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Print + Online
Title Portrait
2
Rates
3/4/5
Formats6
Online Advertising
7/8
Schedule and Topic Plan
9/10/11/12
Special Issues Produktion MAGAZIN
13/14/15
Circulation Analysis
16
Recipients Analysis
17/18
General Terms and Conditions
19
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20/21
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22/23
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2015
Mediakit
Title Portrait
verlag moderne industrie GmbH, Justus-von-Liebig-Str. 1, D-86899 Landsberg, Phone +49 (0) 81 91/1 25-0, Fax +49 (0) 81 91/1 25-3 04
1 Profile in brief:
Produktion speaks to the whole of the decision-making chain in the
manufacturing industry with its mix of engineering and business topics.
It reaches everyone from professionals and specialists (who decide which
brands to use) to production managers and heads of departments integrated in the production process, such as Design and Logistics (who decide
what volumes to buy and which technologies to deploy), as well
as directors and CTOs (who decide what will be financed). Produktion provides helpful engineering expertise and product information for the shop
floor, real-life examples and management tips for process optimization,
and competitor and market analyses for business decisions.
Produktion‘s strengths as a trade publication are its extensive industry
reach, its target-group-specific topic range, the high quality of its factual
reporting and its great topicality combined with the quick overview its
newspaper format delivers.
2Publication:
Weekly, Thursday
3 Year of publication:54th year 2015
4 Internet address (URL): www.produktion.de
5 Member of:
–
6Organ:–
7Publisher:
verlag moderne industrie GmbH
8Verlag:
verlag moderne industrie GmbH
Postal address:
D-86895 Landsberg
Offices: Justus-von-Liebig-Str. 1, 86899 Landsberg
Phone:+49 (0) 81 91 / 1 25-0
Fax:
+49 (0) 81 91 / 1 25-3 04
Internet:www.produktion.de
e-mail:Editorial dept.: [email protected]
Advertisements: [email protected]
  9Editorial department: Eduard Altmann
Phone: +49 (0) 81 91 / 1 25-6 81
e-mail: [email protected]
10Advertising: Michael Klotz
Phone: +49 (0) 81 91 / 1 25-1 67
e-mail: [email protected]
11Prices: (incl. postage and VAT)
Annual subscription National
International
Issue price (plus postage) € 149.80
€ 171.20
€
2.80
12 Scope analysis: 2013 = 43 issues + special issues
Format:
285 mm wide, 400 mm high
Total content:
1,819 pages =
100%
Editorial content: 1,202 pages =
74%
Advertising:
617 pages =
26%
Inserts:45
13Editorial content analysis: 2
Business: (Business facts, market and opinion,
companies and sectors, productivity and IT,
law and finances, news, career)
Technology:
(News and features, trends and reports, R&D,
field and product reports, specials, office tools)
1,202 pages =
100%
480 pages =
38%
722 pages =
62%
2015
Mediakit
Advertising Rates
List No. 54
Valid from October 1, 2014
verlag moderne industrie GmbH, Justus-von-Liebig-Str. 1, D-86899 Landsberg, Phone +49 (0) 81 91/1 25-0, Fax +49 (0) 81 91/1 25-3 04
1Circulation:
Print run: Actual no. of copies circulated, annual average:
40,000 copies
39,728 copies
2 Newspaper format:
285 mm wide, 400 mm high (tabloid)
249 mm wide, 371 mm high
5 columns, column width 47 mm
Type area: 3 Printing method: 4 Deadlines: See schedule and topics plan on pages 9–12
Publication: Date of publication:
Copy deadline: Weekly plus special issues
Weekly, Thursday
15 days prior to publication
5 Publishing house: verlag moderne industrie GmbH
Offices: Justus-von-Liebig-Str. 1
D-86899 Landsberg
Postal address: D-86895 Landsberg
Phone:+49 (0) 81 91 / 1 25-0
Fax: +49 (0) 81 91 / 1 25-3 04
e-mail: [email protected]
Internet:www.produktion.de
Rotary offset heatset
Documents for Delivery of data in PDF format, at least version 1.3
printing: (PDF/X-1a), generated with Acrobat Distiller as of
version 4.0 and with screen modulated proof.
Image data with high resolution (at least 300 dpi),
resolution for 60 screen (60 l/cm), color model
must be CMYK (no RGB or LAB elements). Bitmaps
(barcode scans) should have at least 800 dpi resolution. The format must have original dimensions
plus trim allowance and bleed marks. For further
information on PDF format presettings, see
www.pdf-club.de or contact our technical hotline
on +49 (0) 81 91-1 25-3 38.
6 Terms of payment:Net within 14 days after date of invoice
2% discount in case of payment prior to due date
discount for payment by direct debit
3
Bank details: Sparkasse Landsberg
Bank code 70052060
Account no. 37754
SWIFT Code: BYLADEM1LLD
IBAN Code: DE 02 7005 2060 0000 037754
2015
Mediakit
Advertising Rates
List No. 54
Valid from October 1, 2014
verlag moderne industrie GmbH, Justus-von-Liebig-Str. 1, D-86899 Landsberg, Phone +49 (0) 81 91/1 25-0, Fax +49 (0) 81 91/1 25-3 04
7 Advertising rates in € (for formats, see page 6):
Advertisement size
A4 magazine
formats
Newspaper
formats
A4 double page
A4 page
Junior page
1/2 page A4 horizontal
1/2 page A4 high
1/3 page A4 horizontal
1/3 page A4 high
1/3 page A4 Block
1/4 page A4 horizontal
1/4 page A4 high
1/4 page A4
1/8 page A4 horizontal
1/8 page A4 high
1/8 page A4
1/16 page A4
2/1 page
1/2 page Panorama
1/1 page
2/5 page high
1/2 page horizontal
1/3 page horizontal
1/4 page horizontal
1/8 page horizontal
Formats
(Width x Height
in mm)
432 x 280
198 x 280
148 x 201
198 x 137
97 x 280
198 x 90
72 x 280
97 x 201
198 x 67
47 x 280
97 x 137
198 x 32
47 x 137
97 x 67
47 x 67
534 x 371
534 x 183
249 x 371
97 x 371
249 x 183
249 x 120
249 x 89
249 x 42
All prices in € and including colour surcharges.
