2015 MEDIA KIT
2015 MEDIA KIT
MISSION STATEMENT
As the No. 1 source for an authoritative perspective on the African-American
community, EBONY highlights crucial issues in a way that shapes thought, ignites
conversation and serves as a call to action for Black America. On our pages,
you will find our best thinkers, our trendsetters, our hottest celebrities and our
next-generation leaders. In addition to celebrating examples of success, EBONY
also offers readers the tools they need to achieve their own personal best.
EBONY is the heart, the soul and the pulse of Black America.
2015 MEDIA KIT
MEET OUR editor-in-chief
Mitzi Miller became editor-in-chief of EBONY magazine in April 2014. An award
winning media executive and bestselling author, Miller brings a fresh and
compelling perspective to the iconic brand. Prior to her appointment, Miller served
as editor-in-chief of JET magazine for three years, where she revamped the
iconic 62-year-old publication with a cover-to-cover redesign, new website launch,
improved social media presence, and increased media coverage of buzzworthy stories.
Mitzi Miller Editor-in-Chief,
EBONY magazine
Miller began her publishing career at Honey magazine, where she started as an
intern and went on to become the entertainment editor. She later worked as an
associate relationship editor at JANE magazine and then as the editor-in-chief at
SET magazine.
The New York native has co-authored five popular books over the past decade:
The Vow; The Angry Black Woman’s Guide to Life; and three titles for the
Hotlanta young adult series. A frequent public speaker, Miller delivered the
keynote address at the 2011 Florida A&M University Homecoming Convocation;
the 2012 National Black MBA Association’s annual conference; the 2013
Sears/Kmart Black History Month Event; and, most recently, the Clayton State
University Annual Student Leadership Conference.
Miller has been a featured guest on several national television programs, including
ABC’s Good Morning America, TV One’s News One Now with Roland Martin,
MSNBC’s Melissa Harris-Perry and CNN’s CNN Newsroom.
For her professionalism and passion, Miller’s recent accolades include recognition
among The Root 100 honorees for 2013, Florida A&M University’s 125 Outstanding
Alumni of the Quasquicentennial, and Crain’s Chicago Business Magazine’s
2011 40 Under 40 roster. Miller, a graduate of Florida A&M University, currently
sits on the board of the Jack and Jill of America Foundation and resides in Chicago, IL.
2015 MEDIA KIT
EDITORIAL INTENT
Smart Moves To
Get On Track P. 103
FAITH
LIFT
ALSO STARRING
Tap Into
God’s Plan
For You
FOREST
WHITAKER
Should You
Stay Together?
Take Our Love Quiz P. 98
Secrets to
Making Your
Love Last
YOUR 2014
MONEY
GUIDE
S’
RIHANNA
“I think love
is one of the
purest things
you can sing
about.”
ACCESS
GRANTED!
Your guide to
the best festivals,
concerts and
new releases
REB EL
THE
Spend Smart,
Retire Rich
EXCLUSIVE:
A 25-PAGE SALUTE TO BLACK MUSIC’S
GAME CHANGERS, INNOVATORS AND ICONS
CARMELO
and
LA LA
ANTHONY
The Backlash
Against
the Odds
D E C . 2 0 1 3 /J A N . 2 0 1 4
USA $3.99 CANADA $4.99
A JOHNSON PUBLICATION
EBONY.COM
10/21/13 4:46 PM
SUM M ER M US I C S P EC I AL
C
25
SPECIAL REPORT
O
L
E LE
D C
IT T
IO O
N R
M NE
A L
SP
Black
Love!
NATURAL
HAIR
The Beauty,
1213_COVER_BOTH_F_C copy.indd 2
EA
W TT
YOU HA
NT
AND WA
LO
WEIGHTSE
!
P. 77
IT’S MORE THAN A MAGAZINE, IT’S A MOVEMENT
HOW
BLACK MEN
TOOK OVER
HOLLYWOOD
MONEY
MAKEOVER
JUNE 2014
ON
P. 148
Celebrate
30-DAY
IT’S MORE THAN A MAGAZINE, IT’S A MOVEMENT
IT’S MORE THAN A MAGAZINE, IT’S A MOVEMENT
CHIWETEL
EJIOFOR
+ SAVANNAH, CIARA +FUTURE,
10 HOTTEST COUPLES: LEBRON
STEVE +MARJORIE HARVEY…
A
P. 116
FE
AB
U RG UU AS R
T Y2 20 01 21 4
D E C E M B E R 2 0 1 3 /J A N U A RY 2 0 1 4
ANNUAL LIST OF INFLUENCERS
THE POWER 100 OUR
AND GAME CHANGERS
EC 1918 ND SO
IA – 2 EL N
L 0 13 A
TR
IB
UT
E
EBONY is the magazine of record for the African-American community. As
the oldest Black publication in the country, it is the definitive chronicler of
our achievements, providing an intimate view into the minds and lifestyles
of the most admired and influential people across the African diaspora in
America and around the world.
STARRING
Prince / Lauryn Hill / Michael Jackson / Marvin Gaye
Mary J. Blige / LL Cool J / Tina Turner / Jimi Hendrix
Billie Holiday / Tupac …
FEBRUARY 2014
JUNE 2014
USA $3.99 CANADA $4.99
A JOHNSON PUBLICATION
EBONY.COM
USA $3.99 CANADA $4.99
A JOHNSON PUBLICATION
EBONY.COM
Carmelo covers.indd 1
1/2/14 10:37 AM
Rihanna yellowv1.indd 1
4/21/14 5:49 PM
BEYONCÉ
THE
ACCESS
GRANTED!
Your guide to
the best festivals,
concerts and
new releases
P O ET
THE
A 25-PAGE SALUTE TO BLACK MUSIC’S
GAME CHANGERS, INNOVATORS AND ICONS
S’
“… All I want
to do is make
history at this
point …”
STARRING
STARRING Prince / Lauryn Hill / Michael Jackson / Marvin Gaye / Mary J. Blige
LL Cool J / Tina Turner / Jimi Hendrix / Billie Holiday / Tupac …
JUNE 2014
USA $3.99 CANADA $4.99
A JOHNSON PUBLICATION
EBONY.COM
4/21/14 5:47 PM
Kanye copyblue2.indd 1
ACCESS
GRANTED!
