1. business and industrial

2015
Advertising
Rates and
Specifications
Required reading for 24,000 Decision Makers…
Tri-Cities Business Journal…the decision magazine.
Costa
Doing
Business
The Journal began publishing in April 1987 as a business to business publication
covering timely and informative articles about the people and the businesses that
make up the region. The Business Journal strives to give readers “nuggets” of
information they can use to make better decisions for their business and improve
their bottom line... making the Business Journal a BUSINESS ESSENTIAL.
K-VA-T’s
Crosstown
Move
An Exclusive Q&A
with Eastman
Chemical Co.’s
New CEO
A Short Move May
Yield Long-term Benefits
Plus:
Leaders on Leadership:
Olan Jones, Steve Smith
and more
Plus:
The Next Wave of Luxury Apartments
May
Make the Johnson City Chamber Very
Happy
and
A Look Inside MSHA’s
Books with Alan Levine
and Marvin Eichorn
Mark Costa, Eastman Chemical Co., president
and
Eastman Breaks Ground in Kingsport
Steve Smith, president and CEO, K-VA-T
and CEO
Food Stores
APRIL 2014
$3.00 Volume 26 Number 8
NOVEMBER 2013
$3.00 Volume 26 Number 4
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| April 2014
1
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The Business Journal of Tri-Cities TN/VA
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Online
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exposure. Call your Business Journal representative for more
information.
1114 Sunset Drive, Suite 2 | Johnson City, TN 37604 | Phone: 423.854.0140 | Online at bjournal.com
| November 2013
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The Business Journal of Tri-Cities TN/VA
1
2015
In each issue, you will find that
we focus on...
• Health Management
• Education
• New Enterprises
• Legal Issues
• Small Business and
Corporate Profiles
• Human Resources
• Commercial & Residential
Real Estate
• Information Technology
• Trends & Analysis
Advertising
Rates and
Information
Perry Health care
The Brand
• New Incorporation
• Business & Finance
• Manufacturing
• On the Move
• Awards & Achievements
• People and Executive
Profiles
• Retail
• Tourism
• Data Bank
Greeneville-based The Band Perry
feted as JA Business Hall of Fame
Laureates for building a
thriving worldwide brand.
chorus
Constituencies weigh in as
Wellmont stays course
following CEO’s departure
Plus: Plus:
NN Inc. announces Jammin Butter,
part of this month’s tech spread
growth plans
and
Eastman’s NC State
Collection Connection
NN Inc.
Stays
Home
and
Bucks for Bucs – Football Fundraising
Kingsport Mayor Dennis Phillips and
ETSU President
have both spoken out in favor of a Wellmont-MountainDr. Brian Noland
States Merger
JUNE 2014
$3.00 Volume 26 Number 10
bjournal.com
OCTOBER 2014
$3.00 Volume 27 Number 2
The Business Journal of Tri-Cities TN/VA
| June 2014
1
bjournal.com
The Business Journal of Tri-Cities TN/VA
| October 2014
1
The Johnson City-based
manufacturer will expand
its corporate headquarters,
bringing 200 new high-paying
jobs to the region
Plus:
Bristol’s retail expansion
begins to get real
and
Higher Education’s big month:
ETSU, UT, E&H, VHCC and more
Rich Holder, NN Inc., president and CEO outside
NN’s new Johnson City corporate headquarters
JULY 2014
$3.00 Volume 26 Number 11
bjournal.com
The Business Journal of Tri-Cities TN/VA | July 2014
1
With each issue, we reach over 24,000 of the region’s top decision-makers whose average personal income is
$150,000; 45% with a net worth of over $1,000,000. This gives advertisers one publication / one media purchase
to reach those decision-makers. If the 17 counties that make up the Tri-Cities Tennessee/Virginia region are important to you, why not let us help you reach this growing market?
40 Under Forty - For the last 20 years, The
Business Journal and a long list of esteemed
sponsors have honored the best and brightest
young professionals in the Tri-Cities. Among the
honorees are a former congressman, the Lieutenant Governor of Tennessee, the president and
CEO of the region’s largest employer and dozens
of business owners.
Book of Lists - The indispensable Book of Lists
is referenced by thousands of individuals needing to know who’s doing business, and who to
do business with, in upper East Tennessee and
Southwest Virginia. The four-color glossy, magazine-style format provides residual value the moment it hits subscriber desks and newsstands.