Prices in EUR
including colour
surcharges
19,700
10,370
5,380
4,950
4,950
3,330
3,330
3,330
2,120
2,120
2,120
1,075
1,075
1,075
540
7.1mm price (column width: 47 mm):
(minimum 30 mm)
€ 10.56
8Surcharges: (no discount possible)
Special positioning:
Binding positioning regulations
above 400 mm possible: 10%
9 Section advertisements:
• Job offers:
• Catalog ad:
10 Special advertising types:
• Front page ad (47 x 50 mm)
• Island ad (47 x 50 mm)
22,950
19,300
12,080
6,350
9,680
6,645
4,235
2,170
4
on reguest
€ 760.00
€   1,720.00
€   1,295.00
• 1/1 tunnel ad (six-column advertisement across the spread,
2 columns each on the left and right are left over for editorial content):
€   20,425.00
1/2 tunnel ad (as above, only half the height):
€   10,750.00
• Company profile (format 198 x 90 mm):
€   2,120.00
• Other special advertising types on request
2015
Mediakit
Advertising Rates
List No. 54
Valid from October 1, 2014
verlag moderne industrie GmbH, Justus-von-Liebig-Str. 1, D-86899 Landsberg, Phone +49 (0) 81 91/1 25-0, Fax +49 (0) 81 91/1 25-3 04
11Discounts: (in case of purchase within one year*)
Frequency discountQuantity discount
3 ads 3% above 3,300 mm 10%
6 ads 5% above 6,600 mm 15%
12 ads 10% above 9,900 mm 20%
24 ads 15% above 13,200 mm 25%
*Options for more than one year available upon request
15 Adhesive postcards:
Combined with advertisement or bound-in insert. Prices upon
request.
16 Delivery address for inserts:
Westermann druck GmbH
Georg-Westermann-Allee 66
38104 Braunschweig
(Note: Produktion No...)
12Combinations:
Advertisement combinations with all verlag moderne industrie
magazines are possible. Combination discount upon request.
13 Bound-in inserts:
Due to Produktion’s binding method, bound-in inserts are not possible (see Inserts)
14Inserts: max. paper format 190 x 275 mm
(not discountable; partial inserts according to your personal choice
are also possible)
€ 11,680.00
up to 25 g weight incl. postage
€ 12,370.00
up to 30 g weight incl. postage
Partial inserts up to 25 g according
€ 305.00/‰
to your specifications: € 12.00/‰
each further 5 g plus
Minimum quantity 3,000
Delivery: Specimens upon order placement. Circulation up to
10 days prior to publication.
5
2015
Information Sheet
Formats
Mediakit
verlag moderne industrie GmbH, Justus-von-Liebig-Str. 1, D-86899 Landsberg, Phone +49 (0) 81 91/1 25-0, Fax +49 (0) 81 91/1 25-3 04
2/5 page
high
97 x 371
1/1 page
249 x 371 mm
2/1 page
534 x 371 mm
1/2 page Panorama
534 x 183 mm
A4 double page
432 x 280 mm
1/2 page horizontal
249 x 183 mm
1/3 page horizontal
249 x 120 mm
1/4 page 249 x 89mm
A4 page
198 x 280 mm
1/16 page A4
47x67 mm
1/8 page 249 x 42mm
1/2 page A4 high
97x280mm
1/1 Tunnel ad
332 x 371 mm
1/8 page A4 high
47x137 mm
1/4 page A4
97x137 mm
1/4 page A4 high
47x280 mm
1/2 page A4 horizontal
198 x 137 mm
1/3 Seite A4 horizontal
198 x 90 mm
1/3 page A4 high
72x280 mm
1/3 page A4
97x201mm
Junior page
148x201 mm
All prices in EUR including colour rates.
6
1/2 Tunnel ad
332 x 183 mm
2015
OnlineAdvertising
Mediakit
verlag moderne industrie GmbH, Justus-von-Liebig-Str. 1, D-86899 Landsberg, Phone +49 (0) 81 91/1 25-0, Fax +49 (0) 81 91/1 25-3 04
Rates and technical information
Newsletter (daily, Monday to Friday)
TCP*
Type of ad
Format in pixels
€ 900.–
Leaderboard/
Superbanner
GIF 728 x 90
€ 1,100.–
€ 43.–
€ 1,930.–
Content ad
GIF 300 x 250
€ 1,100.–
300 x 250
€ 43.–
€ 1,930.–
Full-size banner
GIF 468 x 60
€    880.–
Skyscraper
160 x 600
€ 35.–
€ 1,575.–
Wallpaper
160 x 600 and
728 x 90
€ 78.–
€ 3,500.–
Text ad
max. 250 letters + pictures
€    880.–
Halfpage Ad
300 x 600
€ 74.–
€ 3,350.–
Rectangle
GIF 250 x 100
€    880.–
Billboard Ad
770 x 250
€ 74.–
€ 3,350.–
Baseboard Ad
960 x 90
€ 66.–
€ 2,950.–
Coverage:
Layer
400 x 400
€ 76.–
€ 3,440.–
Special type of advertising: Stand-alone newsletter
For a complete price of EUR 5,900.00, we send your own custom company
newsletter to the Produktion newsletter recipients. Your respective media
advisor is happy to provide you with more details of this offer.
Homepage/Portal
Format in pixels
Full-size banner
468 x 60
€ 20.–
Leaderboard/Superbanner
728 x 90
Content ad
(thousand contactprice)
Price
per week**
* Calculated value on the basis of 45,000 ad impressions per week. Bookings are only possible on a weekly basis.
** 25% discount for 2-rotationally placement
WebVideo
Output
Price
Online publishing in video
database at www.produktion.
de
€ 910.–
(price for three
months)
€ 1,580.–
(price for six
months)
We create a slideshow for you
using your images. Send us
10-20 product and application
photos with approximately
2,000 characters of text. We
will create a slideshow for you
which you can use without
restriction. A trained speaker
will describe your product.
Maximum length 2 minutes
30 seconds.
€ 1,580.–
(incl. online
placement 4
weeks)
€ 2,120.–
(incl. online
placement 3
months)
Microsite
Creation of microsite incl. teaserbanner (300 x 100 px) on
homepage
on request
Whitepaper
Teaser box at homepage incl.
registration form; incl. onetime shipping of a stand-alone newsletter
€ 6,900.–
(price for 3
month)
Placement of the job ad at
www.produktion.de
€ 925.–
(price for
six weeks)
Slideshow/Slidevideo
Online job market
39,800 newsletter subscribers daily;
as from September 2014
Exclusive Special Newsletter Package
Special advertising
Type of ad
Price per week
In addition to the regular daily newsletter, Produktion also sends out a special
newsletter covering the latest events and topics. For an all-inclusive price of
EUR 2,500.00, your advertising banner (format 728 x 90 pixel) will appear for
one month exclusively in all special newsletters (at least 6 newsletters in total).
Access monitoring:
Access (per month):Visits
Page Impressions
Source: www.ivw.de, July 2014
294,471
550,035
Data delivery:At least 1 week prior to placement by e-mail to
[email protected]
Banners: (animated) GIF format, JPG, Flash, HTML, DHTML banners
in the sizes listed below, image files and graphic files (also
banners) always as RGB (color scheme).