Your guide to the
best festivals, concerts
and new releases
MOGUL
THE
A 25-PAGE SALUTE TO BLACK MUSIC’S
GAME CHANGERS, INNOVATORS AND ICONS
STARRING
A 25-PAGE SALUTE TO BLACK
MUSIC’S GAME CHANGERS,
INNOVATORS AND ICONS
Prince / Lauryn Hill / Michael Jackson / Marvin Gaye
Mary J. Blige / LL Cool J / Tina Turner / Jimi Hendrix
Billie Holiday / Tupac …
Beyonce.indd 1
JAY Z
“I’m a creative
genius and there’s
no other way to
word it.”
IT’S MORE THAN A MAGAZINE, IT’S A MOVEMENT
Your guide to the
best festivals, concerts
and new releases
IT’S MORE THAN A MAGAZINE, IT’S A MOVEMENT
IT’S MORE THAN A MAGAZINE, IT’S A MOVEMENT
ACCESS
GRANTED!
SUM M ER M US I C S P EC I AL
C
KANYE
“A true diva
is graceful,
and talented,
and strong and
fearless and
brave …”
O
L
E LE
D C
IT T
IO O
N R
S’
O
L
E LE
D C
IT T
IO O
N R
SU MM E R M US I C S P EC I A L
C
JUNE 2014
C
SUM M ER MUS I C S P EC I AL
JUNE 2014
JUNE 2014
O
L
E LE
D C
IT T
IO O
N R
S’
EBONY not only represents the absolute best of Black America—our most
powerful thinkers, our most creative artists, our finest achievements and our
most compelling products and services—but the brand also takes a stand
for our people. EBONY consistently protects and defends our readers by
highlighting our community’s most crucial issues, enabling African-Americans to
take action around issues that disproportionately affect us, and by offering
examples of success along with tools for consumers to achieve their goals.
Prince / Lauryn Hill / Michael Jackson / Marvin Gaye
Mary J. Blige / LL Cool J / Tina Turner / Jimi Hendrix
Billie Holiday / Tupac …
JUNE 2014
JUNE 2014
USA $3.99 CANADA $4.99
A JOHNSON PUBLICATION
EBONY.COM
USA $3.99 CANADA $4.99
A JOHNSON PUBLICATION
EBONY.COM
4/21/14 5:15 PM
JayZ copy.indd 1
4/21/14 5:47 PM
2015 MEDIA KIT
EDITORIAL AffINITy
EBONY readers strongly believe that there is a clear difference between this
magazine and others in the marketplace, and they consider EBONY “a must
read’.
Engagement with Publication (Top 2 Box %)
59
54
58
58
Index
109
Index
119
Index
113
I trust the articles in this
publication.
There is a meaningful
diﬀerence between this
publication and others.
EBONY
Source: MRI Starch (1H 2014)
51
49
52
46
Index
113
I would really miss this
This publication is a must
publication if it were no longer
read for me.
available.
All Magazines
2015 MEDIA KIT
EDITORIAL ENgAgEMENT
EBONY readers are more likely than readers of other titles to call the
magazine ‘one of their favorites’. EBONY readers spend more time reading
and read more frequently than the norm.
EBONY
Magazine Industry Norm
% "One of My Favorites"
40.1
23.9
Average Minutes Spent Reading
45.5
39.4
Average Number of Issues Read
2.9
2.6
(out of the last 4 published)
Data Based on Print-Only Audiences (excludes digital replicas)
Source: gfK MRI 2014 Spring Study (Base: Total U.S. Adults Age 18+)
2015 MEDIA KIT
EDITORIAL DIVERSITy
EBONY is edited to appeal to the diverse interests and needs of the
African-American community. As such, the magazine touches on a broad array
of topics ranging from Fashion to Food and from Health to Home Furnishings.
However, over half of the magazine’s editorial pages are devoted to Entertainment,
Fashion, Self Help, Culture and Beauty.
EBONY Editorial Composition
9.4%
16.0%
2.6%
Entertainment/Celebrity
2.9%
Apparel/Accessories
Self Help/Relationships
3.1%
Culture
3.3%
Beauty & Grooming
10.7%
National Aﬀairs
General Interest
3.4%
Food & Nutrition
Personal Finance
3.6%
Health/Medical Science
Business & Industry
4.0%
10.0%
Children
Sports/Recreation/Hobby
4.2%
Global/Foreign Aﬀairs
Travel/Transportation
Miscellaneous/Other
5.5%
8.8%
5.7%
Source: Hall’s Magazine Reports (12-Month Period Ending June 2014)
6.9%
2015 MEDIA KIT
EDITORIAL REgULAR
fEATURES
RADAR
Politics, arts & culture, technology,
people and sports
STYLE
Fashion, beauty, tastemakers, trends
and street style
ELEVATE
Mind, body, spirit, wellness, health,
coaching and spirituality
LIVE
Home, food, travel and entertaining
ACHIEVE
Portraits of successful people and
financial advice
CONNECT
Love and relationships
2015 MEDIA KIT
AUDIENCE SNAPSHOT
Each year, more than 20 million adults read EBONY magazine. More
African-American adults will read EBONY this year than will watch
the Oscars, Grammys, Emmys, and Super Bowl COMBINED!
EBONY readers are diverse. The magazine delivers to African-American adults,
women, men, teens, parents, professionals, household heads and affluents, among
a myriad of other demographic and lifestyle segments. And because of the
magazine’s size and scale, it reaches more of these African-Americans than vehicles
that actively target these niches. EBONY is successful in bringing these diverse
groups together because the magazine speaks to a mindset—a psychographic—
not a demographic.
psychographic snapshot
EBONY appeals to African-Americans who highly value their ethnic and racial
heritage. Our EBONY readers embrace their “Blackness” as a source of pride and
distinction; it is a key definer of who they are and how they see themselves in the
world.
EBONY readers are ambitious, optimistic, progressive, socially responsible and
vocal advocates for truth, social justice and learning. They like to be informed,
and they are engaged in the issues and stories that impact the Black community.
These conscious consumers are hungry to make a difference. They are focused
on moving themselves, their families, and their community forward and are open to
experiencing new things, people and products that will assist them in their quest to
do so.