2014
2014
Photos by Adam Campbell at Carnegie Hotel
Plus:
Celebrating a “Good”
Long Run at
Frontier Health
Accountants
Ad Agencies and PR Firms
Architects & Engineers
Chambers of Commerce
November 2014 Colleges and Universities
$3.00 Volume 27 Number 3
Commercial Realtors
Credit Unions
and
Eastman Tops It Off
bjournal.com
The Business Journal of Tri-Cities TN/VA | November 2014
Fitness Centers
Hospitals
IT Firms
Law Firms
Local Banks
Major Employers
Major Retail Centers
Manufacturers
Meeting and Convention Centers
Office Furniture, Equipment
and Design
Private Schools
Regional Banks
Senior Living Options
Water & Sewer Rates
1
bjournal.com
1114 Sunset Drive, Suite 2 | Johnson City, TN 37604 | Phone: 423.854.0140 | Online at bjournal.com
The Business Journal Of Tri-Cities TN/VA | Book Of Lists 2014
1
2015
Sponsorship
Rates and
Information
40 Under Forty Sponsorhip
Act now to become a sponsor of the most anticipated
professional event of the season as the Tri-Cities business community once again celebrates 40 Under Forty.
For the last 22 years, The Business Journal and a long list
of esteemed sponsors have honored the best and brightest young professionals in the Tri-Cities. Among the honorees are a former congressman, the Lieutenant Governor of Tennessee, the president and CEO of the region’s
largest employer and dozens of business owners. The
23rd Annual 40 Under Forty Gala will be held in October
and the honorees will be featured in the December 2015
issue of The Business Journal of Tri-Cities TN/VA.
Sponsorship Levels
Platinum........................................ 3000
Primary placement of logo in all materials, eight tickets
to the gala, one full page ad in the 40 Under Forty section of the December 2015 issue.
Silver..............................................1000
Tertiary placement of logo in all materials, two tickets to
the gala, one 1/4 page ad in the 40 Under Forty section
of the December 2015 issue.
Gold................................................2000
Placement of logo in all materials, four tickets to the
gala, one 1/2 page ad in the 40 Under Forty section of
the December 2015 issue.
Important Dates
Advertising Space Reservation Deadline. November 25, 2015
Print Ready Advertising Materials Due November 30, 2015
Publication Date - December 4, 2015
1114 Sunset Drive, Suite 2 | Johnson City, TN 37604 | Phone: 423.854.0140 | Online at bjournal.com
2015
Sponsorship
Rates and
Information
Book Of Lists Sponsorship
Simple - Effective - Valuable - Timeless
2014
Accountants
Ad Agencies and PR Firms
Architects & Engineers
Chambers of Commerce
Colleges and Universities
Commercial Realtors
Credit Unions
Fitness Centers
Hospitals
IT Firms
Law Firms
Local Banks
Major Employers
Major Retail Centers
Manufacturers
bjournal.com
Meeting and Convention Centers
Office Furniture, Equipment
and Design
Private Schools
Regional Banks
Senior Living Options
Water & Sewer Rates
Book Of Lists 2014
The Business Journal Of Tri-Cities TN/VA |
1
THE MOST TRUSTED NAME in business news publishes
the most trusted directory of local businesses and decisionmakers once each year. The indispensable Book of Lists
is referenced by thousands of individuals needing to know
who’s doing business, and who to do business with, in upper East Tennessee and Southwest Virginia. The four-color
glossy, magazine-style format provides residual value the
moment it hits subscriber desks and newsstands.
Place your advertising message next to your industry list,
distinguish yourself as a leader in your category or strategically place your ad across from the list of your potential
customers. The Book of Lists provides the best value with
yearlong exposure.
Advertising Rates
Section Sponsor
Section Sponsors .............................2500
Act now to become a sponsor of the most frequently used local professional resource in the Tri-Cities,
The Book of Lists.
For almost 20 years, The Business Journal and a
long list of esteemed sponsors have provided local
businesspeople with a single source for information
regarding the businesses of the Tri-Cities.
The Book of Lists will be distributed to all Tri-Cities
Business Journal subscribers.
