Alcohol Market: India Industry Analysis and Opportunity
Assessment, 2016–2026
January 2017
Report Id : REP-IN-201
Status : Feb - 17
Category : Food and Beverages
©2015 Future Market Insights, All Rights Reserved
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Research Methodology (1/2)
Systematic Research Approach
1
Market profiling
2
Formulating discussion guide
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Developing list of respondents
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In-depth secondary research is used to
ascertain overall market size, top
industry players, top products, industry
associations, etc.
PMR formulates a detailed discussion
guide to conduct expert and industry
interviews
PMR develops a list of industry players
(manufacturers), distributors, retailers
and industry experts
Data collection
PMR conducts interviews with industry
experts, industry players, distributors
and retailers
Data validation
Data is validated by triangulation
method, wherein secondary, primary
and PMR analysis contribute to the final
data
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Data analysis
Insights
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Data is scrutinized using MS-Excel to
obtain qualitative and quantitative
insights about the industry
PMR delivers industry insights and
information in the required format
(PDF)
Data
Collection
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Research &
Intelligence
Data Filter
& Analysis
Identifying key opinion leaders
Questionnaire design
In-depth interviews
Coverage across value chain
Actionable
Insights
A
Primary
Research
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B
SOLUTION
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Market participants
Key strengths
Product portfolio
Mapping as per value chain
Key focus segments
Primary Research #
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Linkedin
Zoominfo
Salesforce
Avention
Business
Solution
Desk
Research
C
Key industry experts
Channel study
Developments
Market dynamics
Products
Conclusions
Company
Analysis
Secondary Research #
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Company websites
Company annual
reports
White papers
Financial reports
Paid Publications#
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Factiva
GBI
Genios
Meltwater
# includes sources of databases
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India Alcohol Market
India - World’s 3rd Largest Market for Alcoholic Beverages - to Consume 14 Bn Ltrs. of Alcohol by 2026end
The number of alcohol consumers in India continues to rise on the account of rising urban population.
Consuming alcoholic beverages has become a customary tradition for a majority of people residing in
India’s urban cities. Changing lifestyles and increasing incomes are compelling them to consume alcohol
on a frequent basis. Future Market Insights recently published its study on India’s alcohol market, which
estimated that more than INR 2.5 trillion worth of alcohol was consumed in 2016. The study further
projected that consumption of alcohol in India is less likely to decline in the years to come. By the end of
2026, more than 14 billion litres of alcohol will be sold across India.
According to the report, revenues amassed from sales of alcohol in India will soar vigorously at 7.4%
CAGR, and reach INR 5.1 trillion value by the end of 2026. In terms of volume, India’s alcohol
consumption in 2016 has been estimated to have surpassed 8 billion litres and will grow at 5.5% CAGR in
the due course of forecast period. An in-depth analysis on India’s alcohol distribution indicated that just
above three-fourth of alcohol consumed in the country is government controlled. In 2016, alcohol
distributed in India through open market sales made revenues worth over INR 400 billion. Meanwhile,
about 550 million litres of alcohol was auctioned in India by the end of 2016.
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India Alcohol Market
India’s Alcohol Market: Report Highlights
 Nearly two-third of India’s alcohol revenues will be accounted by sales of Indian-made foreign liquor
(IMFL)
 In 2016, more than 1,800 million litres of strong beer was consumed in India
 By the end of 2026, white wine sales in India will have brought in an estimated INR 16.8 billion in
revenues
 Revenues amassed from sale of country liquor in India will have soared at 5.5% CAGR
 Whisky will be the most-preferred type of alcohol in India, while sales of white spirits will grow at
more than 11% CAGR
Key findings of the report, titled “Alcohol Market: India Industry Analysis and Opportunity Assessment,
2016-2026,” projected that Southern and Western states of India will continue to contribute to more
than 80% of alcohol revenues through 2026. Bangalore’s SAB Miller India Ltd. and United Spirits Ltd., and
Mumbai-based Tilaknagar Industries Ltd. and Allied Blenders & Distillers Pvt. Ltd. are key players
partaking in the growth of India’s alcohol market.