Source: Gfk MRI 2014 Spring Study
2015 MEDIA KIT
Total U.S. Adults Age 18+
GENDER
Men
Women
Audience (000)
9,094
Composition % of Adult
Readers
100.0
Coverage % of AfricanAmericans*
27.8
2,788
6,305
30.7
69.3
18.5
35.6
1,120
1,743
1,517
2,072
1,540
1,103
12.3
19.2
16.7
22.8
16.9
12.1
18.0
27.4
26.0
35.8
34.6
26.3
3,244
2,027
3,103
1,155
1,948
720
35.7
22.3
34.1
12.7
21.4
7.9
22.9
29.7
35.5
32.5
37.5
22.8
2,862
5,384
2,090
3,800
3,796
31.5
59.2
23.0
41.8
41.8
22.6
25.4
32.5
34.6
39.2
1,493
2,193
3,120
3,923
16.4
24.1
34.3
43.1
30.0
27.1
28.5
28.3
4,263
4,738
46.9
52.1
27.5
27.9
5,035
3,069
949
55.4
33.8
10.4
29.9
33.0
23.1
5,308
4,097
1,007
58.4
45.1
11.1
28.6
28.5
32.1
5,299
7,719
58.3
84.9
30.0
27.6
3,764
3,157
41.4
34.7
24.9
29.5
4,152
3,486
45.7
38.3
28.5
28.5
8,168
6,485
5,450
89.8
71.3
59.9
27.8
31.9
27.5
AGE
Age 18-24
Age 25-34
Age 35-44
Age 45-54
Age 55-64
Age 65+
GENERATION
Millenials (b.1977-1994)
GenXers (b.1965-1976)
Boomers (b. 1946-1964)
Early Boomers (b. 1946-1955)
Late Boomers (b. 1956-1964)
Pre-Boomers (b. before 1946)
MEDIA TARGET
Adults 18-34
Adults 18-49
Women 18-34
Women 18-49
Women 25-54
HOUSEHOLD INCOME
$100,000+
$75,000+
$60,000+
$50,000+
HOUSING
Own Home
Rent Home
EDUCATION
Attended College
Earned a College Degree
Currently Enrolled in College
EMPLOYMENT/OCCUPATION
Employed
Employed Full-Time
Professional /Related Occupations
GEOGRAPHY
South
County size A or B
MARITAL STATUS
Single (Never Married)
Married
CHILDREN
Children in Household Under Age 18
Parent of a Child Under Age 18
OTHER
Black/African American
Principal Shopper
Head of Household
AVERAGES
Age
Household Income
Household Net Worth
Number of People in Household
Number of Children in Household
Data Based on EBONy Print and Digital Replica Audience
*Single insertion net reach of African-American adults fitting the characteristic
Source: gfK MRI 2014 Spring Study (Base: Total U.S. Adults Age 18+ and African-American Adults Age 18+)
44.6
$56,345
$186,325
3.1
1.9
2015 MEDIA KIT
CIRCULATION snapshot
Rate Base: 1,250,000
Circulation: 1,260,564
Subscription:
94.0%
Newsstand:
6.0%
Source: Alliance for Audited Media (1H 2014)
EBONY has exceeded rate base for the last six reporting periods.
2015 MEDIA KIT
FEATURES/THEMES
JANUARY New Year, New You Issue 2015 Total Wellness Guide: From Green Juice to
Chic Workout Gear, EBONY 90-Day Reader Fitness Challenge Kick-off; 2015 Spa Guide:
Where to Go to Take Care of You; Best Money Moves to Make in 2015: A 12-Month Financial
Guide
FEBRUARY Black Love & Black History Issue 10 Sexiest Celebrity Couples; Black
History Month Special: A Look At the Top 20 Game Changing Moments in African-American
History; Black Activism Feature: Profiles of the Leaders of the New School of Activism;
EBONY Most Eligible Bachelors Round-Up
MARCH Black Hollywood Issue Hollywood Heavyweights Package: Round Up of
the Top Black Execs in Tinsletown; Reality Round Up- The Hottest Black Women in Reality
TV, EBONY Guy Guide to Sexy: Expert Advice on How to Be The Man or At Least Look Like
It; More Money, Less Problems: Successful Individuals Share How They Used Influence and
Wealth to Fix Their Community
APRIL Spring Into Action/ Eco-Friendly Issue EBONY Ultimate Reader
Make-Over: Our Editors Team up With Celebrity Lifestyle Experts to Execute Various
Reader Makeovers (finance, home, health and appearance), EBONY Organize My Home
Feature and Contest; Family Reunion Planning Guide, EBONY Eco-Friendly Awards: A List
of the Best Eco-Friendly Products for the Home
MAY Parenting / Women’s Issue We Are Family: A Look At New and Improved
Ways to Start a Family; EBONY Ultimate ‘I Do’: Everything You Need On Your Way To the
Alter; Annual Natural Hair Special- New Styles, Best Products, Top Stylists, Must-Follow
Hair Blogs; Must-Read Mother’s Day Gift Guide; Summer Blockbuster Preview; Clean
Living Challenge- Readers Attempt to Adopt a New Eating Style for 30 days; Call out for
the EBONY Dads Do Contest
JUNE Black Music Month Issue 20 Hottest Music Acts of 2015, EBONY Real Dads
Do contest winners; the Ultimate Last- Minute Father’s Day Gift Guide; EBONY Hot 100:
Where to Go, What to Bring and How to Get There Over the 100 Days of Summer; EBONY
Summer Book Club Kick-Off
July The Body / Sexy At Any Age Issue EBONY Annual 50 Finest Package; Ultimate
Swimsuit Round-Up: All of the Summer’s Hottest Swimwear Trends for Him and Her; Body
Beautiful: A Look at All the Latest Plastic Surgery Trends and Dangers; EBONY Best BBQ
Cook-off Challenge; EBONY HBCU Campus Queens Voting Announcement
2015 MEDIA KIT
FEATURES/THEMES
(cont.)
August Black Wealth Issue EBONY Ultimate Wealth &Finance Package: Earn,
Save and Invest your Way to Generational Wealth; Fine Jewelry Special- Fashion Feature
Highlights the Most Splurge Worthy Accessories; Closet Envy Contest: Most Impressive
Closets of Non-Celebrities in Varying Size Homes; The Arts & Culture Guide: Must-See and
Know Black Artists and Exhibitions Around the Country
September Fashion & Education Issue New Fashion Brokers: A Look at the Top
Emerging Black Designers; 2015 HBCU Campus Queens feature, 2nd Annual Eunice W.