As a section sponsor you will receive a full page ad
at the beginning of the section you sponsor. Your logo
will appear on each page of the section, in addition
to the table of contents. So anytime a reader looks
for information in the section you sponsor, they’ll see
your logo at the top of the page.
Inside Front.......................................1835
Outside Back Cover .........................2350
Full Page............................................1575
Half Page ..........................................1055
Important Dates
Advertising Space Reservation Deadline
June 5, 2015
Print Ready Advertising Materials Due
June 12, 2015
Section Sponsorship: $2500
Publication Date
Important Note: Section sponsorships are sold on
a first-come/first-served basis, so it’s important to
reserve your sponsorship now, not only to make sure
the readers see your name whenever they go to your
section, but also to make sure they don’t see your
competitors’! Don’t get shut out. Sponsor your section today!
July 2015
1114 Sunset Drive, Suite 2 | Johnson City, TN 37604 | Phone: 423.854.0140 | Online at bjournal.com
2015
Demographics
and
Readership
Subscriber Profiles
Personal Profile
Age
77.9% of The Business Journal subscribers are from
25 - 54 years of age.
25-34...........................................................................20.4%
35-44...........................................................................30.1%
45-54...........................................................................27.4%
55-65...........................................................................14.5%
Over 65..........................................................................5.9%
Gender
Male.............................................................................74.1%
Female.........................................................................25.9%
Education
78% of The Business Journal subscribers are college
graduates
College Graduate........................................................35.5%
Post College Study.....................................................20.4%
Masters Degree...........................................................14.0%
Doctorate......................................................................8.1%
Home Ownership
Owns Home................................................................84.1%
Owns Second Home...................................................25.4%
Average Annual Household Income.................. $150,000+
Marital/Family Status
Married........................................................................80.1%
Single............................................................................9.7%
Household Net Worth
55% ....................................................................... $500,000
45%................................................................... $1,000,000+
Average Value of Primary Home.......................... $505,112
Business Profile
Executive Authority
• 88% participate in purchasing decisions for their
companies
• 87.8% personally choose products for their companies
• 98.4% read The Business Journal ads
• 72.1% say ads in The Business Journal influence their
purchases
Company Size by Number of Employees
10 or less.....................................................................50.8%
10-24...........................................................................14.7%
25-49.............................................................................9.0%
50-99.............................................................................5.0%
100-249.......................................................................11.9%
Over 250........................................................................8.6%
Business Title
Total subscribers in top managment: 70.2%
Owner/Partner..........................................................49.5%
Board Chair, President, CEO, VP,
General Mgr, Director...............................................20.7%
Other Management.....................................................17.9%
Sales & Marketing.........................................................9.8%
Purchasing/Plant Manager...........................................2.1%
Readership Profile
Average Circulation
The readership of the Business Journal of the Tri-Cities TN/
VA is based on a strategic combination of paid subscriber
copies and controlled circulation copies. Total paid Distribution per the 2013 Statement of Ownership and Circulation
as required by the USPS: Total Paid Distribution is 4,000
copies. Strategic controlled distribution is 2,500 copies.
Total circulation is 6,500 copies.
Total Readership...........................................23,000+
Minimum of 3.5 readers per copy
Shelf Life
Length of time subscribers keep a copy of
The Business Journal:
Keep on file.................................................................26.3%
Keep one month.........................................................24.2%
Keep 2–3 weeks..........................................................14.5%
Keep one week...........................................................13.4%
Additional Readers
Readers other than the subscriber:
Other Management.....................................................34.4%
Office/Support Staff....................................................32.8%
Spouse........................................................................29.6%
Partner.........................................................................11.3%
Sales Staff...................................................................... 10.2
1114 Sunset Drive, Suite 2 | Johnson City, TN 37604 | Phone: 423.854.0140 | Online at bjournal.com
2015
Statement of
Ownership &
Circulation
Statement of Ownership Management and Circulation
(REQUIRED BY U.S.C. 3685)
1.
2.
3.
4.
5.
6.
7.
