1. business and industrial
2. advertising and marketing
3. marketing

The Story Museum
Rochester House
42 Pembroke Street
Oxford OX1 1BP
T 01865 790050
www.storymuseum.org.uk
Job Description
Job title
Marketing and Communications Officer
Grade/salary
Initial one year contract, with intention to renew.
£19,000 - £21,000 gross annual salary, depending on experience
Location
The Story Museum, 42 Pembroke Street, Oxford OX1 1BP
Reporting to
Fundraising and Communications Manager
Responsible for:
External designers and suppliers, volunteers
Budget responsibility:
To manage the Marketing budget
Introduction to organisation
The Story Museum (TSM) is a pioneering education charity established in Oxford in 2003.
Our purpose is to enrich lives through story, particularly for the young and those facing
disadvantage.
The Story Museum works to inspire learning through story because we believe that stories
are essential for healthy intellectual and emotional development. Since 2005 we have been
running outreach programmes that offer people, especially young people, memorable and
enjoyable ways of learning through story. We offer a public programme for all ages and run
targeted projects in disadvantaged areas where people are at risk of functional illiteracy and
social exclusion. In April 2014 we completed the first phase of developing a permanent
venue in central Oxford.
For further information see www.storymuseum.org.uk
Background to the post
The Marketing and Communication Officer will shape and deliver The Story Museum’s
marketing and communications strategies. This is a diverse and hands-on role that entails
working with the executive team, interns, authors, artists, media and members of the public
of all ages.
The StoryMuseum is a private not-for-profit company limited by guarantee number 4780380 and registered charity number 1107809
Registered office: The Story Museum, Laytons, Fifth Floor, 2 More London Riverside, London SE1 2AP Illustration © Sarah Garson
Purpose of job
To promote The Story Museum, its creative programme and commercial activities to
external audiences, stakeholders and the wider public.
You will be a key member of the team helping to:
 build a growing and diverse audience to fulfil The Story Museum’s objective to
enrich lives through story
 Increase The Story Museum’s earned income through ticket sales, shop and café
income and room hire
 Support the increase of fundraised income by raising The Story Museum’s profile
and providing effective communications about its work
The postholder will lead on The Story Museum’s press work, marketing work (print,
distribution - both hard copy and electronic - listings, social media), website maintenance
and development, in- house studio design, window display, signage/interpretation, creation
of development campaign materials and general help and support for The Story Museum.
As such it represents an exceptional opportunity for the right individual to work across the
full range of marketing and communications activity.
Specific duties
Marketing materials and support
 Develop dynamic and innovative marketing campaigns and materials for the Story
Museum’s events programme, working with the Events Programmer and Head of
Learning
 Create in-house marketing materials and exhibition materials when required
 Brief and manage external designers, illustrators and photographers
 Advise TSM staff and external partners on branding to ensure a coherent marketing
profile both within and outside the organisation.
 Co-ordinate the production, delivery and distribution of print (both image and text)
for exhibitions and events, using appropriate volunteers and companies
 Maintain front of house displays and source external display opportunities where
appropriate.
Sales and Promotion
 Ensure The Story Museum’s website and social media streams carry regularly
updated, content-rich information in an appropriate tone of voice.
 Maintain up-to-date listings information
 Liaise with Tickets Oxford
 Monitor and report regularly on ticket sales income
 Devise promotional packages to increase reach and ticket sales
 Build a network of key sales contacts including tour guides, taxi drivers etc and
represent The Story Museum at events to promote its work.
Audience development
 Research and identify audience development opportunities in order to expand and
diversify The Story Museum’s audiences.
 Further develop The Story Museum’s online presence to increase our followers and
identify opportunities to use digital content to reach new audiences.
The StoryMuseum is a private not-for-profit company limited by guarantee number 4780380 and registered charity number 1107809
Registered office: The Story Museum, Laytons, Fifth Floor, 2 More London Riverside, London SE1 2AP Illustration © Sarah Garson
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Produce regular newsletters disseminating information to SM audiences (general
public, more specialised audiences including schools), and grow the distribution lists
for ongoing marketing and communications.
Monitor and analyse the effectiveness of marketing campaigns, web and online
content, including the preparation of regular verbal and written reports for
colleagues and Trustees.