Johnson Best Dressed List, 2015 Beauty & Grooming Awards; Back To School Guide For
Every Age
October Technology / Men’s Issue Ride Out: Our Picks For the Best 2016
Automobiles; EBONY State of the Black Man Report: An Investigative Report on the
Progress of Black Men in America; Start-Up Nation—Small Business Owners Share
Success Stories; Best In Class: Review of the top 20 electronic gadgets on the market;
EBONY Sportsman and Sportswoman of the Year Awards; Must-See Fall TV Round-Up
NOVEMBER Black Family Issue 2015 Guide to Life: Best Cities for Black Families
By Income; Holiday Party Planner; Coolest Family In America Contest; The Art of Staying
Married: Celeb Relationship Experts Offer Advice on How to Make An I Do Last Forever
DECEMBER POWER ISSUE EBONY Power 100 List; Annual Faith Lift: A Spiritual Guide
to Getting Everything You Want In 2016; Holiday Gift Guide, New Year’s Eve Fashion and
Beauty Special
*Editorial content is subject to change.
2015 MEDIA KIT
The FaIThFuL FeW
Spreading the Good News
Rep. John
Lewis
U. S . R e p R e S e n tat i v e ( D - G a . )
[t]
Bishop
Joseph Warren
Walker III
Pastor , Mt. Z ion
Ba Ptist Ch urCh,
nash ville , tenn.
This year, Walker
was named the presiding bishop-elect
of the Full Gospel
Baptist Church Fellowship International,
which has more
than 2 million members. When Walker
became pastor of
Mt. Zion in 1992,
the church had 175
members; the congregation has since
grown to more than
28,000.
[
Bishop
T.D. Jakes
senior Pastor , the
P ot ter’s house ,
Da llas
He’s the epitome of
a megapastor: CEO
of TDJ Enterprises,
author of more than
30 books, movie producer and humanitarian. Jakes has
brought his Christian
message to 30 million online followers.
And now he’s also
helping to produce
the next generation
of entrepreneurs
by founding the T.D.
Jakes School of
Leadership in Dallas,
which began classes
in July.
spiritual leaders]
Iyanla Vanzant
Motivationa l
sP ea ker/auth or
She’s the host of
Iyanla: Fix My Life,
which is the toprated reality show on
the Oprah Winfrey
Network (OWN).
First known for her
spiritual self-help
books, she is now
recognized for
transforming lives
one conversation at
a time on TV. This
past summer, her
show ranked first or
second in its time
period among Black
women ages 25 to
54 and 18 to 49. In
large part due to
Vanzant, OWN is
now among the top
three networks for
Black women.
The Rev.
Delman L.
Coates, Ph.D.
Michael Bernard Beckwith
senior Pastor ,
Mt. ennon Ba Ptist
Ch urCh , Clinton,
MD.
Coates, a Morehouse
College graduate,
oversees a congregation of more
than 7,500, which
includes residents
of Prince George’s
County. In support
of marriage equality,
he attended the National Black Justice
Coalition’s third annual Out on the Hill
Leadership Summit
in Washington, D.C.,
which united AfricanAmerican leaders
against homophobia
and racism.
FounDer a nD
sP iritua l
DireCtor , aga Pe
i nternationa l
sP iritua l Center ,
Culver City, Ca liF.
Beckwith is a visionary and New
Thought leader who
teaches transformative living. In addition
to overseeing Agape,
a 9,000-member
center, he was a featured speaker in the
documentary The
Secret. He currently
has more than 1 million viewers/listeners worldwide and
extends his wisdom
to a radio audience
via his show Wake
Up–The Sound of
Transformation.
as one of the last of
the great civil rights
lions. Fifty years ago, the then-23year-old head of the Student Nonviolent Coordinating Committee
addressed the multitude during the
March on Washington on Aug. 28,
1963—the youngest speaker to do
so. During the 2013 commemorative event, the man who has served
in Congress for more than 25 years
told a crowd of baby boomers, Gen
Xers and millennials how he participated in Freedom Rides during the
same year President Barack Obama
was born. To help generations untouched by “colored-only” drinking
fountains and back-of-the-bus seating restrictions understand the significance of the event, Lewis wrote
March: Book One, a comic book that
retells the congressman’s journey
during a racially tense time in the
nation. “We have come a great
distance in this country in the 50
years,” he told the crowd in August.
“But we still have a great distance
to go before we fulfill the dream of
Martin Luther King Jr.”
Kirk Franklin
singer/songwriter/P roDuCer/ tv
P ersona lity
He’s a music pioneer
credited with having
refreshed Christian
music by fusing gospel with hip-hop and
R&B notes, creating a hipper sound
that revitalized the
genre. This year, the
nine-time Grammy
winner became
executive producer
of SiriusXM Radio’s
Kirk Franklin’s Praise,
a commercial-free
music channel available via satellite and
through the SiriusXM
Internet radio app on
smartphones.
The DReaM
KeePeRS
Changing the Game
oDay, lewis stanDs
Marian Wright
edelman
FounDer/P resiDent, Ch ilDren’s
DeF ense F unD (CDF )
The brainchild of
Edelman, CDF began
in 1973 and grew out
of the Civil Rights
Movement. A national advocacy nonprofit, it continues to be
a voice for children
and families who are
affected by poverty,
hunger, educational
disparities and incarceration, which were
outlined in Portrait
of Inequality, a CDF
2012 report.
[the
The Rev. al Sharpton
tv anD raDio host/ FounDer & PresiDent,
national aCtion network (nan)
Sharpton has lived up to being, according to
President Obama, “the voice of the voiceless and a champion for the downtrodden.”
He was key in organizing protests after the
George Zimmerman verdict was announced
in July 2013. With a civil rights organization
(NAN); a talk show on MSNBC (PoliticsNation); a radio program (Keepin’ It Real); and a
new book, The Rejected Stone: Al Sharpton
and the Path to American Leadership, he
stays at the forefront of social and political
issues in the Black community.
social Media Moments
A few years ago, the term “social media activism” might have sounded like an oxymoron. How
could something done while sitting on the couch or riding the bus have any sort of cultural impact? Yet, everyday citizens have cultivated the Internet-given ability to connect with people
across the world. We saw exactly how social media has galvanized present-day grassroots
movements, such as 2012’s Million Hoodie Marches that led to trial of George Zimmerman. One
person can fuel the cause for justice, and here are examples of the power of the point and click.
[process] doesn’t entice me, then I can’t
accept the job.”
