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25.9.2014 Department of Commerce
EP (Engg) Section
*****
India to be Partner Country in Hannover Messe Fair during April 2015 India has conveyed it consent to be the 'Partner Country' at the prestigious Hannover Fair in Germany being held during April 13 – 17, 2015. By accepting the invitation of German Chancellor Ms Angela Merkel for India to be the Partner Country at Hannover Messe 2015, the new Government has sent strong signals to the industry about strengthening global trade and inviting investment into India. Hon’ble Prime Minister Mr. Narendra Modi is expected to be present at the world renowned engineering and technology fair beginning April 12 conveying. 2. The Department of Commerce has mandated the EEPC India as the lead agency supported by India Brand Equity Fund (IBEF) and CII for Indian participation in the fair. 3. The Hannover Fair attracts nearly two lakh global leaders in business, technology, industrial scientists and policy makers. About 300 Indian companies including public sector giants would be participating in the five – day fair, seeking technology collaborations, business tie‐ups and showcasing India’s capabilities in global trade. India had been the Partner Country at the Hannover Messe in 2006. 4. With USD 21 billion bilateral trade, Germany is India’s sixth largest trading partner engagement is in the areas of mechanical engineering, automobiles, chemicals, services, nuclear reactors, construction etc. 5. Garments and textile products, chemical products, leather & leather goods, iron, steel and metal goods, electronic components, electrical components, pharmaceutical products, and auto components are major items of exports from India to Germany. The key German exports to India include electrical generation equipment, auto equipment, complete fabrication plants, bearings, gear equipment, measurement and control equipment, primary chemical products, synthetic material, machine tools, aircrafts and iron and steel sheets, etc. 6. Government is seeing the participation in the fair as an opportunity to increase its global presence in commodities & services, apart from utilizing the event for attracting investments into India as part of the ‘Make in India’ slogan of the Hon’ble PM. 7. Department of Commerce is in the process of getting in touch with all key Departments in the Central Government as also leaders of Indian business establishments, seeking their participation and co‐operation in making the event a grand success. Details of key contact persons: (i)
Shri Bhaskar Sarkar, Executive Director & Secretary, EEPC India, New Delhi. Tel. 011‐23353353; Fax: 011 23310920; e‐mail: [email protected] (ii) Mr. Gurvinder Singh, Joint Director, EEPC India, New Delhi. Mob. 0 98101 08808; e‐mail: [email protected] (iii) Ms. Aparna Dutt Sharma, Chief Executive Officer, India Brand Equity Foundation (IBEF), Gurgaon – 122003 Haryana e‐mail: [email protected] (iv) Ms. Deepthy Ambooken, Executive, India Brand Equity Foundation (IBEF), Gurgaon. Tel: ‐ 0124 4499605; Fax: ‐ 0124 4499615; e‐mail: [email protected] (v) Shri Rajesh Menon, Deputy Director General, CII, New Delhi. Mob. 0 98180 48256; e‐mail: [email protected] (vi) Mr. Virendra Gupta, Deputy Director General CII, New Delhi. Mob. 0 98102 00782 e‐mail: [email protected] **** jugal
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india is partner country of Hannover messe 2015
HANNOVER MESSE 2015
13–17 April 2015, Hannover, Germany
Shri Narendra Modi, Hon’ble Prime Minister of India
and
Dr Angela Merkel, Chancellor of Germany
will inaugurate the show
Department of Commerce
Ministry of Commerce & Industry
Government of India
EEPC INDIA INVITES YOU TO PARTICIPATE
AT HANNOVER MESSE 2015, THE WORLD’S
NO. 1 INDUSTRIAL TECHNOLOGY EXHIBITION
Hannover Messe 2015 focus
‘Integrated Industry – Join the Network’
SUPPORTED BY
India’s Partner Country status at Hannover Messe will be an opportunity to:
• Demonstrate India’s economic and innovative strengths
• Highlight areas for potential investment and economic cooperation
• Promote international tie-ups, business contacts and cultural relations
• Showcase research and development projects
• Show India’s industrial strength
• Promote the ‘MAKE IN INDIA’ brand
Why Germany?
