CHORLEY & LEYLAND CITIZEN 2014/15
The voice of
the local
community
in print and
online
Source: Mdbeckwith - http://commons.wikimedia.org/wiki/File:Astley_Hall_front_view.jpg
chorleycitizen.co.uk
Introduction
Newsquest Media Group
Newsquest Media Group, a wholly
owned subsidiary of US-based
Gannett Co. Inc., is one of the
UK’s largest regional newspaper
publishers.
We serve our customers through:
•
17 daily paid-for titles, more than 200 weekly newspapers,
magazines and trade publications, and a network of
award-winning websites
•
a weekly readership of more than 13 million
•
a weekly circulation of more than 10 million copies
•
Our newpaper website brands attract over 16million**
unique browsers monthly.
•
Newsquest are the largest* daily regional news
publisher online
•
approximately 5,000 employees
•
six newspaper printing sites
•
a network of more than 160 local newspaper and
portal websites
•
direct marketing and door-to-door delivery
Founded in 1987, the
Chorley & Leyland is part
of Newsquest’s portfoilio,
which has grown into a
dynamic multi-media
business publishing a
family of titles.
Newsquest North West
aims to offer readers
and advertisers alike
an unrivalled service
throughout the areas it
serves.
Our vision
•
Consumers will choose Gannett media for their news and
information needs, anytime, anywhere, in any form.
Our mission
•
To successfully transform Gannett to the new
environment. We will provide must-have news and
information on demand across all media, ever mindful of
our journalistic responsibilities.
•
Newsquest’s objective is to have market-leading brands
disseminating local information in a number of different
and simultaneous ways, which reflect the views and
aspirations of the communities they serve. Our multimedia brands must be the authoritative source of
information that customers can trust; being willing to listen
but not afraid to question.
•
Newsquest is market-led and technology-driven and with
all its products - both print and electronic - the Company’s
aim is always to provide optimum service to customers.
SOURCE: *PUBLISHER’S STATEMENT 2014, **ABC JAN-JUN 2014
The total marketing solution for Chorley
Newspaper House, 1 High Street, Blackburn, BB1 1HT.
Telephone 01254 298006
Location
WELCOME to
Chorley
Chorley is a medium-sized market town in central Lancashire where the old and
the new sit side by side ensuring it retains its quaint image in a thriving business
environment.
Its popular markets, attractive surrounding countryside,
excellent transport network and enviable standard of
living make it a great place in which to live and work.
CHORLEY is situated between the M6 and M61 a few
miles to the south of Preston and to the north west of
Bolton.
From theme park to new multi-million pound shopping
centre, business parks to pleasant, small rural traders,
Chorley, made up of more than 20 parishes and
townships with a 60,900* population, it’s a great place
to be.
It’s not just a quaint little market town sitting prettily in
central Lancashire - wedged between West Pennine
moorland and foothills to the east and fertile plains to
the west. Chorley has so much more to offer. History,
heritage, famous names, beautiful scenery . . . the list
goes on.
SOURCE: *EXPERIAN LIMITED 2014
The total marketing solution for Chorley
Newspaper House, 1 High Street, Blackburn, BB1 1HT.
Telephone 01254 298006
Readership
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
READ BY 36,215* EVERY WEEK
IN PRINT AND ONLINE
Voice of Chorley & Leyland, Est. 1987 - Celebrating 27 years
KEY FACTS
Distribution
Readership Readers per copy Free Weekly
22,869*
33,172* 1.5*
Wednesday
Website Unique Browsers Unique Browsers
Page Impressions chorleycitizen.co.uk
3,043** (Weekly)
13,185** (Monthly)
33,644** (Monthly)
PRINT & ONLINE READER DEMOGRAPHICS*
PRINT
ONLINE
Male Female 46% 54%
42%
58%
15-24 years 25-34 years 35-44 years 45-54 years 55-64 years 65+ years 10%
13% 15% 18% 17% 15% 7%
18%
20%
27%
19%
9%
ABC1 C2DE 62% 38% 75%
25%
We also
have an
additional
4,601
followers
/likes on
Facebook
and Twitter.
SOURCE: *ABC JAN - DEC 2013 (CIRCULATION 22,869 -100% FREE), JICREG DATA AS AT OCT 2014 ,
**OMNITURE JAN-JUN 2014 (WEEKLY AVERAGE), SOCIAL MEDIA SEPT 2014.
The total marketing solution for Chorley
Newspaper House, 1 High Street, Blackburn, BB1 1HT.