A resident of the Big Apple, she’s a
tastemaker of sorts, and Kola admittedly
roots for the creative underdogs: “the
people who ignore the mainstream rules
and make their own.” Misfits, as she puts
it. If it’s cool, Kola’s hands are all in it. This
year, DKNY featured the first-generation
American (her parents are Trinidadian) as
one of the faces of the brand’s ’90s Capsule
Collection Campaign for Opening Ceremony.
Kola’s vision for her career is boundless,
and she says she sees herself growing more
and more. The consummate visionary, Kola
finds her inspiration from everyday people:
“I enjoy sitting on a bench and watching
all kinds of people maneuver through the
city. It can inspire good things.”
an Open Letter to
George Zimmerman
The People vs. Juror B37
p l at f o R m : t w i t t e R
p l at f o R m : fac e b o o k
R E P. J O H N L E W I S : U P I / M I K E T H E I L E R / L A N D O V
122
A former St. Louis
alderman, McMillan
assumed leadership
of the city’s Urban
League in August
2013. The organization has a $23 million yearly budget
and provides social
services for a large
number of AfricanAmerican constituents.
Tweets, Posts and Rants for Change
D i R e c t o R , a Rt i S t, D e S i G n e R
er list of titles is a wellrounded, interesting mix of
creativity and entertainment:
She directs, designs, make films, deejays
and is a creative consultant.
She’s been dubbed the “curator of cool”
by one publication, and that may best describe the Albany, N.Y., native. She has directed music videos for artists such as Justin Bieber, Kid Cudi and Solange Knowles
and has designed products for powerhouse
brands such as Michael Jordan sneakers
and Beats by Dre headphones.
The fashionista says staying true to herself and focusing on her creative efforts
have become rules to live by.
“Maybe I could have become richer a
long time ago had I signed on to projects
just for the money,” says the 32-year-old
Renaissance woman. “But if the creative
P resiDent/Ceo,
urBan league oF
MetroP olitan st.
louis
dream keepers]
VAshTie KoLA
[h]
Mike McMillan
Alex Fraser, a Los Angeles-based blogger,
posted a brief open letter to George Zimmerman on his Facebook page, explaining
how he would soon experience life much like
many of those who look like Trayvon Martin:
(“You will feel people stare at you. Judging
you for what you think are unfair reasons.
You will lose out on getting jobs for something you feel is outside of your control …”)
IMPaCT: The post quickly went viral, with
many echoing post-Zimmerman trial outrage, and collected 150,000+ “likes.”
V I S I T e B O n y. C O M / d e c e m b e r 2 0 1 3 / j a n u a r y 2 0 1 4
when news broke that one of the six
women who served on the George
Zimmerman jury signed a book deal with
a literary agent, Genie Lauren was furious.
Convinced that Juror B37 shouldn’t profit
off the teen’s killing, she used Twitter to
voice her outrage and encourage others to
do the same.
IMPaCT: Lauren’s Change.org petition demanded that Martin Literary Management
drop the project and garnered more than
1,000 statements in just a matter of hours.
The book deal quickly dissolved.
de cember 2013/january 2014
/ V I S I T e B O n y. C O M
123
Nelson Mandela _ The Early Years
Tracing the journey—from a boy’s love of his
tribe to a man’s devotion to his nation
By A S H A B A N D E L E
MA
Te
Er
Ra
Ar
Ry
Y a
Ag
Ge
En
Nc
C y/
Y/ s
S yg
YG M a
A /c
Co
Or
R B iI s
S
aR
rY
y BE
eN
nS
sO
oN
n/FE
eL
l Ii C
c Ii T
tY
y BR
r Ii A
aN
n L
l iI t
Nelson
Mandela in
London, 1962
H
HE WAS BORN IN JULY 1918,
the year that the Afrikaner
Broederbond (“brotherhood”)
was founded to consolidate
and elevate White power in
South Africa. It would take
three decades before the organization was entirely successful, but when it was, it would
install every prime minister for
the next 36 years and rule the
nation through apartheid, the
brutal system of governance
based on the Jim Crow laws
of the American South. For
more than 40 years, apartheid—through its legislation
of Black poverty that included
family and community dissolution and massacres of Black
women, men and children—
decimated more lives than will
ever be recorded in the history
books. Yet despite the grievous wounds it left, it would
birth not only an opposition
movement that would become
known across the globe but
also a leader who would become one of the most beloved
people of the 20th century.
That leader would later
declare: “To be an African in
South Africa means that one is
politicized from the moment
of one’s birth, whether one acknowledges it or not.”
Still, he said, he was not
trained for rule but for counsel. At the knees of his father
and extended family, he
learned firsthand of the pride
and power of the people from
whom he came: the Xhosa.
The boy’s father was the
chief in the village of Mvezo,
the leader of the Thembu royal
house, and for generations
they’d lived in the Transkei
Province in peace, until they
were occupied by British settlers during the early 19th century and forced onto the worst
of its land.
Indeed, when the boy was
only 1, his father would be
removed as chief by a White
magistrate who deemed him
insubordinate. The family was
relocated and slapped into
poverty. But the boy loved his
simple country life and extended family, and he would
be informed by his people’s
guiding philosophy—Ubuntu—
the belief in mutuality and
compassion—throughout the
whole of his life. Archbishop
Desmond Tutu described it as
a gentleness with others and
the understanding that, “You
FEBRUARY 2014
0214_NM Early Years copy 2.indd 108
12/18/13 7:35 PM
are bound up with them in the
bundle of life.”
When the boy was not yet 10,
his father succumbed to lung
disease, and his mother took
him from their small village
to Mqhekezweni, The Great
Place, where the acting king
who had been appointed by the
boy’s father took the child in
as his own and educated him.
And just as the boy’s father
had done, the king rooted him
in the history of the Xhosa; the
Transkei Province, where the
Xhosa lived, produced more
Black leaders than any other
region in South Africa.
Indeed, standing before the
court on charges of treason
many years later, he would say,
“In my youth in the Transkei,
I listened to the elders of my
tribe tell stories of the old
days. Amongst the tales they
related to me were those of
wars fought by our ancestors. I
/ V I S I T E B O N Y. C O M
0214_NM Early Years copy 2.indd 109
109
12/19/13 5:56 PM
HOLLYWOOD’S
FRESHMAN
CLASS
This gang of
wunderkinder got
an early jump on
success, some
earning the types
of kudos and roles
it’s taken their
adult counterparts decades to
amass. We can’t
wait to see more!