• More than 1600 Indo-German collaborations and over 600
Indo-German joint ventures in operation
• Germany is India’s largest trading partner in Europe
and the second-most important partner in technological
collaborations. Germany has been the eighth largest foreign
direct investor in India since 2000.
• Apart from the traditional sectors, knowledge-driven sectors
hold good potential for collaboration in the fields of IT,
ITES, biotechnology, auto components, renewable energy,
green technology, urban mobility and development and the
entertainment industry.
• Special importance is given to Indo-German cooperation
in the field of vocational education and training to create
industry-institute linkages and provide skilled manpower to
various sectors in the Indian economy.
Berlin: the capital of Germany
Why Hannover Messe 2015
Five reasons to exhibit at
Hannover Messe 2015
1. Promising new contacts
2. Innovation on a global scale
3. Massive crossover potential
4. New networks
5. Maximum media exposure
Benefits to exhibitors
• Partner Country status to India means more
publicity and VIP attendance
• Cost efficient advertisement through regional
media sources and non-government organizations
• Meeting with decision makers which is 60% of
the total expected visitors
• Building networks with representative from
industry, science and Government.
HANNOVER MESSE
is the world’s leading industrial technology exhibition with 10
leading international trade fairs taking place in parallel. The
exhibition provides access to new products and technologies
and has a huge international presence with close to 200,000
visitors from around the world
HANNOVER MESSE 2014
5000 exhibitors from over 100 countries
180,000 visitors from more than 100 countries
150 business delegations
4.2 million business contacts
93% trade visitors
2300 journalists from 42 countries
VISITORS AT HANNOVER MESSE 2014
Research Institutes/
Industrial Research
Public authority
and institutions
Distributive
trades
Manufacturing
Industry
Services
Energy
Venue and date
Industrial Supply: Hall 4/5/6
Surface Technology: Hall 3
Digital Factory: Hall 7
Energy: Hall 12/13/27
Research & Technology: Hall 2
Industrial Automation: Hall 10
Motion, Drive & Automation: Hall 21/25
MobiliTec: Hall 27
ComVac: Hall 26
Global Business & Markets: Hall 6
Deutsche Messe AG
Messegelande, 30521 Hannover
Germany
Date: 13 – 17 April 2015
Core themes of Hannover Messe 2015
Industrial Automation
rubber, Metal, Plastics, Engineering ceramics
• Production Automation,
• Joining .adhesive bonding technology
• Production and Process Automation,
• Manufacturing technology
• Process and energy automation,
• Lightweight construction
• Automation technology and IT
Industrial GreenTec
Digital Factory
• Eco-friendly and resource-efficient production
systems & technology
• Virtual product development,
• Product lifecycle management
• Enterprise resource planning ERP(Production Planning),
• Manufacturing execution systems MES (production control),
• Eco-friendly water treatment systems & technology
• Eco-friendly air purification systems & technology
• Waste management and recycling
• Rapid prototyping and rapid manufacturing,
• Services & innovation
• Process integration,
Research & Technology
• Visualization
• Basic research
• Supply Chain Management (SCM),
• Services for R&D
• Technical sales and service,
• Marketing of technologies, research locations and institutions
• Virtual commissioning, offline programming and installation
• Technology and know-how transfer
Energy
• Applied research
• Power generation, supply and storage
Motion Drive & Automation
• Power supply, transmission and distribution
• Hydraulic pumps, motors, drive units and accumulators
• Power transmission and distribution
• Hydraulic assemblies and systems
Industrial Supply
• Hydraulic and pneumatic cylinders and valves
• Forging
• Sheet metal forming
• Machined components
• Control and regulation systems
• Sensors and monitoring devices
• Pressure fluids, filters, hoses and pipes connectors
• Systems/subassemblies
• Seals
• Casting products
MobiliTec
• Latches & Locking systems
• Electric power transmission
• Operating elements
• Hybrid power transmission
• Fastening technology
• Control & power electronics
• Materials know-how
• Infrastructure
• Parts and components made of - Natural/synthetic
• Mobile battery technology
EXPRESSION OF INTEREST
EEPC India invites an ‘Expression of Interest’ from companies who are
interested in participating in this exhibition.
