MNP OPPPORTUNITY
PIVOT USE CASE
Bridging gap with leader – MNP acquisition strategy
Declining Base share,Gross share with Gross share(17%) < Base share(22%)
Widening gross share gap with leader
Acquisition ‐ key to bridge gap with leader
What is the acquisition mix
Dropping activations
MNP contribution to activations at 3%
RECOMMENDATIONS
CPV index to identify HV MNP Port in target
MNP Acquisitions or Non MNP Acquisitions?
MNP
ARPU & Quality of MNP acquisitions significantly higher
Revenue from 1 MNP sub = ~3 Non MNP sub
MNP
MNP
Port in subs by revenue segment?
~5% of MNP activations are HV subs bringing in 40% of revenue
Need to target HV port ins
MNP
MNP
HV port ins from 5 selected regions for acquisition
Current MNP market status to target HV MNP acquisitions?
Telco at a distant #2, new player gains at the cost of Leader
Need to secularize port ins
Region‐wise port‐ins?
RESULTS
CSI indicates 5 regions have large MNP contributions (63% of industry MNP)
Quantify MNP opportunity in these regions?
13% ( ~345k subs) have high IC call from competition (Off‐net calling slabs analysis)
Convert to revenue potential using a scientific method?
Customer Potential value Index used to identify & target HV MNP subs across regions/operators
3% of High value subs MNP adoption over a quarter
5% Reduction in share gap with Leader in a quarter