1. shopping

U.K. Shopping Centre A1 Poster Sites
...affordable & effective Mall advertising!
positivemediamarketing.co.uk Freephone 0800 915 4444
Introduction
> Designed to provide an affordable entry to a massive audience
> Implemented in malls all over the U.K. proving local, regional and national coverage!
> Developed into a successful media concept incorporating several of the largest shopping centres in the
country including the really BIG: Intu Lakeside Thurrock and Intu MetroCentre Gateshead
Product
> Effective shopping centre poster advertising targeting people in a receptive frame of mind
> Visible seven days a week
> Limited amount of poster sites allows advertising to breathe
Format
> Full colour posters displayed at eye level for maximum impact
> A1 size tamper proof frames with a plastic screen to protect your message
> Strategically placed in high dwell/captive areas such as entrance/exits, lifts and toilet lobbies
Shopping Centres
> Over 60 Malls with a combined total of over 12 million shoppers every week
> Major and regional shopping centres from Aberdeen to Southampton (see site list)
> Located at the heart of local communities
Demographics
> Social Class: ABC1 60%
> Age: 16-44 67%
> Gender: Women 67%
R.O.I Independent Research Survey Headlines*
>40% of people noticed the poster sites
>90% recalled the campaign advertised
>31% intend to follow up
*Survey carried out by the R.O.I. team at the St. Georges Shopping Centre Preston for The Myerscough College Open day campaign in June 2011
Testimonials
“Positive Media Marketing’s shopping centre advertising sites have proved very successful, and cost effective, in
raising awareness of Myerscough College AND - most importantly - driving visitors to specific College events.”
Stuart Davidson, Head of Marketing, Myerscough College
“Very happy with the service and generated great market response.”
Lilly Sun, Marketing Manager, Alpha BSE
“Simon, we have had two sales from this advertising straight away and I would like to say a big thank you for the
service you provided with advertising the Autoplanet Maidstone at Hempstead Valley Shopping Centre.”
Darren Nafi, Sales Manager, AutoPlanet Maidstone
positivemediamarketing.co.uk Freephone 0800 915 4444
Price Table
>£150 -£75 per poster/per month (1-12 posters)*
*plus vat and (one off) £75 installation fee. Min. orders apply. Space is limited, subject to availability & may go!
A1
posters
1
2
3
Monthly
unit price
£150
£120
£113
4 £108
5 £104
6 £94
8 £87
10 £81
12 £75
2 Months
Monthly
Total
Month
unit price
£150
£300
£150
£120
£480
£240
£113
£678
£339
£35
£55
£78
4 Months - 25% Discount
Monthly
Total
Month
Week
unit price
£112.50
£450
£112.50 £26
£90
£720
£180
£42
£84.75
£1,017
£254.25 £59
6 Months-30% Discount
Monthly unit
Total
Month
price
£105
£630
£105
£84
£1,008
£168
£79.10
£1,423.80 £237.30
£24
£39
£55
£108
£104
£94
£864
£1,040
£1,128
£432
£520
£564
£100
£120
£130
£81
£78
£70.50
£1,296
£1,560
£1,692
£324
£390
£423
£75
£90
£98
£75.60
£72.80
£65.80
£1,814.40
£2,184
£2,368.80
£302.40
£364
£394.80
£70
£84
£91
£87
£81
£75
£1,392
£1,620
£1,800
£696
£810
£900
£161
£187
£208
£65.25
£60.75
£56.25
£2,088
£2,430
£2,700
£522
£607.50
£675
£121
£140
£156
£60.90
£56.70
£52.50
£2,923.20
£3,402
£3,780
£487.20
£567
£630
£112
£131
£145
Week
Week
Important note;
>Please ‘compare’ a typical radio campaign reaching ‘less’ people at a cost of £1000 a week (4 spots a day x 5
days) or a ½ page in your local newspaper £500 a night against the above investment
may go!
Installation/Re-posts
>Installation and re-posts are £75 per venue plus vat as posters can be changed during your campaign. Price
includes campaign photographs and a completion pack.
Production
>Prints are £15 each plus vat (or you can supply)
Specification
>Size: A1 Portrait 840mm (High) x 594mm (Wide)
>Safe copy area: 770mm (High) x 524mm (Wide)
>Paper weight: 170gsm (recommended)
>Quantity: Campaign plus spare(s)
>Artwork Format: 300 dpi, cmyk in pdf, eps, jpeg or Tiff (Please provide posters without print trim lines)
>Delivery: Positive Media Marketing offices, ten working days before the campaign start date
Who uses this Media?
Attractions
Councils
Finance
Hotels
Private hospitals
Retailers
Car Dealers
Cosmetics & Toiletries
Government
Police
Property
Travel
Charities
Educational Institutions
Health Clubs
Primary Care Trust
Restaurants
Theatres…and too many others to list!
Summary
Our Shopping Centre poster sites are effective and affordable because they are:> Seen by a massive shopping centre audience of thousands every day
> Located in busy captive spots
> Surprisingly affordable and good value compared to other media
Interested?
>For more information call: Mr. Positive Simon Grant or one of his team on Free Phone (0800) 915 4444
Email: [email protected]
End
positivemediamarketing.co.uk Freephone 0800 915 4444