Home Fragrance Market Size is expected to reach USD 9.1 billion by 2025

Home Fragrance Market Size is expected to
reach USD 9.1 billion by 2025
“Home Fragrance Market Size, Share & Trends
Analysis Report By Product (Sprays, Candles), By
Distribution Channel (Hypermarkets &
Supermarkets, Online), By Region, And Segment
Forecasts, 2019 - 2025.”
The global home fragrance market size is expected to reach USD 9.1 billion by 2025, expanding
at a CAGR of 4.4% over the forecast period. High demand for home fragrances, growing need for
aromatherapy at households, introduction of new aesthetic pleasing products, change in consumer
preferences, and improved standard of living are driving the global market. In addition, increasing
awareness regarding hygienic lifestyle is expected to drive the market in the forecast period.
Supermarkets and hypermarkets generated a revenue of USD 3.4 billion in 2018. Availability of
home scents is increasing in these channels due to growing trend of improved lifestyle and need for
a relaxed environment with aroma. The online distribution channel segment is expected to expand
at a CAGR of 5.1% over the forecast period where the consumer can access a wide range of scents.
This is expected to remain a key driver for the market growth over the forecast period. Portals such
as Alibaba, Amazon, Big basket, Grofers, Walmart, and Pepper fry are a few of them that are
engaged in e-commerce for home fragrances.
Request A Sample Copy Of This Report at:
Follow Us:
The spray product segment held the largest share and generated a revenue of USD 2.2 billion in
2018. This segment consists of lavender, jasmine, and rose fragrances applicable for bedrooms and
washrooms. Scent candles are likely to expand at a CAGR of 4.1% over the forecast period.
Diffusers are anticipated to register a CAGR of 3.9% as they have the ability to control home scent
experience. Growing awareness regarding performance and functionality of home fragrance
products, such as controlled release systems, is a key factor driving the product demand.
Demand for these scents has increased due to increasing consciousness of home aroma as a
personality reflector. But apart from showcasing the lavish lifestyle, manufacturers are making
people aware about the benefits and comfort that a consumer can gain from these various home
fragrances. Major market players have been carrying out extensive research and development to
make these products available to consumers as per their needs.
For instance, various market players are involved in the manufacturing of a variety of home scents
that could restore the essence of aroma. Innovations such as Airia, a home fragrance launched by
Procter and Gamble that can be controlled through smartphone app with the help of ink jet
technology, are driving the demand for these fragrances in upcoming years.
Europe was the largest regional home fragrance market in 2018 and generated a revenue of USD
2.2 billion. The region is expected to maintain its lead over the forecast period. Key players in the
global market include Reckitt Benckister; Procter and Gamble; Godrej; S. C. Johnson & Son, Inc.;
Air Esscentials; Newell Brands; 3M company; Scent Air; Esteban Paris; and Korona Candles S.A.
Browse Full Research Report at: https://www.radiantinsights.com/research/homefragrance-market
further key findings from the study suggest:
By product, candles are expected to register a CAGR of 4.1% from 2019 to 2025, followed by
diffusers with a CAGR of 3.9%. Sprays dominated the global market with a revenue share of
33.6% in 2018
Europe dominated the market in 2018 with a revenue of USD 2.2 billion. This trend is
projected to continue over the next few years. Product demand is growing in Asia Pacific due
to increase in awareness and changing taste and preference for home odor
The home fragrance market is highly competitive due to presence of the main players
including Reckitt Benckister; Procter and Gamble; Godrej; and S. C. Johnson & Son, Inc.
Newell Brands joined hands with Wood Wick and Chesapeake Bay Candle brands in 2017 to
expand its product portfolio
Follow Us:
Various manufacturers are concentrating on new product launches and capacity expansion to
estimate existing and future demand patterns from upcoming product segments.
See More Reports of This Category by Radiant Insights at:
About Radiant Insights,Inc:
Radiant Insights is a platform for companies looking to meet their market
research and business intelligence requirements. We assist and facilitate
organizations and individuals procure market research reports, helping them in
the decision making process. We have a comprehensive collection of reports,
covering over 40 key industries and a host of micro markets. In addition to over
extensive database of reports, our experienced research coordinators also offer a
host of ancillary services such as, research partnerships/ tie-ups and customized
research solutions.
Contact Details:
Michelle Thoras
Corporate Sales Specialist, USA
Radiant Insights, Inc
28 2nd Street, Suite 3036, San Francisco, CA 94105, United States
Phone: 1-415-349-0054
Toll Free: 1-888-202-9519
Email: [email protected]
Web: http://www.radiantinsights.com/
Visit Our Blog: http://industryinsightreport.blogspot.com
Follow Us: