1. business and industrial
2. advertising and marketing
3. advertising

Post Register
ADVERTISING
2015
RATES AND SERVICES
To advertise call your Post Register Advertising Representative at 208.542.6745
333 Northgate Mile, Idaho Falls, ID 83401 • PO Box 1800, Idaho Falls, ID 83403 • Phone: 208.522.1800 • Fax: 208.529.3142
2015 Post Register
Coverage Area
95
Sandpoint
2
Coeur d’Alene
90
95
Lewiston
12
12
95
95
West Yellowstone,
Mont.
McCall
Island Park
95
15
Leadore
Challis
75
Spencer
55
Terreton
93
Ashton
St. Anthony
Rexburg
Rigby
Howe
Arco
Idaho Falls
26
Boise
20
20
26
Jackson, Wyo.
Blackfoot
84
Pocatello
75
Twin Falls
Burley
30
86
15
84
91
To advertise call your Post Register Advertising Representative at 208.542.6745
2015 Post Register
Retail Advertising Rates
Open Rate
Pick-Up Discount
Non-profit: $10 Daily: $19.75 Sunday: $21.50
* For contract rates please contact sales representative
National Rate
Daily: $25.59
Sunday: $27.29
Small Space Packages
6x 2” min. - 30” max.
ad size with the
same size throughout the run. Must
run 6 ads in a 21day period.
$13/col
(Includes color)
10x 2” min. - 30” max.
ad size with the
same size throughout the run. Must
run 10 ads in a
21-day period.
$11/col
(Includes color)
Remnant Ad space
BWcolor
Half page....................................... $325$475
Full page........................................ $425$575
Based on a camera-ready ad available at
publisher’s discretion
Special Section Rates
Broadsheet Rate: 10.25”x19.75”
$16.75 column inch
$3 color column inch
Short Tab Rate: 9.625”x9.5”
$16.75 column inch
$3 color column inch
within a 7-day period
Designed to stretch your
advertising budget and meet
your needs for multiple runs.
2nd installation....................25%
3rd installation......................40%
4th installation......................50%
Guaranteed
Premium Position
20% add-on
Reach an additional
18,000 people
PR Extra............................ $6/inch
Color Rates
Ad size
Color
Up to 5”.......................$6/inch
5.5” & up.....................$3/inch
T.O.M.A
Stands for Top of Mind Awareness
which is a program designed to help
build name recognition. Minimum
6-month contract required.
4x per week
1x Farm & Ranch
$35
3x per week
1x Farm & Ranch
$38
2x per week
1x Farm & Ranch
$44
To advertise call your Post Register Advertising Representative at 208.542.6745
2015 Post Register
Preprint Insert Rates
TMC Rates
B L A C K F R ID AY
I N S TA N T
S AV I N G S
UP TO
FRAMES PER
SECOND
MEGA
PIXELS
*Full run only*
Go out to additional nonduplicated households.
GUIDE
MODE
3"
4
24.2
$39 cpm any size.
LCD
MONITOR
EASE OF USE
* For zone rates please see your sales
representative for details.
os with the
Easily share your phot Adapter.§
ile
optional WU-1a Mob
& 55-200mm
Kit includes 18-55mm
®
& camera case
DX NIKKOR lenses
95±
Was $776
$
NOW!
49695
AFTER
$
±
28nt0
Print ... Deliver
Insta **
Savings
AFTER
95±
Was $496
OPTICAL
60X-NIKKO
R GLASS LENS
16.1PIXELS
ZOOM
MEGA
$
3.0"NGLE LCD
VARI-A
NOW!
$
39695
100
Instant
Savings*
±
r photos with
Easily share you
®§
built-in Wi-Fi
R
FX-FORMAT SENSO
WITH FULL FRAME
NEW!
24.3
MEGA
PIXELS
3.2"SHARP
6
UP TO
FRAMES PER
SECOND
SUPER
LCD MONITOR
100-6400 ISO
EXPANDABLE
TO 25600
Easily share your photos
with the optional WU-1b
§
Mobile Adapter.
MEGA
PIXELS
6.5
UP TO
FRAMES PER
SECOND
1080p
AT
60/50/30/25/24
Body Only
$
Body Only
95±
Was $1996
$
24.3
NOW!
159695
229695
±
100-12,800 ISO
EXPANDABLE
TO 51,200
Easily share your
photos with§
built-in WiFi.