Press & Media Work
 Write press releases and briefing material and pitch stories to journalists to maximise
media coverage of The Story Museum’s work and its events programme
 Build and maintain a network of press contacts
 Brief and work with photographers and film-makers
 Brief TSM staff and respond to press requests for information, interviewees and
pictures
 Maintain press cuttings file
General
 Undertake other activities within The Story Museum as may be reasonably required.
 Supervise office interns and volunteers where appropriate.
 Manage relationships with external suppliers including designers, printers and
distributors.
Person specification
Essential
 Practical experience of marketing and audience development including running all
elements of a successful marketing campaign
 Strong computer skills, including Word, Excel, Powerpoint & Outlook
 Excellent copy writing skills
 Knowledge and experience of social media as a marketing tool
 High level of numeracy and experience of delivering work on tight budgets
 Ability to think creatively and a strong eye for design
 Attention to detail and high level of accuracy
 Experience of working on own initiative
 Strong interpersonal skills, combined with enthusiasm and energy
 Interest in children and stories
 Excellent organisational skills and experience of working to tight deadlines
Desirable
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Experience within a cultural or charitable organisation
Desktop publishing skills including InDesign and Photoshop
Experience of box office ticketing systems
Experience of generating digital content
Photographic and video editing skills
Experience of working with volunteers
Experience of working front of house
Awareness of issues relating to marketing of charitable, heritage and education
sectors
The StoryMuseum is a private not-for-profit company limited by guarantee number 4780380 and registered charity number 1107809
Registered office: The Story Museum, Laytons, Fifth Floor, 2 More London Riverside, London SE1 2AP Illustration © Sarah Garson
Terms and conditions
Period of employment
This is a one-year contract in the first instance but with the intention to renew.
The role carries a four-week probationary period.
Hours of work
This is a full-time placement based on a 37.5 hour week. Some weekend or evening work
will be required by prior arrangement. In that event though The Story Museum does not pay
overtime but time off in lieu may be given by prior agreement.
Annual leave
We offer 25 days annual leave to full-time employees, plus the 8 bank holidays. Wherever
possible, holiday must be taken during the financial year it is earned: a maximum of 5 days
may be carried over by prior agreement.
Notice period
Following the completion of a successful probation period, the postholder will be required
to give 8 weeks notice.
Pension
The Story Museum is in the process of setting up a pension scheme.
Equal opportunities
The Story Museum is striving to be an equal opportunities employer. We aim to treat all job
applicants and workers equally, irrespective of race, colour, gender orientation, nationality,
religion, ethnic or national origin, age, gender, gender reassignment or marital status,
sexual orientation or disability.
This policy covers all aspects of employment including vacancy advertising, recruitment,
induction, training, conditions of service, disciplinary and grievance procedures and
termination of employment. The only basis for promotion or selection is the management’s
considered opinion of the applicant’s suitability for the job.
We review our selection criteria and procedures to ensure that individuals are treated on the
basis of their relevant merits and abilities. We are committed to a programme of action to
make this policy effective and will bring it to the attention of all workers.
All workers have a legal and moral obligation not to discriminate and to report incidents of
discrimination against any individual or group of individuals.
The Story Museum’s Equal Opportunities Policy is the responsibility of the Joint Directors
and is administered by our Charity Administrator.
The StoryMuseum is a private not-for-profit company limited by guarantee number 4780380 and registered charity number 1107809
Registered office: The Story Museum, Laytons, Fifth Floor, 2 More London Riverside, London SE1 2AP Illustration © Sarah Garson
DBS checks
We will undertake mandatory police checks as necessary.
To apply
Please complete the relevant application form and email it, marked ‘Marketing Officer’ to:
Sophie Hiscock, Fundraising and Communications Manager, The Story Museum:
[email protected]
The Story Museum, Rochester House, 42 Pembroke Street, Oxford OX1 1BP
Telephone: 01865 790050.
Deadlines
Completed application forms to be received by:
12 noon, Wednesday 14 January 2015
Notification by email for shortlisted applicants:
Friday 16 January
First interview for shortlisted applicants:
Thursday 22 January
Second interview for selected applicants:
w/c 26 January
The StoryMuseum is a private not-for-profit company limited by guarantee number 4780380 and registered charity number 1107809
Registered office: The Story Museum, Laytons, Fifth Floor, 2 More London Riverside, London SE1 2AP Illustration © Sarah Garson