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Consumer Genomics Market Size is projected
to reach USD 4.63 billion by 2019 - 2025
“Consumer Genomics Market Size, Share & Trends
Analysis Report By Application (Genetic Relatedness,
Diagnostics, Lifestyle, Wellness, & Nutrition,
Ancestry), By Region, And Segment Forecasts, 2019 2025.”
The global consumer genomics market size is projected to reach USD 4.63 billion by 2025
expanding at a CAGR of 20.3% during the forecast period. Key factors driving the market include
increasing awareness about implementing the genomic tests for the prediction of disease
susceptibility and adoption of these tests as a personalized guide to fitness. Consumer genomic
products are marketed through online websites that encourage customers to implement end-to-end
solutions. These solutions can be applied for screening vulnerabilities of inherited diseases, person's
ancestry, carrier screening with just a swab of the saliva sample at their home settings. The
emergence of new consumer genomics market participants, such as Helix and Pathway Genomics,
and the development of specific and user-friendly DTC tests lead to increased competition.
Expanding scope of application of personalized medicine with the advancements in genetic
technologies and single nucleotide polymorphism genotyping has paved the path for the treatment
of complex diseases. Reducing costs of sequencing has made it possible to deliver genetic test
analysis at affordable prices. Thus, the growing trend of DTC testing has evolved and is empowering
the customers to have an in-depth analysis of their genomic data to assist them in making
proactive health-related decisions.
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Further key findings from the study suggest:

Advancements in the field of diagnostics supports the use of genomic data to extract the
information about disease susceptibility, thereby fueling the consumer genomics market
growth

Easy availability of maternal and paternal tests with minimal requirement of genetic
counseling attributes to the dominant share of genetic relatedness

Growing awareness about non-invasive prenatal testing among drives the reproductive health
application segment

Presence of key companies like AncestryDNA and 23andMe and number of ongoing genomicsrelated studies in U.S. contribute to the largest share of North America

Asia Pacific is expected to witness fastest CAGR from 2019 to 2025 owing to rising awareness
about consumer genetic tests along with evolving genomic landscape in China

Companies in the global market include Ancestry; 23andMe, Inc.; Helix OpCo LLC; Xcode
Life; Diagnomics, Inc.; Gene By Gene, Ltd. (FamilyTree DNA); Color Genomics; Positive
Biosciences, Ltd.; Futura Genetics; Mapmygenome; Pathway Genomics; MyHeritage Ltd.; and
Toolbox Genomics

These companies have undertaken several initiatives, such as the inclusion of pre- and postgenetic counseling for consumers
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Table of Contents:
Chapter 1 Executive Summary
1.1 Market Snapshot
Chapter 2 Research Methodology
2.1 Information Procurement
2.1.1 Purchased Database
2.1.2 GVR's Internal Database
2.2 Data Analysis
2.3 Market Formulation & Validation
2.4 Approaches for Market Estimation
2.4.1 Approach 1: Commodity Flow & Bottom Up Approach
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Chapter 3 Consumer Genomics Market Variables, Trends, & Scope
3.1 Market Segmentation & Scope
3.1.1 Market driver analysis
3.1.1.1 Rise in interest of consumers & physicians in DTC kits & consequent rise in sales of
DNA test kits
Continued…
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