YOUNG
TITANS
OUR ANNUAL LIST OF NEW-SCHOOL TALENT,
AGED 35-AND-UNDER, PRIMED AND READY
TO CONQUER THE ENTERTAINMENT WORLD
B Y K E L L E Y L . C A R T E R & J O R I A N L . S E AY
120
B R YA N S H E F F I E L D / C O R B I S O U T L I N E ; A D M E D I A / S P L A S H N E W S ; K E VA
VA N
B R O O K S /A D M E D I A /A D M E D I A / C O R B I S ; J E N L O W E R Y / S P L A S H N E W S
We have high expectations for our class of 2014 inductees, and this
list of up-and-comers is one of our best yet, if we do say so ourselves.
(And we do!) It features overachievers in front of the camera and in the
back office who are dazzling us with their talent and teasing us with the
promise of more stellar performances to come. Here, you’ll find elder
statesmen as “old” as 35 and fresh-faced stunners as young as 10. But
despite their ages, this batch proves that “young” in Hollywood doesn’t
have to mean “green.”
At 10 years old, QUVENZHANÉ
WALLIS is just getting started.
In 2013, she became the youngest actress ever to be nominated for a best actress Academy
Award for her breakout role
as Hushpuppy in the critically
acclaimed Beasts of the Southern Wild. She also was featured
in Steve McQueen’s Oscarnominated 12 Years a Slave
epic. Later this year, she’ll
star alongside Jamie Foxx and
Cameron Diaz in the muchanticipated Annie remake,
due Christmas Day.
V I S I T E B O N Y. C O M / M A R C H 2 0 1 4
0314_YoungHollywood copy.indd 120
At 15, CHI N A
A N N E M CCLA I N
is already a Hollywood veteran. She
played one of Idris
Elba’s daughters
in 2007’s Daddy’s
Little Girls and has
had roles on Tyler
Perry’s House of
Payne and the
Disney Channel’s
A.N.T. Farm. She’s
also co-starred
in the Grown Ups
films.
After playing a
young Zoë Saldana in Colombi-
ana, AMAND LA
STE NBE RG
surely has superstardom in her
future. We’ve also
seen the 15-yearold in The Hunger
Games and Sleepy
Hollow, and we’ll
hear her voice in
the role of Bia in
Rio 2.
SKAI JAC KSON
may only be 11
years old, but the
bubbly ingenue
has already gotten
noticed for nabbing a starring role
in the überpopular
Disney Channel
TV series Jessie, in
which she portrays
the witty Zuri Ross.
MARCH 2014
1/17/14 9:44 PM
0314_YoungHollywood copy.indd 121
Gladiators: You’ve
more than likely
wondered which
child actress was
bold enough to
portray the young
Olivia Pope in all
those delicious
flashback scenes!
Look no further
than 14-year-old
YARA SH AH ID I .
We’re guessing
we’ll see more of
her this season
on Scandal.
/ V I S I T E B O N Y. C O M
121
1/17/14 9:44 PM
2015 MEDIA KIT
AD ENgAgEMENT
EBONy readers are 8% more likely than the average magazine reader to recall ads
(56 vs. 52).
Ad Receptivity Index
(EBONY Versus All Magazines)
113
113
111
105
I read this publication as The ads in this publication are The ads in this publication are When I am going to make a
much for the ads as for the
trustworthy.
valuable sources of new
purchase, the ads in this
articles.
information.
publication help me make my
decision.
Source: MRI Starch (1H 2014)
2015 MEDIA KIT
AD ENgAgEMENT
EBONY readers demonstrate strong ad engagement across several categories
including automotive, retail, personal care, and alcohol.
Noted Scores by Category
44
Pharma
50
46
Government
52
48
Cigarettes
52
52
Communications
55
51
Media
59
Personal Hygiene
53
Auto
53
59
61
49
Direct Response
62
Spirits
56
Restaurants
56
63
64
59
Department Stores
MRI Starch Norm
EBONY
Noted: The percentage of people interviewed who remember having previously seen the advertisement in the study issue
Source: MRI Starch — AdMeasure (January 2013 to August 2014)
LABEL
PIB CATEGORY
Department Stores
V4 - DEPARTMENT STORES
Restaurants
G3 - RESTAURANTS
Spirits
F7 - LIQUOR
Direct Response
V8 - DIRECT RESPONSE COMPANIES
Auto
T1 - AUTOMOTIVE, AUTOMOTIVE ACCESS & EQUIP
Personal Hygiene
D2 - PERSONAL HYGIENE & HEALTH-WMN,M&W,UNISEX
Media
B6 - MEDIA & ADVERTISING
Communications
B2 - COMMUNICATIONS
Cigarettes
G2 - CIGARETTES, TOBACCO & ACCESSORIES
Government
B3 - GOVERNMENT, POLITICS & ORGANIZATIONS
Pharma
D5 - MEDICINES & PROPRIETARY REMEDIES
65
2015 MEDIA KIT
LESS AD CLUTTER
EBONY has a favorable ad to edit ratio. Limited ad clutter within the pages
of the magazine allows advertisers’ messages to shine and achieve an
impactful share-of-voice (SOV).
Ad to Edit Ratio
All Magazines
56.8%
43.2%
Essence
49.2%
50.8%
Real Simple
50.7%
49.3%
Family Circle
50.9%
49.1%
Glamour
51.6%
48.4%
Vanity Fair
52.0%
48.0%
Better Homes & Gardens
52.2%
47.8%
People Weekly
52.4%
47.6%
O The Oprah Magazine
58.2%
41.8%
More
59.3%
40.7%
60.8%
39.2%
EBONY
0%
50%
Edit Percent
Source: Hall’s Magazine Reports (January to August 2014)
Ad Percent
100%
2015 MEDIA KIT
DELIVERINg SCALE
EBONy reaches more Black men than male-focused titles, more Black women than
female-focused books, more Black professionals than business magazines AND
more Black affluents than luxury titles.
