Top Digital Marketing Trends for 2018-19

1
8
DI
GI
TAL
TI
PS
MARKETI
NG
GROW YOUR
STARTUP
DI
GI
TALBUSI
NESSSTRATEGI
STDEEPAK
CHAUHAN REVEALSTHEDI
GI
TALMARKETI
NG
TRENDSYOU NEED TO LOOKOUTFOR
DI
GI
TALGROWTH ACADEMY/EBOOK
VOI
CEOPTI
MI
ZED
1
.CONTENT
Sear
chbyVoi
cei
saGoogl
epr
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er
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t
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ert
ofind
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edpr
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ne.
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ybus
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hemat
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ot
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omeri
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erway.
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ogcont
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l
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ces
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eSEO s
ucces
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nt
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ut
ur
e.
VOI
CE OPTI
MI
ZED
1
8DI
GI
TALMARKETI
NG TI
PSTO GROW YOURSTARTUPI
N 201
8
/DI
GI
TALGROWTH ACADEMY/EBOOK
2
AIPOWERED
NG
2.MESSAGI
Aut
omat
i
oni
sev
er
ywher
et
hes
eday
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angeoft
as
ks–f
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om or
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i
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checki
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uggageatt
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r
por
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,
booki
ng
ahot
elr
oom,
r
i
ghtt
hr
ought
obooki
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doct
or
’
sappoi
nt
ment
.
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hecus
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omer
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er
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cei
ndus
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r
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i
on.
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nt
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o
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ans
f
or
m cus
t
omers
er
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cei
nt
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act
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ons
.By2020,
exper
t
spr
oj
ectt
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et
han85% ofal
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cus
t
omeri
nt
er
act
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onswi
l
lbehandl
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houtt
he
needf
orahumanagent
.
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om i
mpr
ovement
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oyal
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yandbr
and
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eput
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ont
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evenues
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eams
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mes
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f
s
er
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ncus
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omers
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cebr
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ngs
hugeoppor
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uni
t
i
est
of
or
war
dt
hi
nki
ng
bus
i
nes
s
es
.
1
8DI
GI
TALMARKETI
NG TI
PSTO GROW YOURSTARTUPI
N 201
8
/DI
GI
TALGROWTH ACADEMY/EBOOK
3
I
NFLUENCERMARKETI
NG
P
3.THOUGHTLEADERSHI
Ti
l
l2014nooner
eal
l
ycar
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nfluencer
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ket
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tf
or
war
dt
o2018,t
hei
deamade
i
tt
oever
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r
endl
i
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tyoucoul
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ei
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eedofI
nfluencer
scal
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ed
“
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er
entni
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s
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mpl
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chwi
l
lfindyout
heone
s
ui
t
abl
ef
oryours
i
t
uat
i
on.
DEEPAKCHAUHAN
DI
GI
TALBUSI
NESSSTRATEGI
ST
WWW.
VOCSO.
COM
A dr
amat
i
cr
i
s
ei
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henumberof
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vey,2/
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umer
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i
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or
emai
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i
mpor
t
antpar
tofmar
ket
i
ngcampai
gnsi
n
2018.
1
8DI
GI
TALMARKETI
NG TI
PSTO GROW YOURSTARTUPI
N 201
8
/DI
GI
TALGROWTH ACADEMY/EBOOK
4
BUYERPERSONA/
CUSTOMERAVATAR
ENCEMARKETI
NG
4.-EXPERI
Tounder
s
t
andcor
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t
omergr
oups
,i
thasbecomea
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t
andar
df
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omer
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efict
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oup38t
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ayhomemot
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nt
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es
t
si
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ent
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hopson
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ngat
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i
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or
mat
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ononeachofyour
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buyerper
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onas
,you'
l
lwantt
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ar
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t
hs
ome
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es
ear
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li
nt
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t
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umpt
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onsand
educat
edgues
s
es
.
