Malcolm McGregor
022-7141432 / 082 350 0884
email:[email protected]
www.langebaandash.co.za
PROMOTIONAL OPPORTUNITY
The 29th running of the prestigious Langebaan/Saldanha downwind dash will be held over a week end during the window
period 24 January 2015 to 08 February 2015. This challenge, which is open to windsurfers, kite boarders, hobie catamarans
and sailing dinghies, is without doubt the largest gathering of water sport enthusiasts in Africa. The race attracts leading
international competitors, but is also an opportunity for all levels of expertise, juniors, family groups and leisure sailors to
test their skills.
The profile of competitors and the numbers together for a major event provides you with an outstanding opportunity to
promote your brand. The attached proposal outlines the various levels of sponsorship and the promotional activities
available to you.
The Langebaan/Saldanha Downwind Dash was held for the first time in 1984.
Malcolm McGregor - Event secretary
Thanks to our 2014 sponsors
★★★ ★
Sponsorship Proposal
The 2015 Langebaan/Saldanha Downwind Dash
The Downwind Dash is a one day challenge to be held in Langebaan, South Africa over a week
end during the window period 24 January 2015 to 08 February 2015.
Reputed to be the biggest kite and windsurfer event in Africa, over 300
entries are expected, including a large contingent of international participants.
The Event:
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Uniquely open to windsurfers, kiters and catamarans.
Sailed over a 20 km course from Langebaan to Saldanha.
Run successfully since 1984.
Attracts over three hundred participants.
Host to the worlds best competitors.
One of the largest kite and windsurf races in the world,
undoubtedly the premier event for kite surfers and
windsurfers in South Africa.
Soukje Bredenkamp – undeniably SA’s
speed queen and Downwind Dash regular.
Former participants include:
• Aaron Hadlow – 5x World Champion
of Kitesurfing,
• Soukje Bredenkamp – female world
and SA speed sailing record holder,
• Alex Cazerigues –world speed sailing
record holder, and many others !
Participant Profile:
• Predominantly a medium and high income,
highly dynamic demographic.
• Have disposable income for (expensive)
leisure activities.
• Active with a healthy lifestyle.
• On average aged 34 (youngest 9 and the
oldest 62).
• A unique mix of older participants
with families and younger performance
athletes.
“The downwind dash is always a fun
filled event, it is all about having a good
weekend and meeting up with friends in
the kite boarding community, it's a great
atmosphere and great event ”
- Aaron Hadlow, 5x World
Champion (pictured –Aaron at the start line).
Web Views:
RACE STATISTICS
Windsurfers: 46
Kitesurfers: 155
Hobies: 3
Ladies: 25
Youngest age: 9
Oldest age: 62
web site usage stats at - http://www.langebaandash.co.za/plesk-stat/webstat/
“I will be entering again this year.…. Thanks so much it’s really a lot of fun.
Cheers, Dino” – quote from the 2012 race web site.
Media Coverage:
THE EVENT IS COVERED BY:
• Global and local web sites devoted to the sport.
• Sailing and boating magazines both in South
Africa and internationally.
• Various social networks including Facebook
Twitter and others.
• Radio and television interviews are normally
arranged prior to the race.
• Television coverage after the event can be
obtained and we can assist in negotiating
video coverage.
News24
www.news24.com/multimedia/mynews24/
langebaan-downwind-dash-20110916
Credit: Courtesy YOTV and SABC1.
http://dl.dropbox.com/u/98505760/130119dash6a-iPhone.m4v
http://dl.dropbox.com/u/98505760/130119dash6b-iPhone.m4v
http://www.youtube.com/watch?v=veAvg4CDObI
Photo's
2014 DOWN WIND DASH
http://www.flickr.com/photos/marzahn/with/12168528046/
DO IT NOW Magazine
http://www.doitnow.co.za/content/kite-surfers-dominate-langebaan-dash
Video’s
http://www.youtube.com/watch?v=qD5SWDcU7pQ
http://www.youtube.com/watch?v=NA8jBeqgO8E
http://www.youtube.com/watch?v=xCKwdL0sDos
http://www.youtube.com/watch?v=bqHXRRVOeH4
Sponsorship
Packages:
Option 1:
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Event naming rights
The right to conduct co-branded pre-event and on-site product promotions
(format and mechanism to be agreed)
On-Site Benefits
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Allocation of a branded product expo at both the start and finish zones
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Logo ID on participants vests
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Video and TV flighting
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Hospitality opportunities
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Branded roaming promo personnel
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Brand exposure within pre-event promotion on Facebook Page
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Logo ID, banner advertising and hyperlink on the Official Event webpage
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Scripted MC mentions
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Data collection opportunities
Taro Niehaus
Investment
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A financial contribution of R150,000 ex vat
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All costs associated with the set-up of an expo zone at the venue – to include
infrastructure, product and staff. Tailor made packages will be quoted for these
costs
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(Optional) supply of prizes and product give-aways
Sponsorship
Packages:
Option 2:
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Access Sponsorship
The right to conduct co-branded pre-event and on-site product promotions
(format and mechanism to be agreed) – Category exclusivity guaranteed.
On-Site Benefits
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Allocation of a branded product expo at both the start and finish zones
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Branded roaming promo personnel
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Brand exposure within pre-event promotion on Facebook Page
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Brand exposure on rescue and marker boats
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Logo ID, banner advertising and hyperlink on the Official Event webpage
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Scripted MC mentions
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Data collection opportunities
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Investment
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A financial contribution of R10,000 ex vat
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All costs associated with the set-up of an expo zone at the venue – to include
infrastructure, product and staff – Tailor made packages will be quoted for these
costs
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(Optional) supply of prizes and product give-aways
Sponsorship
Packages:
Option 3:
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Item specific sponsorship.
All opportunities include : Logo ID, banner advertising and hyperlink on the
Official Event webpage
Scripted MC mentions
Specific Opportunities & Investment
Race Vests: (Shared branding space with Name Sponsor) – R30 000.
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Race Manager : Includes sole branding on official shirt & cap – R10 000
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Rescue Craft : Primary branding (space shared with name and access
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sponsors) – R12 000
Air Support , Marker Boats and Flags: Primary branding (space shared with
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name and access sponsors) – R20 000
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After Party: Primary branding (space shared with name and access
sponsors) – R20 000
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Rider Communication and Transport Services: -Sole branding – R10 000
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Inserts for Registration Pack & Goody Bags: 500 inserts @R2.50 per insert
All costs associated with production of branded elements are included in
costs.
Sponsor to supply print ready artwork
Our Approach:
The organisers are committed to hosting
a great event for our competitors and
spectators.
Each year, we also make a donation to the
institutions listed on this page.
We believe in providing an exceptional
platform for marketing and promotion
through association with this world class
event.
We will work with you to ensure that your
specific requirements and corporate
goals are achieved.
THE DASH
SUPPORTS:
• NSRI
• the St Helena SandveldHospice
• The Saldanha Beach Sailing Club
The race will be held over three
p o s s i b l e w e e k e n d s ,
depending on the wind. Should the race
not be possible on the scheduled dates,
a “fun” event on the beach at
Langebaan will be organized for
participants and their families,
including a stand-up paddle board
event.
Race Organisers:
SECRETARY
Malcolm McGregor
022-7141432
082 350 0884
[email protected]
S A L D A N H A
BEACH SAILING CLUB
Eureka - 082 449 5033
Rayno - 082 451 1548
[email protected]
www.langebaandash.co.za
The Course: