Exclusive interview with Riaz Haffejee – SRSA
New Truck and Bus tyre range from Dunlop
Bandag honours BTS franchisees
Focus
on
US E D T Y r e s
Best Drive premium fitment chain is launched in SA
Vol 20 • December 2014
Resale of waste tyres causes concern
a new set of tyres to the value of R5 000.00 courtesy of Maxxis
Sync - 10715 - Tread S.A
EMERGENCY TYRE ASSISTANCE DOWN TO AN ART
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Introduction • 1
Contents
A
the
One-on-One
With CEO Sumitomo Rubber South Africa, (SRSA), Riaz Haffejee........2
Focus on
Resale of waste tyres on the up!........................................................ 12
Retreading
Bandag/BTS Conference 2014 acknowledges
franchisees........................................................................................ 24
Manufacturing
New Dunlop Truck & Bus Range Announced.................................... 26
Sumitomo Rubber South Africa
announces R1.1 billion investment plan............................................ 26
Continental named SA’s top tyre brand
at People’s Wheels Awards................................................................ 27
Distribution
New Tyres & More Automotive Fitment Centre
Opens in Lynnwood.......................................................................... 28
New Tyres & More Automotive Fitment Centre
Opens Its Doors in Kempton Park CBD............................................. 29
Premium tyre fitment reaches South Africa....................................... 30
Talking Tyres
Tyre Forum – Don’t negate – Educate............................................... 33
Goodyear News
Goodyear partnered with Rainer Zietlow
on his record-breaking drive across three continents....................... 36
Goodyear recognised as a Top Employer.......................................... 37
Competition, Subscription, Website .................................... 40
Editor
Liana Shaw
Technical Consultant
Wray Shaw
Reproduction
Diane van Noort
note from
Publishers
Tel:
PrintingTYPO
– Colour Printing Specialists Fax:
Cell:
Distribution
Prestige Bulk Mailers
E-mail:
Advertising
Liana Shaw
Website:
Sky Publications cc
PO Box 702
Douglasdale, 2165
(011) 658 0011
(011) 658 0010
082 851 6777
[email protected]
www.satreads.co.za
editor
The festive season is just around the corner
and with it happy times ahead relaxing with
family and friends. But for some, travelling
on the country’s major routes to and from
the Coast could have dire consequences.
Driving under the influence or when tired,
excessive speeds and vehicles that are not
roadworthy are some of the causes cited
contributing to serious road accidents, but
what is not commonly known, is that tyres
are another major contributor to the rising death toll in this country.
The legal tread depth limit currently dictates that a tyre must sport a minimum of
1.6mm across its entire circumference, a law commonly ignored by motorists as
is evident by the number of worn tyres currently in circulation. Part of the problem
lies in that this important legislation is seldom enforced or even policed. But
another, equally grave scenario involves the growing number of badly worn tyres
being resold as second-hands to consumers.
Our lead story takes an in-depth look at this current crisis and its implications.
Thankfully, both industry and government appear to be giving the matter the
serious consideration it deserves. Proposed initiatives to counter this problem
are discussed on page 12 while our resident columnist, Colin Mileman, further
suggests that educating the consumer around the perils of driving on worn or
unsuitable tyres, is of critical importance.
On a lighter note, the Retail sector has been particularly active this quarter. The
recently established Tyres & More franchise (a member of the TiA Group of
companies), is continues to expand its national footprint with a range of new stores,
while Continental Tyre SA has proudly unveiled its new retail offering to market in
the form the ‘Best Drive’ suite of stores, which promises to enhance the tyre-fitting
experience to unprecedented levels, they claim. All this and more in this issue.
Of course the most exciting development of all is the recent acquisition of Apollo
South Africa (Dunlop) by Japanese-based manufacturer, Sumitomo Rubber
Industries, currently ranked number 5 in the top 10 global tyre company listings.
The implications of this to the South African tyre maker are outlined in our exclusive
interview with CEO Riaz Haffejee as he maps out the way forward for the company’s
future.
And last but by no means least stand a chance to win a new set of tyres to the
value of R5 000.00 courtesy of Maxxis (renowned for its high tech range of 4x4
tyres) by entering our quarterly competition, either via www.satreads.co.za or on
fax (011) 658-0010.
If you are navigating those roads remember to take extra special care over the
festive season.
Till we meet again in 2015.
2
•
One-on-One
SRSA OUTLINES STRATEGY FOR SA MARKET –
‘WE WILL
RUN OUR
OWN
RACE’
Arguably one of this year’s most significant developments has been the acquisition of local
manufacturer, Apollo Tyres South Africa (Dunlop), by Japanese-based Sumitomo Rubber
Industries. Indian-based Apollo Tyres originally purchased Dunlop Tyres SA in 2006 and
went on to invest a considerable sum of money into the South African operation, most
notably, in the Ladysmith tyre factory.
In May 2013, allegedly in a move aimed at consolidating its two global brands – Apollo and
Vredestein –Apollo Tyres formally announced the closure of the transaction with Sumitomo
Rubber Industries (SRI) which saw SRI taking over Apollo Tyres SA including the Ladysmith
passenger plant as well as the Dunlop brand rights that Apollo had in 32 African countries,
for a sum of US$60 million.
We caught up with CEO of the newly formed Sumitomo Rubber South Africa, (SRSA), Riaz Haffejee, to map out the way forward for this local tyre maker.
SUMITOMO RUBBER INDUSTRIES, JAPAN
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4
•
One-on-One
The announcement certainly took the market by storm
Riaz. What was the reaction internally?
The initial shock was quickly replaced with excitement
and optimism for the future as we began the process of
many store dealers that excel in customer service, which
❝
we admire greatly. The opportunity rests with those who
are not sensitive to consumer needs or expectations.
We have launched
outlining SRI’s objectives for its South African operation
the Sumitomo Dealer
How do you believe this challenge can be addressed?
via dedicated Road Shows across the country. We
Campaign which will roll
We need to find a way to convince retailers of the
our customers of our strategy to market, but more
out across four regions
as well as the consumers. Change cannot be brought
importantly perhaps, in order to explain SRI’s vision for
to ensure that dealers
took the decision to do this not only in a bid to inform
this part of the world to our staff force.
Do you believe that SRI is a good culture fit for the
are up to speed with
the brand and pricings.
South African organisation?
First, Sumitomo is a world-class tyre company , currently
❞
importance of turning this around for their own benefit
about overnight but a definite mindshift needs to take
place within the retail sector.
Speaking of retail what plans are in store for your
Dunlop Zone programme?
Much emphasis is being placed on our Dunlop Zone
ranking number 5 among the world’s most reputable tyre brands. Second,
Loyalty Programme so that our preferred dealers can fully understand our goals
Japanese brands generally have the performance and engineering edge over
and objectives for the future and how these are likely to affect them.
most tyre makers , and this is seen in a positive light by both customers and
staff alike.
In July we began a concentrated effort aimed at our internal sales staff furnishing
them with the necessary technical know-how required in order for them to
SRI enjoys much success in Japan courtesy of its grounded history. And
pass this knowledge down to our retail network.
whilst it is not the biggest tyre maker in Japan, it is certainly not the smallest.
My experience with SRI management thus far leads me to believe that the
Training sessions with both owners and counter staff are in the pipeline ahead
company is pragmatic yet also aggressive in its approach to market, a winning
of an advertising campaign aimed at the consumer, as it is vital that dealers
combination in my opinion, and one that instils confidence in our future
become fully au fait with the SRI product and culture first.
association with them.
We have launched the Sumitomo Dealer Campaign which will roll out across
I must add that our parent company is flexible when it comes to its stance to the
four regions to ensure that dealers are up to speed with the brand, pricing
local market, opting to take the lead from the local management with respect to
and so on. And to complement this campaign, we are giving away a new fully
what is right for our market.
branded delivery vehicle to the best-selling dealership.