Maximum file size 50 KB.
Newsletter only GIF-file!
Videos: delivered as Flash or Windows Media Video (WMV),
depending on data size by e-mail, CD-ROM/DVD or as
download link. Maximum video length 5 minutes. Longer
lengths as agreed.
For further information on data delivery and technical
specifications, see online media section at
http://www.produktion.de/media/mediadaten
AdServer: Further special advertising on request.
7/8
OpenAdstream by RealMedia
2015
Schedule
and Topic Plan
1st half-year
Mediakit
Advertising deadline
Date of publication
Issue
in all issues with the following sections
Newsletter/news
Companies and markets
Trends and innovations
Management
Business facts
Trends and innovations
Technical know-how
R&E
Construction (Products & Practice)
Manufacturing (Products & Practice)
Automation (Products & Practice)
Industry Trends 2015
May
Produktion publishes extensive specials and special sectionson the most important
and biggest trade fair events
in the industry, featuring all
key information and news on
the highlighted trade fair.
Focus topics
07.01. 17.12.
3
14.01. 22.12.
Material flow
Identification/weighing/packaging technology, cranes/hoists,
warehousing technology, conveying technology, industrial
trucks, RFID, logistical services
4
21.01. 05.01.
Assembly and joining technology
Joining, bonding, screwing, welding
5
28.01. 13.01. ERP, MES, PLM, CAD/CAM,
6
04.02. 20.01.
7
11.02. 27.01.
8
18.02. 03.02.
9
Center
25.02. 10.02. Industrial
North Rhein-Westphalia
Software and IT
security software
Copy-Test
10
06.03. 18.02.
11
11.03. 24.02.
12
18.03. 03.03. Trainings, human resources,
13
25.03. 10.03.
14
01.04. 17.03.
MBA
Software and IT
16*
15.04. 27.03.
17
22.04. 07.04. Banking, leasing, renting
18
29.04. 14.04.
19
06.05. 20.04.
20
13.05. 27.04.
21
20.05. 04.05.
security software
27.05. 08.05.
23
03.06. 18.05. ERP, MES, PLM, CAD/CAM,
Software and IT
security software
24** 10.06. 22.05.
26
Intec
Automation - Industry 4.0
Drive technology, control and regulation technology, fieldbuses,
sensors, image processing, robots, assembly and handling
technology
Fastener Fair, Stuttgart, 10-12 March
all about automation, Dortmund, 11-12
March
CeBIT
Quality assurance
Measurement and testing technology, sensors, image processing, software
Computer automation/IT hardware
Industrial electronics, housings, IPCs, power supplies, control
panels, embedded systems, cables
intec/Z, Leipzig, 24-27 February
embedded world, Nürnberg, 24-26 February
CeBIT, Hanover, 16-23 March
New Energy, Husum, 19-22 March
EMV, Stuttgart, 24-26 March
Automatisierungstreff, Boeblingen, 24-26
March
Hannover Messe
Hannover Messe
Machining technology
CNC control system, cooling lubricants, precision tools, sawing
technology, clamping technology, machine tools, tool and
mould making
Robotics
Handling technology, robots, robot components
Medical technology*
Industrial engineering - personal/machine/plant protection
Compressed air technology, heating/air conditioning/ventilation, cleaning, maintenance, operating equipment, facility
management
Hannover Messe
Hanover Messe, 13-17 April
USETEC, Karlsruhe, 13-15 April
Turning Days, Villingen-Schwenningen, 14-17
April
Medtec, Stuttgart, 21-23 April
Material flow
Identification/weighing/packaging technology, cranes/hoists,
warehousing technology, conveying technology, industrial
trucks, RFID, logistical services
Automation - Industry 4.0
Drive technology, control and regulation technology, fieldbuses,
sensors, image processing, robots, assembly and handling
technology
Surface technology
Cleaning, drying, coating, painting, hardening
Materials
Raw materials, metals, non-metals, casting, semi-finished
products, lightweight construction
Moulding Expo
Control
Moulding Expo, Stuttgart, 5-8 May
Control, Stuttgart, 5-8 May
kss, Stuttgart, 5-8 May
transport logistic, Munich, 5-8 May
Ligna, Hanover, 11-15 May
Trade fair highlights
Hanover Fair
Sensor+Test, Nürnberg, 19-21 May
Produktion MAGAZIN: Best Practice (more information on page 18)
22
17.06. 01.06.
Special 24.06. 29.05.
Issue
Industrial engineering - personal/machine/plant protection
Compressed air technology, heating/air conditioning/ventilation, cleaning, maintenance, operating equipment, facility
management
Forming and laser technology
Sheet metal processing, laser technology, cutting (water jet,
punching, ...)
Materials
Raw materials, metals, non-metals, casting, semi-finished
products, lightweight construction
Produktion MAGAZIN: The official trade show guide to Hannover Messe 2015 (more information on pages 16/17)
08.04. 20.03. ERP, MES, PLM, CAD/CAM,
25
LogiMAT, Stuttgart, 10-12 February
E-world energy & water, Essen,
10-12 February
Construction
Drive and control technology, fluid technology (hydraulics/pneumatics), pumps, filters, fittings
15
Special 27.05. 29.04.
Issue
Construction
Drive and control technology, fluid technology (hydraulics/pneumatics), pumps, filters, fittings
Surface technology
Cleaning, drying, coating, painting, hardening
Careers
Trade fair dates
NORTEC, Hamburg, 21-24 January
Robotics
Handling technology, robots, robot components
Copy-Test
Trade fair previews are published for the specialist trade fairs and events listed, including
anticipated new products presented at the
events.
Trade fair special
1-2
Financing
June
Trade shows 2015
Technology
Machining technology
CNC control system, cooling lubricants, precision tools, sawing
technology, clamping technology, machine tools, tool and
mould making
Special 01.04. 07.03.
Issue
April
Business and
management
Assembly and joining technology
Joining, bonding, screwing, welding
Machining technology
CNC control system, cooling lubricants, precision tools, sawing
technology, clamping technology, machine tools, tool and
mould making
Robotics
Handling technology, robots, robot components
Aviation technology**
Forming and laser technology
Sheet metal processing, laser technology, cutting (water jet,
punching, ...)
Achema
Turning Days, Dortmund, 9-11 June
all about autom., Friedrichshafen, 9-10 June
parts2clean, Stuttgart, 9-11 June
Intersolar, Munich, 10-12 June
Achema, Frankfurt, 15-19 June
Paris Air Show, Le Bourget, 15-21 June
Laser World of Photonics, Munich, 22-25 June
Produktion MAGAZIN: Best Products 1 (more information on pages 16/17)
24.06. 09.06.