Interested companies must pay an interest-free deposit of Rs50,000 to
confirm participation. This will be adjusted against the final participation charges as and when a detailed circular in this regard is issued by
EEPC India. Please note that this is not the full and final participation
charges but only a pre-registration charge.
As per the directives of the Ministry of Commerce and Industry,
Government of India, one of the pre-conditions for participating at
the exhibition is that exhibits/samples must be shown at the exhibition. EEPC India will inform you about the details of the official freight
forwarder soon.
The last date to confirm your participation through the expression of
interest is 5 December 2014.
Visa
EEPC India will recommend visas to a maximum number of two participants for each 9 sqm booth.
Selection criteria
Final selection of the participants will be done by a Committee based
on the criteria such as Accreditation to the International Standards (like
ISO, QS, etc.), foreign collaboration, annual exports etc.
MODE OF PAYMENT
Full payment is to be made by:
• Demand draft favouring “EEPC INDIA” along with the filled out
Application Form
OR
• Pay through RTGS/NEFT in INR as per the following details:
Name of the bank: HDFC BANK LTD
Branch: Central Plaza, 2/6, Sarat Bose Road, Kolkata 700 020
A/c no: 00142090000452
A/c name: EEPC INDIA (PROMOTIONAL)
RTGS/NEFT Code: HDFC0000014
SEND YOUR CONFIRMATION AND THE PAYMENT OF RS50,000 LATEST BY
5 DECEMBER 2014 TO ANY OF THE FOLLOWING EEPC INDIA OFFICES
Bhaskar Sarkar
Executive Director & Secretary
Territorial Division
Vandhna, 4th Floor
11, Tolstoy Marg, New Delhi 110 001
Tel: 91-11-23353353/23711124/23711125
Fax: 91-11-23310920
E-mail: [email protected]
Suranjan Gupta
Addl. Executive Director
Registered and Head Office
Vanijya Bhavan (1st Floor)
International Trade Facilitation Centre
1/1, Wood Street
Kolkata 700 016
Tel: 91-33-22890651/52/53
Fax: 91-33-22890654
E-mail: [email protected]
CIN: U51900WB1955NPL022644
REGIONAL OFFICES
Chennai
C H Nadiger, Regional Director
Greams Dugar (3rd Floor)
149 Greams Road, Chennai-600 006
Tel: 91-44-28295501/5502
Fax: 91-44-28290495
E-mail: [email protected]
Kolkata
Anima Pandey, Regional Director
Vanijya Bhavan (2nd Floor)
International Trade Facilitation Centre
1/1 Wood Street, Kolkata-700 016
Tel : 91-33-22890673/74
Fax : 91-33-22890687
E-mail : [email protected]
Mumbai
Rajat Srivastava, Regional Director
B-202 & 220, Aurus Chambers
Annexe ‘B’, 2nd Floor
(Behind Mahindra Tower)
S.S. Amrutwar Marg, Worli
Mumbai - 400 013
Tel: 91-22-42125555/00/01
Fax: 91-22-42125556/22180119
E-mail: [email protected]
New Delhi
Rakesh Suraj, Regional Director
Vandhna Building (7th Floor)
11, Tolstoy Marg, New Delhi-110 001
Tel : 91-11-23314171/74
Fax : 91-11-23317795
E-mail : [email protected]
SUB-REGIONAL OFFICES
Ahmedabad
Sudhakaran C.K. Nair
Sr. Assistant Director
TF- 313/A (3rd Floor), ATMA House
Ashram Road, Ahmedabad-380 009
Tel: 91-79-26588720
E-mail : [email protected]
Bengaluru
J V Raja Gopal Rao
Deputy Director
Vinayaka Complex (2nd Floor)
44/45, Residency Road Cross,Bangalore-560 025
Tel: 91-80-25581396/8669
Fax: 91-80-25586914
E-mail: [email protected]
Hyderabad
B. Rajashekar Rao
Assistant Director
Soham Mansion (1st Floor)
No. 5-4-187/3 & 4/4, M.G. Road
Secunderabad-500 003
Tel: 91-40-27536704
Fax: 91-40-27536705
E-mail: [email protected]
Jalandhar
Opinder Singh
Deputy Director
Plot Comm. 1, Focal Point
Jalandhar-144 004
Tel : 91-181-2602264
Fax : 91-181-2601124
E-mail: [email protected]

APPLICATION FORM FOR EXHIBITORS
COMPANY’S NAME: ..............................................................................
