1. sports
2. basketball

2011
NBPA ALL-STAR GALA
SPONSORSHIP PACKAGE
FEBRUARY 19, 2011 • LOS ANGELES
For the past seventeen years, the NBA
Players Association has hosted the premier
event of NBA All-Star Weekend, the “NBPA
All-Star Gala”.
This “invitation only” event attracts the
hottest names in sports and entertainment.
T.I.
Allen Iverson
Mary J. Blige
Derek Fisher
“...Shaquille O'Neal rolled in about 2:30
a.m. and posted up by one of the party's
half-dozen bars, where he raised his hands
up at Ja Rule's command.”
– Philadelphia Inquirer
“...former President Bill Clinton stepped
out of the car, stopped to wave at the
masses, then was rushed into the
affair. Now that's a party.”
– ESPN.com
Chris Brown
Ludacris
Nelly
The NBA Players Association All-Star Gala traditionally
features the hottest entertainers
in R&B, Hip Hop and Comedy.
Jaime Foxx
Cedric the Entertainer
Jason Kidd
Chauncey Billups, Chris Duhon, Chris Paul,
and Jesse Harris, Anheuser Busch
Kobe Bryant
As a sponsor of the NBA Players Association’s All-Star
Gala, your company will have the unique branding
opportunity to promote your product and services to
some of the hottest tastemakers in sports,
entertainment, and politics.
Terrell Owens
Torry Holt and Terrence Holt
Magic and Cookie Johnson
Ray Allen
Lisa Leslie w/husband and Chauncey Billups
In addition to a specifically branded area within the party
to feature product or services, sponsors will receive photo
opportunities and further branding on the “step and
repeat” banner in the red carpet media area.
Tyrese and Danella
Joe Johnson and Amar’e Stoudemire
PLEASE JOIN US…
Presenting Sponsor: 1 Available / $150,000
The NBPA PRESENTING SPONSOR will receive CATEGORY EXCLUSIVITY and
will also receive a large promotional space at a prime location within the
gala to showcase their corporate logo, product and/or services to many of
the hottest names in sports and entertainment. Furthermore, All-Star Gala
Presenting Sponsor will receive:
1. Twelve (12) tickets to the NBA All-Star Game which
includes admission to the following weekend events:
• NBA Slam Dunk Contest
• Post-Game Party hosted by the NBA
• Access to reserved sponsor seating for twelve (12)
within gala.
• One hundred and fifty (150) admission tickets to the
NBPA All-Star Gala (past performers include: Jay-Z,
T.I. , Mary J. Blige, Ludacris, Ja Rule, Wyclef Jean,
Destiny’s Child, Snoop Dogg, Chaka Khan, Frankie
Beverly and Maze, and the Gap Band). Twelve (12)
“Red Carpet Credentials” for access to separate
celebrity red-carpet entrance to the gala.
2. Corporate logo displayed on “step and repeat”
banner in photo opportunity and interviewing media
area.
4. Premium placement of one full page color
advertisement in the NBPA All-Star Gala Program
Journal to be distributed to guests of the gala and
mailed to the home of every NBA Player. Premium
placement shall include BACK COVER, INSIDE BACK
COVER, INSIDE FRONT COVER, or two-page
advertisement spread.
5. Opportunity for sponsor to run thirty (:30) second
advertisement on screens while DJ sets are playing.
6. Branding opportunity to distribute promotional
company “give aways” in NBPA gift bags to be
handed out to every NBA Player attending the NBPA
All-Star Gala or at the NBPA Swag Suite (if available).
7. Corporate name and logo on all printed materials,
including invitations, “NBPA All-Star Gala, presented
by__________”.
8. Verbal recognition at the gala by gala MC or host.
9. Ability for corporate representative to make brief
remarks and have photo op with NBPA Executive
Director Billy Hunter and NBPA President Derek
Fisher at the NBPA All-Star Gala.
All-Star Starter Sponsor: $60,000
ALL-STAR GALA STARTER SPONSORS will receive CATEGORY EXCLUSIVITY
and will also receive a specified area on the floor of the gala to promote
their product or service to many of the hottest names in sports and
entertainment. Furthermore, All-Star Starter Sponsors will receive:
1. Four (4) tickets to the NBA All-Star Game which
includes admission to the following weekend events:
• NBA Slam Dunk Contest
• Post-Game Party hosted by the NBA
• Access to reserved sponsor seating for four (4) within
gala.
2. Sixty (60) admission tickets to the NBPA All-Star Gala
(past performers include: Jay-Z, T.I. , Mary J. Blige,
Ludacris, Ja Rule, Wyclef Jean, Destiny’s Child, Snoop
Dogg, Chaka Khan, Frankie Beverly and Maze, and
the Gap Band). Four (4) “Red Carpet Credentials” for
access to separate celebrity red-carpet entrance to
the gala.
3. One full page color advertisement in the NBPA AllStar Gala Program Journal to be distributed to
guests of the gala and mailed to the home of every
NBA Player.
4. Opportunity for sponsor to run fifteen (:15) second
advertisement on screens while DJ sets are playing.
5. Branding opportunity to distribute promotional
company “give aways” in NBPA gift bags to be
handed out to every NBA Player attending the NBPA
All-Star Gala or at the NBPA Swag Suite (if available).
6. Corporate name and logo prominently
displayed at event.
7. Listing as sponsor in invitation and all
printed materials.
Rookie Sponsor: $30,000
ROOKIE SPONSORS will NOT receive CATEGORY EXCLUSIVITY. They will
receive a small specified “booth-sized” area within the gala to promote their
product or service to many of the hottest names in sports and
entertainment. Furthermore, All-Star Gala Rookie Sponsors will receive:
1. Two (2) tickets to the NBA All-Star Game which includes
admission to the following weekend events:
• NBA Slam Dunk Contest
• Post-Game Party hosted by the NBA
• Access to reserved sponsor seating for two (2) within
gala.
