1. finance
2. grants, scholarships and financial aid
3. financial aid

M
Thank you for your request for information regarding advertising in the NRHA Reiner.
We publish an award-winning, monthly, four-color feature magazine, with Print and
Digital (free of charge) that reaches every NRHA member (24,000 plus*) at nrha.com.
The publication is also available by subscription to non-members.
E
The NRHA Reiner is used as promotional material by NRHA Corporate Partners and
advertisers with distribution at various equine events and venues.
D
2015 SCHEDULED ISSUES
I
Ad Deadline November 20
Publication January 1
February
Ad Deadline December 20
Publication February 1
March
Ad Deadline January 20
Publication March 1
April
Ad Deadline February 20
Publication April 1
U
May
Ad Deadline March 20
Publication May 1
I
June
Ad Deadline April 20
Publication June 1
D
July
Ad Deadline May 20
Publication July 1
August
Ad Deadline June 20
Publication August 1
September
Ad Deadline July 20
Publication September 1
October
Ad Deadline August 20
Publication October 1
November
Ad Deadline September 20*
Publication November 1
December
Ad Deadline October 20*
Publication December 1
A
January
G
E
Space reservation deadline is the 20th of the month
two months preceding month of issue.
Materials deadline for non-camera ready material is
the 20th of the month two months preceding month
of issue.
2
NRHA REINER
2015 MEDIA GUIDE
nrha.com
Materials deadline for camera ready is the 25th of
the month two months preceding month of issue.
*Early Deadlines on the November and December
issues may apply.
*Membership numbers as of September 29, 2014
in
rity W
At Aamll
f
u
R
t
o
N Vanlandingh
Futu
NRHA
for
S TEX
RY CAP
VICTO
AS TR
D RISE
’S RAPI
AINER
3
ANT 201
IUMPH
.
Y
FUTURIT
NRHA
s
ork
of firew
ing
TR
AM’S
an even
DINGH
RINGER
lier in
VANLAN
Chamars ear
VIN EH
JASON
two ye
BY GA
3 Open
S OF
Jason
and his
wife Ad
rienne.
S
Jason
Vanla
nding
ham
Jason
Vanla
nding
At All
ham an
ch
d Not
before eck out th
e sco
Ruf
exiting
the ar reboard
ena.
Not Ru
f At
NRBC, Performance Horse Nutrition for Summer
Deadline: April 15
JULY
Reiners’ Resource Guide, Trucks and Trailers
Deadline: May 15
AUGUST
NRHA Derby, Youth, Bits and Bitting/Training Equipment
Deadline: June 15
SEPTEMBER
NRHA European Affiliate Championship, Fall and
Winter Show Season - Blankets and Sheets/Grooming
Deadline: July 15
AQHA Select World Championship Show (June)
AQHA World Championship Show (October)
AQHYA World Championship Show (August)
IEA Championship Show (May)
E
JUNE
All American Quarter Horse Congress (September)
D
European Futurity, Fly Control and Wear
Deadline: March 15
Bonus Distribution:
I
MAY
Subject To Change
U
Non Pro World Champions, Protective Leg Wear
Deadline: February 15
DECEMBER
NRHA European Derby, Winter Horse Nutrition
Deadline: October 15
G
APRIL
Training/Horsemanship, Saddles/Saddle Pads
Deadline: September 15
A
MARCH
Open World Champions, Joint and Hoof Supplements
Deadline: January 15
NOVEMBER
I
FEBRUARY
NRHA Futurity Show, Grooming Products
for Show Season
Deadline: December 15
OCTOBER
NRHA Regional Affiliate Finals, Barns and Equipment
Prepare Your Barn For Winter
Deadline: August 15
D
JANUARY
Non Pro/Affiliates, Show Season Attire
Deadline: November 15
E
2015 EDITORIAL
CONTENT SCHEDULE
All en
joys th
e atten
tion.
M
)
st
wn
Level (L
were so
off again r
Futurity into a ride
victory
ula
t.
NRHA
the reg A
ll forge
few wi el for the 2011 m was forced up following
stallion
In a du
ndingha . In the match nch-owned
ints,
, Vanla
Ra
do
226 po
pionship Eduardo Salga the Sunshine Rsk) scored
n
d
yal
Brazilia
ham an
Miss Ro .