..............................................................................................................
NAME OF MD/CEO: (Mr/Ms) ..................................................................
TYPE OF UNIT:
ADDRESS: ............................................................................................
STATUS:
..............................................................................................................
q OTHER
PHONE:
SPACE REQUIRED: (MINIMUM 9 SQM): ...................................... SQM
STD CODE
NUMBER
STD CODE
NUMBER
STD CODE
NUMBER
q MSME q OTHERS
q MANUFACTURER EXPORTER q MERCHANT EXPORTER
BOOTH TYPE:
q ONE SIDE OPEN q TWO SIDES OPEN
NAME TO BE DISPLAYED ON FASCIA: ..................................................
FAX:
..............................................................................................................
COMPANY’S PAN: .................................... TAN: ....................................
ARE YOU A MEMBER OF EEPC INDIA:
q YES q NO
NATURE OF DISPLAY (Compulsory):
AMOUNT: ` ..........................
q SAMPLES q POSTERS
DD/CHQ NO.: ......................................
DATE (dd/mm/yyyy): ................./................./........................................
IF YES THEN MEMBERSHIP/RCMC NO.: ...............................................
NAME OF PARTICIPANT: .......................................................................
MEMBERSHIP SUBSCRIPTION PAYMENT DETAILS:
DESIGNATION .......................................................................................
AMOUNT: ` ..........................
DATE: ......../........../.............................
IE CODE: ................................................................................................
ANNUAL EXPORTS (IN MILLION US$):
2011-12 ..................... 2012-13 ...................... 2013-14 .......................
PRODUCTS MANUFACTURED AND INDUSTRY APPLICATION/TARGET
INDUSTRIES ..........................................................................................
...............................................................................................................
MOBILE NO.:
PASSPORT NUMBER, DATE OF ISSUE, EXPIRY, PLACE OF ISSUE:
...............................................................................................................
...............................................................................................................
NAME OF PARTICIPANT: .......................................................................
DESIGNATION .......................................................................................
COUNTRIES OF EXPORT/FOREIGN COLLABORATIONS (IF ANY): ..........
MOBILE NO.:
...............................................................................................................
PASSPORT NUMBER, DATE OF ISSUE, EXPIRY, PLACE OF ISSUE:
ACCREDITATION TO INTERNATIONAL STANDARDS: (LIKE ISO, QS,
...............................................................................................................
ETC.):
q YES q NO
IF YES, SPECIFY: ........................................
SIGNATURE AND OFFICE SEAL

WEBSITE: ..............................................................................................
...............................................................................................................
DATE (dd/mm/yyyy): ................./................./.............................

E-MAIL: ................................................................................................
INDIA PARTNER COUNTRY
AT HANNOVER MESSE
13 – 17 APRIL 2015
PARTNER COUNTRY- MILEAGE
• Effective presentation at world’s largest exhibition center
• Outstanding visibility at fairgrounds
• Outstanding visibility at the opening ceremony of Hannover
Messe
• Opening day tour
• Business Summit & conferences
• Partner Country status automatically attracts enormous global
media attention.