Title of Publication: The Business Journal of Tri-Cities TN/VA
Publication No. 2744
Date of filing: 10/03/14
Frequency of Issue (Monthly)
Number of issues published annually: 12
Annual subscription price is $35.00
C
omplete mailing address of Publication: PO Box 5006, Johnson City,
Tennessee 37602
8. C
omplete mailing address of Headquarters of general business office of
publisher: PO Box 5006, Johnson City, Tennessee 37602
9. Names and complete address of Publisher, Editor: Publisher:
William R. Derby, PO Box 5006, Johnson City, Tennessee 37602,
Editor: Scott Robertson, P.O. Box 5006, Johnson City, Tennessee 37602
10. Owner/Sole Shareholder: Derby Publishing, LLC, PO Box 5006,
Johnson City, Tennessee 37602
11. K nown bondholders, mortgages and other security holders owning or
holding 1 percent or more of total amount of bonds, mortgages or other
securities: None
12. Tax status: has not changed during preceding 12 months
13. Publication Title: The Business Journal of Tri-Cities TN/VA
14. Issue date for circulation date below 09/15/14
15. Extent and nature of circulation Average no. copies each issue during
preceding 12 months
a. Total no. of copies printed (Net Press Run) 6,500
b. Paid Circulation (By mail and Outside the mail)
(1) Mailed Outside-County Paid Subscriptions Stated on PS Form
3541: 2740
(2) Mailed In-County Paid Subscriptions Stated on PS Form 3541: 860
(3) Paid Distribution Outside the Mails Including Sales through
dealers and carriers, street vendors, counter sales and other paid
distribution outside USPS: 414
(4) Paid Distribution by Other Classes of Mail Through the USPS: 50
c. Total Paid Distribution (Sum of 15b, (1), (2), (3) and (4): 4064
d. Free or Nominal Rate Distribution (By Mail and Outside the Mail
(1) Free or nominal rate outside-county copies included on PS Form
3541: 0
(2) Free or nominal rate in-county copies included on PS Form 3541: 0
(3) Free or nominal rate copies mailed at other classes through the
USPS: 0
(4) Free or nominal rate distribution outside the Mail: 2336
e. Total free or Nominal Rate Distribution (Sum of 15d, (1), (2), (3) and
(4): 2336
f. Total Distribution (sum of 15c and 15e): 6400
g. Copies not Distributed : 100
h. Total (sum of 15f and g): 6,500
i. Percent Paid (15c divided by 15f times 100): 63.5%
15. Extent and Nature of Circulation
No. Copies of Single Issue Published Nearest To Filing Date
a. Total Number of Copies: (net press run): 6,500
b. Paid Circulation ( By mail and Outside the mail)
(1) Mailed Outside-County Paid Subscriptions Stated on PS Form
3541: 2726
(2) Mailed In-County Paid Subscriptions Stated on PS Form 3541: 860
(3) Paid Distribution Outside the Mails Including Sales through dealers
and carriers, street vendors, counter sales and other paid distribution
outside USPS: 414
(4) Paid Distribution by Other Classes of Mail Through the USPS: 50
c. Total Paid Distribution (Sum of 15b, (1), (2), (3) and (4): 4050
d. Free or Nominal Rate Distribution (By Mail and Outside the Mail
(1) Free or nominal rate outside-county copies included on PS Form
3541: 0
(2) Free or nominal rate in-county copies included on PS Form 3541: 0
(3) Free or nominal rate copies mailed at other classes through the
USPS: 0
(4) Free or nominal rate distribution outside the Mail (carriers or other
means): 2350
e. T otal free or Nominal Rate Distribution (Sum of 15d, (1), (2), (3) and
(4): 2350
f. Total Distribution (sum of 15c and 15e): 6400
g. Copies not Distributed (see instructions to publishers #4 (page #3): 100
h. Total (sum of 15f and g): 6500
i. Percent Paid (15c divided by 15f times 100): 63.3%
16. Publication of Statement of Ownership: 10/03/14
If the publication is a general publication, publication of this statement is
required.
Will be printed in the October 2014 issue of this publication.
17. Signature and Title of Editor, Publisher, Business Manager, or Owner:
William R. Derby Date: 10/03/14
I certify that all information furnished in this form is true and complete. I
understand that anyone who furnishes false or misleading information on
this form or who omits material or information requested on the form may be
subject to criminal sanctions (including fines and imprisonment) and/or civil
sanctions (including civil penalties.)