*specially distributed to medical technology firms
Industrial engineering - personal/machine/plant protection
Compressed air technology, heating/air conditioning/ventilation, cleaning, maintenance, operating equipment, facility
management
9/10
**specially distributed to the aviation technology
Subject to editorial changes!
March
February
January
Month
verlag moderne industrie GmbH, Justus-von-Liebig-Str. 1, D-86899 Landsberg, Phone +49 (0) 81 91/1 25-0, Fax +49 (0) 81 91/1 25-3 04
2015
Schedule
and Topic Plan
2nd half-year
Mediakit
Advertising deadline
Date of publication
Issue
Business and
management
in all i ssues with the following sections
Newsletter/news
Companies and markets
Trends and innovations
Management
Business facts
28
08.07. 23.06.
29
15.07. 30.06.
30
22.07. 07.07. ERP, MES, PLM, CAD/CAM,
31
29.07. 14.07.
32
05.08. 21.07.
33
14.08. 29.07.
34
21.08. 04.08.
35
26.08. 11.08.
Software and IT
02.09. 18.08.
24.09. 01.09.
37
09.09. 25.08.
38
security software
Industry Trends
Trade fair previews are published for the specialist trade fairs and events listed, including
anticipated new products presented at the
events.
Trade fair special
Trade fair dates
Automation - Industry 4.0
Drive technology, control and regulation technology, fieldbuses, sensors, image processing, robots, assembly and handling
technology
Machining technology
CNC control system, cooling lubricants, precision tools, sawing
technology, clamping technology, machine tools, tool and
mould making
Construction
Drive and control technology, fluid technology (hydraulics/pneumatics), pumps, filters, fittings
Surface technology
Cleaning, drying, coating, painting, hardening
Forming and laser technology
Sheet metal processing, laser technology, cutting (water jet,
punching, ...)
Assembly and joining technology
Joining, bonding, screwing, welding
Industrial engineering - personal/machine/plant protection
Compressed air technology, heating/air conditioning/ventilation, cleaning, maintenance, operating equipment, facility
management
Automation - Industry 4.0
Drive technology, control and regulation technology, fieldbuses, sensors, image processing, robots, assembly and handling
technology
Robotics
Handling technology, robots, robot components
Produktion MAGAZIN: The trade show guide to EMO 2015 (more information on pages 16/17)
Industrial center
Baden-Württemberg
Material flow
Identification/weighing/packaging technology, cranes/hoists,
warehousing technology, conveying technology, industrial
trucks, RFID, logistical services
16.09. 01.09. Trainings, human resources,
Careers
Materials
Raw materials, metals, non-metals, casting, semi-finished
products, lightweight construction
39
23.09. 08.09.
Quality assurance
Measurement and testing technology, sensors, image processing, software
Special
Issue
24.09. 01.09.
40
30.09. 15.09.
Assembly and joining technology
Joining, bonding, screwing, welding
41
07.10. 22.09.
Forming and laser technology
Sheet metal processing, laser technology, cutting (water jet,
punching, ...)
Battery + Storage, Stuttgart, 12-14 October
Fakuma, Friedrichshafen, 13-17 October
Maschinenbau-Gipfel, Berlin, 13-14 October
42
14.10. 29.09. Banking, leasing, renting
Computer automation/IT hardware
Industrial electronics, housings, IPCs, power supplies, control
panels, embedded systems, cables
MATERIALICA/eCarTec, Munich, 20-22 October
Special
Issue
MBA
Financing
21.10. 28.09.
Software and IT
21.10. 06.10. ERP, MES, PLM, CAD/CAM,
44
28.10. 13.10.
45
04.11. 20.10.
46*
11.11. 27.10.
Special
Issue
17.11. 23.10.
security software
Software and IT
02.12. 17.11.
50
09.12. 24.11.
Composites Europe, Stuttgart, 23-24 September
all about automation, Leipzig, 23-24 September
Euromold, Dusseldorf, 22-25 September
EMO
Motek/Bondexpo
Fachpack, Nuernberg, 29 September - 1 October
IT & Business, Stuttgart, 29 September - 1
October
EMO
Motek/Bondexpo
Motek/Bondexpo, Stuttgart, 5-8 October
EMO, Milano, 5-10 October
Automation - Industry 4.0
Drive technology, control and regulation technology, fieldbuses, sensors, image processing, robots, assembly and handling
technology
Construction
Drive and control technology, fluid technology (hydraulics/pneumatics), pumps, filters, fittings
Machining technology
CNC control system, cooling lubricants, precision tools, sawing
technology, clamping technology, machine tools, tool and
mould making
Surface technology
Cleaning, drying, coating, painting, hardening
Medical technology*
A+A
A+A, Dusseldorf, 27-30 October
BVL-Kongress, Berlin, 28-30 October
Blechexpo
Trade show highlights
Motek/Bondexpo
Trade show highlights EMO
Blechexpo/Schweisstec, Stuttgart, 3-6 November
FMB, Bad Salzuflen, 4-6 November
Productronica, Munich, 10-13 November
Inprint, Munich, 10-12 November
Compamed/Medica, Dusseldorf, 16-19
November
Produktion MAGAZIN: IF - Intelligent Factory (more information on pages 18)
MES, PLM, CAD/CAM,
18.11. 03.11. ERP,
security software
49
Husum Wind, Husum, 15-18 September
Produktion MAGAZIN: Best Products 2 (more information on pages 16/17)
43
47
Husum Wind
Produktion MAGAZIN: The official trade show guide to Motek/Bondexpo 2015 (more information on pages 16/17)
48** 25.11. 10.11.
December
Produktion publishes extensive specials and special sectionson the most important
and biggest trade fair events
in the industry, featuring all
key information and news on
the highlighted trade fair.
Focus topics
01.07. 16.06.
36
Trends and innovations
Technical know-how
R&E
Construction (Products & Practice)
Manufacturing (Products & Practice)
Automation (Products & Practice)
Assembly and joining technology
Joining, bonding, screwing, welding
27
Special
Issue
Trade shows 2015
Technology
Special publication
51-52 16.12. 01.12. 2015 Factory of the Year
*specially distributed to medical technology firms
Material flow
Identification/weighing/packaging technology, cranes/hoists,
warehousing technology, conveying technology, industrial
trucks, RFID, logistical services
Forming and laser technology
Sheet metal processing, laser technology, cutting (water jet,
punching, ...)
Aviation technology**
Robotics
Handling technology, robots, robot components
Industrial engineering - personal/machine/plant protection
Compressed air technology, heating/air conditioning/ventilation, cleaning, maintenance, operating equipment, facility
management
Machining technology
CNC control system, cooling lubricants, precision tools, sawing
technology, clamping technology, machine tools, tool and
mould making
11/12
SPS IPC Drives
SPS IPC Drives, Nuernberg, 24-26 November
formnext, Frankfurt, 24-27 November
Trade show highlights
SPS IPC Drives
**specially distributed to the aviation technology
Subject to editorial changes!
