SUCCESSFUL LIGHT
SOLUTIONS – LED IN
CAR SHOWROOMS
Light makes
brands a
memorable
experience
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E-CORE LED –
Perfect Light for
Architecture, Product
Display and Ambience
Weather its world staged products, high quality work light,
or a relaxed shopping atmosphere – especially in areas of
professional shops and showroom lighting, light must fulfil
many different and extremely demanding tasks, from general to accent lighting. To this end, Toshiba has developed
an extensive range known as E-CORE LED Lighting.
Light quality and efficiency
The E-CORE LED lights and lamps range impress with
quality and efficiency. With a maintenance-free life span
of up to 60,000 hours, and consistent light quality, they
are the ideal solution for large-scale showrooms, such as
in the automotive sales industry, with high standards for
lighting quality, cost reduction and sustainability. The large
selection of colour temperatures, beam angles and controllability of the LEDs not only offer spatial and staging flexibility,
but also sets new standards in relation to brilliance and
colour rendering.
Variety of resolutions within a
product family
Apart from the technological and economical advantages,
in the commercial sector, the design of the lighting system
also plays an important role. Here too, our E-CORE LED
range fulfils all expectations. Fixtures and lamps form a harmonious portfolio which stands out due to its application
specific variety and the consistent design language.
Formal reduction enables perfect integration into a brand
specific overall appearance. From reception, to the showroom, right up to new car handover – the Toshiba product
family has the lighting solution for every area of application
and enables consistent lighting for all spatial and functional
requirement profiles.
Experience and responsibility
Toshiba recognised the potential of LED lighting very early
on. We see the use of innovative and efficient technologies
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as a chance to continually improve our quality of life.
This is the key to our company philosophy and an integral
part of an environmental program that was started in 2008.
We take one step after another in order to realise our vision
of improving global energy efficiency by reducing energy
consumption by a factor of ten until 2050. We follow a systematic approach to our business, in 2010 Toshiba stopped
manufacturing lightbulbs in Japan, as these consume up to
80 % more energy than LEDs.
Future-orientAted lighting
solutions
Our long time dedication is a benefit for builders, architects
and planners as well as for specialists shops and retailers,
and last but not least for everyone who experiences lighting
everyday. For all of them, we are continually refining our
entire product range of lights and lamps. In this way, we
continually create new, future-orientated lighting solutions
for the rapidly changing world in which we work and live.
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Bright, customised and
application-orientated
In this brochure, we explain how tailor-made lighting
solutions can be implemented in car showrooms, with the
extensive E-CORE LED product range. Our references,
which we will present to you on the following pages, are
shining examples.
Light CREATES THE
STAGE, ATMOSPHERE
AND ENVIRONMENT
Colour temperature (K, Kelvin)
“LIGHT CREATES THE
STAGE, ATMOSPHERE
AND ENVIRONMENT”
Service /
workshop
New car
handover
3000 k = warm white
4000 k = neutral white
john millar
Design Specialist, The Environmental Network
Entrance /
car park
What is the aim of your work for a car showroom?
Reception
Back office
Advice
Lounge
Showroom /
car roadway
The purpose of a car showroom is to display the cars, if you
forgive my play on words “in the best possible light”. Our aim
is to create an atmosphere that achieves that, whilst meeting
the exacting brand standards of the client and ensuring a
comfortable, welcoming environment for the customer and
staff. It’s about creating an environment that customers are
happy to stay in, staff are happy to work in and in which the
cars are properly presented.
How is this aim implemented?
It is important to realise that an optimal lighting installation is
about the light emitted, not the lights, people don’t go into
car showrooms to look at lights. It is also about the quality
of the product and the full life cost of the project.
We choose Toshiba LED products because in our view they
win on all these points. They provide the best of light and
deliver on full life costs, energy savings and reliability.
What effect does lighting have on the sale?
Exhibition /
outside area
Promotions area
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There is no doubting that properly lit and displayed products
will sell better than poorly lit and poorly displayed products.
One of the greatest benefits of our design using Toshiba LED
products is that “what the customers see is what they get”.
The challenge has always been to show the cars in the true
colour and accentuate the cars features and design, as we
say it’s “CARS IN HD”.
“Qualitative
lighting creates
a good atmosphere”
bowker motor group, BMW
preston, England
Founded in Lancashire in 1919, the Bowker Motor Group
quickly developed into one of the leading transport specialists in the UK. The dealings of the established family
company are characterised by integrity and enthusiasm for
the automotive world.
Paul bowker
Manager, Bowker Motor Group, BMW Preston
What is the difference in presenting the cars with the
new lighting solution?
