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5 NEW turnkey products with VitaCholine
Choline – a nutrient essential for all live stages
Complete your portfolio with our 5 dedicated VitaCholine turnkey products.
Choline plays a central role in the promotion of healthy functioning of brain, liver
and heart. Key research findings also place Choline as an essential nutrient
that helps to support slimming and weight loss as well as the healthy
development of a fetus during pregnancy.
Happy Heart
A complete heart product with 5 authorized claims!
This complete heart health product is sustained with 5 authorized EFSA claims, making it
a very strong product. While DHA addresses cholesterol, choline targets homocysteine*
and corresponding inflammation.
· EPA and DHA helps maintain normal cardiac function
· Vitamin K contributes to normal blood clotting
· Vitamin E contributes to the protection of cells from oxidative stress
· Inhibits damaging blood clotting potentially blocking blood flow**
· Regulates the opening of blood vessels, important for unhindered blood flow**
· Thiamine (vitamin B1) contributes to the normal function of the heart
· Extensive research on vitamin B complex proves significant benefits on heart related symptoms
*High amounts of homocysteine in the blood are considered an independent risk factor for heart desease
**from Nutri facts (website), not authorized claims
Brain Power
Doubled the efficacy!
Choline is a neurological building block for the neurotransmitter Acethylcholine,
necessary for cells to communicate.
· Choline works with DHA as building block for brain cells – both are needed
· DHA contributes to maintenance of normal brain function
· Biotin (B7) contributes to normal functioning of the nervous system
· Choline works with B vitamin that may counteract, age related memory decline*
· Based on recent research choline increases DHA enrichment of phospolipids
*Statements based on FDA approved claims – not yet approved in EU
Liver Care
With a unique EFSA claim!
Choline has a unique EFSA claim on contribution to normal liver function. Liver fat
accumulation is an increasing problem in the world, not only attacking the obese, and
can result in serious health challenges. Adequate choline intake can reverse the state
and therefore the strong claim authorized by EFSA.
· Choline depletion (via dietary intake) results in liver fat accumulation. · Liver fat accumulation is reversible, with adequate choline intake¹.
¹ This is the clinical basis of North American choline DRVs.
Weight Smart
Oiling the wheels of the body’s fat transportation!
Choline plays a crucial role in the transportation of fat, for example from the liver to the
muscles where it is used as a source of energy. This product also contains cola nut that has
had significant results in slimming and burning of fat support. Making this a strong product
for weight management. Choline contributes to normal fat metabolism (EFSA claim).
· Choline plays a crucial role in the transportation of fat, for example from the liver to muscles
where it is used as a source of energy
·C
holine helps balance homocycteine. Homocysteine is a bi-product of the creation of creatine,
a substance formed when exercising (too high level of homocysteine is an indicator for
cardiovascular disease)
· Cola Nut helps to support slimming and burn of fat
Prenatal
Giving the baby the best possible start!
The prenatal market has been growing fast in the last few years, as economic conditions
have improved and parents continuous prioritization of healthy development of their children.
Enough choline in early stages can result in lifelong memory benefits; attention span,
learning and memory.
· Together with DHA, Choline is a necessary element in phospholipid membranes of all
brain cells > brain cell rapidly devide
· Choline optimizes the performance of other prenatal-important nutrients (DHA, B-vitamins)
· Enough Choline in the early stages can result in lifelong memory benefits: attention span,
learning and memory
· Recent science has shown that maternal dietary Choline intake is potentially
as important as folate
AYANDA AS
Østensjøveien 36,
+47 77 75 99 00
0667 Oslo, Norway
www.ayanda.com