1
8DI
GI
TALMARKETI
NG TI
PSTO GROW YOURSTARTUPI
N 201
8
/DI
GI
TALGROWTH ACADEMY/EBOOK
5
I
NTERACTI
VECONTENT
NG
5.MARKETI
Youpr
obabl
yknow at
hi
ngort
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eat
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.Per
hapsyoudabbl
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og
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ef
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eadycr
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om t
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cont
entandfindouts
omeus
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ulans
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es
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t
s
.
1
8DI
GI
TALMARKETI
NG TI
PSTO GROW YOURSTARTUPI
N 201
8
I
t
’
sagr
eatwayt
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ur
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ent
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onr
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ght
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om t
hes
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heycan’
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.
SCOTTBRI
NKER,I
ON I
NTERACTI
VE
AUTHOROFCHI
EFMARTEC.
COM
/DI
GI
TALGROWTH ACADEMY/EBOOK
6
DEO &
6.VI
VI
SUALSTORYTELLI
NG
Vi
deoandvi
s
uals
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or
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s
:
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sus
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deowi
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laccountf
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ays@ci
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nTwi
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or
d.
1
8DI
GI
TALMARKETI
NG TI
PSTO GROW YOURSTARTUPI
N 201
8
/DI
GI
TALGROWTH ACADEMY/EBOOK
7
MOBI
LEFI
RSTSTRATEGY
NCLUDEAMP
7.-I
Ever
yyearpeopl
es
pendmor
eandmor
et
i
meon
t
hei
rmobi
l
edevi
cesandt
abl
et
s
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t
es
s
t
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l
lar
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tdes
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f
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er
ents
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een
s
i
zesandl
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mes
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ookats
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t
edes
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gn,s
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t
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r
uct
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e,pages
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et
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eyou'
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enoti
nadver
t
ent
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yt
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ni
ng
mobi
l
evi
s
i
t
or
saway.
St
epst
oopt
i
mi
zeyours
i
t
ef
ormobi
l
e:
1
Pages
peed
2
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ockCSS,J
avaScr
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pt
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3
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t
edes
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gnf
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l
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4
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h
5
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t
her
6
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7
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8
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eSchema.
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r
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a
9
GetSt
ar
t
edWi
t
hAccel
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at
edMobi
l
ePages(
AMP)
10
1
8DI
GI
TALMARKETI
NG TI
PSTO GROW YOURSTARTUPI
N 201
8
Res
pons
i
vewebdes
i
gn
/DI
GI
TALGROWTH ACADEMY/EBOOK
8
8.
THEBLOOMI
NG
BI
TCOI
N ECONOMY
Bi
t
coi
ni
snotmai
ns
t
r
eam yet
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t
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sbr
eaki
ngmanyr
ecor
dsever
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s
i
ngday.Bi
t
coi
nexchangesar
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ecedent
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owt
h
i
nnumberofus
ers
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gnups
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t
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eas
edval
uesofbi
t
coi
ns
,
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t
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ner
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el
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orbus
i
nes
s
es
andavenuest
os
pendt
hem.
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gbr
andsi
ncl
udi
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l&Mi
cr
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of
tar
eal
r
eadyaccept
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ng
bi
t
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r
adi
t
i
onali
nves
t
or
sar
eent
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ngt
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t
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ngame,hence
Manyt
pas
s
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ngmor
et
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tandadvocacyf
orwi
deradapt
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het
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ockexchangesar
et
aki
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nt
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pect
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ency.Ther
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r
enci
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al
r
eady.
1
8DI
GI
TALMARKETI
NG TI
PSTO GROW YOURSTARTUPI
N 201
8
/DI
GI
TALGROWTH ACADEMY/EBOOK
9
DI
GI
TALADSBEYOND
9.PCS&SMARTPHONES
I
t
’
st
i
met
ot
hi
nkbeyondPCsandSmar
t
phonest
o
adver
t
i
s
eyourbus
i
nes
spr
oduct
sands
er
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ces
.