Telephone 01254 298006
Media
Location
Coverage
Chorley
Cumbria
&&
Leyland
South Lakes
Citizen
Recruiting? Then leave the job in our capable hands
Deliver your sales message directly to the audience that’s most likely to respond.
The Chorley & Leyland Citizen offers advertisers a perfect blend in terms of its
reader and socio demographics.
Postal Sector Coverage
PR 5 8 Bamber Bridge
981
PR 6 0 Eaves Lane, Chorley
2,631
PR 6 7 Clayton-le-woods
2,045
PR 6 8 Brinscall, Withnell, Wheelton
310
PR 6 9 Adlington, Heath Charnock
1,347
PR 7 1 Chorley (Incl Charnock Richard)
1,391
PR 7 2 Moor Road, Chorley
1,429
PR 7 3 Chorley (Incl Charnock Richard, Coppull)
2,441
PR 7 4 Coppull, Adlington
812
PR 7 5 Coppull, Eccleston
1,745
PR 7 6 Euxton, Eccleston
2,508
PR 7 7 Leyland, Buckshaw Village Development
844
Distributing more
copies In the

of of
Chorley
than any local
media provider
SOURCE: ABC JAN-DEC 2013
The total marketing solution for Chorley
Newspaper House, 1 High Street, Blackburn, BB1 1HT.
Telephone 01254 298006
Pick-up
Location
locations
Chorley
Cumbria
&&
Leyland
South Lakes
Citizen
Recruiting? Then leave the job in our capable hands
We have some several supermarket pick-ups with a high weekly footfall to
increase visibility of our publication giving access to an even wider and more
diverse audience than ever before.
WM Morrisons
Tesco
Tesco
Brooke Street
Buckshaw Village
Towngate
Chorley
Chorley
Leyland
PR7 3BE
PR7 7EL
PR25 2FN
Asda Co-operative
WM Morrisons
Water Street 6 Station Road
Olympian Way
Chorley
Leyland
Leyland
PR7 1EX
PR26 9RJ
PR25 3UR
of
Premier News (Pall Mall) PR7 2LE - 150 copies
TOTAL NO. OF COPIES 4,000
The total marketing solution for Chorley
Newspaper House, 1 High Street, Blackburn, BB1 1HT.
Telephone 01254 298006
Features and Positioning
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
COMMERCIAL
FEATURES
The Chorley &
Leyland Citizen
publishes a variety of
commercial features
aimed at certain
key demographics.
Advertisers who take
advantage of our
commercial feature
packages benefit
from promoting
their businesses to
the audience most
interested in their
services.
PAGE
POSITIONING
Place your
advertisement in
a desired position
or section within
our newspapers to
target your customers
effectively.
The total marketing solution for Chorley & Leyland
Newspaper House, 1 High Street, Blackburn, BB1 1HT.
Telephone 01254 298006
In-Paper Key Platforms
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
LANCASHIRE TELEGRAPH
MONDAY
COMMUNITY NEWS SECTIONS
Every Monday features an
expanded community news section
offering seven pages of news,
features and profiles from the many
distinct areas which make up East
Lancashire. It will offer unrivalled
coverage at a local level of these
diverse communities and will prove
a real winner with readers.
SPORT
Monday offers two editionised,
eight-page pull outs covering
the weekend action – Full
Time in the Blackburn edition
and The Claret in the Burnley
edition. The supplements offer a
comprehensive round-up of will
all the weekend results and action
covering Blackburn Rovers, Burnley
and Accrington Stanley and in the
cricket season the best coverage
of the Lancashire and Ribblesdale
League.
BUSINESS
A two-page Business section
offering a weekly look at the
successes within East Lancashire’s
business community plus incisive
columns and profiles of the movers
and shakers.
EDUCATION
A weekly page dedicated to
all aspects of education in East
Lancashire.
WEDNESDAY
BYGONES
One of the most popular sections
in the paper, the six-page Bygones
section looks back on life in East
Lancashire in times gone by.
This nostalgia feast is packed
with readers’ memories, old
photographs and features on past
events.