November
October
September
August
July
Month
verlag moderne industrie GmbH, Justus-von-Liebig-Str. 1, D-86899 Landsberg, Phone +49 (0) 81 91/1 25-0, Fax +49 (0) 81 91/1 25-3 04
2015
Produktion
MAGAZIN
Mediakit
verlag moderne industrie GmbH, Justus-von-Liebig-Str. 1, D-86899 Landsberg, Phone +49 (0) 81 91/1 25-0, Fax +49 (0) 81 91/1 25-3 04
Trade fair guides (distributed at trade fairs and hotels)
1
www.produktion.de - VKZ 5339 / Einzelpreis € 19,80 - Ausgabe 1/2014
MESSEFÜHRER
Hanover
Trade Fair
Eine Sonderausgabe der Fachzeitung Produktion
1
www.produktion.de - VKZ 5339 / Einzelpreis € 19,80 - Ausgabe 2/2014
BESTE PRODUKTE
Date of publication: April , 2015
H a n nove r M es s e 2014
Copy deadline: March 10, 2015
18
AFTER WORK
Show mit
Frauenpower
2
EMO
Milano
Date of publication: September 24, 2015
Copy deadline: September 1, 2015
50
Bilder: Deutsche Messe AG, GOP
3
Seite 01 Titelseite PMA_2014_01.indd 1
18.03.2014 13:59:48
Motek/Bondexpo
Stuttgart
MATERIALFLUSS
FERTIGUNGSTECHNIK
BETRIEBSTECHNIK
AUTOMATISIERUNG
SICHERHEIT
ENERGIEEFFIZIENTE PRODUKTE
TOP 10
Die beliebtesten
Produkte
Date of publication:
June 24, 2015
Copy deadline:
May 29, 2015
Date of publication:
October 21, 2015
Copy deadline:
September 28, 2015
Circulation:
50,000 copies each
im Internet
Seite 6
Seite 01 Titelseite PMA_2014_02.indd 1
Date of publication: September 24, 2015
Copy deadline: September 1, 2015
Circulation:
40,000 copies each
KONSTRUKTION
Bild: Schunk
Fabrik der
Zukunft
Bild: Apex
2
8
TECHNIK
Bild: Still
MESSE
Schnelle
Verbindungen
Bild: Creaform
Eine Sonderausgabe der Fachzeitung Produktion
Best Products
"Time is money". This is the motto of the issues "Best Products". A quick
search for interesting products is possible due to the systematic structure
with precise classification according to design, manufacturing technique,
automation, material flow, industrial engineering and safety & security.
The combination of technology highlights, trade fair service and tips for the
fair evenings is unique. The same applies to the distribution: Before and even
during the fair, also in the numerous fair hotels. As an exhibitor you can
address important investment decision-makers in a timely manner, but also
at short notice – at the Hanover Trade Fair, AMB and Motek.
Distribution by trade/business sector
11.06.2014 09:42:09
With Efficiency Navigator and Top-10 Ranking of the
most clicked products at www.produktion.de
Distribution by trade/business sector
Copies
Copies
Distributed at trade fairs and hotels
7,958
Mechanical engineering
Mechanical engineering
8,225
Electrical engineering, radio/communications engineering
3,870
Electrical engineering, electricity generation (devices)
2,535
Production of metal products
8,854
Medical, measurement and control technology, optics
1,317
Production of metal products
4,735
Construction of automobiles/components, other vehicle construction
2,773
Rubber and plastics processing industry
2,835
Chemical industry
2,658
Metal production and metalworking industry
2,410
Other sectors
4,270
Remainder, archive and specimen copies
284
Total
Advertisement size
40,000
Formats
(width x height
in mm)
Bleed formats
(incl. 3 mm
trim)
Chemical industry
3,021
Construction of automobiles/components, other vehicle construction
3,120
Rubber and plastics processing industry
3,311
Metal production and metalworking industry
1,810
Wood, paper and printing industry, incl. furniture
1,408
Food, beverage and tobacco industry
3,064
Medical, measurement and control technology, optics
3,780
Other sectors
2,797
Remainder, archive and specimen copies
Total
Prices in €
Trade fair
guide
(incl. color)
Prices in €
The Best Products
(incl. color)
2/1-page
–
432 x 303
19,700.–
21,280.–
1/1-page
178 x 257
216 x 303
10,370.–
11,200.–
Junior page
126 x 178
145 x 203
5,380.–
5,810.–
1/2-page horizontal
178 x 126
216 x 149
4,950.–
5,350.–
1/2-page high
86 x 257
105 x 303
4,950.–
5,350.–
178 x 83
216 x 106
3,330.–
3,900.–
56 x 257
75 x 303
3,330.–
3,900.–
178 x 62
–
2,120.–
2,290.–
1/3-page horizontal
1/3-page high
1/4-page horizontal
1/4-page high
41 x 257
–
2,120.–
2,290.–
1/4-page block
86 x 126
–
2,120.–
2,290.–
178 x 29
–
1,075.–
1,160.–
41 x 126
–
1,075.–
1,160.–
1,160.–
1/8-page horizontal
1/8-page high
1/8-page block
Cover Photo
Company profile
86 x 62
–
1,075.–
51 x 164
–
–
1,985.–
178 x 83
–
2,120.–
2,290.–
12,030.–
13,000.–
2-page supplement
14,650
All prices in € and exclusive of VAT.
13/14
315
50,000
Documents for printing:
Delivery of data in PDF format, version 1.3 (PDF/X-1a), generated with Acrobat Distiller from version 4.0 up and with screen
modulated proof. Image data with high resolution (at least
300 dpi), resolution for 60 screen (60 l/cm), color model must
be CMYK (no RGB or LAB aelements).
Bitmaps (barcode scans) should have at least 800 dpi resolution.
The format must have original dimensions plus trim allowance
and bleed marks. For further information on PDF format presettings, see www.pdf-club.de or contact our technical hotline on
+49 (0) 81 91-1 25-3 38
Delivery address for bound-in inserts, inserts and stick-in
supplements:
pva Druck- und Medien-Dienstleistungen GmbH
Industriestr. 15, D-76829 Landau/Pfalz
2015
Produktion
Magazin
Mediakit
verlag moderne industrie GmbH, Justus-von-Liebig-Str. 1, D-86899 Landsberg, Phone +49 (0) 81 91/1 25-0, Fax +49 (0) 81 91/1 25-3 04
IF - Intelligente Fabrik
Eine Sonderausgabe der Fachzeitung Produktion
Beste Praxis
www.produktion.de - VKZ 5339 / Einzelpreis € 19,80 - Ausgabe 1/2013
Eine Sonderausgabe der Fachzeitung Produktion
intelligente
Advertisement
size
BESTE PRAXIS
Fabrik
Formats
(width x
height in
mm)
Bleed formats
(incl. 3 mm
trim)
Intelligente
Fabrik
Prices in €
(incl. color)
Beste Praxis
Prices in €
(incl. color)
2/1-page
–
432 x 303
13.450,-
19.700,-
1/1-page
178 x 257
216 x 303
7.075,-
10.370,-
Junior page
126 x 178
145 x 203
4.375,-
5.380,-
1/2-page horiz.