They have come to understand that the South African tyre market is mature and
What a great incentive! How will the Sumitomo brand compete on price?
in that we need to take a step beyond the current retail experience, if we are to
We believe the brand will effectively compete against locally manufactured and
grow our marketshare.
reputable imported products, whilst also providing longevity alongside superior
performance.
Have you ascertained how you are going to achieve this?
Primarily and most importantly, by focusing on the basics and reverting back to
How would you respond to claims from the market that the Dunlop brand
a culture that embraces unparalleled customer service. In my view, this begins
is selling far too cheaply?
from the minute your customer enters your premises.
I agree that in many cases the Dunlop brand is selling too cheaply and this is
something we will be addressing with our dealers in an attempt to reposition the
A recent mystery shopper exercise aimed at the retail segment revealed
brand to where it rightfully belongs.
some alarming practices taking place within our industry. It would seem we’ve
lost focus of basic service principles. Instead of treating our customers with
This year’s TGI Icon Brands Survey once again placed the Dunlop brand in
common courtesy and the respect they deserve, especially as they are there to
top position, for the third year in a row, in a survey carried out to over 15
make a grudge purchase, we are treating them like an inconvenience.
000 participants and if this is the case, why is the brand being discounted
to the extent that it is?
Was this specific to any particular brand, franchise or group of dealers?
Sadly the survey results show that the problem is widespread. In short, this is
What would you say to dealers who claim that purchasing prices from the
an ‘Industry Disease’ and one that needs to be addressed. Of course, there are
local manufacturers could be a whole lot better?
One-on-One
•
5
6
•
One-on-One
SRSA’s New Offices in Durban
Reception
Stairs to CEO’s office
Recalling the history
Offices
Boardroom waiting area
I would point out that business is a two-way street. It is important for a
What is your view on the practice of ‘mixed brand alliances’ in the retail
dealer to deliver higher volumes in order to qualify for preferential pricing.
market?
Dealers who are fully committed to working with us, and of course vice
Although we would obviously prefer our dealers to see more value in the
versa, will ultimately enjoy the best possible pricing arrangement from us.
Zone Programme, we are fairly relaxed about this. If they choose to operate
as multi-franchise dealers we will respect that.
You recently launched your new Dunlop TBR range which we believe is
fully imported?
We are running our own race in this market. Although the Dunlop Zone
Yes, we are excited about this new product range which has been researched,
Programme as it stands can be considered somewhat loose and there is
designed and engineered in Japan where it was also exhaustively tested in
room for tightening up on certain issues, we do not want to stifle their
all road conditions. We are confident our new generation truck and bus
entrepreneurial spirit. Instead, we are hoping to create an environment that
tyres will deliver unparalleled performance for fleet services in all wheel
supports them buying from us due to our customer service, reasonable
positions – steer, drive and trail.
prices, a good supply chain and of course good tyre performance
*See page 26 for more on this story.
We also need to ensure that when it comes to our dealer network we do not
How do you plan on servicing the truck tyre market?
over-promise or under-deliver. Remaining as authentic as possible is key.
We believe that when it comes to the larger truck dealers, the Dunlop brand
is already well represented. Work remains to be done in the mid and small
Apollo SA recently announced that it was Biz-rescue. What is the future
tier segment of truck tyre dealers however.
for this Durban-based manufacturer in SA?
We also introduced a team of in-field tyre technicians last year whose role
RIAZ PLEASE ELABORATE ON ANY NEW DEVELOPMENTS….
is to maintain a close relationship with customers by way of overseeing
The tyre industry has found many challenges in the last five years. Primarily
fleet surveys, tyre testing and the like. This was done to provide further
amongst this is the practice of under invoicing imported tyres. This,
assistance to our field technical team which is responsible for on-site
together with a multitude of tyre brands entering the market, has pushed
maintenance and assistance to our fleet customers.
TBR market share from 27% five years ago to 67% in quarter two.
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8
•
One-on-One
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One-on-One
•
9
One-on-One
This has had a detrimental
effect
on
local
TBR
factory
A waste tyre from
has
a dealer must be
been a casualty of these
circumstances.
11
❝
manufacturing and Apollo
Durban
•
destroyed and collected
How active does SRSA plan
by Redisa – no
to be in the African market?
compromise.
We have been working
hard on building sound
❞
relationships with our African distributors and have trained more than 400
people on Fleet Services during the past few months alone. The transport
business is growing significantly in Africa but truck tyre management remains a
big challenge, as does the growing problem of dumping.
We are making a concerted effort to make a difference in this market through
ongoing education campaigns aimed atboth distributors and end users alike.
What are some of the challenges your business is facing at this point in time?
The number of cheap, sub-standard tyres filtering in from China is of growing
concern, but more importantly perhaps, is the growing number of waste tyres
that are finding their way back to market and being resold as second-hand
tyres.
This is a serious issue and my personal objective and the objective of the SATMC
is to address this with the dealer network as well as the relevant government
authorities. As an industry we need to assist government in finding a workable
solution to this problem.
Speaking of waste tyres, how would you rate Redisa’s service levels
currently?
The service from Redisa has definitely improved over the past few months with
collections regularly taking place from our dealers.
However, Redisa still has an issue with transporters not picking up waste tyres
from dealers that have been destroyed. These tyres then find their way back
into the market and for us as tyre manufacturers, there are major safety risks
associated with this practice.
A waste tyre from a dealer must be destroyed and collected by Redisa – no
compromise.
Hopefully with Redisa’s service to industry now beginning to improve coupled
with a unified approach on the part of the SATMC, TDAFA and TIASA, we can
begin eradicating the growing number of waste tyres from our premises, our
landfills, and more importantly, our roads.
12
•
Fo c u s o n U s e d Ty r e s
RESALE OF
WASTE TYRES
ON THE UP!
According to the N3 Toll Concession, the
number of fatalities on South Africa’s
most popular coastal route continues
to rise for a variety of reasons, not
least of which is faulty or worn tyres.
Industry experts are suggesting that
the problem exists not only because
motorists are failing to remove and
replace worn or damaged tyres in a
timeous manner, but also because of
the number of illegal, second hand
tyres that are being resold to the public
when they should in fact be relegated
to the scrap pile.
Fo c u s o n U s e d Ty r e s
•
13
According to the N3 Toll Concession, the number of fatalities on South Africa’s
One doesn’t have to be a rocket scientist to deduce that scores
most popular coastal route continues to rise for a variety of reasons, not least of
of motorists are driving on worn or damaged tyres or tyres that are
which is faulty or worn tyres. Industry experts are suggesting that the problem
completely unsuitable for South African conditions. A mere glance at
exists not only because motorists are failing to remove and replace worn or
vehicles parked outside any shopping mall will confirm this, and sadly,
damaged tyres in a timeous manner, but also because of the number of illegal,
although the legal tread depth limit is currently at a minimum of 1.6mm,
second hand tyres that are being resold to the public when they should in fact
very little is being done to police or enforce this.
be relegated to the scrap pile.
A tyre survey aimed at investigating the quality level and legal compliance
The charts below, which are only a mere indication of what takes place across
of second hand tyres passenger and light truck tyres intended for sale
other major routes, outlines the type and number of tyre-related incidents on
in South Africa, carried out by Sumitomo Rubber SA in August, revealed
the N3 over the last three years:
some further worrying trends. Out of the 275 tyres inspected in all
major metropolitan centres, (at dealers as well as the informal sector),
TYRE CRASHES/INCIDENTS N3 TOLL ROUTE
only 47% were still deemed suitable for use.
2012
2013
2014 (Jan to Oct)
Crashes
98
95
88
Tyre on Fire
43
23
30
Incidents
10
6
7
Fatalities (Tyre related)
13
14
6
*Note: Traffic flow varies along the route from around 40 000 vehicles per
day at the southern end to about 15 000 vehicles per day in the middle.