’s radar
nlanding hiz x PF Nu
g world
point
ance, Va
re half on the reinin as a presence
lW
perform hiz (Topsai title by a me
a
W
ingham
hed him r, was bring
the
Vanland and establis
Smokin lgado out of
e
howeve fact, a year
up put
Sa
,
nc
g
tch
do
de
t
gin
ma
In
ed
the
his confi
amatic
it did no oro, Texas.
d up in
The dr d greatly to iners. What
’d picke
Whitesb
adde
elite tra his barn in new client he
’s
screen,
ort
rs to
the sp
t one
an.
custome
among
ly coun hn Zimmerm
-plus
of new ham could on
an of 20 on
y—Vaug
parade
m
A veter
nlanding ound notoriet
idends. Vanlandingha med
later Va
d
his newf
na
diate div
.
wake of e was enough ge paid imme rman contacte lt in training essed
co
pr
me
na
on
a
t
im
d
Zim
Bu
ha
patro
that
siness,
rman’s
n and
ingham Little Jewel)
llio
sta
Zimme horse show bu ct. Vanland
the
cky
the
ospe
to buy
p x Lu
years in t a futurity pr pys Little Ste
agreed
to
er. He
ou
im
High Bid L3
a tip ab High Bid (W estate develop
impys
the
l
s
rode W
hip in ater
m
Wimpy uri-based rea s program.
ns
ha
pio
am
m’
gre
nding
sso
the Mi Vanlandingha turity, Vanla the reserve ch rman even
ecially
me
d
Fu
in
keep it 2012 NRHA en division an tilled in Zim place an esp knew
ins
to
At the in the L4 Op g finishes
nds, he
e time
it cam
iner’s ha
stron
erall
fifth ov ision. Those r. So, when a futurity tra
).
ine
ffed Up
colt in
Open div e in the tra
All Ru
of
er Horse
nc
ntage x hottest horse
l Quart
confide
ling Vi
the
colt,
ng sorre
(A Spark prove to be
l
rted the n in
Al
promisi turn.
uld
f At
and sta
to
ity seaso ng
Not Ru calls him, wo discovered
s
ur
where
fut
wa
m
lt
of
Jr.
ini
That co Vanlandingha Bobby Avila m at the start iat Tulsa Re pSe
Ar
as
son.
ndingha gust at the
Then, in Las
“Vinny,” Futurity sea
to Vanla
e Au
in
victory.
13
horse off ow was in lat the Open L4 assic Futurity than
the 20
nded the
st sh
claim
more
ller Cl
then ha The pair’s fir
222.5 to at the High Ro o racked up
red
ry.
du
sco
rs
SE
the
Janua
they
, PLEA .
top hono
events,
where
LICATIONWEBSITE
E OF PUB NRHA
claimed . In just two
Classic,
AT TIM ED ON THE
ICIAL
6.5
the pair
BE OFF LTS PUBLISH
L RESU
MAY NOT
tember, th a score of 22 gs.
OFFICIA
RESULTS
TO THE
REFER
Vegas wi NRHA earnin
in
$30,000
EED
By th
people e time the Hi
were of
gh Ro
lle
a hot
air ba fering Zimm r Classic ha
lloon.
the m
d wrap
erman
Zi
ar
handin ket pressu mmerman, to sell the co ped, the price
re nor
ho
lt
g Vi
did he wever, ne had risen lik s
“My so nny off to
ither ca
entertai
e
an
y nu
wouldn n Justin
ve
and I mber of bi n the possi d into
’t
tak
g-nam
made
time,
e the
e rider bility of
he
a
ho
s.
had do didn’t have rse away,” promise to
ne such
anothe
Jason
said Zi
th
r
m
a good
“There
horse
at we
mer
said Va were lots job for us for the Futu man. “At
th
on W
impys rity, and Ja e
the wa nlandingha of trainers
son
m. “B
who
High
y to
When the Futurit ut Vaughn wanted on Bid...”
this ho
took a
Oklah the 2013 NR y.”
