor-magasinet will hit your target group
with great precision.
Readership: 52,000*
We target our readers through 8 regular content
pages.
44,691 visits/mo.
We've got several professional themes in each edition,
and these themes are all focused on the interests of
the auto industry.
READERSHIP
ONLINE VISITORS
NEWSLETTERS
Sent daily to 4,627
*Source: Gallup First six months 2016
Distribution of recipients of
Motor-magasinet
Diverse
Tekniske skole mv.
Diverse
Fremstilling af motorkøretøjer
Teknisk afprøvning/analyse
Tekniske skole mv.
Salg af reservedele/tilbehør
Bilforhandlere
Fremstilling af motorkøretøjer
Autoværksteder
Teknisk
afprøvning/analyse
Geographic
distribution
of recipients of Motor-magasinet
Region
RegionNordjylland
Nordjylland
Salg af reservedele/tilbehør
Region
RegionMidtjylland
Midtjylland
Region
RegionSyddanmark
Syddanmark
Bilforhandlere
Region
RegionSjælland
Sjælland
Region
RegionHovedstaden
Hovedstaden
Autoværksteder
Planned themes
No.
Edition
Deadline
Theme 1
Theme 2
1
06.01
30.12
Auto-Electronics & Batteries
2
13.01
06.01
Renovation- & Replacement parts
3
20.01
13.01
Body & Auto paint
4
27.01
20.01
Auto glass
5
03.02
27.01
Lubricants & Fuel
6
10.02
03.02
Garage & Storage fitting
7
17.02
10.02
Lifting equipment
8
24.02
17.02
Tires · Profile
9
03.03
24.02
Car wash
10
10.03
03.03
Auto reuse
Garage welding
11
17.03
10.03
Rust protection
Exhaust
12
24.03
17.03
Auto painting
13
31.03
24.03
Air condition & Heating equipment
14
07.04
31.03
Brakes & Clutches
15
21.04
14.04
Car Maintenance & Preparation
16
28.04
21.04
Shock absorbers & Steering gear
17
05.05
28.04
Testing equipment
18
11.05
04.05
Exhaust
19
19.05
12.05
Rust protection
20
26.05
19.05
Auto reuse
21
02.06
26.05
Courses & Education
22
09.06
02.06
Auto painting
23
16.06
09.06
Lubricants & Fuel
24
23.06
16.06
Car Maintenance & Preparation
25
30.06
23.06
Lifting equipment
26
11.08
04.08
Car wash
27
18.08
11.08
Exhaust
28
25.08
18.08
Body & Auto paint
29
01.09
25.08
Lubricants & Fuel
30
08.09
01.09
Auto reuse
31
15.09
08.09
MOT testing
32
22.09
15.09
Garage & Storage fitting
33
29.09
22.09
Tires · Profile
34
06.10
29.09
Winter products & Lights
Auto glass
35
13.10
06.10
Au2messen
Rust protection
36
20.10
13.10
Auto painting
Lifting equipment
37
27.10
20.10
Consumer goods
Auto-Electronics & Batteries
38
03.11
27.10
FTZ messen
Shock absorbers & Steering gear
39
10.11
03.11
Brakes & Clutches
Leasing & Financing
40
17.11
10.11
Testing equipment
Young in the industry
41
24.11
17.11
Auto reuse
42
01.12
24.11
Lubricants & Fuel
43
08.12
01.12
Exhaust
Courses & Education
44
15.12
08.12
“The year the passed”
Annual calendar
Ad
test
Shock absorbers & Steering gear
Special edition
Digital Tools
Video surveillance / Security
Special edition
Environment & Safety
Rust protection
Special edition
Air condition & Heating equipment
Electric, Gas & Hydrogen cars
Special edition
EQUIP AUTO 17
Planned themes
Theme
Publication no.
Air condition & Heating equipment
13, 29
Ad testing
6
Au2messen
35
Auto-Electronics & Batteries
1, 37
Auto reuse
10, 20, 30, 41
Auto glass
4, 34
Auto painting
12, 22, 36
Car Maintenance & Preparation
15, 24
MOT testing
31
Car wash
9, 26
Brakes & Clutches
14, 39
Digital Tools
4
Tires · Profile
8, 33
Electric, Gas & Hydrogen cars
31
Consumer goods
37
FTZ messen
38
Body & Auto paint
3, 28
Courses & Education
21, 43
Leasing & Financing
39
Lifting equipment
7, 25, 36
Environment & Safety
21
Renovation- & Replacement parts
2
Rust protection
11, 19, 26, 35
Lubricants & Fuel
5, 23, 29, 42
Shock absorbers & Steering gear
2, 16, 38
Testing equipment
17, 40
TOP100
32
Exhaust
11, 18, 27, 43
Young in the industry
40
Video surveillance / Security
6
Winter products & Lights
34
Garage & Storage fitting
6, 32
Garage welding
10
“The year the passed”
44
Annual calendar
44
Technical specifications & terms
Material
Complaints
Specifications
Material must be sent to:
[email protected]
COLOUR ADS:
When printing colours ads, the magazine can not be
held responsible for minor deviations compared to
the colours of the original material. The magazine
reserves the right to reject any complaints concerning
ads, where it has been pointed out in advance that
the material is not suitable for reproduction, or where
the submission deadline has been exceeded.