The biggest change is the colour rendering. With the old
lighting, it was not so dynamic. The depth of the colours in
the painted surface is visible. There are many black and
silver cars; now we are bringing a little more colour into the
showroom, which produces more interest to the customers
because they can experience them “live”. When they see
the colours with a deep shine in front of them, they think:
“That’s the colour I want” and that's what they get.
How important is low energy consumption in a car
showroom?
The lights are turned on all day, and some of them all night
too – so reduced consumption is very important. With the
low maintenance costs, it is a clear advantage which helps
us to save costs.
Is the right atmosphere important for the purchase
behaviour of the customers?
Absolutely. Warm, relaxing light ensures that the customer
stays longer, and relaxes with a cup of coffee. That is why
there are extra lounges in the sales areas. Most customers
do not visit car showrooms very often, so it is important to
spend this valuable time as pleasantly as possible.
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In the course of a reorganisation of the sales areas, they
used LED lighting everywhere, to create an optimum sales
and working atmosphere in all areas. The improved colour
rendering, brilliance and presentation quality increases the
turnover.
“Our vehicles
require a dynamic
lighting concept”
richard byrd
Group IT / Production Manager, Halliwell Jones,
BMW Warrington
Did the conversion from classic lighting to LED involve
a great deal of effort?
No, only minor changes were carried out on our electrical
installations. Due to the conversion, new and used cars are
now presented together, which gives us more flexibility, as
today BMW offers one of the youngest and largest ranges
of all car manufacturers. The new “road concept” enables
us to show all of these cars.
Do the customers notice the LED lighting?
Yes, particularly in the evening, you can see the difference.
The lighting attracts attention to our showroom, which is on
a busy road. We have customers who have driven by first,
and then come a week later and tell us how good it looks.
It is also visible during the day, but in the evening, the lighting
is simply fantastic.
Halliwell Jones, BMW
Warrington, England
All locations of Halliwell Jones BMW specialise in excellent
customer service. The aim is to build up long-term relationships due to friendly and competent service. As “Dealer of
the Year”, this must be proven every day.
Would you say that LEDs fit in with the innovative
concept of BMW?
The high technical challenges faced by BMW find there
equivalent in the Toshiba LED lighting concept which
imitates the innovative i models of BMW perfectly. With the
highest efficiency and life span, you can save up to 70% on
energy and maintenance costs, and at the same time fulfil
all the standard requirements.
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Yes, both go hand in hand, LEDs emit a fantastic light and
are energy efficient at the same time. Both are based on
the same philosophy and quality. This is why BMW supports us in this area because they know that in this way,
their products will be optimally presented.
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“LED LIghting expands
our showroom outside”
Gehlert car Showroom
Freiburg, Germany
In the Gehlert car showroom, in North Freiburg, the
car brands Volkswagen and Audi have been united
for more than 5 decades. It has the highest trader
status within the Volkswagen organisation, which
requires the fulfilment of high standards and performance criteria.
The functions of a modern car showroom are embedded in 15,000 m² of park-like grounds, which
gives the car showroom a particular charm, and
unmistakeable character. This attractive outside
area is actively used for the presentation of the most
diverse models. An open showroom has emerged,
which is always open for customers.
Harry Gold
Sales Manager, VW Gehlert, Freiburg
How important is the outside area for your car
showroom?
We see the outside area as non-verbal advertising. We
have a combination of staging with coloured light and
spotlights mounted on the building, these have the task of
producing optimum base light.
Why do you need good base lighting in the outside area?
If customers come to us in the evening, we must not have
any dark areas. That would scare our customers: if they go
from a light zone into a dark one, they stop and turn around
again. That is why we equipped the entire outside area with
Toshiba LED floodlights.
Can you say that it is an expansion of your
sales area?
Yes of course because we also present our vehicles outside, and view the presentation as a whole. Our park-like
facilities create an ambience that appeals to the customers.
The feel-good effect is always a good basis for the sales
discussion.
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Impressive light
for presentation
and sales
Ceiling recessed luminaires
The quality range for the
automotive sector
European standards such as EN 12464-1 define the quality
criteria of lighting and ensure the high light quality in work
places. Requirements on the luminaire, such as, luminous
flux, UGR values, Colour temperature and dimmability
which the downlight and ceiling grid lights from Toshiba
fulfil to perfection. The Toshiba products ensures optimum
support for the relevant task in the shop and in the showroom. Apart from the differentiated lighting of the various
presentation and sales areas, the equal and efficient lighting
of adjacent areas also plays an important role. In access
zones, it enables secure orientation and visual guidance for
customer and employees on the inside and outside areas.
Our DC capable lights offer additional safety potential since
they ensure the required brightness in emergency operation.
