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http://legacy.library.ucsf.edu/tid/sjy28e00/pdf
http://legacy.library.ucsf.edu/tid/sjy28e00/pdf
. _-F,_,... ;
her face. What he achieves is a stronger version of Cheryl : the
wide eyes moro enotrnous, cheekbones more prominent, the nose
a more perfect narrow line. "The only thing you have to be careful with is her lips,° says Bandy. "They're thin, and she doesn't
like a definite line or a lot ofcolor.^
The stylist decrees a red chiffon evening dress, and Tiegs,
with as much modesty as she can manage in a room fulI of
people, slips it on. Wearing ballet slippers and carrying a
pair of elegant red sandals, she pads across to where she
will be photographed against a white paper drop. She grins
at an onlooker. She can look a 6-ft .' 2-in, man in the eye.
The red flower in her hair looks like a pennant at the masthead of a racing
It is not age that will stog Cheryl Tiegs' modeling career it
is aeronautics. She is about to float free. Her face and her bodp
have been recognizable for years, and now her name is known
to the kids who rush to get autographs and the distraught high
school boys who write earnest letters ("You are by far the most
beautiful looking and shaped woman . . .") begging for an old
sock, a hairbrush, a nude picture. Soon it will be known to the
steady and the reasonable, the people who keep their credit
cards paid up and have their children's teeth straightened .
Tiegs is about to waft off into celebrity, that peculiar state
r-- Q ~®_ This seeuis logical; I of matter that is like fame, only without responsibility . Cdebhow could anyone take offense at a sailboat?
. .. . . . , : =n rities do not have to do anything. Celebrity is
Now Suga, the tiny Japanese master hair- ~~ . held to be interesting in itself, and this interest
dresser, approaches, and Ticgs bends her .knees, in turn sustains the celebrity . Consider the reloweting her head so that he can give it a last cent photo of Tiegs boogying at a Manhattan
swipe with his brosh . A small, wren-colored disco, Studio 54, with Tennis Player Vitas Gerwoman, a stylist, darts up, makes an odd little ulaitis . The two barely know each other. As
duekinggesturethatmaybeobeisance andslips Tiegs explains, "It was publicity ." If Cheryl is
a bracelet on the racing sloop's left arm. Pho- straining at the mooring ropes, part of the rcatographerSeltier, a big, bald, hard-looking man, son is that she and her husband have been worklies on his belly, chest soothed by a pillow, and ing hard to produce the necessary volume of
bagins to talk in the style parodied in Blow-ilp : supcrheated puhlicity .
GOOd,gOOd,wOndeiful,grC3L H
;
!~~
~. r,-:i makdr„rs .,f V,r!"tnnt? ~{t ~^Zn(j~`r llrt5
hat Tieg, docs now is a fas t,
" intti~~cate dance She turns quickly swirl~~~'
~ tng the skirt.,
of her red dress. She is t1~'
w ` p t~1~~~~ ~ ot everyone buys her . One elder of the
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andaninstantbeforeSeltzer'ssuobelightsflash is:=.= ;r
boring . "There have always been superstars,"
she smiles in a way that seems marvelously nat- _>' says Diana Vreeland, who worked as an editor
ural, although the smile's w•attagc is far grcater of Bazaar and then Vogue for four dccades . She
than anything likely to be encountered in the cites Veruschka, one of her own discovetiea,
real world . For perhaps 20 minutes, the pattern from the '60s, "an artist who did the most cxi of turn, suitl, smile is repeated without letup, traordinary things with herselE" The'64s, Vreebut aith subtle variations . In these 20 minutes, ' ~ - land fceLs, were more interesting . She considers
Seltzer firea off four or five rolls of 36-exposure ' ~ the naturalism of the present period cloying .
Rodachrvnle, perhaps 180 frames of film -~ "There's too much blowing in the utind . At one I
http://legacy.library.ucsf.edu/tid/sjy28e00/pdf
time, it was fashionable to be made up and it s
xas not fashtonable to have youri tch o a1 ways { ; i
Tiegs 6s rnemarabic tistnet wit falling off you and your hair falling down ."
{'
The best in [he bnsiness. Vreeland reflects, then says, °A model be- t
1
~
comes what today is. And what
today is is the inner force of
fashion•" A patne• "I think
there is a certain monotony
about the girls of today. It must
be planned that way "
commercial, and then twice
that for each 13-week cycle the
commercial runs, so that in a
21-month period she will make
515,000 for one day's work•
There are other changes too.