LAYOUT FILE:
Adobe InDesign for Mac eller PC.
Remuneration
Compensation for materials by agreement, max. 5%.
Terms of cancellation
Cancellation and change of dates must be done
in writing no later than 14 days before the date of
publication.
If changes to the advertising plan mean that the
terms for obtained discounts are no longer present,
the incorrectly disbursed discount will be debited
to your
account.
IMAGES/GRAPHICS:
Colour: All Adobe Photoshop formats, min. 200 dpi.
B/W: All Adobe Photoshop formats, min. 200 dpi.
Drawings: TIFF, EPS min. 600 dpi.
The „overprint“ function can not be used.
COLOURS:
CMYK defined
(RGB and Pantone are separated into CMYK).
Repro
If the journal does not receive fully completed ad
material, completion will be debited at a rate of DKK
0.50 pr. mm.
Formats
Newspaper format
Column height
1 column 2 columns 3 columns 4 columns 5 columns 6 columns 1/1 page 2 x 1/1 page (spread) Paper quality newspaper
Number of columns To edge OTHER MATTERS:
We refer to our terms of trade on www.nordiskemedier.dk or mail from your consultant.
PDF:
PDF file made with Acrobat Distiller contains all fonts,
images, graphics and colours defined as CMYK. (Job
settings for Acrobat Distiller may be supplied). For
other matters, please refer to "Branchestandard for
digitalt
annoncemateriale" as agreed between DRRB, DFF
and DDPFF. Various descriptions, settings
etc. may be downloaded from www.kankanikke.dk.
MEDIA:
CD and upload via FTP. Call us for password.
Connected to Ritzaus Medienet.
CONTROL PRINT:
A trial print must be enclosed, in colour.
Tabloid
355 mm
41 mm
86 mm
131 mm
176 mm
221 mm
266 mm
266 x 360 mm
546 x 360 mm
49 gram
6
Not possible
COMPRESSION:
Stuffit, Zip.
OTHER FORMAT:
Please give us a call, so we can work together to find
the right solution for you.
Formats and prices, print ads
Selected formats
Prices other formats
B. W:176 mm
H:270 mm
A. W:266 mm
H:360 mm
1/1 PAGE
A. 4 colours:
PORTRAIT A4
B. 4 colours:
Kr.22,950
Kr.17,950
C. W:131 mm
H:360 mm
Text page ads pr. mm.
Back pr. mm.
Job and profile - pr. mm.
Box incl. 4 C (<300 mm.)
Kr.
Kr.
Kr.
Kr.
Special placement All prices are excl. VAT.
D. W:266 mm
H:180 mm
20.00
30.00
10.00
15.00
+ 15%
Ads are done with 1 proofing for Kr. 600.
Colours (extra) - 4 colour
1/2 PAGE PORTRAIT
C. 4 colours:
1/2 PAGE LANDSCAPE
D. 4 colours:
Kr.16,950
Kr.16,950
< 300 mm (pr. mm)
> 300 mm
Kr.
Kr.
6
1.800
Formats
E. W:131 mm
H:180mm
G. W:176 mm
H: 40mm
F. W: 86mm
H:120mm
1/4 PAGE
E. 4 colours:
MODULE FRONT
F. 4 colours:
Kr.10,450
H. W: 86mm
H:180mm
MODULE BACK
G. 4 colours:
H. 4 colours:
Kr.6,450
Kr.9,950
Kr.8,450
Newspaper format
Column height
1 column 2 columns 3 columns 4 columns 5 columns 6 columns 1/1 page 2 x 1/1 page (spread) Paper quality
Number of columns To edge Tabloid
355 mm
41 mm
86 mm
131 mm
176 mm
221 mm
266 mm
266 x 360 mm
546 x 360 mm
Newspaper, 49 gram
6
Not possible
Discounts
K. W:266 mm
H:180mm
I.
W:131 mm
H:100 mm
J. W: 86mm
H:100 mm
L. W: 86mm
H:135mm
If you wish to order more ads, please contact us for
a good deal. Please see contact information on the
last page.
Insert
MARKETPLACE,
examples of sizes.:
I. 4 colours:
J. 4 colours:
Kr.3,750
Kr.2,750
Other sizes are possible,
call us to hear more about it!
All prices are excl. VAT unless otherwise
sated. Reservations are made for printing errors
and rate adjustments.
ADS FOR JOBS AND RECEPTIONS,
examples of sizes.:
K. 4 colours:
L. 4 colours:
Kr.7,950
Kr.2,695
A good supplement to your marketing efforts.
Please call us for further information.
Banner ads
Subscription
See www.motormagasinet.dk
Annual subscription
incl. online access:
Kr.
Subscription is exempt from VAT.
Phone. 44 85 88 06
E-mail: [email protected]
995
Phone
+45 44 85 88 99
Mail, editor
[email protected]
Mail, sales
[email protected]
Mail, subscription
[email protected]
Web.www.motormagasinet.dk
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DK-2730 Herlev
Phone 44 85 88 99
[email protected]
www.nordiskemedier.dk