Spot lights
DownLight 3000
Downlight 6000
Luminaire luminous flux: up to 2870 lm
Power consumption: 46 W
UGR: ≤ 19 / 22 / 25 / 28
Colour temperature: 3000 K / 4000 K
Dimmable: DALI (5 –100 %)
Ceiling section: Ø 150 mm
Luminaire luminous flux: up to 5945 lm
Power consumption: 92 W
Beam angle: 72 °
UGR: ≤ 28
Colour temperature: 3000 K / 4000 K
Dimmable: DALI (5 –100 %)
Ceiling section: Ø 150 mm
Pack omni 2
Pack omni mini 2
Luminaire luminous flux: up to 2190 lm
Power consumption: 12.7 W / 17.5 W / 24 W
UGR: ≤ 22 /25
Colour temperature: 3000 K / 4000 K
Dimmable versions: switchable / DALI
Luminaire replaceable lamp: E-CORE LED Light Engine 2
Ceiling section: Ø 150 / 200 mm
DC capable: yes (DALI version)
Luminaire luminous flux: up to 650 lm
Power consumption: 5.7 W / 8.3 W
Colour temperature: 2700 K / 4000 K
Luminaire replaceable lamp: E-CORE GX53-1
Ceiling section: Ø 100 / 125 mm
Designs: Fixed / Adjustable
Ceiling grid / pendant luminaire
NeoAccent Tracklight
NeoAccent Battery
Panel 2
Neogrid
Luminaire luminous flux: up to 2600 lm
Power consumption: 22 W / 32 W
Beam angle: 15 °, 25 °, 35 °
Colour temperature: 3000 K / 4000 K
Colour rendering: Ra 85
Installation: 3-Phase Switchable circuits
Dimmable: slide control on the device box
Pivotable / rotatable: 90 ° / 355 °
Accessories: High CRI filter increasing
R9 up to 98 / Ra up to 96
Luminaire luminous flux: up to 2600 lm
Power consumption: 22 W / 32 W
Beam angle: 15 °, 25 °, 35 °
Colour temperature: 3000 K / 4000 K
Colour rendering: Ra 85
Installation: ceiling installation
Design: can be equipped with 1, 2 or 3 LED spots
Dimmable: DALI (5 –100 %)
Pivotable / rotatable: 30 ° / 360 °
Accessories: High CRI filter increasing
R9 up to 98 / Ra up to 96
Luminaire luminous flux: 3300 / 3500 lm
Power consumption: 41 W
UGR: ≤ 19
Colour temperature: 3000 K / 4000 K
Ceiling grid dimensions: 600 x 600 or 625 x 625 mm
Accessories: Suspension set for pendant assembly
Luminaire luminous flux: up to 3650 lm
Power consumption: 30 W
UGR: ≤ 19 (reflector: white)
≤ 16 (reflector: aluminium)
Colour temperature: 3000 K / 4000 K
Dimmable: DALI (5 –100 %)
Ceiling grid dimensions: 600 x 600 or 625 x 625 mm
DC capable: yes
Highbays
NeoAccent Extractable
Luminaire luminous flux: up to 2600 lm
Power consumption: 22 W / 32 W
Beam angle: 15 °, 25 °, 35 °
Colour temperature: 3000 K / 4000 K
Colour rendering: Ra 85
Installation: ceiling installation
Dimmable: DALI (5 –100 %)
Pivotable / rotatable: 45 ° / 360 °
Accessories: High CRI filter increasing
R9 up to 98 / Ra up to 96
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Floodlights
Highbay 12000
Floodlight 3000 / 5500
Luminaire luminous flux: up to 10680 lm
Power consumption: 135 W
Colour temperature: 4000 K / 5000 K
Protection rating: IP 65
Temperature range: -20 °C – 35 °C
Life span: 60,000 h
Constant lumen output
Narrow / Medium / Wide and
Asymmetric beam angles available
Luminaire luminous flux: up to 2880 lm / up to 5760 lm
Power consumption: 35 W / 66 W
Colour temperature: 3000 K / 4000 K / 5000 K
Protection rating: IP 65
Temperature range: -20 °C – 35 °C
Life span: 60,000 h
Constant lumen output
ENEC
For more information, please visit:
www.toshiba.eu/lighting
Toshiba Europe GmbH
Lighting Systems
Hammfelddamm 8
41460 Neuss / Germany
Phone +49 (0)2131 158-01
© 2015
Picture credits
Product specifications, configurations and availability are
subject to change. Variations in product design and
product features are subject to change. Colours may vary
from illustration. Errors and omissions excepted.
P_car_ENG_01/15
© Wolf Birke, Wuppertal
© Toshiba