TELEMUNDO PARTNERS WITH AT&T, FORD AND STATE FARM®
AS EXCLUSIVE CATEGORY SPONSORS FOR “LA VOZ KIDS”
Exclusive Wireless Sponsorship with AT&T Includes Official Voting Sponsor for
Highly-Anticipated Talent Show; $50,000 Prize to Help Support the Winner and the
Winner's Education, and zeebox and Enhanced Fan Experience via Multi-Platform
Integrations
Exclusive Auto Partnership with Ford to Include Broadcast and Online Integrations
that Provide Viewers with In-Depth Look into Contestant’s Journeys and Unique
Opportunity to Fulfill One of their Dreams in an Experience Worth $25,000
Exclusive Insurance Sponsorship with State Farm Features Branded Video Channel,
Web Advice Series, State Farm Contestant Lounge and More
Debut of 'La Voz Kids' Ranks As Network's #1 Reality Premiere in History
Delivering Nearly1.7 Million Total Viewers and 873,000 Adults 18-49
MIAMI – May 6, 2013 - Telemundo Media, the largest producer of Spanish-language prime time
content in the U.S., today announced a deal securing exclusive category sponsorships with
AT&T, Ford and State Farm for the new singing competition, “La Voz Kids” which premiered
last night to an impressive delivery of 1,695,000 total viewers and 873,000 among adults 18-49,
ranking as the #1 reality premiere in the network‟s history according to the recently released
Nielsen data.
Following the enormous success of “The Voice” around the world, “La Voz Kids” follows the
journey of young Hispanic contestants aged seven and fourteen years of age on their road to
stardom beginning with the thrilling blind auditions followed by the battle rounds as expert
celebrity music coaches Paulina Rubio, Prince Royce and Roberto Tapia discover and develop
them as music stars of the future. Hosted by renowned television host, model and fashion mogul
Daisy Fuentes, and entertainment anchor Jorge Bernal, the show airs Sunday 7pm ET/6pm CT on
Telemundo.
As part of the agreement, AT&T will become the official voting partner for the children‟s talent
show, in addition to providing on-air integrations led by the show‟s all-access Digital Reporter
Kevin Aponte featuring the Samsung Galaxy Note II and Samsung Galaxy Tab 2. The winner of
“La Voz Kids” will receive a recording contract with Universal Music and a $50,000 prize
presented by AT&T to help support him/her and his/her education. AT&T‟s sponsorship also
extends to zeebox with the following features: custom zeetags for each show, sponsored content
driving to the “La Voz Kids” homepage and sponsored polling and voting within the platform. In
addition, the sponsorship will include Spot Sync, an innovative, proprietary product that allows
brands to synchronously present an advertisement within Zeebox at the same time it appears on
television. Editorial features will include exclusive backstage content and interviews with
contestants and their families, chats with Telemundo talent, polls and contestant stories following
the on-air broadcast, and feeds allowing users to follow what friends and other fans are saying
about the show.
"We are excited to have AT&T, Ford and State Farm as exclusive category partners for our
newest hit series, 'La Voz Kids'," said Jacqueline Hernández, Chief Operating Officer,
Telemundo Media. “We are looking forward in working with these iconic marketers in this huge
and innovative project across multiple platforms and delivering that opportunity through what is
sure to be Telemundo's next pop culture phenomenon."
As the official car of “La Voz Kids,” Ford will help contestants go further on their quests for
music stardom and make one of their “beyond the stage” dreams come true in an effort that will
fulfill some of the sacrifices they and their families have made to come this far. Ford vehicles
and respective features will play integral roles in each phase of the show. Hosts, Daisy Fuentes
and Jorge Bernal, will drive vehicles and experience new technologies as they make contestant
home visits while coaches will record messages of encouragement for the young contenders
which will be played through the Ford SYNC ® system during the series‟ run. Digital
integrations will expand upon contestant journeys in providing viewers with intimate bios and
videos as well as an opportunity to write messages of encouragement via twitter through unique
hashtags, and in-show calls-to-action using Ford branded lower third graphics. Last, but not least,
Ford will provide a $25,000 contribution to award finalist(s) with a surprise wish fulfillment
experience.
“Ford has always been proud and excited to be a part of programming “firsts” in the Hispanic
market. We‟re looking forward to this unique music platform, where our brand plays an integral
role in contestants‟ journeys to advance,” said Dave Rodriguez, Multicultural Manager, Ford U.S.
Marketing Communications. “As the official ride for the show‟s hosts, our vehicles and their
featured technologies will help make key moments for many contestants on the show become a
reality.”
As the exclusive category sponsor, State Farm will bring to life its “Get to a Better State”
messaging through a 360° campaign featuring thematic integrations, branded out-of-show content
and an exclusive branded video channel. In the show, State Farm will present the action from
two branded lounges, one during the battle rounds and one during the final stage of the
competition, where contestants will be interviewed directly after performing and share how their
coach‟s advice has helped them get to where they are as well as their experience thus far on “La
Voz Kids.” A State Farm branded video channel will host the on-air interviews from the State
Farm branded lounges plus a made-for-web advice series that touches on the best guidance that
contestants have received from their coaches during their time on the show. Leading into the
announcement of the first-ever winner of “La Voz Kids,” State Farm will bring viewers a 30second wrap up of the most inspiring highlights from the season. In addition, State Farm will
sponsor some airings of “Quiero Tu Voz,” a daily highlight on the competition, as well as
promotional segments in daily newsmagazine “Al Rojo Vivo.”
”State Farm is excited to be a part of „La Voz Kids,'" said Tim Van Hoof, Marketing Assistant
Vice President, State Farm. “We are pleased to provide web content that can‟t be seen on the
show, and enhance the kids' experience with lounges and a wrap up that will be a fun memory for
them when the competition comes to a close."
###
ABOUT TELEMUNDO MEDIA
Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the
industry in the production and distribution of high-quality Spanish-language content across its
multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo's multiple
platforms include the Telemundo Network, a Spanish-language television network featuring
original productions, theatrical motion pictures, news and first-class sports events, reaching U.S.
Hispanic viewers in 210 markets through its 14 owned stations and its broadcast and cable
affiliates; mun2, the preeminent voice for young Hispanics in the U.S. reaching TV households
nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes
Telemundo's original content across digital and emerging platforms including mobile
devices,www.telemundo.com and www.mun2.tv; an owned and operated full power station in
Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional,
the international distribution arm which has positioned Telemundo as the second largest provider
of Spanish-language content worldwide by syndicating content to more than 100 countries in over
35 languages.
About State Farm®:
State Farm and its affiliates are the largest provider of car insurance in the U.S. and is a leading
insurer in Canada. In addition to providing auto insurance quotes, their 17,800 agents and more
than 65,000 employees serve 81 million policies and accounts – more than 79 million auto, home,
life and health policies in the United States and Canada, and nearly 2 million bank accounts.
Commercial auto insurance, along with coverage for renters, business owners, boats and
motorcycles, is also available. State Farm Mutual Automobile Insurance Company is the parent
of the State Farm family of companies. State Farm is ranked No. 43 on the Fortune 500 list of
largest companies. For more information, please visit http://www.statefarm.com or in Canada
http://www.statefarm.ca.
Contact:
Michelle Alban
Vice President, Corporate Communications & Public Affairs
Telemundo
305-889-7585
[email protected]
Sheena Eustice
FerenComm for Telemundo
212-983-9898
[email protected]