Ther
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emanyot
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opl
aci
ngor
adver
t
i
s
i
ngyourbus
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nes
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mar
t
phones
.
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s
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nfluencerMar
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gr
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at
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ovet
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st
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r
ect
l
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cor
r
el
at
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t
ht
het
opl
i
ne.
DEEPAKCHAUHAN
DI
GI
TALBUSI
NESSSTRATEGI
ST
WWW.
VOCSO.
COM
1
8DI
GI
TALMARKETI
NG TI
PSTO GROW YOURSTARTUPI
N 201
8
/DI
GI
TALGROWTH ACADEMY/EBOOK
10
1
0.FACEBOOK FOR
B2BTARGETI
NG
Facebooki
soneoft
hebi
gges
ts
oci
almedi
anet
wor
ki
n
t
hewor
l
dt
hatyoucanef
f
ect
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vel
yus
ef
orat
t
r
act
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ngt
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mi
l
l
i
onsofaudi
encewhoar
ei
nt
er
es
t
edi
nbuyi
ngt
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pr
oduct
sors
er
vi
cesyou’
r
eof
f
er
i
ng.
snotonl
yapl
at
f
or
mt
oadver
t
i
s
e
Now Facebooki
pr
oduct
sf
orB2Cpur
pos
es
,butyoucanal
s
ous
ei
tt
or
un
B2Badcampai
gnst
os
el
lyourpr
oduct
s&s
er
vi
cesand
achi
eveyourbus
i
nes
sgoal
.
1
8DI
GI
TALMARKETI
NG TI
PSTO GROW YOURSTARTUPI
N 201
8
Runni
nganadcampai
gnont
heFacebooki
st
hebes
t
wayt
or
eachyourr
eachyourt
ar
get
i
ngaudi
enceand
br
i
ngi
ngyourbr
andi
nf
r
ontoft
hem.
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ar
tyourB2Bcampai
gnwi
t
ht
her
i
ghtt
ar
get
i
ng
s
t
r
at
egi
est
oexpandyourbus
i
nes
svi
s
i
bi
l
i
t
yand
i
ncr
eas
et
heROIt
oday.
/DI
GI
TALGROWTH ACADEMY/EBOOK
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1
1
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12
SOCI
ALMEDI
A
1
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1
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13
1
3.PAI
D SEARCH I
SGOI
NG
TO SEEMORESPEND
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1
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14
USEOFSELLERRATI
NGS
1
4.I
N PAI
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1
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15
PRI
VACYPROTECTI
ON
1
5.-THENEW SELLI
NG FACTOR
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TALMARKETI
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16
MACHI
NELEARNI
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1
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SURGEOF
LEVI
DEOS
1
7.MOBI
46.
30
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1
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17
18.
50
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20
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1
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CONCLUSI
ON
YOU ASA BRAND OWNER,ENTREPRENEURAND MARKETERNEED TO BEI
N
THELOOKOUTFORTHEUNCONVENTI
ONALAND TRENDI
NG MARKETI
NG
TRENDSI
N THI
SYEAR.WHATMARKETI
NG PRACTI
CEAND TREND YI
ELDSTHE
MAXI
MUM RESULTCAN ONLYBEDETERMI
NED AFTERCAREFULANALYSI
S
AND CUSTOMI
ZATI
ON OFTHEAPPROACH FORYOURPARTI
CULARSCENARI
O
AND ENVI
RONMENT.
Thi
si
sachal
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engeaswel
lasoppor
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uni
t
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end
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cest
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nes
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soft
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ands
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eyour
eadyt
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lupyours
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ear
nandacceptt
hechal
l
enget
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dt
hes
ucces
st
her
el
i
esf
oryourbus
i
nes
s
?
1
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GI
TALMARKETI
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EMAI
L:I
NFO@VOCSO.
COM
/DI
GI
TALGROWTH ACADEMY/EBOOK WEBSI
TE:WWW.
VOCSO.
COM