Advanced Shop Critique Worksheet
EXPAND YOUR REACH
STAND OUT
1. Does this shop have an
About Page that’s complete and
compelling?
Y
Y
N
to-do List the most important
attributes at the beginning of titles
and descriptions.
to-do Create a shop title that
accurately describes your shop and
the items you sell.
2. Does this seller offer
international shipping?
2. Does this shop have high-quality
(and press ready!) photos that show
the size and style of the items?
Y
N
Y
Critiqued By:
ANALYZE AND ADAPT
1. Do item titles, descriptions
and photos look good on a
mobile screen?
N
Shop Name:
BE EFFICIENT
LOOK AHEAD
1. Which items have the least
views, favorites or sales?
1. Does this seller belong to any
prototype teams on Etsy?
1. Does this seller have a plan to
expand on the product line?
to-do Create two identical listings
and change one thing about one of
them (the title, a photo, etc.) and
see which listing performs better.
Y
Y
2. What are the shop’s top sources
of traffic apart from Etsy?
N
N
to-do Visit etsy.com/prototypes
to-do Take a look at trend
forecasts.
2. Does this seller use shipping
labels and shipping profiles?
2. Does this seller track supply
costs and inventory?
Y
Y
N
N
N
3. Which items have the most
views, favorites or sales?
3. Do the photos show packaging?
Do the descriptions reveal the
target market?
3. Is this shop connected to social
media?
Y
Y
N
3. Does this shop outline its
policies clearly?
Y
4. Does each listing link
to other items or to
the main shop page?
N
Y
4. Does this seller offer multiple
price points?
Y
N
5. Does this shop use Direct
Checkout and accept Etsy
gift cards?
Y
N
N
4. Fill in the blank:
makes this shop stand out.
Its target market is
N
4. Does this seller copy and edit
listings when appropriate?
Y
.
5. Does this shop have a cohesive
look (photos, packaging, logo,
etc.)?
Y
N
5. Do tags correspond with
best performing keywords
and browse categories?
Y
N
N
3. Does this seller offer coupon
codes or use creative strategies
to retain customers?
Y
4. Does this seller have positive
reviews and learn from their
buyers’ comments?
Y
5. Does this seller use the
Etsy app?
Y
N
N
N