*Total mvkms (million vehicle kilometres) Nb + Sb for the route:
2012
2131.945 mvkm
2013
2189.119 mvkm
2014(up to end Sept 1582.264 mvkm
Tyre Treads Removed from the Road 2012 to 2014
This exercise clearly showed that the current economic climate and its
subsequent impact on peoples’ pockets are not totally to blame. Of
more concern to the industry is the growing number of dangerously
worn or damaged tyres that are being resold via retailers as secondhand tyres.
According to the SATMC (South African Tyre Manufacturers
Conference), there are two distinct sources for these dubious tyres.
Explained CEO, Dr. Etienne Human: “Waste tyres that should be
disposed of in a responsible manner are instead landing up in the
informal sector. In Diepsloot alone, there are currently up to 10 informal
tyre dealers in operation, all of whom purchase waste tyres either from
tyre dealers who are not sorting the used tyres and mutilating the waste
OUR RESULTS
SPEAK FOR THEMSELVES
Our target is
to create a
total of 10 000
jobs by the
end of 2017.
JOBS
CREATED
EDUCATION
& AWARENESS
CAMPAIGNS TO
PEOPLE
MILLION
9.5
REDISA turns waste into worth
through a circular economy that
connects all stakeholders to
empower communities and solve
environmental problems.
We’re on track to meet all our first year targets and we will achieve all the objectives set out in our
5-year roll-out plan. Thank you to the tyre dealers who have supported us along the way – we look
forward to continuing our partnership and journey to success with you in the future.
Note: All the above stats are as at October 2014.
26
DEPOTS
1820
TYRE DEALERS
REGISTERED
REDISA is leading the
way in creating a
sustainable waste
management system.
149 CREATED
SMALL
BUSINESSES
61897
TOF TYRESNNES
COLLECTED
JOIN THE JOURNEY | www.redisa.org.za |
/wasteintoworth |
@wasteintoworth
16
•
Fo c u s o n U s e d Ty r e s
tyres as per law, or from waste tyre collectors who instead of depositing
mutilated tyres or are doing so begrudgingly. Redisa cannot be blamed for this
the scraps in designated waste depots, sell them to make money.”
as they have contractors, sub-contractors and collectors that are not playing
Allegations surrounding the waste collectors’ reluctance to collect mutilated or
badly worn tyres from industry, (most of whom are Redisa appointed agents)
ball, however, Redisa does need to address this by way of appointing alternative
and reputable service providers.”
have been circulating for months and are adding to the concern that these illicit
In response, Redisa Director Stacey Davidson said: “Used tyres from tyre
practices are on the up.
dealers fall into three categories: waste tyres which are tyres that are no longer
Corrie Taljaard, Director of the TDAFA echoed: “Our members are regularly
alerting us to the fact that waste collectors are either blatantly refusing to collect
roadworthy and not capable of being retreaded, tyres that can be retreaded
and are termed casings and used tyres which are tyres that still have a useful
life and can be sold into the second-hand market. Sometimes tyres with less
than the minimum regulated skid depth tread depth remaining or with large or
dangerous penetrations are sold to unscrupulous people who make a living
from illegally repairing and re-grooving tyres. It is only this practice that is illegal.
“Redisa fully supports the legal sale of used tyres for retreading or sale as
second-hand as it makes the most of a tyre’s useful life and ultimately reduces
the amount of waste tyres. Illegal, unsafe repairs are definitely not supported
by Redisa and we are carrying out training and education programmes
for transporters and depot operators to educate them on the law as well
as the dangers to life of these practices. That being said Redisa has no law
enforcement authority.”
Interjected Human: “ Moreover as Redisa cannot guarantee the quality of the
tyres chosen by its waste collectors for sales back to consumers, if safety is to
be considered as paramount, it stands to reason that this practice should not
be supported.”
Continued Davidson: “Casings can be legally imported for retreading but there
are allegations that second-hand tyres are also being imported under the guise
of being casings. It is illegal to import second-hand tyres and Redisa is actively
engaging with the tyre industry to investigate this.
“With regards to allegations that transporters refuse to collect mutilated tyres
at dealers, a transporter who does so is acting contrary to his contract with
Redisa. Should we become aware of such actions, we would institute action that
includes engagement and training or suspending that transporter’s contract.
If after engagement and training the transporter persists in not delivering the
contracted service, his or her contract will be terminated.
“It is also important to note that solid tyres, tubes, flaps and rubber inserts are
not part of the Redisa Plan and will therefore not be collected. Also, I must stress
that the Redisa Plan has a five-year phased implementation whereby different
categories of tyres will be included at different stages,” added Davidson.
She concluded: “Any dealer who has a transporter refusing to pick up tyres
that are legitimately due for collection should kindly call our contact centre on
087 357 3873, and ideally do so immediately as it makes it easier to deal with
any errant behaviour.
“Redisa is committed to fulfilling its obligations in terms of the gazetted plan
and therefore welcomes all the help, participation and commitment from all
industry role players to ensure that we achieve our objectives together.”
SRSA Survey Findings – August 2014
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Fo c u s o n U s e d Ty r e s
Argued Taljaard: “ I agree that some used tyres (those
sporting 3mm tread or more) are essentially fit for
the resale market, but not before that tyre is properly
inspected and classified as Part 1 Worn Tyre; see (SABS)
document SANS 1633. In addition, any dealer selling
•
19
and deep enough to reach the ply or cord. It further
❝
states that a tyre may not have any internal or external
Part of the problem in
South Africa is that
lump, bulge or tear caused by the separation or partial
failure of the structure.
In addition, any part-worn tyre destined for resale must
used tyres must register with their local SAPS as a
there are no formal
Used Goods Dealer after which he will receive a licence
standards regulating the
tyre was manufactured and must also say “PART-WORN’
sale of second-hand
in uppercase letters at least 4mm high. Last but not
tyres.
capacity index which were put on when the tyre was
(renewable annually), in accordance with the Used
Goods Act.”
He added: “Tyres that are not fit for resale must,
according to the Waste Tyre Regulation, 2009 be cut by
the tyre dealer before they leave their premises. Only
then, can we ensure that they don’t find their way back
into circulation.”
Added Human: “Tyre dealers are responsible for
destroying their scrap passenger type tyres either by
way of a mutilation machine or by simply putting a knife
through the sidewall, to ensure that these don’t find their way back to market.”
In response many dealers claim that they don’t have sufficient funds to invest
in mutilation machines or the manpower required to carry out tyre mutilations
manually. Yet, during an average days you will constantly finding dealership
staff waiting around for customers, claimed Human. “Any business has the
❞
display the approval mark which was put on when the
least, marks showing a speed category symbol and loadmanufactured must also be clearly visible on the tyre.
And insofar as tyre repairs are concerned, repairs must
be carried out properly to meet the requirements of
British Standard BS AU 15ge. 1990.
Failure to comply with all these requirements could
render the offending party liable to a penalty of six
months imprisonment, a fine of up to 5000GBP or both.
Added Human: “The supply of defective used tyres is effectively being
policed in first world countries such as the United Kingdom and most EU
countries, thereby ensuring that the vast majority of dealers and consumers
comply with these Regulations.
responsibility to dispose of their waste, especially when peoples’ lives are at
“The Rubber Manufacturers Association in the USA produces a practical Tyre
stake,” he added.
Repair Chart which serves to educate the dealer as well as the motorist on
And then there are those who are allegedly exploiting the sale of waste hand
tyres to boost profit margins.
“Selling waste tyres provides instant income,” said Human, “which is why so
many are falling prey to this practice, despite that it is ethically wrong.”
whether a tyre is fit for use, or whether it can be safely repaired. We are
looking at the viability of either acquiring the rights to reproduce this Chart
in South Africa as transport costs are prohibitive and we believe this would
go a long way towards alleviating at least part of the problem,” said Human.