178 x 126
216 x 149
3.870,-
4.950,-
1/2-page high
86 x 257
105 x 303
3.870,-
4.950,-
www.produktion.de - VKZ 5339 / Einzelpreis € 19,80 - Ausgabe 6/2013
I n d us tri a l Auto mat i o n & I T
Seite 14
Auf Die SoftwAre
kommt eS An
KONSTRUKTION
MATERIALFLUSS
FERTIGUNGSTECHNIK
Die wichtigsten Programme
für Industrie 4.0
Seite 36
BETRIEBSTECHNIK
AUTOMATISIERUNG
SICHERHEIT
TOP 10
Bild: Bauer & Böcker
Bild: Kemppi
Bild: Eisele
SPS/iPC/DriVeS
Automatisierung für
Produktioner
Bild: Valk Welding
Die Zukunft
Der ProDuktion
Losgröße 1 ist das
Seite 8
Maß der Dinge
Die beliebtesten
Produkte
im Internet
1/3-page horiz.
178 x 83
216 x 106
2.750,-
3.330,-
Date of publication: November 17, 2015
Advertising deadline:
October 23, 2015
Circulation: 33,000 copies
Date of publication: May 27, 2015
Advertising deadline:
April 29, 2015
Circulation: 40,000 copies
1/3-page high
56 x 257
75 x 303
2.750,-
3.330,-
1/4-page horiz.
178 x 62
–
1.935,-
2.120,-
1/4-page high
41 x 257
–
1.935,-
2.120,-
‘Intelligente Fabrik’ reaches the decisionmakers in the processing industry (Industry
4.0, Smart Factory) with a mix of topics
relating to all important technologies in a
smart factory: From planning, construction
and engineering through to production,
logistics and business management, ‘IF’
provides its readers with practice examples,
product innovations, technology trends and
interdisciplinary topics such as automation
technology and IT within production.
Nothing is more dangerous in everyday
industrial work than pioneering projects
with new products, new processes and new
technologies: They can prove expensive,
result in lost time and materials, or even a
career downturn. And nothing helps avoid
this better than benefiting from the experiences of other companies that have already
taken this difficult path. Read the best
user reports from the processing industry
in BESTE PRAXIS. For fewer problems and
greater success.
1/4-page block
86 x 126
–
1.935,-
2.120,-
1/8-page horiz.
178 x 29
–
970,-
1.075,-
1/8-page high
41 x 126
–
970,-
1.075,-
1/8-page block
86 x 62
–
970,-
1.075,-
178 x 83
–
1.920,-
2.120,-
8.200,-
12.030,-
Jetzt
mAnAgement 4.0
So organisieren Sie
die Intelligente Fabrik
PMA_Intelligente_fabrik.indd 2
NEU
Seite 64
04.08.2014 11:01:05
Seite 01 Titelseite PMA_2013_06.indd 1
ENERGIEEFFIZIENTE PRODUKTE
Seite 6
22.08.2014 09:57:09
15
Company profile
2-page
supplement
All prices in € and exclusive of VAT.
2015
Circulation
and Distribution
Analysis
Mediakit
verlag moderne industrie GmbH, Justus-von-Liebig-Str. 1, D-86899 Landsberg, Phone +49 (0) 81 91/1 25-0, Fax +49 (0) 81 91/1 25-3 04
3 Geographical distribution analysis:
1 Circulation monitoring:
2 Circulation analysis: Economic region:
Copies per edition, annual average
(July 1, 2013 – June 30, 2014)
Print run: 40,000
Actual circulation:
Sold copies:  927
– Subscribed copies:
925
– Other sales: 2
– Individual sales: 0
Free copies:38,801
Remainder, archive
and specimen copies:273
39,728
International share:
206
International share:
Of these for members: 62
–
Germany
Abroad
Other*
Actual circulation
98.3
0.5
1.2
100.0
Distribution among federal states:
Share of actual
distribution
%
Copies
 22.3
 8,707
 17.4
 6,794
  1.3
   508
  1.3
   508
  0.6
   234
  1.2
   468
  7.2
 2,811
  0.7
   273
  7.0
 2,733
 25.6
 9,996
  4.0
 1,562
  1.1
   429
  3.6
 1,406
  1.7
   664
  2.2
   859
  2.8
 1,093
100.0
39,045
Baden-Wurttemberg
Bavaria
Berlin
Brandenburg
Bremen
Hamburg
Hesse
Mecklenburg Western Pomerania
Lower Saxony
North Rhine Westphalia
Rhineland Palatinate
Saarland
Saxony
Saxony-Anhalt
Schleswig-Holstein
Thuringia
Actual circulation, national
* Non-analyzed circulation such as trade fair and congress copies etc.
16
Share of actual
distribution
%
Copies
39,045
206
477
39,728
2015
Reader
Structure
Analysis
Mediakit
verlag moderne industrie GmbH, Justus-von-Liebig-Str. 1, D-86899 Landsberg, Phone +49 (0) 81 91/1 25-0, Fax +49 (0) 81 91/1 25-3 04
1.1 trades/business sectors
No. of
classification
WZ 2008
Recipient groups
1.2 Size of business unit
Share of actual
distribution
%
%
copies
28
Mechanical engineering
28.6
11,362
25
Production of metal products
20.1
7,985
19.2, 20,
21
Chemical and oil refining industry
7.7
3,059
35.1, 27
Power supply, electricity generation
7.5
2,980
26.51,
26.6,
26.7, 32.5
Medical, measurement and control,
optics
8.2
22
Rubber and plastics processing industry
6.8
2,701
29, 30
onstruction of rail vehicles and
C
components, ship, rail, aircraft and
spacecraft building
5.4
2,145
24
Metal production and metal working
industry
4.8
1,907
10, 11
Food industry
3.1
1,232
26.2, 26.3
roduction of office machines, telecommuniP
cation and information technology
2.2
874
16, 17, 18
1–49
employees
 30.4
12,077
50–99
employees
 18.3
 7,270
100–199
employees
 16.9
 6,714
200–499
employees
 15.9
 6,317
500–999
employees
  7.3
 2,900
1,000 and more
employees
  8.5
 3,377
Number unknown
  1.5
   596
Other*
  1.2
   477
Actual circulation
100.0
39,728
3,258
2.1Activities: Scope of responsibility
Share of actual
distribution
%
copies
Corporate executives
 41.4
16,448
Department and Division Management
thereof: Assembly and Production Management
(Technical Supervisor, Production Supervisor, Advertising
Administration, Warehause Supervisor)
thereof: Supervisor Construction, Process and Measuring
Control Technology
(construction, development, research, testing)
 42.1
26.9
16,725
10,687
15.2
6,038
Project Management / Specialist
Wood, paper and pulp processing industry
1.3
516
Other sectors
3.1
1,232
Other*
1.2
477
100.0
39,728
Actual circulation
Share of actual
distribution
copies
14.7
5,840
Other functions
0.6
238
Other*
1.2
477
100.0
39,728
Actual circulation
* Non-analyzed circulation such as trade fair and congress copies etc.