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India Alcohol Market
Meanwhile, the consumption of alcohol will witness a considerable dip in India’s northern and eastern
zone. Even still, a majority of alcohol manufacturers & suppliers in India are originating from New Delhi.
Companies such as Carlsberg India Pvt. Ltd., SOM Distilleries & Breweries Group, Radico Khaitan Limited,
Globus Spirits, and Jagatjit Industries Ltd. are based in and around the country’s capital. Shimla’s Mohan
Meakin Ltd. and Daman’s Khemani Group are also recognised as some of the leading alcohol
manufacturer in India.
Over 90% of Indian Alcoholics are Men
Among every ten alcohol consumers in India, nine of them will most probably be men; leaving a slight
chance that the tenth one is a woman. With more than 90% stake in India’s alcohol revenues, the
country’s men will be offering over INR 4.7 trillion for consuming alcohol by the end of 2026. Likewise,
Indian women are also likely to increase their contribution to the Indian alcohol market. During the
forecast period, revenues accounted by sales of alcohol to Indian women will have soared at the fastest
pace, registering a stellar CAGR of 8.6%.
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Table of Content
1.Executive Summary
2.Assumptions & Acronyms Used
3.Research Methodology
4.India Alcohol Market Overview
4.1.Introduction
4.2.India Alcohol Market Dynamics
4.2.1. Drivers
4.2.2. Restraints
4.2.3. Trends
4.2.4. PESTLE Analysis
4.3.India Alcohol Market Analysis and Forecast
4.3.1. India Alcohol Market Value and Volume Analysis
4.3.2. India Alcohol Market Y-o-Y Growth Forecast (%), 2016-2026
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Table of Content
5.India Alcohol Market Analysis and Forecast, By Type, 2016–2026
5.1.Introduction
5.1.1. Y-o-Y Growth Comparison, By Type
5.1.2. Market Share & Basis Point (BPS) Analysis, By Type
5.2.Market Value and Volume Forecast, By Type
5.2.1. IMFL
5.2.1.1.Brady & Cognac
5.2.1.2.Rum
5.2.1.3.Whiskies
5.2.1.4.White Spirits
5.2.1.5.Others
5.2.2. Beer
5.2.2.1.Mild
5.2.2.2.Strong
5.2.3. Wine
5.2.3.1.Red Wine
5.2.3.2.White Wine
5.2.3.3.Rose Wine
5.2.4. Country Liquor
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Table of Content
6.India Alcohol Market Analysis and Forecast, By Make, 2016–2026
6.1.Introduction
6.1.1. Y-o-Y Growth Comparison, By Make
6.1.2. Market Share & Basis Point (BPS) Analysis, By Maket
6.2.Market Value and Volume Forecast, By Make
6.2.1. Imported Liquor
6.2.2. Indian Made Foreign Liquor
6.2.3. Foreign Liquor Bottled in India
6.2.4. Indian Made Indian Liquor
7.India Alcohol Market Analysis and Forecast, By Gender, 2016–2026
7.1.Introduction
7.1.1. Y-o-Y Growth Comparison, By Gender
7.1.2. Market Share & Basis Point (BPS) Analysis, By Gender
7.2.Market Value and Volume Forecast, By Gender
7.2.1. Male
7.2.2. Female
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Table of Content
8.India Alcohol Market Analysis and Forecast, By Ingredients, 2016–2026
8.1.Introduction
8.1.1. Y-o-Y Growth Comparison, By Ingredients
8.1.2. Market Share & Basis Point (BPS) Analysis, By Ingredients
8.2.Market Value and Volume Forecast, By Ingredients
8.2.1. Grains
8.2.2. Molasses
8.2.3. Fruits & Vegetables
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