TaxCreditAdvisor
2014
MEDIA KIT
TAX CREDIT ADVISOR
About Us
GROUND
BREAKING.
P
ublished since 1990, Tax Credit Advisor magazine is the must-read
publication for professionals in the affordable housing, historic preservation, and community/economic development fields. It’s the only national
publication that provides readers – every month and in one convenient place –
1459 NEW AFFORDABLE APARTMENTS
in-depth coverage of the federal Low-Income Housing, Historic Rehabilitation,
and New Markets Tax Credits, plus federal multifamily housing programs
administered by the U.S. Department of Housing and Urban Development
and USDA Rural Development.
Tax Credit Advisor has a paid readership (subscriptions cost $329/year) that
includes the key decision-makers at companies and organizations
throughout the U.S. Our readers include for-profit and nonprofit developers, general contractors, multifamily owners,
property managers, housing finance agencies, government
officials, nonprofits, and other professionals involved in
tax credit transactions – syndicators, investors, lenders,
attorneys, accountants, market analysts, consultants, etc.
Tax Credit Advisor recognizes that in a time of rising costs
and intense competition for tax credits and other subsidies, an
informed understanding of the federal housing, historic, and new markets tax
credits can mean the difference between a project that moves forward and one
that doesn’t. Historic rehabilitation projects
often combine the
use of historic and
low-income tax credits,
helping finance affordable
rental housing. Community
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breaking news, trend analysis, expert advice, and project case studies to
help readers successfully develop, finance, manage, market, and invest in tax
credit projects, and to keep up with new developments in the area of green building.
R4 Capital is pleased to announce
the closing of R4 Housing Partners
LP, its $100-million inaugural multiinvestor LIHTC fund.
National LIHTC syndication.
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2
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TAX CREDIT ADVISOR
Readership
Tax Credit Advisor reaches more than 400 of the
most important decision makers involved in the use
of housing, historic, and new markets tax credits.
Key Statistics
This broad spectrum of readers includes:
Some of the characteristics of our readers
include:
• Developers and Owners
• Builders and Property Managers
• Housing Finance/Credit Agencies
• Syndicators and Lenders
• Corporate Investors
• Attorneys, Accountants, Consultants
• Nonprofits
• Public Housing Authorities
• Housing Bond Issuers
• Appraisers and Market Analysts
• Congressional, IRS, and HUD Staff
• Federal, State & Local Officials
• 73% notice the ads in the publication.
• 67% have authority to purchase products
and professional services, or to decide how
to finance their deals.
• 85% rate the Tax Credit Advisor a valuable
business tool.
• 63% spend over 31 minutes with each issue
of the publication.
• 66% have read 4 of the last 4 issues of the
publication.
• 75% report that two or more people besides
themselves usually read their copy of the
Tax Credit Advisor — more than 25% of
readers say 5 or more.
Composition of Subscribers
8%
28%
18%
28%
18%
Developers / Builders / Property
Managers
Syndicators / Lenders / Investors
• 83% keep each issue of the publication for
future reference.
Attorneys / Accountants /
Consultants / Market Analysts
Housing Agencies / Public
Officials
Other
Tax Credit Advisor ’s Readers
Are Involved In:
Principal Activity of Firm/Organization
LIHTC Rental Housing ........................................98%
Other Affordable Rental Housing ......................71%
Preservation of Existing Housing .......................68%
Historic Rehabilitation .........................................63%
Affordable Owner-Occupied Housing ..............46%
Public Housing Redevelopment ........................44%
New Markets Tax Credit Program .....................34%
Economic Development .....................................27%
For ad information/orders, contact Scott Oser at 301.279.0468 or [email protected]
3
TAX CREDIT ADVISOR’S
Editorial Coverage
Tax Credit Advisor is written to ensure that our
readers get the most out of each and every issue.
Each issue covers key subject areas based on
our readers’ critical areas of need. These include
coverage of federal low-income housing, historic
rehabilitation, new markets, and renewable energy
tax credits, and federal multi-family housing
programs of HUD & USDA Rural Development.
We also report on green building news and trends.
Tax Credit Advisor provides at least one detailed
case study per issue.
Following are additional details on key subject
areas of coverage:
Historic Rehabilitation Tax Credits
Low-Income Housing Tax Credits
Green Building
We report on the many dimensions of Low-Income
Housing Tax Credits (LIHTCs), beginning with how
Congress and the federal agencies (HUD, IRS)
shape their use, and the award of LIHTCs under
the qualified allocation plans of state housing
agencies. We provide full details of how developers
put LIHTCs to work in multi-layer financings that
fund affordable housing, including the use of taxexempt bonds. Our coverage of LIHTC equity
pricing includes the widely-followed Corporate
Tax Credit Fund Watch, prepared by Ernst & Young,
LLP, and Housing Tax Credit Monitor, prepared by
CohnReznick, LLP. Both are exclusive to Tax
Credit Advisor.
We cover new occurrences in green building rating
systems, the use of renewable energy, and incentives and funds to owners to make buildings more
energy efficient and sustainable, and more.
We report on the role of the National Park Service
and state historic preservation offices in overseeing
certification of these credits, as well as on changing
deal structures, pending legislation, and IRS guidance.
Case Studies
Tax Credit Advisor identifies and dissects cuttingedge transactions that break new ground and serve
as “case study” models. These detail funding
sources, deal structures, and the challenges faced
by the developers plus their solutions.
Federal and State Update
We provide readers a quick overview of the regulatory and legislative activity important to affordable
housing and community development at the federal,
state, and local levels. We also report on new state
tax credits.