rse,”
gambl
oma St
HA
e on us
Fu
Not Ru
ate Fa
ir Park turity bega
all
ff
At
Al
Tim M
n
,
cQuay l. In a cand the smart m November
28 at th
id mom
single
oney
wa
d out
Vinny ent, NRHA s already e
on
as tops
Hall of
in the
field. Famer
DAW
N BAX
STROM
}
STROM
N
ADEQUAN® NORTH AMERICAN AFFILIATE CHAMPIONSHIP SHOW
DAW
N BAX
ISIO
&
PHOTOS BY DAWN BAXSTROM
{
IV
N D
OPE
T Y
R I
T U
F U
DAW
N BAX
STROM
H A
N R
1 3
2 0
IHSA Championship Show (April)
NCAA Reining Championships (April)
NRHA Australian Affiliate Championship (August)
NRHA Brazilian Affiliate Championship (June)
NRHA Derby Show (June)
NRHA European Affiliate Championship (June)
NRHA European Derby (May)
NRHA European Futurity (March)
NRHA Futurity & Adequan® Affiliate
Championship Show (November)
WESA (January & September)
nrha.com
2015 MEDIA GUIDE
NRHA REINER
3
FOR ADVERTISING
INFORMATION
Sharon Barr — Advertising Manager
PO Box 36, Minster, OH 45865
Phone: 419-628-3711 • Fax: 419-628-2518
Email: [email protected]
Chris Maedche — Account Executive
130 Road 3950, Farmington, NM 87401
Phone: 505-865-7050 • Fax: 505-865-8949
Email: [email protected]
Simona Diale — Account Executive for Europe
M
Phone: +39-340 5354629 or +39-0143849139
Email: [email protected]
E
SHIPPING ADDRESS
FOR AD MATERIALS
D
NRHA Reiner
I
ATTN: Reiner Graphics
3000 NW 10th Street
Oklahoma City, OK 73107-5302
Telephone: 405-946-7400 Ext. 132, 133, 138
A
G
FTP FILE TRANSFER
INFORMATION
U
www.nrha-ftp.com
User Name: [email protected]
Password: 4media.Pass
I
D
If your program asks for the account it is
[email protected]. If you have any problems or
questions please let us know. Also, please email one
of us to let us know you have posted a file.
E
Sharon Barr: [email protected]
Chris Maedche: [email protected]
Simona Diale: [email protected]
Bucky Harris: [email protected]
Jana Thomason: [email protected]
Martha Haglund: [email protected]
NOTE: When sending ad by FTP, a copy
must also be faxed to NRHA: 405-946-8610.
Be sure to include name of advertiser and
file name on your proof.
4
NRHA REINER
2015 MEDIA GUIDE
nrha.com
PRICING
BW
Spot
4C
Full Page
$830
$930
$1,200
2/3 Page
$780
$880
$1,150
1/2 Page
$675
$775
$1,045
1/3 Page
$515
$615
$885
1/4 Page
$365
$465
$735
1/6 Page
$260
N/A
N/A
MECHANICAL REQUIREMENTS
8.25” x 10.875”
Full Page Bleed
8.5” x 11.125”
1/2 Page Horizontal
6.666” x 4.576”
1/4 Page Vertical
3.208” x 4.576”
1/4 Page Horizontal
6.666” x 2.202”
1/4 Page Alternative
4.388” x 3.191”
1/3 Page Vertical
2.111” x 9.416”
1/3 Page Horizontal
4.388” x 4.576”
1/6 Page Vertical
2.111” x 4.576”
1/6 Page Horizontal
4.388” x 2.111”
Business Card
2.111” x 1”
E
Premium Placement Right
Premium Placement Left
Right Hand Page Guarantee
Additional Spot Color
Classified Advertising
(5 printed lines)
Business Card (12 issues)
Contract Discount*
(with 6-Issue Signed Contract)
Camera Ready Discount*
D
3.208” x 9.416”
I
1/2 Page Vertical
U
6.666”x 5.952”
G
2/3 Page Horizontal
A
4.388” x 9.416”
I
2/3 Page Vertical
D
6.666” x 9.416”
E
Full Page Live Area
M
Full Page Trim
$150
$100
$100
$245
$60
$500
15%
15%
nrha.com
2015 MEDIA GUIDE
NRHA REINER
5
M
E
D
I
A
G
ADVERTISING MECHANICAL SPECIFICATIONS
FOR NRHA REINER
U
I
The following are the digital specifications for
customers and agencies submitting
electronic ads to our publication
D
E
The NRHA Reiner uses a Macintosh Platform.