THURSDAY
THE GUIDE
Your essential entertainment guide,
featuring music, drama, comedy
and films. There are celebrity
interviews and previews of shows
and concerts in East Lancashire
and beyond and a comprehensive
listings service. The Guide also
features DVD and computer games
reviews plus a round-up of the local
pubs and clubs scene.
MOTORS
Information on all the latest models
and motoring news with an East
Lancashire-wide marketplace of
new and used cars.
TUESDAY
GRASSROOTS
One of the most popular sections
in the Lancashire Telegraph. The
weekly Grassroots section features
12-pages of amateur sport from
East Lancashire covering football,
cricket, rugby, bowls, athletics,
darts, tennis, squash and skiing.
You name, it Grassroots covers
it, including a section on school
sports.
JOBS
A comprehensive round-up of
the latest vacancies across East
Lancashire including Action for
Jobs, a Telegraph-backed initiative
to encourage people to get back
into employment.
The total marketing solution for East Lancashire
Newspaper House, 1 High Street, Blackburn, BB1 1HT.
Telephone 01254 298006
In-Paper Key platforms continued
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
LANCASHIRE TELEGRAPH
FRIDAY
COMMERCIAL FEATURES
HOMES
Our weekly supplement featuring
property for sale across East
Lancashire, profiles of the pick
of the homes and news of
developments in the area. There
is also a regular legal column for
home buyers and owners.
The Lancashire Telegraph
publishes a variety of commercial
features aimed at certain key
demographics. Advertisers who
take advantage of our commercial
feature packages benefit from
promoting their businesses to the
audience most interested in their
services.
ASIAN IMAGE
Four pages of features reflecting
the diverse ethnic mix in East
Lancashire including the latest from
Bollywood, regular columnists and
profiles of the local mosques.
HEALTH
A weekly round-up of the issues
affecting East Lancashire.
SATURDAY
WEEKEND
A 16-page, magazine-style
supplement which is your essential
companion to the weekend. Food,
drink, fashion, gardening and
walks – all with an East Lancashire
emphasis - feature along with an
expanded travel section. Weekend
also includes comprehensive TV
listings for Saturday and Sunday
plus a page of puzzles.
PAGE POSITIONING
Place your advertisement in a
desired position or section within
the newspaper to target your
customers effectively.
The total marketing solution for East Lancashire
Lancashire Telegraph, Newspaper House, 1 High Street, Blackburn, BB1 1HT Telephone (01254) 298294
Wraps
Big impact... Maximum Exposure
Recruiting? Then leave the job in our capable hands
WRAPS
When a business needs to make a big impact or has a
wide range of offers to promote at the same time, a wrap
provides maximum exposure and advertisers can share
the cost or take all four pages.
Sitting on the outside of the newspaper, a wrap is the
first thing readers see when they pick up the Chorley &
Leyland Citizen.
The total marketing solution for Chorley
Newspaper House, 1 High Street, Blackburn, BB1 1HT.
Telephone 01254 298006
Online Opportunities
chorleycitizen.co.uk
Online Opportunities
•
Reach more than 13,100*
online unique browsers
a month with more than
33,644* page impressions.
•
Around 25%** are aged 1534 years
•
49%** are aged 35-54 years.
•
Our network has a strong
appeal to young families
with 21% of browsers coming
from households with
children under the age of 15.
•
24/7 real time publishing
means that our browsers
are constantly updated with
local and national news as it
happens, which means that
browsers of the site come
back regularly and spend
longer on the site.
•
•
•
Standard positions include:
Unique content to the local
area is also published to
the site including events,
business listings etc; which
means the sites are an
excellent source for all things
local.
Around 82% of our browsers
live within the local footprint
area, which means they
have a deeper interest in the
local news and events that
are featured on the site.
Offers interactivity for our
readers with news, forums,
e-letters and “add a
comment” facilities offering
broadcast video, audio and
text facility.
• Leaderboard
• MPU
• Skyscraper
We can offer a wide
range of online marketing
solutions including targeted
campaigns: behavioural,
contextual, demographic
plus:
•
•
•
•
•
Skins
Page peels
Overlays
Post-it’s
Expandable Premium
Positions
Generate leads to your
business with our business
directory click2find...
Benefit from further
exposure for your business
and additional web traffic,
now also including a
voucher facility.