®
NIKKOR LENS
or
, D610, D750, Df, D810
Purchase the D7100
receive
the below lens and
D4s together with
Savings:
the below Instant
DX
28-300mm AF-S
®
NIKKOR VR Lens
ization
with Image Stabil
95
Was $1046
$
±
NOW!
AFTER
±
79695
$
±
250
Instant *
Savings
AFTER
$
400
Instant *
Savings
11/13/14 9:56 AM
_8.5x11_Nov27.indd
1411-0345_PerfectLight
your full color,
2-sided, 8.5” x 11”
glossy flier in the
Post Register for as
low as
8.5¢ each!
1
Preprint Insertions
Single sheet
1x
4 tab
$60
8 tab
$62
12 tab
$64
16 tab
$66
20 tab
$68
24 tab
$70
28 tab
$72
32 tab
$74
36 tab
$76
40 tab +
$78
$50
13x 39x52x
$57 $53 $50
$60 $58 $56
$62 $59 $55
$64 $60 $58
$65 $61 $59
$68 $65 $61
$69 $66 $62
$70 $69 $65
$74 $70 $69
$75 $71 $70
Are Those ‘Young’ Adults
Checking the Paper?
Well, it turns out adults aged 18-34 do look at
newspaper advertising. Sunday insert readership is high
among this group for various types of stores.
ADULTS 18-34 REGULARLY
MAIN TYPES OF STORES
CHECKING SUNDAY INSERTS
Grocery/Food Stores................................. 75%
Department Stores.................................... 72%
Discount Stores......................................... 61%
Home Electronics Stores........................... 69%
Sporting Goods Stores.............................. 52%
Computer Stores....................................... 53%
To advertise call your Post Register Advertising Representative at 208.542.6745
2013 POST
REGISTER
FRONT
PA G E
ADVERTISING
Front Page Advertising
2015 Post Register
RATE CARD
YOUR
AD HERE!
That’s right,
the front page!
With our automated process, we can
place a message on the front cover
of our paper at an affordable price.
With over 70,000 daily readers of
the Post Register, imagine how
many people will see your ad.
DAY / QUANTITY
1 COLOR 2 COLOR 3 COLOR 4 COLOR
Day/QuantityCost
Sunday / 24,500
$830
$900
$990
$1,200
Sunday/22,000.
.
....................................$1,150
Weekdays / 22,500
$750
$810
$890
$966
Weekdays/19,500....................................$899
Spots are extremely limited so call 522-1800 to reserve yours today!
Spots areCALL
extremely
limited
so ADVERTISING
call 522-1800
to reserveATyours
TO ADVERTISE,
YOUR POST
REGISTER
REPRESENTATIVE
(208)today!
522-1800
To advertise call your Post Register Advertising Representative at 208.542.6745
ONLINE
Online Advertising Rates
ADVERTISING
2013 POST
REGISTER
2015 Post Register
RATE CARD
Main Pages
Contracted Rate:
Open Rate:
Skyscraper
$250 month
$300 month
Obit Pages
Contracted Rate:
Open Rate:
Leaderboard
Box
$250 month
$300 month
$250 month
$300 month
Top
Bottom
$195 month
$250 month
$150 month
$200 month
PostRegister.com
offers advertising opportunities that make
the web a dynamic place to advertise.
Average Monthly
Page Views
481,727
Average Monthly
Users
LEADERBOARD
72,031
728 pixels wide by
90 pixels high
SKYSCRAPER
160 pixels wide by
600 pixels high
BOX
300
by
250pixels
pixels wide
wide by
250
pixels
high
300
high
more
ad
space
solutions
please
call 208.542.6735
TO For
ADVERTISE,
CALL
YOUR
POST REGISTER
ADVERTISING
REPRESENTATIVE
AT (208) 522-1800
To advertise call your Post Register Advertising Representative at 208.542.6745
2015 Post Register
Advertising Deadlines
Publication Date
Ticket/Copy Deadline
Ads Cleared
Tuesday
Thursday at 5 p.m.
Monday at 5 p.m.
Wednesday
Monday at 10 a.m.
Tuesday at 5 p.m.
Thursday
Monday at 5 p.m. Wednesday at 5 p.m.
Farm & Ranch
Tuesday at 3 p.m.
Thursday at noon
Friday
Tuesday at 5 p.m.