Imports under scrutiny
According to figures obtained from the TDAFA, currently only about 40 percent
As raised earlier by Redisa management, there are numerous scams
of franchise and fitment stores are fully compliant when it comes to the resale
surrounding the importation of casings allegedly destined for the retread
of used tyres, and this despite regular communication circulated alerting them
sector. According to the TDAFA placing a ban on these imports is simply
to the dangers and legalities around the sale of part-worn tyres.
not feasible as there are not enough good casings in circulation to meet
Said Human: “Part of the problem in South Africa is that there are no formal
local demand by the retreading factories.
standards regulating the sale of second-hand tyres. In contrast, the United
That being said, passenger retreading is on the decline with only a handful
Kingdom abides by a certified standard which falls under the Motor Vehicle
of operators still servicing this market.
Tyres (Safety) Regulations 1994 which dictates that certain requirements are
met before any part-worn tyre is fitted to a vehicle.”
Said Taljaard: “At one stage, according to figures from ITAC, 1.6 million
casings were being imported for this purpose, a number that has since
And indeed, the UK Standards are not only comprehensive but also very
reduced to 450 000. Nonetheless, this figure is still too high when one
specific to what constitutes a feasible repair in the event of tyre bulges, tears,
considers local passenger retreading capacity is currently estimated at
lumps and the like whilst also specifying minimum tread depth around the
25 000 units per annum on popular retreadable sizes.
entire tyre.
In response, Philip Snyman, Senior Manager: Import and Export Control at
For example, the Regulations clearly stipulate that a tyre may not have cuts
ITAC had this to say: “Import permits for the importation of used passenger
larger than 25 millimetres, or 10 percent of the section width of the tyre,
vehicle tyre casings were issued to a limited number of importers. To qualify
whichever is the greater, measured in any direction on the outside of the tyre
for an import permit it is required that the applicant operate as a bona
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you want to stock. Give Point.S a call today and set your tyre business free.
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INDEPENDENT TYRE DEALER NETWORK
Contact: Dawie Pretorius
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E-mail: [email protected]
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fide retreader. Moreover, permits are issued with a
specific condition that all imported used casings must
and that no imported casings may be sold without
being retreaded by the importer.
number of second-hand tyres being re-grooved and
Equally disturbing to
resold into the market. TIASA condemns the sale of
see is the number of
our law at this stage does not make provision for
“ITAC recently circulated a questionnaire to recipients
second-hand tyres being
of import permits to verify whether all permit recipients
re-grooved and resold
are still bona fide retreaders. As a result of the responses
received and also due to the fact that no responses
23
Concurred Kruger: “Equally disturbing to see is the
❝
be retreaded by the importer on their own premises
•
into the market.
were received in certain instances, the number of
❞
importers are reduced accordingly, with permits being
illegal second hand tyres but also understands that
protection against this, even though this practice is
in violation of the Consumer Protection Act.”
But despite ITAC’s efforts to address this issue, it
would seem that dubious part-worn tyres are still
managing to enter the market via unorthodox means.
Explained Taljaard: “Containers are coming in
restricted to the proven bona fide retreaders.
marked with incorrect codes such as, ‘Wool’,
He added: “It should also be noted that from 1 January
‘Cutlery’, ‘Furnisher’but when opened, they are
2014 until 31 October 2014, ITAC issued import
stacked with used tyres destined for resale at the
permits for the importation of 203 984 passenger
hands of unscrupulous individuals. We have even
vehicle tyre casings for retreading purposes. During
found that snow tyres are being sold to customers
the same period, ITAC issued importation permits to
in areas where the heat can simmer up to 45 deg C.”
import 67 017 628 new pneumatic tyres (including station wagons and
racing cars), which means that the used tyre casings represent a mere
0.30% of the total number of tyres imported during the period.”
Chairman of the Tyre Importers Association of SA (TIASA), Pieter Kruger,
further stated: “Many of the casings coming into South Africa do have a
lot of tread left, but instead of being retreaded, they are sold as secondhands. TIASA is totally against this form of business. Sadly, there are no
Another tactic commonly used by these dubious operators according to
Taljaard, is the importation of a vehicle or engine with worn tyres used as
packing material.
“This has become big business,” claimed Taljaard, who went on to say
that the authorities are aware of at least 10 dubious operators currently
dabbling in these illicit practices, three of which are large concerns.
controls or law governing this currently to protect the interests of the
“Thankfully, a team of experts has been put in place to investigate this
consumer. Importing a tyre that is not homologated should be deemed
further,” he said.
illegal. And equally the homologation process should apply to any casings
In the meantime, and likely for many years to come, the problem of
that are being imported. Currently, this is not the case. TIASA believes that
part-worn tyres unfit for use remains, with countless dangerously worn
government and the NRCS must step in and take action in this regard.
tyres filtering through our borders and onto the vehicles of unsuspecting
According to Human, a draft of the suggested SABS Part Worn Tyre
motorists who often place their faith in tyre retailers who may or may not
Standard SANS1633 has been submitted to the TC31 Committee for
abide by the safety rules.
approval. “The next step is to make SANS1633 compulsory,” said Human.
Clearly the situation demands swift action on the part of industry, perhaps
“To do this however, it needs to be a compulsory Specification which must
by way of a dedicated education programme aimed at the consumer, it
be policed. At this stage, the NRCS needs to assume responsibility as the
has been suggested. Plus, industry experts are adamant that tyre dealers
number of people killed on our roads due to waste tyres being fitted which
need to sort used tyres and mutilate passenger waste tyres, as well as
then fail, continues to mount.”
supply the retreaders with good casings. Finally, they argue that part worn
Human continued: “The desire of the SATMC Tech Committee is to write
tyres must be properly inspected before being offered for sale as the law
into SANS1633 a minimum requirement of 3mm tread depth for a part-
requires.
worn tyre offered for sale. It makes no sense to sell a tyre if it is worn down
And clearly, ITAC Import –export Control together with Environmental
to the 1mm, especially as tyres with tread below the 3mm mark have about
Affairs have a joint responsibility in implementing effective measures that
25% less wet road braking ability.
will reduce the carnage on our roads.
“There are further implications in that when a tyre fails, the brand holder is
“An informed consumer will hopefully make the right choices,” offered
seen as making an inferior tyre, when in fact, the blame can be laid at the
Taljaard. “More important, the consumer is more likely to induce the
doors of the tyre dealer for not sorting and mutilating the waste tyres and
dealer trade to abandon such illicit practices, if they understand the full
the informal tyre dealer for fitting a waste tyre,” he said.
implications of fitting waste tyres to their vehicle.”
24
•
Retreading
Bandag/BTS Conference
Bandag’s 2014 national franchise conference has taken place at the
gorgeous Arabella Hermanus. More than 130 people congregated at this
year’s conference and Gala Awards Evening where the best of the best
Bandag franchisees were acknowledged and rewarded.
This year’s Bandag/BTS conference also saw Bandag Southern Africa
celebrate 10 Years of locals at the wheel. This was celebrated as 10 Years
of LEKKER! The past 10 years has seen Bandag SA continue to deliver
innovation into a market threatened by commoditization. And innovation
was again the focus as Bandag has had tremendous success in adding value
to the bottom line of its customers.
As a commitment to continuous innovation, Bandag SA used this platform
to launch 2 new next generation Application Specific tread designs.
BDR-HG offers a premium product for the long haul and regional drive
applications for fleets who refuse to compromise outstanding performance
for outright muscle. BDR-HG is engineered to deliver serious traction plus
superb mileage and all this, in a gripping fashion. Besides shoulder and
centre tie bars to increase stability and handling, BDR-HG offers open
shoulders and deep sipes for continued traction and excellent grip.
BDV2 is the latest addition to the Application Specific® range and is
dedicated to the Bus and Urban Delivery markets. Like its predecessor,
BDV2 is set to be the next Benchmark in its application. BDV2 offers a
lighter casing friendly tread design. Its wide shoulders and wide tread area
together with the latest in rubber compounding technology ensure an
optimum wear rate (km/mm).
Application Specific treads are engineered not to be your average but your
BENCHMARK!
But the innovation did not end there.