•Indian contingent to be led by Shri Narendra Modi, Hon’ble Prime Minister
of India.
• Joint inauguration by Indian PM, Mr. Modi & German Chancellor, Dr.
Merkel
WHY GERMANY ?
• India’s largest trading partner in Europe.
• 2nd most important partner in terms of technological collaborations.
• 8th largest foreign direct investor in India.
•Immense scope for collaborations in areas like automobiles, automobile
components, manufacturing, machinery, electrical machinery &
electricals.
•Knowledge-driven sectors hold good potential for collaboration in the
fields of IT, ITES, biotechnology, renewable energy, green technology,
urban mobility and development and the entertainment industry.
• Special importance to Indo-German cooperation in the field of
vocational education and training to create industry institute linkages
and provide skilled manpower for various sectors in the Indian economy.
INDO-GERMAN BILATERAL TRADE
Total Trade
Exports
Imports
25.54
21.57
20.44
18.64
15.73
15.6
2009-10
12.93
11.89
10.31
5.41
14.32
6.75
2010-11
7.94
2011-12
7.24
7.51
2012-13
2013-14
HANNOVER MESSE – A TRULY
INTERNATIONAL BRAND
World’s leading technology showcase
10 leading trade fairs take place in parallel
Access to new products and technologies
Huge international presence attract exhibitors
from all over the world
A TRULY INTERNATIONAL BRAND:
HANNOVER MESSE
• HIGHLY QUALIFIED VISITORS FROM ALL THE CONTINENTS CAME TO HANNOVER IN SEARCH
OF INNOVATIVE SOLUTIONS
WIDER INDUSTRY COVERAGE = ACCESS TO
MORE MARKETS
• HANNOVER MESSE IS YOUR CHANCE TO WIN NEW CUSTOMERS ACROSS THE INDUSTRY
SPECTRUM
7
FIVE GOOD REASONS FOR EXHIBITING AT
THE SHOW
Promising new contacts
• Senior decision-makers with firm project commitments come to Hannover from every
continent to invest in new technologies
Innovations on a global scale
• Innovative solutions and new product launches are seen by highly-qualified visiting
professionals from your target sectors worldwide
Massive crossover potential
• 10 leading international trade fairs combine the core areas of industrial technology
under one roof, giving you access to new customers across the industry spectrum
New networks
• Some 150 business delegations and leading figures from industry, business and
government offer huge potential for developing new networks
Maximum media exposure
• International press conferences, preview events and some 2,300 journalists from 42
countries, reporting from the show about your technologies
8
THE CORE THEMES AT HANNOVER MESSE
2015
9
THE RESULTS FOR 2014 – THE NUMBERS
SPEAK FOR THEMSELVES
• AS THE VENUE OF CHOICE FOR INTERNATIONAL TECHNOLOGY LAUNCHES, HANNOVER MESSE
ATTRACTS THOUSANDS OF VISITORS EACH YEAR
• THE FIGURES FOR 2014 ATTEST TO THE ENDURING APPEAL OF THE WORLD’S FOREMOST INDUSTRIAL
TRADE FAIR
10
PARTNER COUNTRY
RETROSPECTIVE
Abteilung / Verfasser /
DatumHolland
Holland 2014
Russia 2013
France 2011
China 2012
11
PARTNER COUNTRY RETROSPECTIVE
Italy 2010
Japan 2008
Korea 2009
Turkey 2007
12
Research & Development
Motion Drive &
Automation
Industrial Supply
Central Pavilion
Industrial
Automation & IT
Energy & Environment
Technology
Branding
at Hannover Fair
14
INDIA AS PARTNER
COUNTRY IN 2006
HIGHLIGHTS OF 2006
10,000 sqm of space
0ver 300 companies from India
Business enquires worth US$ 1.3 billion
Four important joint ventures and agreements
Business summit and trade seminars
Contd….
