COMPANY PROFILE Chairman Message I proudly look back to 1982—more than 30 years ago—when this family-owned company started in the United Arab Emirates. The core of our founders included real estate pioneers, each with decades of experience in the construction industry. The original company has since established 4 smaller companies, which include: Khalifa Al Fahad Properties in 1982; Khalifa Al Fahad Contractor also in 1982 (Dubai & Abu Dhabi); Manazil Steel Framing in 2008; and Alpha Home Real Estate Investments (Brokerage) in 2013. Each of these Al Fahad Holding companies comprises a team of highly regarded industry professionals. At Al Fahad Holding, our primary commitment is to aim for customers’ satisfaction. We believe that this is the best way to earn their trust, on which is founded a long-term relationship. We also believe that our customers deserve the best results, particularly in emerging property markets. Based on family values, we at Al Fahad Holding emphasize the human aspect of the company. We provide continuing training to our employees. This makes it possible for them to present innovative solutions in every area of our business. Every opportunity to work with clients highlights their acquired expertise. As a result, the company exceeds clients’ expectations through dedicated, hands-on approach and honest service. In our leasing and property management systems, we ensure maximum efficiency and transparency. Delivering comprehensive products & services that produce enduring results. Since Khalifa Al Fahad Properties & Khalifa Al Fahad Contractor were founded in 1982, these two companies have grown into respected partners in the UAE real estate market; focusing on management, maintenance and leasing of commercial, residential and industrial buildings. Successful execution and performance of property development enabled them to stand out nationally and expand business internationally. The fast pace and competitive UAE real estate market influenced Al Fahad companies to be innovative in establishing other entities in areas of high demand such as building technologies. The Subsidiary, Manazil Steel Framing Factory was created in 2008 utilizing Genesis® Manazil Building solution. This is a new building framing system which serves as an alternative to achieve energy efficiency, fire resistance, cost effectiveness, and a green solution. Moreover, Khalifa Al Fahad has recently started its own brokerage company, Alpha Home Real Estate Investments , extending its business network beyond developers and reaching all areas of property consulting. We Are Al Fahad Holding... Accordingly, we have the expertise and the resources to carry out the construction of building projects. Our ability to anticipate and react to changing economic and social circumstances shows flexibility and proactive approach to business. Currently, Khalifa Al Fahad is leading an even more ambitious and decisive organization, Al Fahad Holding, comprehensive of the former, with a solid financial foundation which allows us to enter into any project, regardless of size or financial structure. Our goal is to maximize the financial and social long lasting outcome for all parties involved, while simultaneously delivering sustainable contributions to a high-quality and enjoyable living environment. From the initiation of a project we perform above the established market standards. We continue trying to improve. Innovation is an essential part of our company structure and culture. This is certainly true for the development and application of new designs, building concepts and production techniques, but also for the continuing education of our employees and our investments in Research & Development. AL FAHAD HOLDING’S WHOLLYOWNED & JOINT VENTURE COMPANIES Khalifa Al Fahad Property Khalifa Al Fahad Property, which carries the Leopard Holding Investment heritage, was established in June 1982 in Abu Dhabi, one of the promising property markets in the region. On the first day of April 1985, the company opened its Dubai office, proof of its steady growth success within its first five years. For the past 30 years, Khalifa Al Fahad Property has operated in real estate management and general maintenance of all types of buildings: commercial, residential and industrial properties. This company specializes in property marketing, leasing and management. Khalifa Al Fahad Contractor Formed in 1982, Khalifa Al Fahad Contractor, a real estate developer in Abu Dhabi and Dubai, is mainly responsible for the construction of projects for residential, commercial and retail functions. As an infrastructure developer, Khalifa Al Fahad Contractor knows that quality is more important than the quantity of structures built. This business is not simply the construction of new buildings or houses—Khalifa Al Fahad Contractor does not compromise when it comes to for style and safety. All projects carry the Al Fahad Holding’s seal of excellence and quality. Genesis Manazil Steel Framing Genesis Manazil Steel Framing, a new subsidiary of Al Fahad Holding, was established in 2008. The Genesis Manazil building solution uses Genesis® steel framing technology—a cutting-edge framing technology that provides builders higher quality, faster and cost-effective solutions. We combine innovative light steel materials with a fully integrated “turn-key approach” to framing. Genesis® is a revolutionary building process. Powered by FrameBuilder™ software, it develops a virtual model of the structural design. The structural framing is then manufactured on a state-of-the-art Genesis C4™ production line. The entire Genesis® framing package is delivered and installed by authorised Genesis® installation crews for more efficient and speedy construction. Our production facility is strategically located within Abu Dhabi Industrial Area ICAD1-, complete with stateof-the-art software and duly approved by Abu Dhabi Municipality and Jebel Ali Free Zone Authority (JAFZA) Engineering Section. Alpha Home Real Estate Investment Newly added to the Al Fahad Holding group of companies, Alpha Home Real Estate Investment is a brokerage company founded in 2013.Only one year in operation; this company serves as a link between property sellers and buyers. We provide comparative market analysis of the properties, marketing and exposure, document preparation, real estate appraisal, property auctions and leasing. Dubai Properties Hamriyah Building • 54920 Sq. ft./5102 Sq. m. • 3 Storey *1 & 2 Bedrooms Type A-B-C • 132 Flat’s (24 *2 Bedroom/108 *1Bedroom) • Swimming pool • Spa • Gymnasium • Car parking Karama Building Raffa Building • 20056 Sq. ft./1863 Sq. m. • 3 Storey *1 Bedrooms type A- B • 48 Flats (1 Bedroom) • 16 Shops • Car parking • 21019 Sq. ft./1953 Sq. m. • 7 Storey *1 & 2 Bedrooms • 98 Flats (42 *2 Bedrooms/56 *1 Bedrooms) • Car parking Labor Camps Jumeirah First (1421) Jumeirah Third • 9520 Sq. ft./884 Sq. m. • 2 Storey (50 rooms) • 38 labors room • 8 rooms (kitchen) • 4 rooms (safety) • 8369 Sq. ft./777 Sq. m. • 5 Bedrooms • Private swimming pool • Car parking • 30000 Sq. ft./787 Sq. m. • 6 Villas • 3 & 4 Bedrooms • Car parking Umm Suqeim • 4720 Sq. ft./438 Sq. m. • 3 Bedrooms • Car parking Umm Suqeim First • 13870 Sq. ft./1288 Sq. m. • 3 Villas • 3 Bedrooms • Car parking Umm Suqeim First • 32705 Sq. ft./3038 Sq. m. • 5 Bedrooms • Majlis • Car parking Ajman Properties Abu Dhabi properties Ajman building Jumeirah Tower • 4851 Sq. ft./450 Sq. m. • 6 Floors * 2 Bedroom • 24 flat (2 Bedroom) – 2 Flat (1 Bedroom) • 7000 Sq. ft./ 2133 Sq. m. • 18 floors * 1 Bedroom • 180 flats (1 Bedroom) Company Overview After 30 years of proven leadership in the real estate industry, Al Fahad Holding offers a wide range of products & services for investors and end users of real estate seeking to maximize value, taking into account the size of their portfolio, the location of their property or the scope of their operations. Al Fahad Holding is recognized as an innovative developer, however trusted as a conservative and disciplined consultant. Our development team can help evaluate your current needs, identify opportunities, and implement a plan to maximize its potential. Al Fahad Holding is a multi-disciplined organization providing in-house expertise in all areas of real estate investment and property management. Our early emphasis was for institutional and individual investors who trusted us in the overall administration of their investments. Ultimately, for these, and a growing clientele, we were chosen to provide full-service property management for significant portfolios of real estate, including commercial, residential and industrial developments, and as today they continue relying on our professionals after many years of association. Al Fahad Holding prides itself in the UAE market as an “owner’s representative”, throughout its subsidiary entity Alpha Home Real Estate Investments, providing expertise for corporations and investors whose principal business is not real estate. Alpha Home Real Estate Investments, assisted with Al Fahad Holding development and construction expertise, ensures improved service offerings, and access to diversified resources for our clients. Our success in that role has resulted in increased demands for our services in the last year and significant growth in the professional resources within our organization. Best described as “real estate strategists”, our organization serves the diverse needs of investors, financial institutions and corporations who lack the resources or internal expertise to achieve their real estate objectives. With offices in Dubai & Abu Dhabi, we have built trusting relationships with local financial institutions, prominent investors as well as individual clients. Working with Al Fahad Holding, you will realize we go beyond our competitors as we prioritize our clients’ expectations. We are committed to working in the best interests of our clients and creating a customized approach to maximizing your investment and organization. Our Vision Statement Strive to be a familyowned business organization which focuses on the clients’ expectations, building close partnering associations with local and foreign institutions by always acting with integrity, and to establish long lasting relationships that only come through the satisfaction of all the parties involved interest The Khalifa Al Fahad Group of Companies, a family-run business, has achieved steady organic growth since 1980. We have chosen to remain a private limited company and retain the core values that have led us in to the 21st century. Our organization strongly believes in the values of honesty and integrity. Being straight - forward is our first priority. A good deal is a deal that implies a win -win situation for all parties involved. In order to deliver a perfect product, our building progress is continuously monitored, evaluated and recorded in practical systems and procedures. Our clients rely on our company, as we rely on our professionals, the backbone of our organization. Only people can make a difference, this is the reason we invest in their training. We welcome communication, initiative and good ideas. This why our employees’ engagement is essential for reaching success, which benefits our clients, both in the personalized treat as well as in actual outcomes. Our philosophy will always be based on fairness and honesty, with the ultimate goal of creating added value for clients. Our Values To distinguish our organization through the delivery of quality Goal products & services. Al Fahad Holding has a distinctive approach with regards to developing the project to be built: quality is more important than quantity. In view of the fact that continuously changing markets require new concepts and solutions for optimal results, we are a flexible and creative organization who resolves problems in a constructive way; always searching for new strategies. Our motivation for excellence is not limited to the end-product, it extends also to our customer service and support. To ensure that our clients receive the best quality service throughout the process, Al Fahad Holding has separate internal departments for buyer information and building support, in addition to the traditional development disciplines. We