Preferred Electronic File Formats: PDF, JPEG, TIFF or EPS
Other acceptable files includes:
QuarkXpress, Adobe Illustrator, Adobe Photoshop,
Adobe InDesign and Adobe Flash
Corel Draw files are NOT acceptable.
• Acceptable storage media includes: CD Rom, DVD
or FTP Transfer.
When submitting files, please pay close attention to the
size requirements when preparing your ad.
• Live area for a full page is 6.666” X 9.416.”
• The physical page (trim) is 8.25” X 10.875.”
• Bleeds must extend at least one-eighth inch on all
edges of the physical page (8.5” X 11.125”).
We ask that you please adhere to these dimensions.
6
NRHA REINER
2015 MEDIA GUIDE
nrha.com
All images must be composite CMYK high resolution at 300
dpi. The magazine’s screen is 133 for black and white; 150
for full color.
Rich Black: (Four Color Black) color builds should not exceed
300% ink coverage. Please use this formula for rich black output – 60% cyan, 40% magenta, 40% yellow and 100% black.
With any build, only one color may be a solid.
Any files and color scans should be 300 dpi (minimum).
Save files as JPEG, TIFF or EPS. Do not use the DCS format.
When submitting photos, glossy prints are preferred and
produce a better image. Minimum size — 3” x 5.”
Include both printer font and screen font when submitting
your ads. Any fonts not submitted will be substituted with
a similar font. TrueType fonts are unacceptable.
Please submit a proof copy along with the digital file.
Two Page Spreads: Two page ads can be set up as single
pages or as a spread. The page size of the magazine is
8.25” x 10.875” to trim and 8.5” x 11.125” with a bleed.
The page setup for the two page spread is 16.736” x
11.125,” being aware of the gutter space in the spine of
the magazine, which is about half of an inch.
DISCOUNTS AND DEADLINES
FOR NRHA REINER
Rates below are open rates; contract advertisers and agency submitted electronic files
subject to a 15% agency discount. (Discount not to exceed 15% per insertion.)
COLOR RATE
BLACK/WHITE RATE
Full Page
$1,200.00
$830.00
2/3 Page
$1,150.00
$780.00
1/2 Page
$1,045.00
$675.00
1/3 Page
$885.00
$515.00
1/4 Page
$735.00
$365.00
1/6 Page
N/A
$260.00
M
SIZE
E
D
COLOR CHARGES
$245.00*
PREMIUM PLACEMENT
Full Page Only — Pages 1–50 (Space Permitting)
Left Hand Page
$100.00*
*Right Hand Page Guarantee — After Page 50
$100.00*
*Special Event/Editorial Placement (Space Permitting)
$200.00*
I
*Spot Color
A
Right Hand Page
$150.00*
G
SPECIAL SECTIONS
Contract Discount
$1,975 for 12 issues
Horses for Sale/Stallion Showcase — Color
$200.00 (1/6 page)
$2,000 for 12 issues
I
$175.00 (1/8 page)
U
Tools To Rein By — B/W only
D
NRHA Affiliates are charged the discounted contract/agency rate for advertising space.
E
Business Card: $500.00 Annual Fee For 12 Time Publication
(Note: Business Card ads are scheduled on an annual, prepaid basis only, and are not subject to the
15% contract advertiser discount. Additional design charges may apply)
Classified Ads: $60.00 for 5 Lines; Additional Lines $2.50 Each
(Note: Classified Ads must be prepaid; Payment by Credit Card available)
*Additional Discounts Not Applicable on Premium Placements, Contracts or Spot Colors.
All Rates Are Net.