Thursday at 5 p.m.
Sun./Your Life
Tuesday at 5 p.m.
Thursday at 5 p.m.
Saturday
Wednesday at 5 p.m.
Friday at 5 p.m.
Sunday
Wednesday at 5 p.m.
Friday at 5 p.m.
Sun./TV Times
Tuesday at 5 p.m.
Thursday at 4 p.m.
Sun./PR Extra
Tuesday at 5 p.m.
Monday at 5 p.m.
(following week)
*Major holiday deadlines vary. Contact your advertising representative for details.
To advertise call your Post Register Advertising Representative at 208.542.6745
Terms and Conditions
a. We will be happy to offer new advertisers credit upon the approval of a Post
Register credit application. Until your credit is approved you may pay for your advertising with Master Card, Discover Card, VISA, cashier’s check or money order.
b. In order to keep our rates the lowest in the region, advertising is payable by the 10th of the following month.
c. If for some reason you fail to pay for your advertising within 60 days of billing, you will incur a FINANCE CHARGE of 1.5% per
month, not to exceed 18% annually, which will be added on the next statement.
d. If an advertiser utilizes an advertising agency, both are responsible for payment and completion of all contracts.
General Policy
a. Although every effort will be made to make sure your ad runs without errors, some mistakes do occur. If we run your ad with a
significant error or omission, we will gladly submit a letter of correction, but we cannot be held responsible for any loss beyond the
actual value of the advertising space itself. To help ensure that we have your ad correct, we will provide a proof at your request.
We can FAX ads smaller than 1/4 page.
b. On multiple run advertising, we will spot check your ad for errors on the first day the advertising appears. Please call us on
the first day if your ad runs incorrectly. We will correct the ad for future insertions.
c. To maintain the quality of our paper, from time to time it is necessary to revise or reject advertising. If we edit your ad, we will
do so only with your consent. If we reject your ad, we will help you redesign or rewrite your copy at your request. The publisher
reserves the right to place ‘Paid Advertisement’ above any advertisement. Advertisers assume all responsibility for content of the
advertisements they authorize. The Post Register may, in its sole discretion, edit, classify, or reject any advertising copy or ad
submitted by the Advertiser.
d. We will make every effort to return your art elements just as soon as your schedule is complete. We cannot be responsible
for advertising materials left in our possession for more than 30 days.
e. We will try to fulfill position requests whenever you indicate a preference, but position is often dictated by press requirements,
ad size or annual advertising expenditures. Please let us know when you have a preference. We will do our best to comply. We
do not guarantee page or section position without 20% premium.
f. For your convenience advertising may be cancelled or postponed up to 10 a.m. one working day prior to publication. Deadline
for advertising is three working days prior to publication. Cancellations after 10 a.m. will be billed at full rate.
g. According to federal law, discrimination in employment or housing ads because of sex, race, religion or disability is prohibited.
Mechanical Requirements
ROP
ROP - 6 column format: 1.57” column, 19.75” deep.
Classified - 8 column format: 1.21” column, 19.75” deep.
Tabloid - 5 column format: 1.57” column, 15.50” deep.
1
2
3
4
5
6
col.
col.
col.
col.
col.
col.
CLASSIFIED
– 1.57”
– 3.306”
– 5.042”
– 6.778”
– 8.514”
– 10.25”
Digital File Requirements
1
2
3
4
5
6
7
8
col.
col.
col.
col.
col.
col.
col.
col.
– 1.21”
– 2.50”
– 3.79”
– 5.08”
– 6.37”
– 7.66”
– 8.95”
– 10.25”
TABLOID
1
2
3
4
5
col.
col.
col.
col.
col.
–
–
–
–
–
1.57”
3.306”
5.041”
6.778”
8.514”
Please Follow All Instructions Carefully
When sending any files digitally, please adhere to the following system requirements. We will only accept files that follow the media guidelines outlined
below and meet our specifications. While we process these files to the best of our ability, we cannot guarantee file compatibility or font conversion.
File adjustment or corrections will be billed at $50 per hour with a minimum charge of $25. The Post Register utilizes Macintosh-based systems.
All artwork/document files MUST be in one of the accepted programs listed.
