Michel Ballings- About me •  B.S. Business Administration (University College Leuven, Belgium) •  M.S. Business Economics: Strategic Management (VLEKHO Business School, Belgium) •  Ph.D. Applied Economic Sciences (Applied Machine Learning) (Ghent University, Belgium) •  Work at UT as Assist. Prof. since Aug, 2014 | [email protected] | www.ballings.co ..trained in these three fields ..teaching ..research: Social Media Analytics | [email protected] | www.ballings.co About my research •  Web 1.0 (large corporations) à Web 2.0 (everybody) •  Spearheaded by smartphones. •  Will continue to grow because of wearable devices •  So I moved into Social Media Analytics •  Especially Facebook because 18% of world population | [email protected] | www.ballings.co 3 About my research •  Built a Facebook app that extracts as much data as possible from users with their consent •  Compiled a large database: some of the data we have: –  family, significant other, friends and groups –  statuses, links, videos, albums, photos (including comments, likes, and tags) –  books, movies, sports, television, music, likes, favorite teams, inspirational people –  check-ins (including comments, likes, and tags) –  education and professional background –  locations (including tags), events, interests –  information about all friends: activities, books, education, interests, likes, movies, music, significant other, work, videos, sports | [email protected] | www.ballings.co 4