Magazine Title
EBONY
AA Men
Age 18+
AA Men
Age 18-34
AA Men
Age 18-49
Cov. %
Rank
Cov. %
Rank
Cov. %
Rank
18.5
1
12.3
2
15.3
2
Magazine Title
AA Women
Age 18+
AA Women
Age 18-34
AA Women
Age 35+
Cov. %
Rank
Cov. %
Rank
Cov. %
EBONY
32.0
1
31.5
1
23.2
Rank
1
2
21.2
2
17.9
3
Esquire
4.6
5
4.3
5
4.7
5
Essence
12.4
GQ
11.3
3
11.5
3
11.9
3
Glamour
4.6
3
16.3
3
19.0
2
Maxim
6.4
4
9.1
4
8.3
4
O
4.2
4
13.4
4
10.1
4
Men's Health
14.7
2
13.4
1
16.0
1
Real Simple
3.7
5
12.1
5
9.1
5
Magazine Title
AAs with HHI
$75,000+
Magazine Title
AAs in
Professional
Occupations
AAs with HHI
$100,000+
AAs with HH Net
Worth
$500,000+
Cov. %
Rank
Cov. %
Rank
Cov. %
Rank
EBONY
26.8
1
30.0
1
27.7
1
Black Enterprise
11.8
3
12.1
3
11.4
Essence
26.7
2
29.2
2
Town & Country
1.4
5
1.7
Vanity Fair
5.1
4
7.0
AA
Entrepreneurs
AA C-Suite
Cov. %
Rank
Cov. %
Rank
Cov. %
EBONY
35.4
1
32.1
1
37.2
1
3
Black Enterprise
33.7
2
31.6
2
34.8
2
26.1
2
Entrepreneur
14.3
4
18.0
3
12.3
4
5
2.9
5
Forbes
21.5
3
16.0
4
24.5
3
4
9.5
4
Money
2.4
5
1.8
5
2.7
5
Coverage based on single insertion net reach of average print and digital replica issue
Entrepreneurs defined as Professional/Managerial Self-Employed
Source: gfK MRI 2013 Spring Study (Base: Total U.S. Adults Age 18+)
Rank
2015 MEDIA KIT
REACHINg BLACK
AMERICA
This year nearly 60% of African-American adults will read EBONy. Nearly 8 out of 10
African-American women age 25-54 will read the magazine.
EBONY Magazine
Net Reach by Number of Issues
90.0
80.0
70.0
60.0
50.0
Reach %
40.0
30.0
20.0
10.0
0.0
1
2
3
4
5
6
7
8
9
10
Number of Issues
African-American Adults Age 18+
African-American Women Age 18+
African-American Women Age 25-54
African-American Women with Kids in HH
Data Based on EBONy Print-Only Audience (excludes digital replicas)
Source: gfK MRI 2014 Spring Study (Base: African-American Adults Age 18+)
11
12
2015 MEDIA KIT
BRAND EXTENSIONS
POWER 100 GALA
EBONY celebrates the 100 most powerful African-Americans at a
star-studded gala dinner in Los Angeles.
EBONY FASHION FAIR EXHIBIT
The exhibit celebrates the sartorial style of fashion maven and EBONY
co-founder Eunice W Johnson. It opened in March of 2013 in Chicago at the
Chicago History Museum and travels the country until 2017, where more
than 60 outfits are exhibited.
EBONY FASHION FAIR FASHION SHOW
In 2015, EBONY will bring back the EBONY Fashion Fair Show. This show
will celebrate the fashion collection of Eunice Johnson and honor current
designers.
HBCU CAMPUS QUEENS
Each year, EBONY conducts an online contest to select 10 queens from
Historically Black Colleges and Universities who will be highlighted in the
September issue.
2014
hbcu
QuEENS
On Miss
BOwie state
University:
Maje Top and
Shorts; Izabella Rue
Sandals; Wouters &
Hendrix Bracelet
On Miss
University
Of arkansas
at Pine BlUff:
French Connection
Dress; Wouters
& Hendrix Ring;
Sam Edelman
Sandals
T H E C LO s E O f a n OT H E R y E a R
116
On Miss nOrth
CarOlina
agriCUltUral
and teChniCal
state
University:
Ted Baker Romper;
Chelsea Paris
Booties; H&M
Hoop Earrings
6
7
1
5
2
3
4
[powerbrokers]
Big-LEaguE PLayERs:
Earvin “Magic”
Johnson
Paula Williams
Madison
Pa rt OW n e r , lO s
a n Ge l es d Od G e r s
C h a i r Ma n /C eO,
MadisOn Media
M a n aG e M e n t l lC
Transcending traditional career boundaries since his heyday as a pro basketball player, Johnson
has since become
quite the businessman. In addition to
his ownership stake
in the Dodgers, a
franchise he pumped
an estimated $50
million into, he also
launched ASPiRE, a
cable television network that showcases
the African-American experience.
v i s i T E B O n y. C O M / d e c e m b e r 2 0 1 3 / j a n u a r y 2 0 1 4
Madison has a number of professional
titles: She’s head
of an investment
company, chairman
of the Los Angeles
Sparks and a member of the WNBA
Board of Governors.
In August 2013, Madison added a new
title to her résumé:
She was appointed
to the Los Angeles
Police commission.
Richelle Parham
C M O, e bay n O rt h
a M e r i Ca
This award-winning
exec has a reputation for innovation
and influence. She
brought her talents
to eBay in 2010. In
2013, she gave the
popular website a
major facelift, spearheading the redesign
of its homepage,
now called The Feed,
boosting the site’s
competitive edge.
9
8
1
2
3
4
5
6
7
8
9
Earvin “Magic” Johnson
Paula Williams Madison
Richelle Parham
Maxine Williams
Oprah Winfrey
Carla Harris
Ertharin Cousin
Don Thompson
Tia Mowry-Hardrict
and Tamera Mowry-Housley
These Execs Sit at the Head of the Boardroom Table
O P R A H W I N F R E Y: U P I /J I M R U Y M E N / L A N D O V ; D O N T H O M P S O N : A P P H O T O / Y V E S
L O G G H E ; T I A A N D TA M E R A M O W R Y: A P P H O TO / M AT T S AY L E S
means a time of reflection. Each year,
E B O n y editors look back on the influence of individuals who created great
moments and made significant accomplishments. It was no easy feat, especially as we explored various platforms
and considered many outstanding deeds
and worthwhile people who should be on
this year’s E B O n y P O W E R 1 0 0 List.
But after months of vetting the names
of influencers, movers and shakers, we
decided on 100 monoliths of strength,
courage and, of course, power. In addition to the areas of discipline we typically
cover—business, pop culture, education, politics, health and science, religion,
spirituality and sports—this year we’ve
included a new section: community crusaders. We asked our online audience to
vote for ordinary Americans in different
cities across the country who are doing
extraordinary things. We selected 10
amazing individuals who perfectly complement our list of notables. And since
social media factors into our culture so
heavily, we brought you some unforgettable online moments that demonstrated
just how one person can help ignite a
movement with the click of a mouse.