NH&RA News
We report on current news and future events of the
National Housing & Rehabilitation Association and
its councils.
New Markets Tax Credits
We cover the fast-paced regulatory developments
affecting the use of these credits – from the CDFI
Fund’s allocations and rulemaking, to the IRS’s
clarification of tax structures. We describe the
complex investment strategies involving NMTCs,
including leveraged loan structures and the
combination of NMTCs and historic credits.
Exclusive Columns
We carry exclusive columns by industry experts
David A. Smith (The guru is In) and Timothy R.
Leonhard (The Debt Corner).
For ad information/orders, contact Scott Oser at 301.279.0468 or [email protected]
4
TAX CREDIT ADVISOR’S
Editorial Calendar
2014 Editorial Calendar
TCA Keeps You Up-To-Date
ISSUE
THEME
January 2014*
Senior Housing
February 2014
Debt Financing Sources
• Coverage of IRS, HUD, and CDFI Fund rules
and federal/state legislation affecting housing,
historic, new markets, and renewable energy
tax credits
March 2014*
Green Building & Retrofits
April 2014
Preservation Transactions
& Opportunities
May 2014*
Tax Credit Equity Sources
June 2014*
Market Analysis
July 2014
Effective Property Management
August 2014*
Resident Services
September 2014
Public Housing Revitalization
October 2014*
Historic Rehabilitation
November 2014
Niche Development
Opportunities
December 2014*
New Markets Tax Credits
• The latest market prices for housing credits, and
current yields to investors
• Corporate Tax Credit Fund Watch and Housing
Tax Credit Monitor. These surveys of syndicators,
prepared by Ernst & Young LLP and CohnReznick
LLP exclusively for Tax Credit Advisor, provide
information monthly on current LIHTC multi-investor
funds, their yields, and current credit pricing.
• News on “green” and sustainable building
standards and practices and energy retrofits
• Advice from industry experts on tax credit
structuring and compliance
• Information on new state qualified allocation
plans for housing credits, state credit supply, and
application deadlines
• Incentives for making properties more
energy-efficient
• Coverage of key issues affecting projects,
including property tax assessments, market studies, industry “best practices,” and other areas
Bonus Distribution*(see months above)
• How tax credits can be used to reposition older
or underutilized properties
Tax Credit Advisor is distributed year-round to
attendees at a number of events attended by developers and other tax credit industry participants.
• How to best manage tax credit properties and
avoid compliance mistakes
Among these are conferences of the:
• Debt financing trends and sources
• National Housing & Rehabilitation Association
• New gap financing and subsidy sources
• National Council of State Housing Agencies
• Information on state tax credits
• Affordable Housing Tax Credit Coalition
• Council for Affordable and Rural Housing
E D I T O R I A L C O N TA C T
Glenn Petherick, Editor
Phone: 202-939-1774 | Email: [email protected]
• Select state housing credit agency events
For ad information/orders, contact Scott Oser at 301.279.0468 or [email protected]
5
TAX CREDIT ADVISOR’S
Advertising Rates & Specs
1x
3x
6x
12x
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$2,130
$2,050
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Full Page 4-color (bleed or standard size)
(Standard: 7.5”W X 9.75”H) (Bleed: 8.75”W x 11.25”H, trims at 8.5”W x 11”H)
Jr. Page 4-color
(4.875”W X 9.75”H)
$1,790
$1,680
$1,630
$1,360
1/2 Page 4-color
$1,315
$1,250
(Horizontal: 7.5”W X 4.625”H) (Vertical: 3.5”W X 9.75”H)
$1,205
$1,025
1/4 Page 4-color
(3.5”W X 4.625”H)
$890
$770
$950
$915
* Black & White ads are available. Please contact Scott Oser for information, 301-279-0468.
Advertising Closing Dates: January-December 2014
Edition
Space Reservation Deadline
Materials Due
January 2014
December 9
December 13
February 2014
January 13
January 17
March 2014
February 12
February 17
April 2014
March 14
March 19
May 2014
April 14
April 18
June 2014
May 14
May 19
July 2014
June 13
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August 2014
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August 11
August 15
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November 2014
October 13
October 17
December 2014
November 7
November 13
September 2014
October 2014
Please note: The publisher reserves the right to place
the word “Advertisement” next to advertising copy that
resembles editorial material.
Proofs
A color proof is required for all color ads. We are not
responsible for color inconsistency if a color proof is
not provided.
Advertising Submission Specifications
Tax Credit Advisor accepts ads in black-and-white (grayscale)
or full color (CMYK). Advertisers should supply one of the
following: (1) press-ready PDF file with fonts embedded;
(2) Illustrator eps with fonts outlined; (3) high res jpeg, min.
300 dpi; or (4) Quark file with fonts + links.
Please submit all artwork/proofs to:
Glenn Petherick
[email protected]
Tax Credit Advisor
1400 16th St., NW, Suite 420 • Washington, DC 20036
202-939-1774 (tel.)
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TAX CREDIT ADVISOR
Advertising Insertion Order
Company Name: _____________________________________________________________________________________________________
Contact Name: ______________________________________________________________________________________________________
Phone: _______________________________________________
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Full Page 4-color (bleed or standard size)
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12x
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$950
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$915
$2,050
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$890
$1,695
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$770
* Black and White ads available. Contact Scott Oser, [email protected], 301-279-0468
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Your signature on this ad insertion order will reserve your company’s advertising program in the Tax Credit Advisor. Please fax a signed
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7