DEADLINES:
• Space Reservation deadline is the 20th of the Month Two Months Preceding Month of Issue
• Materials deadline for non-camera ready material is the 20th of the Month
Two Months Preceding Month of Issue
• Materials deadline for camera ready is the 25th of the Month Two Months Preceding Month of Issue
• Early Deadlines on the November and December issues apply
nrha.com
2015 MEDIA GUIDE
NRHA REINER
7
M
E
D
I
A
G
U
I
D
E
8
NRHA REINER
2015 MEDIA GUIDE
nrha.com
Over 100,000 Hits Monthly
FEATURES OF THE NRHA DIGITAL REINER
Standard Features
E
D
(website view, no page flip view)
I
Added Features
A
• Embedded Video
• Embedded Audio
• Flash Animation
• eCards
• Special Pages
G
• Table of Contents article links
• Editorial and advertiser
website links
• Editorial and advertiser
email links
• Special page marker tabs
• Drop-down menus displaying
special content pages, advertisers
and archives
• Sticky notes
M
• Navigate with ease
• Standard or auto-flip icon links to
Digital Reiner
• Keyword Search
• Share – social media links, email
an issue or article
• Save the full edition
• Article text view
• Full screen view
• Standard-level iPhone capability
U
I
DIGITAL REINER ADDED FEATURE RATES
D
Rates below are for finished submitted electronic files
E
Embedded Video
$50 per file*
eCards
$100 per side
Embedded Audio
$50 per file
Special Pages
$100 per page
Flash Animation
$350 per file
*Embedded videos must be FLV files and are limited to 100MB per file
DEADLINES:
• Space Reservation deadline is the 20th of the Month Two Months Preceding Month of Issue
• Materials deadline for non-digital ready material is the 20th of the Month
Two Months Preceding Month of Issue
• Materials deadline for digital ready material is the 25th of the Month Two Months Preceding Month of Issue
• Early Deadlines on the November and December issues apply
nrha.com
2015 MEDIA GUIDE
NRHA REINER
9
M
E
D
I
A
G
2015 NRHA FUTURITY SHOW PROGRAM CONTENT
U
Statistics and analysis of the NRHA
Futurity for the past five years.
I
D
Analysis of NRHA/Markel Insurance
Futurity Prospect Sale.
E
Futurity, Show Schedule and
Futurity Entries
NRHA Corporate Partners
North American Affiliate Championship
Show Qualifiers
Targeted Audience: Dedicated reiners from
around the globe will congregate at the NRHA
Futurity to show, buy, and sell the world’s best
reining horses.
10
NRHA REINER
2015 MEDIA GUIDE
nrha.com
Attractive Rates: The ad rate structure
includes various combo buys for advertising in
the NRHA Reiner and the official show program.
Event Package Sponsorships: Make your
money work even harder by becoming a 2015
NRHA Futurity Event Sponsor, which includes
special advertising placement in the official NRHA
Futurity Show Program.
ADVERTISING RATE SCHEDULE FOR
NRHA FUTURITY SHOW PROGRAM
Discount Rate for Full Page Advertising Scheduled in combination with
October and/or November Issues of the NRHA Reiner.
SIZE
RATE
Full Page Display
*If Ad Is Also Scheduled In
*If Ad Is Also Scheduled In
Oct. OR Nov. NRHA Reiner
Oct. AND Nov. NRHA Reiner
20% Discount
30% Discount
$1,200 Net
$1,000 Net
$900 Net
$1,000 Net
N/A
N/A
$700 Net
N/A
N/A
$400 Net
N/A
N/A
Call For Details
N/A
N/A
Full Color Advertisement
Half Page Display
M
Full Color Advertisement
Horizontal Format Only
E
Quarter Page Display
Full Color Advertisement
Vertical Format Only
D
Business Card Ad
A
Cover Positions
I
Full Color Advertisement
One Standard Size
*In order to qualify for special rate, ads must be scheduled together and be
the SAME ad. No file substitutions allowed for special rate.
All Rates Are Net Rate—No Agency or Contract Discounts
G
NRHA FUTURITY SHOW PROGRAM DEADLINE SCHEDULE:
U
August 20th
Bundled Space October and November NRHA Reiner
August 20th
NRHA Futurity Show Program Space October NRHA Reiner
August 20th
NRHA Futurity Show Program Space
September 20th
NRHA Futurity Show Program Space November NRHA Reiner
September 20th
I
NRHA Futurity Show Program Insertion Orders (Order Advertising/Space Reservation)
2015 MEDIA GUIDE
NRHA REINER
11
E
nrha.com
D
NRHA FUTURITY SHOW PROGRAM ADVERTISING SIZES