Highly paid "image girls" like
• Vreeland now finds herself
above the battle, and,jtut now
the modeling business finds itself involved in an entertaining
squabble. It began last summer
when Johnny Casablancas, a
fast-moving Frenchman who
owns the largest model agency
in Paris, set up shop in New
York, where there are an es-
Tiegs, whose faces become associated with several speCtflc
products, have come into fash-
ion. Margaux Hemingway and
Lauren Hutton have restrictive
but enormously profitable contracts. Margaux is reportedly
reteiving Sl million over five
years to work exclusively for
FabergE, while Hutton is getting 5504,000 over two years
from Revlon- Another agency
owner, the Hungarian who
timated 800 models at work .
Eileen Ford and Wilhelmina,
beads of the two largest New
York agencies, say that he had
assured them that he would not 'ttegsandHusbandStanDragot3dinetogetheronabusinesstrip calls himself ZoI't, in mono-
invade . But invade he did, and Whatyou see is what she really is•rhere is no worm in thtsapples moniker fashion, sees daily fees
he also hired Ford's financial , escalating still further . Says he:
controller and two of her top booking agents . Ford retaliated "I doubt whether Hutton would step in front of a camera for
with a 57-5 million lawsuit against Casablancas for breach of less than $5,000 a day" when she finishes her Revlon contracL
fiduciary trusL Nevertheless, he now has 19 of Ford's models "Cheryl Tiegs is getting to that point too• People with faces that
under contract and 16 of Wil.ihelmina's, fdr which she too is are well known are no longer advertising aproduct, they arc ensuing him, Protests Casablancas: `2 did not snatch bodies• They dorsing iL" •
areth.inkingpeople•" - _ Some souls must endure fate's buffets, and others are favored guests at destiny's sitdown dinners . Except for her fat peileen Ford, still the most successful model agent by far, riod and a bit of mid-marriage bumpiness, Cheryl Tiegs' life
is either motherly or tyrannical, depending on the view- seems to have been uncommonly secure and successful from
point. Tiegs, who is Ford's client on the East Coast, has the beginning• The warmth and strength she now shows so easno complaints and probably should have none, consid- ily to the camera is clearly to some degree a refleetion of what
`r-ering that her income, largely earned through Ford, has been es-- she knew as a child in Alhambra, Calif . Theodore Tiegs, an tmtimated at 53QD,1)l76 a year. But Ford is not universally popular dertaker, was a steady, thoughtful, attention-paying father, says
says a fashion photographer with satisfaction : "Now she's up Cheryl, and her mother, .Phyllis, was a laughing, cuddling peragainstabusines<+++an who'stakingherbesttalent .°' son• Phyllis worked in a flower shop when her two daughters ,
Bitchiness seems to be a constant in the S25 million-a-year were growing up, and Vernette, four years older than Cheryl,
model biz, despite (or perhaps even becausd of) the fact that the took care of her little sister . The Tiegs family went to Quaker
financial rewards are rapidly increasing . Television has made a meetings on Sundays. They were healthy and moderately afbig difference; a top model will get $1,000 a day for shooting a H.uenL The girls did well in school, and though Vernette was
:~
r7e=..;£2-:.
...
.
. .. r
~nce she'firsi b7ossomed ais a poster'>
Sn`v`ei a:yeai`ago'Fa`tsah Faw~it=
Ni~ois hastibeo'ome Ylie'rri'ost nb7quitdiis :'
.ivatlflower'stria Bet(y Giable' was"a : ;'
~'base~itith
;a World, War II :Gd•e: t'ira-'
'ble`_and .her
.her_and,
fabled gsms'had`a print= . .
'utg of-3 . miIlian ' Farrali fxtli' . ram-y
pani on a field'of maric, found: a•'bonie .-.
° in 7 mc~lian dorm3tories, dens, bedioonxs ;
~ aitd 'barracks• ; Shc set sfandards for:
" the 3adisstry," rhapsodizcs Qhio Poster .
Makci' Ted Trikt7is whose Pro Arts "'
comparty"banked $l million'last yea,•
thanks largely to Fan'ah's al.fresco' ap-'
""peal . Farrah,'however,is about to have
Spinksisn noiapetition . T°nis week Trikilis unrolls his newest poster, a pink-bikinied Cheryl Tiegs . Farrah is an
_ . _'iacredibl,y ses,yy girl,: but, Cheryl
Gxndes that Ieal[hful, frCSh , myste-' .
rj10LL5-g1T1-IICxl-dbnr iIIlagCa~ .. fie_ say5a
.y ~C, Cr. 581C5 figtirLS will be SttteresttIIg .
F to vatch: Can Farrah hang" ia tbere?;
x" Farraft> >c+ecrsefcd ster . ::°
http://legacy.library.ucsf.edu/tid/sjy28e00/pdf
R'ill. Cheryl plaiter her?lThe~pape•r.__
ch~seis ~s~ : ~ J~ ? Che:yt'stmee-weakeninschaif Ms e .