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24/04/2017 Page 1 Senaste nytt The Pendulum: "Future of digital is print" 61% of French consumers remember mailing after reading Personalising catalogue increases turnover by 14% Has this article been written by a journalist? Is serendipity the new sales argument for newspapers? Door drops to become personalised The Pendulum: A counter trend How to re-target unknown website visitors with a mailing? How a calendar can open cold cases Newspapers and mags ads most trusted in fake-news times Seizing the moment by using real time print adverts to create deeper reader engagement How virtual reality is changing the face of journalism Will 2017 be the Tipping Point for Print Media? Newspapers remain one of the most engaging advertising platforms Print, a marketer's best friend. Virtual Reality advertisements and 5 other innovations 30% higher effectiveness of mail explained Discover why people love longform print media Creative Mailing from Print Power Challenges Common Beliefs About Direct 24/04/2017 Page 2 Mail The Pendulum: Three additional reasons 61% of French consumers remember mailing after reading Media agencies in France use a dedicated tool for measuring media memorisation; the β - score. This score indicates how many people remember the message after the first exposure. The idea of the score is that, as it is important to know the impact of a advertisement, it is also important to know how long a message will be remembered. Les mer » Eksempler 24/04/2017 Page 3 LEGO uses in-home sampling to reach new consumers Iconic toymaker, LEGO, was looking to engage with a brand new audience – girls aged 7-9 years – by introducing them to the LEGO Friends range. A unique in-home sampling format was chosen to build brand awareness and drive footfall. Les mer » Se flere aktuelle artikler » Print In The Mix Ingen tvil om at verden I dag er definer av informasjon. Enten det er nyheter, meninger, intervjuer eller annonser, skrevet, uttalt eller på film. Det er informasjon (og reklame) som gir våre liv retning og struktur Les mer » Inspirasjon 24/04/2017 Page 4 ● Coco-Cola print ad becomes a speaker 24/04/2017 Page 5 ● Print innovation at it's finest 24/04/2017 Page 6 ● Striking visuals can only be achieved in a print ad 24/04/2017 Page 7 ● California Sunday Magazine Features Real Life Audio 24/04/2017 Page 8 ● Print Softens the Toughest 24/04/2017 Page 9 ● Want to See how Fast DHL's Courier Service is? 24/04/2017 Page 10 ● Print Advert Uncovers the Power of Solar Energy 24/04/2017 Page 11 ● Mcwhopping result for International Peace Day 24/04/2017 Page 12 ● Motorola interactive colour changing print ad 24/04/2017 Page 13 ● Ikea's striking new currency campaign Hent mer inspirasjon »
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