Computer Platform: Macintosh Files or PC Files
Compression Utilities:
�
Stuff It
�
PK Zip
�
WinZip
Accepted Data Transfer: � CD/DVD � Jump Drive
� Email: [email protected] (all ad files) Include account name, contact information and run date
Email: [email protected] (images or artwork only) Include account name, contact information and run date
� ftp.postregister.com (login: AdvertisingUpload – password: Please call for password)
� AdSend, WAM-Net or indicated ftp site
Accepted Formats:
� Acrobat PDF (fonts 100% embedded)
� Adobe InDesign PDF (fonts 100% embedded)
Unaccepted Formats:
�
�
Microsoft Publisher
Microsoft Excel
�
�
n
�
EPS
fonts
outlined
embedded)
EPS,(all
TIFF
or JPEG
filesor(all
fonts outlined or embedded)
All
All ad
ad files
files must
must be
beexact
exactprint
printsize.
size.No
Nonested
nestedfiles
files—–eps
epsfiles
filesthat
thatcontain
containeps
epsfiles
files
Microsoft Word/Works
Microsoft PowerPoint
�
�
CorelDraw
PageMaker
Photographs/Graphics:
�
�
Color Mode: CMYK, Grayscale or Spot ABSOLUTELY NO RGB IMAGES. Please do not use color images in ads that will run grayscale.
Resolution 160-200 dpi for photos, no less than 600 for line art. Images should be saved at actual size
Spot Color: The Post Register stocks the following spot color ink:
����� SPOT
����� SPOT
RED Bright Red
GREEN Bright Green
����� SPOT
����� SPOT
PURPLE Deep Purple
TEAL Deep Teal
����� SPOT
����� SPOT
BLUE Reflex Blue
ORANGE Bright Orange
If you have questions, please feel free to call Creative Services at 208-522-1800 ext. 1174
To advertise
your
PostREGISTER
Register Advertising
atAT
208.542.6745
TO ADVERTISE,
CALLcall
YOUR
POST
ADVERTISINGRepresentative
REPRESENTATIVE
(208) 522-1800
2015
I N T E R M O U N TA I N
Retail
Advertising
Display Contract Rates
2x2
2x5
3x5
3x10
5x11
6x19.75
4x
$50
$120
$180
$360
$480
$600
13x26x52x
$42 $40#34
$105$100 $85
$157 $150$127
$315 $300$255
$450 $425$400
$590 $550$500
Classified Line Ad Rates: Contact Classifieds at 208-524-7355
Idaho’s Largest Weekly Ag Newspaper!
Reaches more than 22,000 rural households and businesses each week!
68%
of subscribers
read Farm &
Ranch 3-to-4
times per month.
92%
23%
read Farm &
Ranch at least
once or twice
a month.
of subscribers said
they read their local
agriculture news in
Farm & Ranch.
53%
of subscribers said they got their
ag news from Farm & Ranch. By
comparison, 18% said they got
their ag news from the Post Register and 1.2% said they go their
news from other ag publications.
74%
of subscribers said Farm & Ranch
provided good coverage of the
events important to them.
Terms & Conditions
We will be happy to offer new advertisers credit upon the approval of a Farm & Ranch credit application.
Until your credit is approved you may pay for your advertising with Master Card, American Express,
Discover Card, VISA, cashier’s check or money order.
General Policy
We will be happy to offer new advertisers credit upon the approval of a Farm & Ranch credit application. Until your credit is approved you may pay for your
advertising with MasterCard, Visa, cashiers check or money order.
In order to keep our rates as low as possible, advertising is payable by the 10th of the following month.
If for some reason you fail to pay for your advertising within 60 days of billing, you will incur a finance charge of 1.5 percent per month, not to exceed 18 percent
annually, which will be added on the next statement.
If an advertiser utilizes an advertising agency, the advertising agency and the advertiser are responsible for payment and completion of all contracts. Advertising
agencies are commissionable on open and one-time rates only.
Although every effort will be made to make sure your ad runs without error, some mistakes do occur. If we run your ad with a significant error or omission, we will
gladly submit a letter of correction, but we cannot be held responsible for any loss beyond the actual value of the advertising space itself. To help ensure that we have
your ad correct, we will provide a proof at your request. We can fax or e-mail a proof to you.
On multiple run advertising, we will not check your ad for errors on the first issue the advertising appears. Please call us on the first insertion if your ad runs incorrectly. We will correct the ad for future issues.
