Eden Roc Renaissance Miami Beach Hosts Rally for Kids with Cancer Scavenger Cup hits the streets of Miami for the second year with Eva Longoria as Honorary Chair on April 29 and 30, 2011 World-Class event will benefit Rally for Kids with Cancer Foundation Eva Longoria Spokesperson & Honorary Chair Miami, FL (April 18, 2011) - Eva Longoria, Actress “Desperate Housewives”, philanthropist and Honorary Chair, gets excitement revved up for the second annual Rally for Kids with Cancer Scavenger Cup in Miami, hosted by Eden Roc Renaissance Miami Beach, along with Loren Ridinger, Senior Vice President of Market America, resuming her role and JR Ridinger, President and Chief Executive of Market America joining forces with his wife as Event Co-Chair. "This is our second year hosting the Rally for Kids with Cancer Scavenger Cup here in Miami Beach," says David Siguaw, Director of Sales & Marketing at Eden Roc Renaissance Miami Beach. "We are thrilled to be the official hotel partner for this internationally acclaimed philanthropic event". JR & Loren Ridinger EVENT CO-CHAIRS The Rally for Kids with Cancer Scavenger Cup is a unique, thrilling and exciting 2-day event that has put the FUN into FUNDRAISING. But more importantly, the funds raised EXECUTIVE COMMITTEE Alyssa Reboh Ana Oliveira David Siguaw Gloria Kisel - Hollis Lisa Pliner Lynda Levitsky Renee Tischler Sylvia Fragos Goldenthal from this event will go towards supporting research, treatment and care of children suffering from cancer. The Rally for Kids with Cancer Foundation will be the event’s benefactor, with the goal of raising much needed funds for fiscally responsible pediatric cancer organizations within the Miami area. The real goal is to one day find a cure and bring an end to cancer! “Every child should have the chance to live a life free from pain and suffering, and enjoy a full and happy life,” states Rally for Kids with Cancer Spokesperson and www.rallyforkids.com Honorary Chair Eva Longoria. “I am proud to be part of the Rally for Kids with Cancer and its quest to end children’s cancer.” "As Event Co-Chair along with Eva Longoria and my husband, I feel that it is vital for us all to work together to raise funds, awareness and generate support for pediatric cancer initiatives.” says Loren Ridinger, Senior Vice President of Market America. The Rally for Kids with Cancer Scavenger Cup takes place April 29th and 30th, 2011 in Eva Longoria Spokesperson & Honorary Chair Miami. Participants must each raise a minimum of $25,000 to enter their personal car, and earn the chance to draft a Celebrity Navigator such as Eva Longoria. Celebrities will be drafted based on the amount of money raised by each participant. Top fundraisers will get first choice during the celebrity draft process. “Launched in 2008, the Rally for Kids with Cancer events have achieved incredible success, raising over seven million dollars for foundations across North America. Partnering with several worthwhile and world renowned foundations, we continue to battle children’s cancer by providing much needed funds to these charities and, most importantly, giving hope and inspiration to the children who are currently fighting for their lives,” said Joel Hock, founder of the Rally for Kids with Cancer Foundation. JR & Loren Ridinger EVENT CO-CHAIRS The Rally kicks off with the exclusive “Qualifiers” Celebrity Draft Party, held on April 29th, 2011 at the Eden Roc Renaissance Miami Beach, where every driver will have the opportunity to draft a Celebrity Navigator such as Eva Longoria, Desperate EXECUTIVE COMMITTEE Alyssa Reboh Ana Oliveira David Siguaw Gloria Kisel - Hollis Lisa Pliner Lynda Levitsky Renee Tischler Sylvia Fragos Goldenthal Housewives, Bai Ling, Actress Star Wars “Revenge of the Sith” and Crank 2; ; Dr. Bill Dorfman, Famous cosmetic dentist, Extreme Makeover, The Doctors; Bridget Marquardt, Playboy model and Actress, The House Bunny, The Girls Next Door; Christina Millian, Actress, Singer; Cindy Barshop, Real Housewives of New York; Eric Roberts, Academy Award Nominated Actor, Batman - The Dark Knight, The Expendables; Greg Vaughn, Actor 90210 and General Hospital; Ivan Sergei, Actor – The Opposite of Sex, Jack and Jill, The Breakup; Jaime Camil, TV/Film Latin American Actor; Jamie-Lynn Sigler, Actress ,The Sopranos, Entourage; Jessie Camacho, Actress TV Host; Conchita Alonso, Grammy-Award Nominated Singer www.rallyforkids.com and Actress Maria Desperate Housewives; Michael Yo, E! News Correspondent; Sofia Milos, Actress CSI: Miami; Winsor Harmon, Actor The Bold and the Beautiful. Stay tuned for more updates! Saturday April 30th starts with off with the “Start Your Engines” Brunch at the Eden Roc Renaissance Miami Beach. Participants will receive a Driver’s Manual filled with tips, trivia and their first clue. Drivers earn all-access status into the worlds of sports, food, media, entertainment, travel and fashion, in up to six unique pit stops in the Miami area. The evening ends at “The Winner’s Circle Jeans & Jewels gala” a star-studded Eva Longoria Spokesperson & Honorary Chair evening at the Eden Roc Renaissance Miami Beach, complete with decadent food and cocktails courtesy of GREY GOOSE Vodka, award-winning entertainment and a one-of-kind live auction. The Rally for Kids with Cancer proudly acknowledges the invaluable support from several corporations including Eden Roc Renaissance Miami Beach, Perry Ellis International, Sun Capital Partners Inc., Tiffany & Co., GREY GOOSE Vodka, and A Better Back. For more information, visit www.rallyforkids.com Don't miss this once-in-a-lifetime opportunity to experience the Rally for Kids with Cancer. Together, we can make a difference! JR & Loren Ridinger EVENT CO-CHAIRS -30EXECUTIVE COMMITTEE Alyssa Reboh Ana Oliveira David Siguaw Gloria Kisel - Hollis Lisa Pliner Lynda Levitsky Renee Tischler Sylvia Fragos Goldenthal www.rallyforkids.com