Moving
Past the
Wine Bill
Wine grabs the headlines,
but other business-related
issues abound in Nashville
Never
Say Die
Plus:
Developer Stewart Taylor
is ready for round two in the
interstate retail wars, and this
time he’s bringing friends
Food City, BMS Extend
Sponsorship Agreement
and
Why Apartment Construction
is Dominating Housing
House Bill 610, which allows
Jon Lundberg, sponsor of the Tennessee
sales in food stores
communities to hold referenda on wine
Stewart Taylor at Tri-Cities Crossing.
Photo by Adam Campbell.
Plus:
FEBRUARY 2014
$3.00 Volume 26 Number 6
Costa
Doing
Business
The Falls Revenue
Bonds Sell
December 2014
$3.00 Volume 27 Number 4
and
bjournal.com
| February 2014
The Business Journal of Tri-Cities TN/VA
1
bjournal.com
An Exclusive Q&A
with Eastman
Chemical Co.’s
New CEO
Congress vs America’s
Accountants
The Business Journal of Tri-Cities TN/VA
| December 2014
1
Health care
chorus
Constituencies weigh in as
Wellmont stays course
following CEO’s departure
Plus:
Leaders on Leadership:
Olan Jones, Steve Smith
and more
Plus:
and
Jammin Butter, part of this month’s tech
A Look Inside MSHA’s
Books with Alan Levine
and Marvin Eichorn
and
spread
Bucks for Bucs – Football Fundraising
Kingsport Mayor Dennis Phillips and ETSU
President Dr.
have both spoken out in favor of a Wellmont-Mountain Brian Noland
States Merger
Mark Costa, Eastman Chemical Co., president and CEO
APRIL 2014
$3.00 Volume 26 Number 8
OCTOBER 2014
$3.00 Volume 27 Number 2
bjournal.com
The Business Journal of Tri-Cities TN/VA | April 2014
1
bjournal.com
The Business Journal of Tri-Cities TN/VA
1114 Sunset Drive, Suite 2 | Johnson City, TN 37604 | Phone: 423.854.0140 | Online at bjournal.com
| October 2014
1
2015
Editorial
Features
Calendar
The Business Journal 2015 Production Calendar
Note: Editorial coverage and dates subject to change and editorial approval.
JANUARY
FEBRUARY
MARCH
Impact Awards;
Financial Services
The Changing Face
of Healthcare
Multi-Family Construction;
Construction and Design;
Retail Growth
Ad Materials: 12.28.14
Camera Ready: 12.31.14
Print: 1.7.15
Ad Materials: 1.28.15
Camera Ready: 2.2.15
Print: 2.6.15
APRIL
MAY
JUNE
Family Owned/Locally
Owned Business
Residential and
Commercial Real Estate
Outdoor Retail;
High Country;
J.A. Business Hall of Fame
Ad Materials: 3.26.15
Camera Ready: 3.30.15
Print: 4.3.15
Ad Materials: 4.23.15
Camera Ready: 4.27.15
Print: 5.1.15
JULY
AUGUST
SEPTEMBER
The Changing Face
of Healthcare 2
Higher Education;
Health Care Heroes
Legal;
Financial Services
Ad Materials: 6.25.15
Camera Ready: 6.29.15
Print: 7.6.15
Ad Materials: 7.29.15
Camera Ready: 8.3.15
Print: 8.7.15
Ad Materials: 8.27.15
Camera Ready: 8.31.15
Print: 9.4.15
OCTOBER
NOVEMBER
DECEMBER
Locally Owned Business;
Communications and
Technology
General Retail; Major
Shopping Centers;
Financial Services
The Year’s Top 10 Stories;
40 Under Forty Awards
Ad Materials: 9.24.15
Camera Ready: 9.28.15
Print: 10.2.15
Ad Materials: 10.29.15
Camera Ready: 11.2.15
Print: 11.6.15
Ad Materials: 2.26.15
Camera Ready: 3.2.15
Print: 3.6.15
Ad Materials: 5.28.15
Camera Ready: 6.1.15
Print: 6.3.15
Ad Materials: 11.25.15
Camera Ready: 11.30.15
Print: 12.4.15
Book of Lists (distributed with the July edition)
Ad Materials: 6.5.15 | Camera Ready: 6.12.15 | Print: 6.19.15
1114 Sunset Drive, Suite 2 | Johnson City, TN 37604 | Phone: 423.854.0140 | Online at bjournal.com