2. Thirty (30) admission tickets to the NBPA All-Star
Gala (past performers include: Jay-Z, T.I. , Mary J.
Blige, Ludacris, Ja Rule, Wyclef Jean, Destiny’s Child,
Snoop Dogg, Chaka Khan, Frankie Beverly and Maze,
and the Gap Band). Two (2) “Red Carpet
Credentials” for access to separate celebrity redcarpet entrance to the gala.
3. One full page color advertisement in the NBPA All-Star
Gala Program Journal to be distributed to guests of the
gala and mailed to the home of every NBA Player.
4. Opportunity for sponsor to run fifteen (:15) second
advertisement on screens while DJ sets are playing.
5. Branding opportunity to distribute promotional
company “give aways” in NBPA gift bags to be handed
out to every NBA Player attending the NBPA All-Star
Gala or at the NBPA Swag Suite (if available).
6. Corporate name and logo prominently
displayed at event.
7. Listing as sponsor in invitation and all
printed materials.
Program Journal Advertiser: $5,000
Opportunity to advertise in the NBPA All-Star Program Journal, handed out
to every guest of the gala and mailed to the home of every NBA player.
NBPA All-Star Gala Program Journal Advertisers will receive:
1. Six (6) admission tickets to the NBPA All-Star Gala
(past performers include: Jay-Z, T.I., Mary J. Blige,
Ludacris, Ja Rule, Wyclef Jean, Destiny’s Child, Snoop
Dogg, Chaka Khan, Frankie Beverly and Maze, and the
Gap Band).
2. One full page color advertisement in the NBPA All-Star
Gala Program Journal to be distributed to guests of the
gala and mailed to the home of every NBA Player.
3. Branding opportunity to distribute promotional
company “give aways” in NBPA gift bags to be handed
out at the end of the event.
Note: Promotional materials will not be allowed from
companies which are in direct competition with NBPA
All-Star Gala ALL-STAR SPONSORS and STARTER
SPONSORS or any other sponsors with category
exclusivity.
General Demographic Information
Race
Age
75% African American
15% Caucasian
10% Other
70% 21-34
30% 35+
Sex
50% Male
50% Female
Household Income
Household income numbers are not available for the NBPA All-Star Gala. However, the gala
features many of the most affluent individuals in sports, entertainment, and politics.
NBPA All-Star Gala History
YEAR
HOST CITY
VENUE
ENTERTAINMENT
ATTENDANCE
1993
Utah
Hotel Ballroom
Chante’ Moore
Keith Washington
1,000
1994
Minnesota
Hotel Ballroom
CeCe Peniston
1,000
1995
Phoenix
Hotel Ballroom
Chante’ Moore / Gerald Levert
1,000
1996
San Antonio
Recording Studio
Philip Bailey
1,000
1997
Cleveland
Hotel Ballroom
Isley Brothers / Monifa
Wayman Tisdale / Bernie Mac
4,000
1998
New York
Hotel Ballroom
Kid Capri
4,000
1999
No Game
Lock Out Year
2000
San Francisco
Hotel Ballroom
Snoop Dogg / Gap Band
Mary J. Blige / Destiny’s Child
Kid Capri / Ed Lover
4,000
NBPA All-Star Gala History
YEAR
HOST CITY
VENUE
ENTERTAINMENT
ATTENDANCE
2001
Washington, D.C.
D.C. Armory
Snoop Dogg / Chante’ Moore
Frankie Beverly & Maze
Chosen / Kid Capri
7,000
2002
Philadelphia
Liacouras Center
Jay-Z / Ja Rule
Ludacris / Chaka Khan
Fabolous / Ms. Jade
Kid Capri / Biz Markie
Jamie Foxx
7,000
2003
Atlanta
GWCC
L.L. Cool J / The Gap Band
Amerie / Kid Capri
Biz Markie / Mo’Nique
8,000
2004
Los Angeles
L.A. Center Studios
R. Kelly / Snoop Dogg
Ludacris featring Usher
Biz Markie / Doug E. Fresh
6,000
NBPA All-Star Gala History
YEAR
HOST CITY
VENUE
ENTERTAINMENT
ATTENDANCE
2005
Denver
Colorado Convention Nelly / Jermaine Dupri
Center
George Clinton and Parliament
Biz Markie
5,000
2006
Houston
George R. Brown
Convention Center
Jamie Foxx / Ludacris
T.I. / Chris Brown
Goapele / Kid Capri
7,000
2007
Las Vegas
Mandalay Bay Arena
Mary J. Blige / T.I.
Cedric the Entertainer
5,000
2008
New Orleans
Ernest N. Morial
Convention Center
Snoop Dogg
Maze featuring Frankie Beverly
DJ Cosi
4,000
2009
Phoenix
Phoenix
Convention Center
T.I. / Anthony Hamilton
Keri Hilson / DJ Beverly Bond
4,000
2010
Dallas
Hyatt Regency
Landmark Ballroom
Mary J. Blige / DJ Cassidy
DJ Ruckus / Doug E. Fresh
4,000
If you are interested in
sponsorship opportunities for the
2011 NBPA All-Star Gala, please contact:
Megan Inaba / [email protected]
National Basketball Players Association
310 Lenox Avenue, New York, NY 10027
Ph: (212) 655-0880 / F: (212) 655-0881
The NBPA All-Star Gala Sponsor Video is now available to
view on-line at www.nbpa.com