Bandag SA has also made a substantial investment and in roads in electronic
tyre inspection technology. Today nearly 20% of the over 400,000
tyres annually inspected by the Bandag network of tyre professionals is
done electronically. This means faster processing, greater accuracy and
quicker reporting. With the launch of its latest Android application, it is
not inconceivable that more tyres will be inspected electronically in the
coming months.
These innovations show Bandag once again Setting the Pace in the truck
tyre replacement market.
Once the business part of the conference was complete, there was golf, spa
treatments for the lovely ladies and when in Rome… there was of course
a wine experience… but with a twist where everyone enjoyed a wine and
chocolate pairing experience.
The Gala evening was the highlight of the weekend. Long service and
Retreading
•
25
2014 acknowledges franchisees
All Quest For Gold Winners.
loyalty is rare in today’s business environment but Bandag has historically
Bandag Manufacturing Franchise 50 Years
been privileged to work with a strong and loyal franchise network. Long
•
CMC – MAURITIUS
Service Awards that were handed out this year included:
BTS Franchise 5 Years
•
BTS LICHTENBURG – HANS NEL BANDE
•
BTS EAST LONDON – TREADZ TYRES
•
BTS CENTURION – VERWOERDBURG TYRES
The awards evening was also used reveal Bandag’s Quest for Gold (QFG)
Winners. Quest for Gold is Bandag’s way of rewarding franchisees that
excel in delivering the Bandag Package of Value (POV).
The efforts and achievements of franchisees don’t go unnoticed and is
BTS Franchise 10 Years
encouraged to ensure fleet operators get the best products and services
•
BTS WINDHOEK – TYREPRO
Bandag have on offer! The categories on which franchisees were measured
•
BTS PTA NORTH – TYRE AFRICA
were very focused on Bandag’s POV.
Bandag Manufacturing Franchise 10 Years
•
TONWAY TYRES – ROSSLYN
•
THOMAS TYRES – LOWVELD
•
NEXOR TYRES – KZN
Bandag Manufacturing Franchise 15 Years
This year’s winners were:
• Best Web Tool Reporting – Tonway Tyres (Rosslyn)
• Best Application Specific Sales – Longlife Tyres (KZN)
• Best On-Site Servicing – Thomas Tyres (Meyerton)
• Best On-Road Servicing – BTS Roodepoort (Vulindlela)
•
BANDAUTO BEIRA – MOZAMBIQUE
•
TREADMASTERS – MALAWI
Overall Bandag and BTS franchisees were also selected and winners for
•
LONGLIFE TYRES – KZN
these categories were:
•
LOMBARD TYRES – KRUGERSDORP, GAUTENG
• Best Bandag Manufacturing Franchise – Mega Treads (Caledon)
•
SABLE NDOLA – ZAMBIA
• Best BTS Franchise – BTS Cape Town (VT Tyres)
•
RICHARDS BAY TYRES
Bandag rewards franchisees that excel in delivering quality, innovation,
Bandag Manufacturing Franchise 20 Years
reliability and information, which are all paramount to ensuring the
•
competitiveness of Bandag end-users.
BANDAUTO MAPUTO – MOZAMBIQUE
The success of end-users,
Bandag Manufacturing Franchise 35 Years
determines the success of Bandag and its franchise network!
•
SWAZI BANDAG – SWAZILAND
The incentive trip for this year’s QFG winners is the fast paced 2015
Bandag Manufacturing Franchise 40 Years
Malaysian Grand Prix as well as some rest and relaxation on the luxurious
•
PROTEA TYRES – ERMELO
beaches at Club Med Bali.
•
SPBR – REUNION
26
•
Manufacturing
NEW DUNLOP TRUCK & BUS
RANGE ANNOUNCED
Sumitomo Rubber South Africa (Pty) Ltd (SRSA) is excited to announce
the rejuvenation of its Truck Bus Radial tyre range into the African market,
which they say shows the company’s commitment and effort to promote
advanced fleet management services and increase the variety of top-quality
product from its stable
SRSA is part of Sumitomo Rubber Industries, Ltd (SRI), which is
headquartered in Japan and is the world’s fifth largest tyre manufacturing
company, renowned for producing superior quality tyres in a number of
leading brands, including the iconic Dunlop brand, from its 11 state-ofthe-art manufacturing facilities located in Asia, Europe and Africa. The
company is also a global leader in Original Equipment (OE) supplies, used
by prominent car manufacturers as a tyre specification benchmark.
Sumitomo Rubber South
Africa announces R1.1
billion investment plan
Sumitomo Rubber South Africa
(Pty) Ltd (SRSA) is excited to
announce a R1.1 billion company
investment in their operations in
support of Original Equipment (OE)
business and African expansion.
The investment includes plans
The TBR range has been researched, designed and engineered in Japan
to initiate local production of the
and exhaustively tested, in all road conditions, to deliver unparalleled
Sumitomo Tires’ brand as well
performance for fleet services in all wheel positions – steer, drive and trail.
as range extensions and quality
The tyre range features the latest FM and DECTES technology – a
enhancements to the iconic Dunlop
combination of cool running compounds and unique construction that
brand at the company’s South
work in combination to improve fuel efficiency, prolong original tread life
African manufacturing plant in
and promote slow, even wear for optimal retreadability, while adhering to
Ladysmith. These new ranges will
strict international safety standards.
require significant technological Rubber Industries, Ltd) and Mr. Riaz Haffejee (CEO
SRSA has taken strategic steps to introduce SRI’s TBR range into the
African market as means of controlling cost effective pricing and superior
technological quality. The company is confident that this range application
will serve as an asset to any fleet management company and will be well
received having already proven itself in highly demanding international
markets.
enhancements
and
Mr. Ikuji Ikeda (CEO & President of Sumitomo
physical Sumitomo Rubber South Africa)
expansion to the 41 year old plant.
This announcement was made at the opening of the new corporate head office
in Durban by the Group CEO & President, Mr. Ikuji Ikeda.
SRSA has also invested significantly in its Ladysmith based workforce and
included multiple stakeholders in a structured programme to promote unity,
The TBR range is available with immediate effect and a dedicated campaign
productivity and motivation of the workforce in line with the expansion plans.
will launch in January 2015.
“The Ladysmith plant is set to undergo significant changes over the next 18
Manufacturing
•
“The Dunlop brand already has a strong consumer
loyalty base in South Africa, and is instantly
recognisable throughout Africa.”
says Mr. Haffejee
months and we really wanted our employees to feel part of this process
and to be excited by the expansion,” explains Mr. Riaz Haffejee, CEO of
SRSA.
Sumitomo Rubber Industries, Ltd (SRI), the Japanese tyre manufacturing
giant acquired the manufacturing and distribution license for Dunlop tyres
in South Africa and 33 African countries from Apollo Tyres Limited in
Continental named
SA’s top tyre brand
at People’s Wheels
Awards
December 2013. This led to the formation of Sumitomo Rubber South
Africa (Pty) Ltd. This latest investment is an indication of the company’s
Continental has been named South Africa’s top replacement tyre
commitment to growing its business in South Africa and boosting the
choice in the 2015 Standard Bank People’s Wheels Awards for the
quality of the company’s products and ongoing improvement of the range
third year in a row.
offering to consumers. Sumitomo Rubber Industries, Ltd, manufactures
and distributes Dunlop tyres across many territories as well as Falken and
The initiative is run by the Future Group, in association with
Sumitomo Tire brands worldwide.
Standard Bank Vehicle and Asset Finance, research house TNS
Global and media partner Sunday Times.
Today, SRSA produces tyres in passenger, SUV/4x4 and light truck
applications and will introduce its new range of Truck Bus Radial tyres in
According to the organisers, the fourth annual nationwide survey
January 2015, which will be distributed both locally and internationally.
of vehicle owners, which drew its biggest-ever response this year
with more than 60 000 online votes, determined which automotive
The Sumitomo Tires’ range, although new to local markets, is a highly
brands were considered the best by SA’s motoring public.
acclaimed brand that has a proven track record in the competitive
European and North American markets and the company believes that it
Continental once again topped the motoring public’s list of preferred
will perfectly complement the flagship Dunlop brand.
replacement tyre brands, having already won this category for the
past two years.
