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Jody Brettkelly
Updated 4:26 pm, Tuesday, September 3, 2013
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Above, a custom coop with rolling door designed by Farmyard Darlings Carole Sinclair (left) and Kim
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My happiness would be complete if I could
saunter through my edible garden, pluck
agastache flowers for cocktails and serve
deviled eggs laid by my chickens to guests as
they sit at a table made from one of my old
trees. Even actress Jennifer Aniston is
building a huge chicken coop next to the
vegetable beds on her $21 million Bel
Air estate.
"They're very social animals, and they like it when you visit them with a cup of coffee in
your hand," she told Britain's Daily Mail. "According to my groundskeeper, they
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'Here-sourcing' delivers the simplified life - SFGate
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I can picture Marie Antoinette nodding with approval. Let them eat eggs.
The aspirational lifestyles perpetuated by dreamy images on Instagram, Pinterest and
HGTV and in lifestyle blogs, magazines and YouTube tutorials enchant us and make it
seem so easy. The irony is it takes a lot of work to pull off that simple life.
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But where there's a need, there's an entrepreneur, in this case a new set of outsourcers
whose all-encompassing services make romantic daydreams a reality.
6d:13h:17m
PRICE
$299
These Bay Area businesses are increasingly keen to provide the total package: ensuring
you that perfect egg from your backyard chickens, creating a ripe-for-the-picking edible
garden, removing your backyard tree and making it into an outdoor bench, editing your
wardrobe or delivering a week of organic dinners tailored to your tastes.
Meanwhile, all it takes is a touch of the mobile phone for a new generation of home-help
websites to send someone to keep your home clean, tidy and in good working order,
leaving you time to enjoy that simple life.
The trend is called "here-sourcing," says Devin Fidler, research director for Institute for
the Future, a think tank in Palo Alto, which has just released a report on this phenomenon.
"Websites like Pinterest allow people to publicly aspire - that is certainly the driver."
Luxury within reach
The new way of doing business means luxury "suddenly comes into reach where I can now
afford to get a cook for a couple of days." The Bay Area has always been culturally
communitarian, he says, rapidly adopting close-to-the-land trends like chicken coops, but
"simplicity takes a lot of work."
Homeowners are becoming more open to hiring personal assistants to help achieve the
lifestyle they want. Christina Neumann, an estate concierge - whose work includes setting
up beehives and chicken coops, managing solar power and seismic upgrades, booking
window washers, supervising a kitchen renovation and handling vacation homes - is at her
busiest since 2007 because clients are undertaking more remodeling.
Dreaming of your own backyard flock? The Farmyard Darlings, a.k.a. Carole Sinclair and
Kim Berry, will do everything necessary to get you that delectable breakfast egg. They will
scope out the best site, and "Chief Wrangler" Jimmy will build a one-of-a-kind coop to
your fancy using repurposed wood and even 150-year-old hinges and screws. Their most
luxurious henhouse costs $3,200, but prices start at $750 (sliding barn doors and separate
condo spaces for doves, optional).
FROM OUR HOMEPAGE
Based in Lafayette, Sinclair and Berry also advise on feed and care - each of the "girls" they
select lays a different-colored egg, so you'll know when someone is not producing - and
will loan a starter kit consisting of a 100-year-old bucket and lights. They also sell fancy
ceramic egg cartons so you can take fresh eggs to dinner parties instead of wine and hold
"Coop de Jour" tours, neighborhood walkabouts of stylish chicken coops.
Most of their clients are busy professionals of all ages, says Sinclair. "Our customers want
a unique remnant from the past that has a nostalgic story to it, but they don't have time to
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unearth those treasures."
One such customer is Shannon Cahoon, 42, who owns a branding and marketing company
in Lafayette and started a flock 18 months ago for her children, Savannah, 7, and
Hudson, 3.
"We wanted to teach our daughter responsibility and thought it would be neat to have
fresh eggs."
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Most Popular Comments
almostalways 9:36 AM on September 2, 2013
Growing plants and raising animals offers a taste of what it's like to be connected to all of life,
and most of human history. This has been missing in the lives of many, and it's good to see
people reconnecting.
But a $3,200 henhouse is more about vanity than simplicity.
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manuelokelly 1:08 PM on September 2, 2013
Simplify your life by paying others to do it for you. Well, if you have more money than time, I
guess that will work, but why not just sign up for one of those organic farm shares and simply
take delivery? Lot's and lots cheaper.
Of course, these people mostly already have a gardening crew, but I like that the one family
hired help to build their kids lemonaid stand!
Oh to be weathy in the Bay Area.
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SayWhatIThink 9:59 AM on September 2, 2013
Ok, I'm a Return on Investment kind of guy. For the cost of their cheapest chicken coop
example I could buy 4523 eggs at Safeway, more if I were to purchase them at Costco. So
based on my egg consumption it would take 25 years or more for me to recoop(recoup) the
cost of the initial investment. Way more because I have no idea what the cost of chickenfeed is,
my guess it's not chickenfeed.
"simplicity takes a lot of work." and money. Not so simple is it?
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