Finally, we look at our future leaders, the
young people who have already made
significant strides, even though some
hadn’t graduated from high school.
Enjoy!—T H E E D i TO R s
Maxine Williams
Oprah Winfrey
Carla Harris
Ertharin Cousin
Don Thompson
G lO ba l h e a d Of d i v e r s i t y, faCe b O O k
C eO, OWn
C h a i r , n at iO n a l
WO M e n ’s bu s i n es s
C O u n C i l ( n W bC )
e x eC u t i v e d i r eC tOr , u n i t e d n at i On s WO r l d fO Od
PrO Gr a M M e ( W f P)
Pr es i d e n t/C eO,
M C d O n a l d’s, C O r P.
With her September
2013 appointment,
Williams pioneers a
unique and innovative diversity model
that will become
the standard for the
worldwide tech community at large. The
Yale graduate brings
with her years of
legal, corporate and
managerial expertise
and will assist the
thriving company in
developmental strategies.
Winfrey joined forces
with Hollywood
powerhouse Tyler
Perry to launch three
highly rated scripted
programs: For Better
or Worse, Love Thy
Neighbor and The
Haves and the Have
Nots, which during its
season finale broke
an OWN record with
2.6 million viewers.
Winfrey nabbed the
2013 Creative Arts
Emmy award for
Outstanding Social
TV for her program,
Oprah’s Lifeclass.
She’s a Harvard grad
and business expert
who is also vice
chairman of wealth
management and
senior client advisor
at Morgan Stanley.
This year, President
Obama appointed
Harris chair of the
NWBC, which consults and supports
more than 7.8 million
women-owned businesses.
This native Chicagoan leads the world’s
largest humanitarian
organization, where
she manages a staff
of 15,000. Based in
Rome, Italy, Cousin
spearheaded the
WFP’s distribution of
35,000 tons of food
to 2.5 million starving
Syrians during the
nation’s ongoing civil
war in 2013.
He’s wrapped up
his first year at the
helm of the Golden
Arches by making
impressive strides
for the globally
popular fast food
company, including
the expansion of its
menus and products
and the addition of
1,500 stores.
de cember 2013/january 2014
Tia MowryHardrict and
Tamera MowryHousley
OW n e r s, n e e d
The twin inventors
made major individual strides during
2013. Tia starred in
the romcom Baggage Claim. Tamera
made her talk show
host debut on FOX’s
chat fest ,The Real.
The ladies, both
mommies, launched
NEED, a product
line for moms, which
includes MILKY!, a
lactation-enhancing
herbal tea supplement.
/ v i s i T E B O n y. C O M
117
124
e b o n y. c o m / s e p t e m b e r 2 0 1 4
0914_QUEENS copy.indd 124
Source: GfK MRI Spring 2013 Study
7/24/14 3:04 PM
2015 MEDIA KIT
magazine
ad
MAGAZINE ADVERTISING:
2013 EBONY editorial calend
EBONY close dates
Issue
Jan
On Sale
Space
Materials
Editorial Theme
CELEBRATING BLACK LOVE AND BLACK HISTORY I
12/23/2014 11/13/2014 11/17/2014
n 25 Sexiest Celebrity Couples n 2013 Smart Money G
n EBONY’s Family Guide to Black History
n Travel: Romantic getaway special
Feb
BLACK HOLLYWOOD AND SPRING STYLE ISSU
1/27/2015 12/12/2014 12/17/2014
n Hollywood Hot List: 25 Hottest Stars + Star Style
n Spring Style Guide + Best Beauty Buys n Cool Car Gu
FIT AND FABULOUS ISSUE
March
2/24/2015
1/12/2015
1/15/2015
n EBONY 2013 Family Fitness Guide
n Better Health and Wellness Guide
n Healthy Soul Food Easter Cookbook n Beauty at Any
April
THE BEST (AND WORST) ISSUE
3/24/2015
2/10/2015
2/13/2015
n Best Companies and Cities for African Americans
n Spring Fragrance Guide n The Heroes Next Door
n Best EBONY Mom in America Search Winners
SUMMER SPLASH ISSUE
May
4/28/2015
3/13/2015
3/18/2015
n Black Music Month Summer Playlist
n Sexy Summer Style Guide n Summer Deals Travel Spe
n BBQ Blowout: Grilling tips and tools
THE SINGLE AND SEXY ISSUE
June
5/26/2015
4/15/2015
4/17/2015
July
6/23/2015
5/12/2015
5/15/2015
n 50 Finest: Annual List of the Hottest Stars
n EBONY’s Love, Sex and Dating Survey n Sexy Summer Hair
n Cool Summer Cocktails
THE BLACK WEALTH ISSUE
n 2013 Wealth-Building Guide n 50 Best Money Moves to Ma
n Luxury Lifestyles n Denim Special
THE STYLE AND EDUCATION ISSUE
August
7/28/2015
6/12/2015
6/17/2015
n Fall Fashion Guide + Accessories Special n Top Teachers in A
n 2013 Beauty and Grooming Awards: Editors’ Picks
n HBCU Special: 2013 Campus Queens Portfolio + HBCU Rank
THE FAMILY ISSUE
Sept
8/25/2015
7/15/2015
7/17/2015
n EBONY State of the Black Family Report
n EBONY’s Family Fun Guide n Home Cooking
n Fall Footwear Special
Oct
Nov
9/22/2015
8/11/2015
8/14/2015
THE MENʼS ISSUE
n The 2013 State of Black Men Survey n Hot Car Port
n Tech Guide: The Hottest Tech Toys and Gadgets
THE POWER AND FAITH ISSUE
10/27/2015 9/14/2015
9/17/2015
n EBONY Power 100 n Holiday Gift Guide
n Your 2013 Faith Lift
n New Year’s Eve Fashion and Beauty Special
Dec
POWER 100
11/24/2015 10/13/2015 10/16/2015
n 100 Black Power Players n Faith and Inspiration Spe
n Holiday Gift Guide
*Regional ad space and materials close dates are one week prior to National ad space and materials close dates
*Regional ad space and materials close dates are one week prior to national ad space and
materials close dates