“The Dunlop brand already has a strong consumer loyalty base in South
Africa, and is instantly recognisable throughout Africa, having recently
“This is a fantastic achievement for Continental, and reinforces
taken top place in the TGI Brand Icon Survey 2013 / 2014 for the third
the hard work that has gone into establishing and maintaining our
consecutive year,” says Mr. Haffejee, who goes on to elaborate, “First
status as the leading tyre brand in the original equipment sector,
introduced into the country in 1935, when Dunlop Limited opened its
and the preferred choice in the replacement tyre market,” says
Durban factory and subsequently the Ladysmith factory in 1973, Dunlop
Dieter Horni, managing director of Continental Tyre South Africa
has since gone on to build an impressive track record of achievements in
(CTSA).
this country and around the world.”
Continental is a global leader in the development and manufacture
At a time when the industry faces challenges from high manufacturing
of original equipment (OE) tyres to vehicle manufacturers, and
costs, tough labour relations and imported tyre competition, SRSA is still
retains its status as CTSA’s premium tyre brand with best-in-class
confident in making the investment and has taken a long term view of the
braking and driving safety.
South African motor industry and African tyre market potential.
It is also the only tyre manufacturer that supplies to all seven local
SRSA is sure that this investment will have a hugely positive effect on the
vehicle manufacturers in South Africa, comprising Mercedes-Benz,
country’s tyre industry and local employment and will serve to facilitate
BMW, Volkswagen, Ford, Toyota, General Motors and Nissan.
the company’s future growth and development on the African continent.
27
28
•
Distribution
New Tyres & More Automotive Fitment Centre Opens in Lynnwood
Another Tyres & More automotive fitment centre has opened in Lynnwood
at Willow Way Shopping Centre, 404 Lynnwood Road, Lynnwood.
Franchisee Thomas Rundle, owner of this new Tyres & More store
commented: “We are excited to bring Tyres & More to Lynnwood and our
staff are eager to introduce motorists to the brand and our fast-becominglegendary, hassle-free service. We recently changed over to the Tyres &
More brand to offer our customers the ‘more’ we know they are looking for.”
Jeff Saayman, manager of the new fitment centre, concurred and added that
he and the other staff members are looking forward to demonstrating to
customers just how well they are able to meet their automotive needs now
and in the future.
For consumers who are not yet familiar with Tyres & More, the automotive
fitment centre does tyres, wheels, alignment, batteries, brakes, shocks,
Front Row: Russell Meyers, Victor Ndhlovu, Kenneth Masha, Mike Dombo, Ernsest
Skosana: Ephriam Dikgale
Middle Row: Vera Gomes, Springbok Mtsweni, George Lekalakala, Dupie Du plessis
Back Row: Lourens Smit, Lourens Dye, Andre Jacobsz, Johan Vermeulen, Jeffrey
Saayman, Bennie Van Niekerk
exhausts, tow bars and more; and does them at better than usual prices, with
better than average service; so that you can get on with the business of doing
more of the things that really matter to you, the company claims.
Distribution
•
29
Tyres & More Lynnwood has eight fitment and two alignment bays, manned
For more information on Tyres & More Lynnwood, call the store on 012
by skilled technicians. In addition to the aforementioned services, the fitment
807 6201 or head over there and check it out for yourself. If you’re
centre also sells and fits wiper blades, Agri Tyres, Bull Bars and McGard wheel
strapped for cash, you can also apply in-store or online for Xpress
locks and offers balancing and nitrogen inflation for tyres.
Credit, because a tight budget should never get in the way of your safety
“To fully appreciate the Tyres & More offering, you must experience it
on the road.
firsthand,” explained Marketing Manager, Natashé Taljaard, “Staff members
Visit the website www.tyresandmore.com for information on current
approach each customer interaction with the understanding that in all
promotions and special offers, and to learn more about the brand. If you are
likelihood you want to be anywhere else but here, taking care of your car. So
interested in owning your own Tyres & More fitment centre, the website also
the agreement is that we’ll get on with it quickly, efficiently and get it right the
offers information on franchising opportunities and benefits, and the option
first time, so you can be on your way to do the things you really care about.”
to enquire online.
New Tyres
& More
Automotive
Fitment
Centre Opens
Its Doors in
Kempton Park
CBD
Back: Jacques, Phillip, Vusi, Chief, Efrim, Steven, Martin, Duncan, Anton. Front : Eric and Mike
A new Tyres & More (a division of the established TiAuto Group) automotive
Tyres & More Kempton Park CBD has five fitment and one alignment bay,
fitment centre has opened in Kempton Park at 105 Pretoria Road, Kempton
manned by skilled technicians. In addition to the aforementioned services, the
Park. The chain is rapidly expanding its nationwide footprint, and gaining
Kempton Park fitment centre also sells and fits wiper blades, and McGard wheel
traction with its promise to take care of motorists’ automotive needs with
locks and offers balancing and nitrogen inflation for tyres.
quality products and service at affordable price points.
“To fully appreciate the Tyres & More offering, you must experience it firsthand,”
Franchisee Jan Brak is owner of this new Tyres & More store. He commented:
explained Marketing Manager, Natashé Taljaard, “Staff members approach
“We are excited to bring Tyres & More to Kempton Park CBD and our staff are
each customer interaction with the understanding that in all likelihood you want
eager to introduce motorists to the brand and our fast-becoming-legendary,
to be anywhere else but here, taking care of your car. So the agreement is that
hassle-free service. We recently changed over to the Tyres & More brand to
we’ll get on with it quickly, efficiently and get it right the first time, so you can be
offer our customers the ‘more’ they are looking for.”
on your way to do the things you really care about.”
Said Martin Faurie, manager of the new Kempton Park Tyres & More, “We invite
For more information on Tyres & More Kempton Park, call the store on 011 394
everyone who lives in or commutes to the area to stop by and see what we
0198/9 or head over there and check it out for yourself. If you’re strapped for
have to offer. No pressure, just come in and say ‘hi’ and see what’s on offer and
cash, you can also apply in-store or online for Xpress Credit, because a tight
what we can do for you, whether it’s now or in the future.”
budget should never get in the way of your safety on the road.
For consumers who are not yet familiar with Tyres & More, the automotive
Visit the website www.tyresandmore.com for information on current
fitment centre does tyres, wheels, alignment, batteries, brakes, shocks,
promotions and special offers, and to learn more about the brand. If you are
exhausts, tow bars and more; and does them at better than usual prices, with
interested in owning your own Tyres & More fitment centre, the website also
better than average service; so that you can get on with the business of doing
offers information on franchising opportunities and benefits, and the option to
more of the things that really matter to you.
enquire online.
30
•
Distribution
Driven by the need to provide superior, top-notch service to discerning
customers who demand the best, BestDrive brings stylish lounge amenities,
superior expertise and service excellence to the tyre fitment business,
claims holding company, ContiTrade (a Division of Continental AG.
South Africa is the latest country to benefit from the BestDrive phenomenon,
which was first developed in Europe more than eight years ago. Today, an
Premium
tyre fitment
reaches
South Africa
BestDrive brings stylish lounge amenities,
superior expertise and service excellence to
the tyre fitment business
extensive network of BestDrive fitment centres operates around the globe,
and the number is growing all the time.
The company claims: “Regardless of country or location, the objective
of each BestDrive centre is the same: to become the world’s leading tyre
service network through an unwavering commitment to premium service,
premium quality, premium products and premium facilities.”
HISTORY
A leading tyre retail brand in Europe and in Asia since 2006, and jointly
developed by the tyre division of Continental, and the Continental
Corporation’s trade division, ContiTrade, BestDrive focuses on delivering
an exceptional service experience.