* Non-analyzed circulation such as trade fair and congress copies etc.
Summary of survey method
 3. Description of survey:
1. Method of examination:
Reader structure analysis by file evaluation – total survey
2. Description of recipients at time of survey:
  3.1 Basic total (examined share):
Basic total
2.1 File structure:
The recipient file contains the addresses of all recipients. The file can be
sorted according to zip code, national/international recipients on the basis of existing postal information. The following information is also included:
Trade association, size of company and activities.
2.2 Total no. of recipients in the file:109,378
2.3 Total of varying recipients:
2.4Structure of recipients of an average issue according
to sales structure:
– Sold copies
of these: Subscribed copies
Individual sales
Other sales
106,981
927
925
0
2
– Free copies
of these: Regular free copies
Varying free copies
Advertising copies
38,801
1,470
37,059
272
Actual circulation ➞ National share
➞ International share
39,728
39,522
206
39,728 = 100.0%
Not included in survey:
➞ Advertising copies
The survey represents
of the basic total
272 = 0.68%
39,456 = 99.32%
  3.2 Day of file evaluation:
01/08/2014
  3.3 Description of data basis:
The existing data of Vertriebsunion Meynen in Eltville were used for the assignment of the attributes trade, company size and activities to recipients.
  3.4 Target person in survey:
The personal recipient in organizations recorded in the file.
  3.5 Definition of reader:
not applicable
  3.6 Period of survey:
July 2013 – June 2014
  3.7 Survey completed by:
Publishing house
This survey meets the latest requirements of the ZAW framework for advertising media analysis regarding structure, implementation and reporting.
17/18
General Terms and Conditions for Advertisements, Supplements, Digital and Online Advertising
7. Letters sent to box number advertisements are kept for up to four weeks after publication of the advertisement and sent to the customer by
regular mail (even if the letters have been sent by express mail or registered mail). However, the publisher does not accept any responsibility for the
safekeeping and timely forwarding of the offers.
8. The advertising deadlines and publication dates stated in the price list are non-binding for the publisher. The publisher is entitled to adjust them
at short notice to suit the production run.
9. Orders can only be cancelled in good time, no later than the advertising deadline and in writing, by fax or by email. If the advertisement has
already been sent to press, the customer must pay for the advertisement. Otherwise the publisher may demand the reimbursement of any costs
incurred up until the cancellation in accordance with statutory regulations.
10. The customer is responsible for the content and the legal permissibility of the advertising material. He or she indemnifies the publisher from any
claims of third parties due to the publication of the advertising material, including reasonable costs for legal defence. The publisher is not obliged to
check whether or not advertising material affects the rights of third parties. If the publisher becomes obliged by a court ruling to print a correction
or revision due to the released advertising material, the customer must bear the costs of publication in accordance with the valid price list.
11. Advertising agencies are obliged, in their offers, contracts and invoices to those running the advertisements, to adhere to the price list of the
publisher. The intermediary’s commission granted by the publisher is calculated based on the net charge to the customer, i.e. after subtraction of
discount, bonuses and discounts due to defects. The intermediary’s commission is only paid to advertising agencies under contract to third parties
and is only paid to advertising agencies recognized by the publisher provided that the order is placed directly by the advertising agency, the advertising agency is responsible for the procurement of the finished and ready-for-press printing copies and has registered its business as an advertising
agency. The publisher is entitled to refuse orders from advertising agencies if there are doubts as to the professionalism of the agency’s work or
creditworthiness. Orders by advertising agencies shall be made in their name and invoiced to them. To the extent that advertising agencies place
orders, the contract is therefore drawn up with the advertising agency in case of doubt. If an advertiser is to be the contracting party, this must be
agreed separately and with the name of the advertiser explicitly stated. The publishing company is entitled to require the advertising agency to
produce proof of its mandate.
§ 1 Validity, Exclusion
1. For the acceptance and publication of all advertising orders and follow-up orders these General Terms and Conditions are exclusively applicable
as well as the publisher’s price list currently valid at the time the contract is concluded, whose regulations form an essential element of the contract
itself. The validity of any General Terms and Conditions of the contracting party, to the extent that they do not correspond to these General Terms
and Conditions, is excluded.
2. These General Terms and Conditions apply equally to supplements. These are only accepted by the publisher after submission of a sample and
after checking by the publisher.
§ 2 Offer, Conclusion of Contract
1. Orders for advertising material may be made in person, by telephone, in writing, by fax, by email or by Internet. The publisher is not liable for
communication errors.
2. A contract is not concluded until the publisher issues his confirmation of the order in writing. The price list valid at the time of the conclusion of
the contract applies.
3. It is at the publisher’s dutiful discretion to decline orders as well as individual releases of advertisements that occur as part of an overall conclusion of contract. This particularly applies if the contents of these violates laws or official stipulations or was considered objectionable by the German
Press or Advertising Council in a complaints procedure, or the publication of these is deemed unacceptable to the publisher due to its content, its
origin, or its technical form or, due to their format or presentation, would lead the reader to believe that they constitute editorial content or if they
contain advertisements by third parties. The publishing company will immediately state its refusal as soon as it has gained knowledge of the respective contents.
§ 3 Prices, Conditions of Payment, Discounts
1. The price of the publication of advertising material is based on the price list valid at the time the order is awarded. The publisher may apply prices
which differ from those in the price list for advertising material, supplements, special publications and collections for which the publisher has
provided editorial content, plus advertising material sold after copy deadlines. Price changes in respect of orders already awarded can be applied to
companies if the publisher has notified them thereof at least one month before publication of the advertising material. If the publishing company
increases its prices, the customer shall have the right to withdraw from the contract. The right of withdrawal must be exercised in text form within
14 days of receipt of the notification of the price increases.