To maintain the quality of our paper, it is necessary from time to time to revise or reject advertising. If we edit your ad, we will do so only with our consent. If we reject
your ad, we will help you redesign or rewrite your copy at your request. The publisher reserves the right to place the word “ADVERTISEMENT” above any advertisement. Advertisers assume full responsibility for the content of the advertisements they authorize.
We will make every effort to return your art and elements just as soon as our schedule is complete. We cannot be responsible for advertising materials left in our
possession for more than 30 days.
We will try to fulfill a position request whenever you indicate a preference, but position is often dictated by press requirements.
SPECIAL ISSUES
With few exceptions, according to federal law, discrimination in employment or housing advertisements because of
sex, race, religion, disability or familial status is prohibited. Talk to your representative if you have questions.
JANUARY • Ag Expo Edition
FEBRUARY • National FFA Week
Stallion Edition
MARCH • Beef Trader Edition
Idaho Ag Hall of Fame
APRIL • Planting/Irrigation Edition
MAY • Youth In Agriculture
JUNE • Dairy and Hay Edition
JULY • War Bonnet Roundup Edition
AUGUST • Hay & Grain Edition
Eastern Idaho State Fair
SEPTEMBER • Farm Finance
Shelley Spud Day
OCTOBER • Harvest Editions
National 4-H Week
NOVEMBER • Water Year
Holiday Gift Guide
DECEMBER • Last Minute Gifts
Year In Review
I N T E R M O U N TA I N
Mechanical Requirements
ROP - 6 column format: 1.57” column, 19.75” deep.
Classifieds - 8 column format: 1.21” column.
Please Follow All Instructions Carefully
– 1.57”
– 3.306”
– 5.041”
– 6.778”
– 8.514”
– 10.25”
CLASSIFIEDS
1 col. – 1.21”
2 col. – 2.50”
3 col. – 3.79”
4 col. – 5.08”
5 col. – 6.37”
6 col. – 7.66”
7 col. – 8.95”
8 col. – 10.25”
When sending any files digitally, please adhere to the following system requirements. We will only accept
files that follow the media guidelines outlined below and meet our specifications. While we process these
files to the best of our ability, we cannot guarantee file compatibility or font conversion. File adjustment
or corrections will be billed at $50 per hour with a minimum charge of $25. The Post Register utilizes
Macintosh-based systems.
All artwork/document files MUST be in one of the accepted programs listed.
Computer Platform: Macintosh Files or PC Files
Compression Utilities: � Stuff It � PK Zip � WinZip
Accepted Data Transfer: � 100 or 250 ZIP Drive Diskettes
1
� CD
� Floppy Disk – 3 /2 inch Mac or PC formatted
• Email: [email protected] (all ad files) Please include account name, contact information and run date
• Email: [email protected] (images or artwork only) Please include account name, contact information and run date
• ftp.postregister.com (login: production – password: pr4201)
• AdSend, WAM-Net or indicated ftp site
Accepted Formats:
• Acrobat PDF (fonts 100% embedded) • EPS, TIFF or JPEG files (all fonts outlined or embedded)
• Adobe InDesign PDF (fonts 100% embedded) All ad files must be exact print size. No nested files – eps files that contain eps files
• Microsoft Publisher
• Microsoft Excel
To subscribe, call 208•542•6723.
1 col.
2 col.
3 col.
4 col.
5 col.
6 col.
Digital File Requirements
Unaccepted Formats:
333 Northgate Mile,
Idaho Falls, ID 83401
P.O. Box 1800, Idaho Falls, ID 83404
FAX: 208•528•2207
PUBLISHED EVERY FRIDAY
ROP
• Microsoft Word/Works
• Microsoft PowerPoint
• CorelDraw
• PageMaker
Photographs/Graphics:
• Color Mode: CMYK, Grayscale or Spot ABSOLUTELY NO RGB IMAGES. Please do not use color images in ads that will run grayscale.
• Resolution 160-200 dpi for photos, no less than 600 for line art. Images should be saved at actual size
Spot Color The Post Register stocks the following spot color ink:
����� SPOT RED Awesome Red
����� SPOT TEAL Deep Teal
����� SPOT GREEN Bright Green
����� SPOT PURPLE Deep Purple
����� SPOT ORANGE Bright Orange
����� SPOT BLUE Reflex Blue
If you have questions, please feel free to call: Creative Services at 522-1800 ext. 1174