From a local perspective, BestDrive is managed by ContiTrade Africa,
which will be responsible for Continental’s tyre fitment, retail and franchise
operations on the African continent.
Both ContiTrade Africa, and Continental Tyre SA are subsidiaries of
Continental AG, and they co-operate closely to achieve their shared
mission of ensuring that Continental’s premium tyres are fitted to the
highest possible standards.
A real commitment to a first-class tyre fitment experience is evident at
South Africa’s first four BestDrive tyre fitment centres, all located in the
northern suburbs of Johannesburg. This quartet of BestDrive outlets will set
the benchmarks, and become the springboard, for the planned expansion
of the brand to key centres around South Africa.
The four fitment centres previously formed part of the Jody’s Tyre group of
outlets, arguably the most successful tyre fitment group in Johannesburg’s
northern suburbs.
The group’s success was pivotal in the decision of ContiTrade Africa to
Distribution
• 31
acquire the Jody’s Tyre group in
booths with power sockets, and elegant furnishings create an ambience of
September 2013.
quiet elegance.
The acquisition allowed ContiTrade
While some customers will make full use of their time to catch up on
to fast track the opening of
correspondence, others will simply enjoy the respite offered by their relaxing
its first four BestDrive fitment
surroundings.
centres, utilising the existing,
knowledgeable
teams,
and
benefiting from an established
customer base.
Applying
BestDrive’s
But there’s more to BestDrive than a sophisticated lounge, the company alleges.
The BestDrive experience is anchored by an expert team that is driven by a real
commitment to service excellence. Customers can expect professional advice
and quality workmanship, using latest-generation fitment systems.
elevated
standards to the newly upgraded
facilities, and training the teams
to further improve their service
levels in order to meet the
All BestDrive fitment centres provide a comprehensive portfolio of services
that includes the fitment of brakes, shock absorbers and other related services.
These include strategic alliances with quality-driven brands such as the Thule
range of racks and carriers.
highest expectations, has allowed
BestDrive fitment centres have full access to the comprehensive Continental
ContiTrade to offer the premium-
Tyre product offering, which includes tyres for passenger vehicles, SUVs, light
grade BestDrive tyre fitment
commercial vehicles, truck (radial and bias), and speciality tyres. Other well-
experience to customers in record
known, premium tyre brands are also available.
time. The experiences gained
A GROWING DEMAND FOR SOPHISTICATION
in the process will also allow the swift and efficient roll-out of BestDrive
Dieter Horni, managing director of Continental Tyre SA, believes that demand
fitment centres countrywide.
for premium services as support for premium products is a trend that will
THE BESTDRIVE EXPERIENCE
continue to grow locally.
The BestDrive brand targets motorists who are accustomed to premium
“BestDrive is about more than just fitting tyres – it’s a complete, premium-
quality, regardless of the product or service being offered. Meeting and
driven concept, designed to satisfy discerning customers in both product and
aiming to exceed the expectations of these customers is at the core of the
service terms. Service excellence is backed up by the expertise of the highly
BestDrive philosophy.
trained staff at our BestDrive fitment centres.
BestDrive fitment centres thus deliver a unique customer experience that
“Vitally, the close link between Continental and BestDrive allows direct access
starts with the initial contact and advice, followed by being offered a choice
to specialist knowledge: after all, Continental is not only a leading manufacturer
of premium tyres to match the customers’ requirements.
of tyres, but also of vehicle systems and components, which ensures an
The experience continues during the time spent enjoying the sophisticated
exceptionally wide and valid knowledge base,” Horni concluded.
amenities of the waiting lounge. Quality coffee, free wi-fi, dedicated work
www.continental.co.za
Ta l k i n g Ty r e s
•
33
T Y R E F ORU
M
Tyre awareness and
education needs to be
taken to the next level as
there’s still a fundamental
lack of understanding
regarding how important
Don’t negate
– EDUCATE
It’s a well-hashed phrase, but tyres continue to be regarded as a grudge purchase. Many people will happily
spend thousands on a set of flashy new rims or upgrading the car’s sound system. But when they have to
replace the tyres, it’s usually done with teeth clenched and cash reluctantly handed over.
Only a relatively small proportion of the motoring public willingly opt for the most expensive tyre to suit
tyres are to overall driving
their needs. The priciest aren’t always the best, but as they say in the classics, you do get what you pay for!
safety! Especially with the
Most often the choice is made on price and price alone. It’s truly astonishing to see owners of high-
flood of cheap imports …
performance cars wearing out their first set of original equipment (OE) tyres and then slapping on a set of
By Colin Mileman
And I’m not just talking about the junior GTI brigade, but also the M, RS and AMG category too – cars
cheap rubber as a replacement.
3 4 • Ta l k i n g Ty r e s
teetering on the brink of the million rand mark. The
than a product that costs a fraction of the price, features
problem becomes even worse when you head further
a tread design just randomly copied from a decade ago, a
down the income scale – hence the South African market
seemingly arbitrary mix of compounds and a brand name
is seeing a terrifying increase in the importation and sale
that appears to have been dreamt up by a six-year-old.
of cheap tyres from Asia, and China specifically.
Some recent tyre tests that have pitched established
The Chinese manufacturers are driven by two things:
brands versus cheap imports, and the results have been
volume and profit, which is quite ironic for a communist
scary, to say the least. I’ve experienced this first-hand
country that seems to have the whole capitalism concept
where the drop-off in performance, safety and durability
aced better than the capitalists themselves.
is not just worrying, but terrifying from cheap imports that
appear to look the part but cost a third of the price.
Research and development – at this stage of the game – seem to have little
priority in their business models. While there may be some exceptions
What has proven even more interesting is that some of the tests have
to the rule, for the most part it’s a case of maximum penetration into
not just evaluated new versus new, but also compared premium tyres
increasingly receptive price-sensitive markets, regardless of the actual
that are half-worn, as well as some that are reaching the end of their
quality of the final product.
recommended lifespan.
There’s a very good reason that OE tyres are expensive – it’s because they
The results are simply astonishing, and have shown that quality
have been developed and tested to offer the best compromise in terms of
tyres typically offer much higher levels of grip, safety and predictable
safety, comfort and durability. And that research and development costs
performance at all stages of their lifespan than an equivalent ‘ultra-cheap’
a lot of money!
new tyre.
Vehicle and tyre manufacturers alike spend billions evaluating tyre
Clearly reduced tread depth and driving in the wet is a less than desirable
construction, compounds and tread patterns to ensure the best on-
combination – but even so a carefully designed and developed tyre still
road performance for their products. Often the development of a new
has merit over random rubber that is just churned out by the millions.
car is done hand-in-hand with the tyre manufacturer to deliver the best
performance across a predetermined set of criteria.
We certainly can’t fool ourselves into thinking that it’s always going to be
this way. Ask anyone who dismissed the Japanese automotive infiltration
Naturally it’s always a compromise. You can’t have a tyre that will
in the 1960s as a flash in the pan. Or joked about the longevity of the
easily clock up 100 000 km while still offering class-leading levels of
fledgling Korean car and tyre brands that blasted onto the scene in the
braking, handling and outright grip. I know of certain 4x4 tyres that have
1990s. Many of these are now market leaders and trend-setters.
comfortably surpassed that mark and still appear to have many years
ahead of them. But drive with the rock-hard compound in the wet and it’s
But for now, the mainstream brands still lead the way in the tyre
like you’re skating on ice.
sector, and the customer’s choice between proven products and cheap
alternatives could make the difference between avoiding an accident, and
Equally you can’t expect a high-performance tyre to last forever. Gravity-
becoming part or the cause of it in the first place.
defying cornering and mind-bending braking ability needs super-sticky
rubber that is sacrificed in the fight for ultimate levels of grip and
We need to educate people about the real pitfalls of buying on price rather
performance.
than product. And there’s still a terribly long way to go to get motorists
to realise the critical importance of proper tyre care and maintenance –
But one thing you can expect is a premium tyre to perform far better
particularly inflation pressure, damage inspection and tyre wear.