HIGHLIGHTS OF 2006
•Close to 350 Indian entrepreneurs showcased the advancement of Indian
technology
•Major PSUs participation: SAIL, BHEL, NTPC, ONGC, EIL, NHPC, IOCL, HAL, ISRO,
BEML, HMT
•Major participation from Private Sector: TVS, Hero Group, Reliance, TATA, Bharat
Forge
•States level participation: Govt. of West Bengal, Orissa, Jharkhand, Gujarat &
Karnataka
•Participation from other Ministries and Departments
•Participation from other Chambers, Associations: ACMA, ALUCAST, IGCC, CII, FICCI
•Business generated USD: 1.3 Billion
•Serious enquiries generated: USD 100 Million
•Three major MoUs signed
•An average of 50 – 100 serious visitors in each stall
POSITIONING INDIA AT
HANNOVER MESSE
2015
INDIA’S STRENGTHS
Largest democracy
Aspiring for change
Diversity
Mix of the traditional with the modern
Set to be youngest country by 2020
INDIA’S MANUFACTURING
STRENGTHS
Fourth most competitive manufacturing economy
Fast emerging as a major destination for high-end engineering,
research and development
Share of engineering exports the largest in India’s total export basket
Produces products of quality and reliability
Has tremendous potential for customised solutions
READY FOR TOMORROW
India’s history has been an eventful one. One of great scholarship and
modern-day resurgence, resilience and adaptation. Here are some of
the Indian inventions and discoveries that shaped the modern world:
Grammar, logic, numeral system, the zero, Indian Wootz steel, cotton,
ancient democracy, complex hydraulic systems (Indus Valley),
medicine and surgery, nonviolence, quantum mechanics (HiggsBoson), radio and wireless communication (Jagadish Chandra Bose),
chess, nuclear reactors, and most recently, the successful launch of
Mangalyaan.
Making India Ready for Tomorrow……
INDIA’S PARTICIPATION TO GEL
WITH MAKE IN INDIA
“FDI should be understood as ‘First Develop India’ along with ‘Foreign Direct
Investment’.” Mr Narendra Modi, Prime Minister of India
• Make India a manufacturing hub
• Ease of Doing Business in India: Time-bound project clearances, labour
reforms
• Creation of jobs and skill enhancement
• India: A unique combination of democracy, demography, and demand
• Relevant sectors for Hannover Messe 2015
Automobiles, Automobile Components, Aviation, Biotechnology,
semiconductor devices, parts of engines, bearings/articles of iron & steel.
Pumps, optical fibres, Chemicals, Defence Manufacturing, Electrical Machinery,
Electronic
Systems, IT and BPM, Railways, Renewable Energy, Space and
many more…….
ACTION PLAN INDIA
PARTNER COUNTRY AT
HANNOVER 2015
Publicity plan of EEPC INDIA & IBEF
Conceptualization India Show
Phase I :
Exhibitor promotion
Pre- event publicity
in India
Advertisement campaign in India
Road Shows in India
Online Media – Internet with trade portals
Publicity in Germany
Electronic & Online Media
Print Media
Newspaper advertisements
Trade journals
Phase II :
Visitor Promotion
Pre- event
publicity in
Germany &
neighboring
Countries
Outdoor
Outdoor branding during the fair
Branding during the exhibition in the venue
Branding in the hall
Central Pavilion - India
Phase III :
Visitor Promotion
On Site branding &
Publicity
EEPC India is floating an expression
of
interest
where
interested
companies can book their stalls @
Rs. 50,000/- (which will be adjusted
against the final participation
charges
As per government directives, exhibits is a compulsory
component for all stalls. EEPC India will be providing
support for taking exhibits and will inform of official
freight forwarder soon.
GROUP STAND
OPTIONS
GLIMPSES - CENTRAL THEME PAVILION
GLIMPSES - CENTRAL THEME PAVILION
INDIAN INNOVATIONS PRESENTED ON NEW MEDIA
THANK YOU
For more information, please contact:
[email protected]