SOURCE: *OMNITURE JAN-JUNE 2014, **JICREG OCT
2014. OTHERS NEWSQUEST ONLINE SURVEY
The total marketing solution for Chorley
Newspaper House, 1 High Street, Blackburn, BB1 1HT.
Telephone 01254 298006
websites
Location
wirralglobe.co.uk
Cumbria & South Lakes
Recruiting? Then leave the job in our capable hands
An insight into the characteristics and media behaviour of the online unique
browsers of our website.
• 82% of our web audience is local and loyal.
•42%* Male, 58%* Female
•25%* are aged 15-34
•49%* are aged 35-54
•26%* are aged 55+
•29% of our newspaper’s website audience come from affluent households earning more than £40k.
•22% rent their property, 11% live with parents.
•Our online network has strong appeal to young families:
21% of browsers come from households with children under the age of 15.
•43% have a minimum of managerial status at work.
•61% of readers stated that their time on our local websites does not affect the time spent reading corresponding newspapers.
•61% of respondents log onto our site, spending more than 10 mins per visit.
•32% of our online browsers DO NOT read the newspaper, therefore providing our advertisers with an additional audience
to target.
•79% searching online for news and
information with 45% of browsers suggesting they now buy products online.
•44% of browsers access our site via smart phone or tablet devices.
•Our newspaper’s website audience are currently using, or plan to use in the future, the internet to: 12% Look for a job
15% Move home
11% Purchase or sell a car
Our newspaper’s website audience work across all sectors but the main areas are:-
23% Government and Public Services/Health
9% Technology
14% Education
9% Banking / Finance
9% Leisure 5% Retailing
SOURCE: *JICREG OCT 2014, OTHERS NEWSQUEST ONLINE SURVEY, SMARTPHONE/TABLET DEVICE STATISTIC - OMNITURE DEC 2014
The total marketing solution for Chorley
Newspaper House, 1 High Street, Blackburn, BB1 1HT.
Telephone 01254 298006
Online Audience
exchangeandmart.co.uk
The total marketing solution for Chorley
Newspaper House, 1 High Street, Blackburn, BB1 1HT.
Telephone 01254 298006
Leaflet targeting
Newsquest Media Group
Key Facts
•
Letterbox Marketing offers
a door-to-door shared
distribution service within our
free title network.
•
Prices start from as little as
£19.95 per thousand for
shared. Shared is within our
newspaper network;
•
Leaflets can also be inserted
within our paid for title
network, please ask your
representive for details.
•
Cost-effective marketing
solution providinglocal,
regional and national
coverage.
•
All distribution is carried out
to (ABC) requirements which
must comply with strict industry standards including
back-checks.
•
Clients can request Experian
marketing data to help
identify their target audience
including bespoke analysis
and drive time maps.
•
Mosaic UK Experian research
can be offered via our
marketing department. A
targeting charge will be
added.
•
To help cut down on clients’
administration, everything
can be organised with your
local representative or from
our main office based in
Blackburn, including design
and printing of literature.
Directly targeting client’s
messages to specific postal
sectors is an extremely
cost-effective and precise
method of reaching your
desired target audience. As
part of Newsquest Media
Group, sales executives can
arrange tailored campaigns,
putting leaflets through as
many or as few letterboxes as
customers wish.
NB: Leaflets can be placed in our
letterbox copies but NOT in our
supermarket pick-up copies due to
health & safety issues.
The total marketing solution for Chorley
Newspaper House, 1 High Street, Blackburn, BB1 1HT.
Telephone 01254 298006
Technical Information &
Copy Deadlines
Supplying Artwork
File guidelines
Advert size guide
Page Depth
• Save the file as a PDF version 1.3 • Maintain minimum photograph and ensure the .pdf file extension resolution of 300 dpi.
is included in the file name.
• The maximum file size for any • Supply PDF without crop or bleed supplied PDF is 20mb.
marks.
• We do not accept native • Do not include any symbols or software files.
special characters within the file • All received artwork will be name.
passed through our
• Do not secure your PDF with pre-flight checks. At this time,
any RGB or Pantone colour password protection.
spaces will be converted to • Ensure all fonts are embedded CMYK and transparencies will
within the PDF file and please be flattened.
avoid the use of TrueType fonts.
• Please do not include • Ensure the file is saved without transparencies in supplied pdf’s
any transfer function, dot gain or jpg’s. We do not guarantee
compensation curves, or the quality or printability of the colour profiles.
advert.