Colin Mileman is a freelance motoring journalist, photographer and advanced driving specialist with over 17 years of experience in this
field. As a former editor of Topcar and Topbike magazines, he’s as enthusiastic about cars and bikes as they come, and has extensive
knowledge of all motoring-related matters, including the topic of tyres, having run the annual and highly regarded Topcar tyre tests for
several years.
36 • Goodyear News
Goodyear partnered with Rainer Zietlow on his
record-breaking drive across three continents
Rainer Zietlow and his Cheallenge4 team in partnership with Goodyear have
set a new world record for the fastest drive between Nordkapp in Norway and
Cape Agulhas in South Africa. They completed this epic 17,752-kilometre
drive in 21 days and 16 hours. With this feat, the Cape-to-Cape team beat
the existing record of 28 days from Nordkapp to Cape Agulhas.
The team departed on 21 September 2014. Their journey took them across
three continents in a Volkswagen Touareg V6 TDI fitted with Goodyear
Rainer Zietlow drove from Cape-to-Cape in
less than 22 days, conquering more than
17,000 kilometres on one set of Goodyear
Wrangler tyres.
Wrangler HP All Weather tyres, designed to resist the rigorous demands of
the extreme climates and road conditions en route.
floods, mud, serious off-road driving and the ‘road to hell’ in Kenya, putting
The challenge was delayed after an incident in Tanzania where the car was
their equipment to the test at every stage of their 17,752-kilometre journey.
damaged as the result of an impact from another vehicle and required
repairs for 13 days. Without the incident in Tanzania, the car would have
Tracy Maclear, Marketing & Brand Manager at Goodyear South Africa, said
completed the challenge in 8 days and 10 hours.
“Without a doubt, the Goodyear Wrangler tyres were the best attire for
Rainer’s Volkswagen Touareg V6 TDI. We are very proud to have been a
Rainer and his team used only one set of Goodyear Wrangler tyres to achieve
reliable partner of the Challenge4 team for this amazing challenge. We have
this world record, which involved battling through the most challenging
demonstrated that our passion coupled with a hundred years of safety-
terrain and extreme weather conditions on earth. Their obstacles included
driven innovation has lead to success.”
G o o d y e a r N e w s • 37
Rainer Zietlow added “We were armed with exceptional equipment,
ensuring total success throughout the journey from Norway to South
Africa. The support we received at various stages of the journey was truly
exceptional, especially when the car had to be repaired after our unfortunate
collision in Tanzania. Crossing different climate zones and encountering the
full spectrum of challenging road conditions was the ultimate test for the
Touareg and the Goodyear Wrangler tyres. Both lived up to expectations,
proving their quality and endurance.”
Much thought went into choosing the right tyres for the record-breaking
journey. After evaluation of different tyre types by Goodyear and Zietlow’s
team, it was decided that the Goodyear Wrangler tyres would deliver the
best performance.
Goodyear Wrangler tyres, designed for SUV and 4X4 vehicles, give solid
year-round performance on tarmac and hardened roads. They have strong
off-road abilities and are also fuel-efficient. These tyres offer an aggressive
grip in wet weather, strong aquaplaning resistance and a quiet, comfortable
ride, which delivered peace of mind to the team as they made their way
down to South Africa.
“The Goodyear and Challenge4 teams worked hard and made sure that we
delivered the right tyre for the job”, said Tracy Maclear, Marketing & Brand
Manager at Goodyear. “We knew that Rainer’s journey down to South Africa
would primarily be on hardened roads, but that he would also encounter
potholes, roads in disrepair and he would need basic off-road capabilities.
Goodyear’s Wrangler HP tyres were able to meet all these challenges while
at the same time ensuring a comfortable ride. As a result the team were able
to focus on the task at hand, to set a new record.”
Goodyear recognised
as a Top Employer
Goodyear has been honoured with certification as
a Top Employer by the Top Employers Institute of
South Africa.
This exclusive recognition demonstrates that Goodyear is a leading
and trusted employer in South Africa that provides an outstanding
employment environment, nurturing and developing talent
throughout all levels of the organisation.
“We are extremely proud of this recognition,” said Julia Modise,
Group Human Resources Director, Goodyear Tyre & Rubber
Holdings. “Achieving the ‘Top Employer’ award is a testament of
Goodyear South Africa’s competitive Human Resources conditions
that enable us to attract, develop and retain top talent”.
E N G I N E E R E D TO G O T H E D I S TA N C E
Truck and Bus | Dump Trucks | Scrapers | Loaders | Compactors | Graders
Official Distributors in South Africa:
YTS
YTS TYRE SALES
Johannesburg
tel: +27 11 974 7732 | email: [email protected]
Cape Town
tel: +27 82 337 8699 | email: [email protected]
Bandag News
•
39
Not your average,
but your BENCHMARK!
South African truckers have grown accustomed to expect best in class products from
Bandag. Innovation is central to ensuring that durability, quality and reliability are
not compromised! This infectious spirit to innovate has once again gripped Bandag!
Bandag Southern Africa is proud to announce
the launch of not one, but two, Next Generation
Application Specific® products.
BDR-HG is a premium product for the long haul and regional drive applications
for fleets that refuse to compromise outstanding performance for outright muscle.
BDR-HG is engineered to deliver serious traction plus superb mileage and all this, in a
gripping fashion. Besides shoulder and centre tie bars to increase stability and handling,
BDR-HG offers open shoulders and deep sipes for continued traction and excellent grip.
BDV2 is the latest addition to the Application Specific® range and is dedicated to the
Bus and Urban Delivery markets. Like its predecessor, BDV2 is set to be the next
Benchmark in its application. BDV2 offers a lighter casing friendly tread design. Its
wide shoulders and wide tread area together with the latest in rubber compounding
technology ensure an optimum wear rate (km/mm).
Bandag’s range of Application Specific® products now boasts an improved product
offering geared to offer best in class products for your trucking needs. It is testimony
to Bandag’s commitment of continuous innovation to deliver Application Specific®
products that are not your average, but your BENCHMARK!
With Bandag, you don’t have to be a tyre expert. You just have to know one!
Bandag specialises in the manufacture of retreads and best-in-class after sales service. That’s what we do!
For more information please contact Bandag on 011 439 6000 or visit the website at www.bandag.co.za.
With the reliability you get from Bandag, your ﬂeet can take on anything.
8182 Bandag Strip Ad.indd 3
www.bandag.co.za
5/15/08 4:39:38 PM
40 • Competition / Subscription
Congratulations!
to our previous competition winner
Click o
Sabeen Hasan Ali of Neyor International whose correct answer wins them
n
w
w
a R5 000 shopping voucher courtesy of TiAuto Group.
w.satre to
ads.co.
to ente
r!
quarterly competition
QUESTION:
In which vehicle segment does the
Maxxis tyre brand excel?
ANSWER:____________________________________________________________________________________
Name:_________________________________________________________________________________________
Company:____________________________________________________________________________________
Address:______________________________________________________________________________________
__________________________________________________
Win…
a new set of
tyres to the value
of R5 000.00
Code:_______________________________________
Telephone:___________________________________ Cellphone:________________________________
Please address your competition entries and subscriptions to:
Sky Publications cc, PO Box 702, Douglasdale, 2165,
or Fax entries to: (011) 658 0010 (only one per person please)
courtesy of
Maxxis!
or enter online at www.satreads.co.za
subscription
I/we wish to subscribe to SA Treads for one year’s subscription (incl. VAT and postage)
Local (SA) R 121.00
International R 302.00
(Please address cheques to Sky Publications)
Name:___________________________________________________________________________ Company:��
Address:________________________________________________________________________ ��
____________________________________________________________________________________
Code:��
Profession:____________________________________________________________________ Telephone:��
Get your entries in on:
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za
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