1. No category

Sweden and icehockey
Sten Söderman,
Professor emeritus in
International Business
1
3.5 million of Sweden’s 9.5
Sweden/Nordic
million inhabitants
members of a sport club. model 20 thousand
clubs elite and 'sportSome 2.4 million compete
for all' under same
regularly
Local sports clubs, non-profit umbrella
associations, foundation of
sport independent
voluntary movement is
Nordic model, financial
support local and central
authorities
3
15 years old
Group winner of
the St Erik’s Cup
4
HOCKEY NO 2 Sport interest of Swedish people – Top 20
Fotboll
47%
Ishockey
Fråga: Vilka idrotter är du
intresserad av? Med
Friidrott
”intresserad” menar vi
exempelvis att du ibland
Längdskidåkning
följer idrotten som publik
Alpint
eller följer idrotten på TV,
i tidningar eller i andra
Skidskytte
medier.
40%
33%
28%
26%
23%
Simning
Procentsatserna anger hur
många procent av
svenska folket som är
intresserade av respektive
idrott.
20%
Handboll
18%
Tennis
15%
Formel 1
Konståkning
2016: 41% = 3 253 550 persons from 15 years and
more
13%
12%
Cykling
11%
Golf
11%
Motorsport
11%
Dans
11%
Bilsport
11%
Rally
10%
Ridsport
10%
Gymnastik
9%
Trav
9%
5
World Championships/ VM 2008-2016
SWE
CAN
USA
FIN
RUS
CZE
1 guld,
1 silver,
3 brons
2 guld,
2 silver,
0 brons
0 guld,
0 silver,
2 brons
1 guld,
2 silver,
1 brons
4 guld,
2 silver,
1 brons
1 guld,
0 silver,
2 brons
2008
4
2
6
3
1
5
2009
3
2
4
5
1
6
2010
3
7
13
6
2
1
2011
2
5
8
1
4
3
2012
6
5
7
4
1
3
2013
1
5
3
4
6
7
2014
3
5
6
2
1
4
2015
5
1
3
6
2
4
2016
6
1
4
2
3
5
TOT
33
33
54
33
21
38
1. RUS 21 p.
2. SWE 33 p.
2. CAN 33 p.
2. FIN 33 p.
5. CZE 38 p.
6. USA 54 p.
OS-gold 2006
OS-silver 2014
WCoH-bronze
2016
6
FROM 3% TO 9 %
2016/2017 about 130
Swedish players in NHL
och AHL
7
Drafted players in NHL
2008-2016
Canada
USA
Sweden
Russia
Finland
Czech Republic
842
507
206
98
91
52
8
To do list ’Junior Theme Study’
1. Recruiting
2. Coach education
3. Teaching material
4. Hockey consultants
5. Talent developments
6. Hockey colleges
7. League activity
8. National team
9. Goalie training
10. Digital communication
9
Tre Kronor’s Hockey school
32 000 children i ages 5-10 year old
Season
2012/2013
Boys
24170
Girls
1771
Total
25941
2013/2014
24618
2100
26718
2014/2015
26412
2698
29110
2015/2016
28492
3428
31920
10
Teaching material
 Global leader
 Covers, DVDs, booklets
 Web based learning (www.hockeyakademin.se)
11
Hockey consultants
• 11 st HeadQuarter
• 11 regions
Club visits
Course instructor
National team coach
Teaching material
Camp instructor
Project leader
12
Talent development
44 camps = 2000 players!
• Technique
• Tactics
• Physical training
• Nutrition
• Mentorship
• Psychological training
• Video analyses
• The playing idea of the national team
13
Talent developments
TK
World
Champion
ships
VM/World National
Champion team
ship,
National
National
team, 1 x 22 team,
3 x 22 st
st
Hockeygym/
College
U20
U19
U18
VM/World
Championship
National teams,
4x22 st
Russin, 2x20 st
’Russinläger’,2x20 Hockeygymn/col
st
National teams, 4 xlege.
22 st
Elite camp, 34 st
Hockeygymnasium/
National teams, 3 x College
22
st
Elitecamp, 34 st
Regional camp, 136 st
Development Camp,
420 st
Sport vacation camp
136
TV-pucken,
530 st
st
Development Camp, 420
st
U17
U16
U15
14
Hockey colleges (NIU)
• 31 st (27+4)
• About 1 000 players
• Swedish Ice Hockey Association
Curriculum
• Conditions and requirements
• Web based teaching material
(www.hockeyakademin.se)
15
Comparison Ice-hockey and football
Same challenges
• fight for same
audiences
• ....same sponsors
• young talents leavegrowing number of
sport expatriates
Different challenges
• huge transfer money
might kill European
football
16