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How to be successful while selling automotive spare parts
There are many ways to increase the success of your automotive spare parts business. It is
possible to grow your business through running short term promotions to boost sales, or you can
invest in the services you provide. You should strive to offer better value to your customers than
your competitors, with faster delivery and specialized products. If you want to grow the business
and avoid automotive parts bankruptcy, you should start by identifying your target audience
that will be interested in the type of products you have and the service that you offer. If you are
selling open box automotive parts, you can be more successful with the following tips.
Stand out
You can make your business stand out by offering difficult to find parts or by offering a
guarantee for every part sold. You can promote quality parts instead of low cost options that can
malfunction too easily or put your customers at risks. You can either supply original parts or get
spare parts from a reputable manufacturer, which may enhance the image of your business.
Look for prospects
Identify the prospects of your business. You should target customers who buy in high volume
like repair and service companies. You can also sell to fleet operators and independent services.
You may set up a wholesaling operation in order to supply to the retail outlets that sell open box
automotive parts. You should review all potential opportunities for supplying specialist parts
for older products that are hard to find, like parts for vintage cars.
Make everything easy
You should make it easy for the customers to get the spare parts from you. You can set up a
website with catalog pages of the products and make it easy for people to order online. You can
offer customers with large orders specialized web pages with a printed catalog that will show the
products they like to order from your business. You can also set up answering services with 24hour availability so that customers can place urgent orders even when it is not normal business
hours.
Flexibility
In order to stay far away from automotive parts bankruptcy for your business, you will need to
be flexible. You should offer collection services for urgent repairs and express delivery. You
should introduce one day delivery for the customers who place an order during a certain period.
You should also offer a collection center for the customers who order through telephone and
online.
Take care of large customers
Large customers are important for your business, and they are the ones that can help you most to
avoid automotive parts bankruptcy. However, to keep them you will need to go the extra mile
by offering them extra perks such as stock management services. You should analyze their stock
purchase and check their patterns in ordering products. You should offer them an efficient way to
check the stock level of the open box automotive parts thatthey use regularly. You should also
offer scheduled delivery options for your customers.
Promotion
You should offer short-term sales and promotions for high-demand parts like car servicing kits,
spark plugs, and filters at a special price. You should offer seasonal products like windshield
wipers or antifreeze at a discount. You should also come up with incentive schemes for regular
customers so that you may encourage them to come back.