• Do not embed more than
Contact your representative to
3 levels of EPS or PDF 1.3 within
obtain a copy of our full artwork
the file in order to avoid
specification guidelines.
postscript errors.
We offer a full advert design service with every
booking if preferred.
320mm
Columns
mm 1
27
2
56
3
85
4
114
5
143
6
172
7
201
8
230
9
259
Booking Deadlines
Chorley & Leyland Citizen
Published
Wednesday
Deadline
5.30pm Monday
All deadlines are subject to change around Bank Holidays
The total marketing solution for Chorley
Newspaper House, 1 High Street, Blackburn, BB1 1HT.
Telephone 01254 298006
Customer Testimonials
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
RIGHT CHOICE
WE HAVE BEEN HAPPY WITH THE SUPPORT AND
ADVICE WE HAVE RECEIVED THROUGHOUT OUR
DEALINGS WITH YOURSELVES AND COLLEAGUES AT
THE CITIZEN...
We have been advertising with yourselves for the past three years.
During this period we have found the Chorley Citizen to be a good
media vehicle for promoting our products.
We have also been happy with the support and advice we have
received throughout our dealings with yourselves and colleagues at
the Citizen
julie at Right Choice
The total marketing solution for Chorley
Newspaper House, 1 High Street, Blackburn, BB1 1HT.
Telephone 01254 298006
Customer Testimonials
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
CHORLEY ROOFLINE
THE NEWSQUEST TEAM ARE FUN TO WORK WITH, I
HAVE A TRUSTED RELATIONSHIP, WHICH I FEEL HAS
BEEN BUILT OVER THE YEARS...
The Newsquest team are fun to work with and have great
knowledge with regards to the demographics of the local area and
their products and services with regards to advertising.
In addition to this, the graphic design team create lovely, clean,
crisp looking adverts that catch the eye.
I have a trusted relationship, which I feel has been built over the
years.
Stuart Hamer, Proprieter
The total marketing solution for Chorley
Newspaper House, 1 High Street, Blackburn, BB1 1HT.
Telephone 01254 298006
Customer Testimonials
Then leave the job in our capable hands
Leading print and online brands in theRecruiting?
local marketplace
HOMEMATAS
I FEEL THAT IT IS WORKING FOR US NOW THAT WE
HAVE UPGRADED TO A HALF PAGE SPREAD. EVERY
WEEK JULIE COMES INTO THE SHOP, SHE KNOWS
JUST HOW TO CREATE THE RIGHT DESIGN, WHICH I
THINK IS VERY IMPORTANT...
This morning alone we have had two couples in the showroom, that
have seen the advert in The Chorley & Leyland Citizen.
I feel that it is working for us now that we have upgraded to an half
page spread.
Every week that Julie comes in to the shop, she knows just how to
create the right design, which I think is very important.
Keep up the good work Julie.
A. Bryan, Showroom Manager
The total marketing solution for Chorley
Newspaper House, 1 High Street, Blackburn, BB1 1HT.
Telephone 01254 298006
CONTACT US
To advertise in the Chorley & Leyland Citizen call one
of our experienced team members
Advertising Manager
Head of Classified - North West
Lee Taylor
Helen Turnbull
t: 01254 298326
e: [email protected]
t: 01925 426921
e: [email protected]
Display Advertising Team Leader
Digital Advertising Consultant
Julie Platt
Tim Wight
e: [email protected]
e: [email protected]
t: 01254 298006
m: 07880 095 253
Motors Advertising Sales Executive
Marketing Manager - North West
Denise Shackleton
Bev Eastwood
e: [email protected]
e: [email protected]
t: 01254 298215
t: 01254 298306
Motors Manager - Auto Exchange
Head of Digital - North West
Andy Latham
David Johnson
e: [email protected]
e: [email protected]
t: 01782 767440 m: 07771 822041
t: 01925 426920 m: 07968 471 131
Group Property Sales Executive
Leaflet Sales Team - North West
Denise Sherwin
t: 01925 426969 / m: 07816 341522
t: 01204 537219
e: [email protected]
e: [email protected]
The total marketing solution for Chorley
Newspaper House, 1 High Street, Blackburn, BB1 1HT.
Telephone 01254 298006