believe that team work is a determining factor to achieve the high quality we are looking for. We continuously try to arrange the best possible cooperation with all parties concerned, thereby respecting interests that sometimes may be conflicting in nature. A substantial part of our projects is developed and managed in partnership with corporations or other partners in the market. Fulfilling our clients’ expectations is one of the most important objectives of our company. Since our society is always reshaping itself, the people›s needs and wants also change constantly. Accordingly, Al Fahad Holding explores innovative models for our building projects. It is therefore not at all strange that customer-oriented development, progressive & environmentally safe building for the long term, and community care living concepts have been the keys of our corporate paradigm throughout the years. No matter what type of construction project it is; our approach is always based on one essential feature: complete involvement from beginning to end. Our responsibility as builders, literally and figuratively, does not end at the front door. We also care deeply about the people who will live and work in the homes and offices that we build. With this perspective in mind we embraced durable building since the first day our products and services were introduced to the market place. Al Fahad Holding Property Development & Management We customize a plan for every client Our property consultant team creatively researches for alternative sources of financing, negotiates local transactions, aggressively manages operating costs and pursues expense reduction opportunities through national purchasing and service agreements. We prioritize on keeping our properties safe and clean. Our emergency preparedness programs are periodically monitored and updated. Additionally, we continue to focus on the development and implementation of energy and sustainability solutions for our clients. Financial Reporting We provide a customized report which ensures accountability Accounting representatives assigned to each operation ensure that financial reports are accurate, timely and personalized to meet the specific reporting needs of every client. We provide the proper level of control for the property’s accounts payable and timely collection of accounts receivable. Local Markets Our dedicated local market team consists of experienced real estate experts who are able to enhance business relationships throughout the Emirates, and provide customized services to meet the evolving needs of our investors and end users. The addition of our brokerage services provides clients with local market resources and a pool of best practices to meet their real estate needs. Corporate Social Responsibility Al Fahad Holding is substantially involved in social activities and initiatives of groups and organizations whose objectives we support and believe. In this sense, we seek a positive impact on society distributing some of its resources to humanitarian efforts. Throughout the donation of our properties to the underprivileged, we have provided housing to those who cannot afford it. There is a spark of the collective consciousness in giving away, which heartens not only those people involved in the transaction but those who hear the story and pass it along. Charity in its finest sense is always an act of virtue. Al FAHAD 1 Al Fahad Holding’s Developments We redefine the urban living experience, combining privacy, comfort & safety... Imagine not having to drive for hours every day. Imagine a home that’s a stone’s throw away from the office! Ideally located between interchanges 4 and 5 on Sheikh Zayed Road, near Dubai Internet City and Media City. Set right in the heart of Dubai’s growth corridor, one that includes luxury hotels, golf clubs, international schools and universities and world class shopping malls. All this within a short distance of your home. Take in a rock concert, catch the buzz of the Dubai International Film Festival, enjoy a round of Golf, or widen your horizons at the Knowledge Village. ensure you truly live life, swimming pools for adults as well as children, Fully equipped gymnasium, 24 hour security, Ample underground and surface parking, Separate sauna and steam rooms for men and women, Children’s play room, High speed internet connectivity, Access control system, Central airconditioning, Fire alarm system. Indulge in everything from fine cuisine. Shopping and trendy clubs, exciting nightlife, upscale shopping malls, designer boutiques and ethnic gourmet restaurants. Enjoy the sun and sand, laze away your weekends by the beach, surf, ski or simply sun bathe. Facilities : 1 Modern Gym (female / male) 1 Swimming pool 1 Barbeque area 1 Children’s play area 1 Sauna and steam room 1 Squash room AL FAHAD 1 located next to Grand Millennium Hotel and comes with ultra-modern amenities that Al FAHAD 2 The Residential Tower is containing 2 basement car parks, ground floor car parks accommodate 406 cars, main entrance hall and service technical room, the 1st floor consisting 2 Swimming Pool, Health Club, Sauna, Steam Shower with related rest room, equipped Gymnasium. 1 Squash Court, B.B.Q Court, Children Play Area, Terrace (Open to Sky) and Umbrella, Lounge Chair, Hard and Soft Landscape. Al FAHAD 2 project is the building design based on 2 Basement, Ground Floor, 1st Floor, Health Club and (2 Swimming Pools Kids and Adult), 23 Typical Residential Floor, Roof and Upper Roof. The building is divided into two linked blocks (A and B) each block containing (two lifts, one fire staircase) with the related lift lobby in addition of one central main entrance hall and reception, drop by parking at ground floor. One common garbage chute terminates at ground floor in the main garbage room with the necessary garbage container and more compactor. The total built-up area is 57,284 m2 or 616,374 sq.ft Facilities: 1 Modern Gym (female / male) 1 Swimming pool 1 Barbeque area Tel : 0097143797454 Fax : 0097143797436 P.O.Box: 13659- Dubai; UAE www.alfahadholdingco.com
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