Pi leveraged the MNP Opportunity to bridge the gap with the leader
MNP OPPPORTUNITY PIVOT USE CASE Bridging gap with leader – MNP acquisition strategy Declining Base share,Gross share with Gross share(17%) < Base share(22%) Widening gross share gap with leader Acquisition ‐ key to bridge gap with leader What is the acquisition mix Dropping activations MNP contribution to activations at 3% RECOMMENDATIONS CPV index to identify HV MNP Port in target MNP Acquisitions or Non MNP Acquisitions? MNP ARPU & Quality of MNP acquisitions significantly higher Revenue from 1 MNP sub = ~3 Non MNP sub MNP MNP Port in subs by revenue segment? ~5% of MNP activations are HV subs bringing in 40% of revenue Need to target HV port ins MNP MNP HV port ins from 5 selected regions for acquisition Current MNP market status to target HV MNP acquisitions? Telco at a distant #2, new player gains at the cost of Leader Need to secularize port ins Region‐wise port‐ins? RESULTS CSI indicates 5 regions have large MNP contributions (63% of industry MNP) Quantify MNP opportunity in these regions? 13% ( ~345k subs) have high IC call from competition (Off‐net calling slabs analysis) Convert to revenue potential using a scientific method? Customer Potential value Index used to identify & target HV MNP subs across regions/operators 3% of High value subs MNP adoption over a quarter 5% Reduction in share gap with Leader in a quarter
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