2. The discounts defined in the price list are only granted to the customer and for the advertising material appearing over the course of one year
(“advertisement year”). Repeated discounts are only valid within an advertisement year. If not agreed otherwise, the term commences with the
placement of the first advertising material.
3. If an order is extended, the customer is entitled to a retroactive discount provided that the basic order was valid for a discount in the first place.
This entitlement loses its validity if it is not used by no later than one month after expiry of the advertisement year. If an order does not reach the
predicted order volume, the surplus discount that has been granted shall be subsequently invoiced to the customer.
4. Providing nothing to the contrary has been agreed, invoices for orders shall be settled after receipt of the invoice within the period shown on the
price list. Dunning and default expenses in the event of payment default are charged to the contracting party. In the event of payment default, the
publisher can defer delivery on a current contract until payment and require advance payment. In case of reasonable doubt concerning the contracting party’s ability to pay, the publisher is entitled to deviate from an originally agreed due date of payment and make the publication of further
advertising material within the term of a total contract dependent on the advance payment of the relevant fee and the settlement of outstanding
invoices. Erroneous invoices can be corrected by the publisher within six months of issue.
5. All prices exclude VAT of the amount statutory on the day the invoice is issued.
6. In the case of orders from abroad which are not subject to VAT, the invoice is issued without VAT. The publisher is entitled to charge VAT retroactively should tax authorities confirm that VAT is in fact due.
7. In the event of a decrease in circulation, a conclusion of a contract for several advertising materials entitles the customer to a discount, if, as an
overall average of the advertisement year which commences with the first placement, circulation falls short of the average circulation quoted in
the price list or in some other way or – if no circulation is named – the average circulation sold (if sales figures are not available, then the average
actually published circulation) in the previous calendar year. A decrease in circulation only constitutes a deficit which entitles the customer to a
discount if a promised circulation was fallen short of by at least 20%. Any other entitlement to price reductions on contracts is excluded if the
publisher has notified the customer of the reduction in circulation in such good time that the customer was able to withdraw from the contract
before publication of the advertising material. Warranty entitlements of customers who are business persons lapse 12 months after publication of
the advertising material.
§ 5 Warranty for Defects
1. We accept no liability for publishing advertising material in certain issues or editions or in certain positions.
2. If the customer fails to follow the recommendations of the publisher regarding the creation and provision of copy, he shall have no claims in respect
of faulty publication. This shall also apply if he fails to observe the other provisions of these Terms and Conditions of Business or the price list.
3. Complaints must be asserted by the customer in respect of obvious defects not later than two weeks after receipt of invoice. The customer must
issue a complaint about non-obvious defects not later than one year after publication of the relevant printed material. If the advertising material
has been reproduced with defects – despite prompt delivery of perfect copy and complaint in good time – the customer may demand a substitute
placement appearance of the material without defects (subsequent fulfilment), but only to the extent that the purpose of the advertising material was adversely affected. The entitlement to subsequent fulfilment is ruled out if the publisher would incur disproportionate costs as a result. If
the publishing company is set a reasonable period and allows it to expire, if it refuses subsequent fulfilment, if the customer cannot reasonably be
expected to accept subsequent fulfilment or if it is unsuccessful, the customer shall have the right to withdraw from the contract or to assert a price
reduction to the extent that the purpose of the advertising material has been adversely affected. No withdrawal is allowable for negligible defects.
Warranty claims from business people shall lapse 12 months after publication of the advertising material.
4. If defects in the copy are not immediately apparent but become apparent during processing, the customer shall bear the additional costs or
losses incurred as a result during production. If defects in the copy are not recognised the customer shall have no claims in respect of inadequate
publication. The same shall apply to errors in repeated placements of advertising material if the customer fails to draw attention to them in good
time before publication of the next placement.
5. The publisher accepts no responsibility for the accuracy of the quantities or qualities of the material that the customer claims to have supplied
(bound-in inserts, supplements etc.)
§ 6 Liability
1. The publisher shall not be liable in respect of claims for damages by the customer against the publisher irrespective of the legal grounds, in
particular because of delay, violation of contractual obligations, violation of the industrial property rights of third parties and unlawful acts, unless
the publishing company, its representatives and vicarious agents have acted wilfully or with gross negligence or have violated a contractual obligation through simple negligence which is material for the fulfilment of the contractual purpose or if the claims for damages derive from a quality
warranty. If the publisher is liable given the grounds, the claim for damages is limited to the foreseeable losses. This liability exclusion shall not apply
in an instance of wilful action of if the event causing the loss was caused through gross negligence by the publishing company, its representatives
and vicarious agents.
All claims for damages against the publisher expire 12 months after the time at which the customer became aware or should have become aware
of the reasons for the claims, apart from claims arising from illegal or wilful actions. If the claims for damages derive from the Product Liability Act,
the foregoing liability exclusions shall not apply. The same applies to injury to life, body or health. Where the publisher is not liable, this shall also
apply to his salaried and non-salaried employees, staff, representatives and vicarious agents.
2. In the event of forces majeures and industrial action through no fault of the publisher, the publisher is freed from the obligation to carry out the
order; no claims for damages arise from this.
§ 4 Contract Implementation
1. Orders must be implemented within one year of conclusion of contract, commencing with the first placement of the advertising material.
2. The customer shall in good time supply the publisher with all the content, information, data, files and other materials (“copy”) that are necessary
for the advertising material and these shall be complete, free of errors and viruses and shall conform to the contractual agreements. If copy is
transmitted digitally to the publisher (e.g. by CD-ROM or e-mail), it must be exclusively in locked files, i.e. in files which the publisher cannot alter the
content of. The publisher shall have no liability for the faulty publication of advertising material which has been sent in open files (e.g. in files saved
in Corel Draw, QuarkXPress or Freehand). Files which belong together must be sent or saved in a common register (folder). If the customer is sending
print copy digitally for colour advertisements, the customer shall at the same time supply a colour proof and a proof or measurement protocol.
Otherwise, the customer shall have no entitlement to compensation in respect of any colour variations which may occur. The customer shall give a
warranty that all files supplied shall be free of computer viruses.
The publisher may delete files with computer viruses without this creating entitlement to claims by the customer. The publisher reserves the right
additionally to make claims for compensation if computer viruses cause further damage to the publisher’s equipment. In the event of clearly
unsuitable or damaged copy being submitted, the publisher shall immediately demand a replacement. The publisher guarantees that the usual
printing quality will be provided for the issue in question, as far as is possible with the copy submitted. Copy will only be sent back to the customer
if specifically requested, otherwise it becomes the property of the publisher. The obligation to keep all documents sent expires three months after
expiry of the order.
3. Costs for the production of ordered masters, films or drawings are to be borne by the customer, as are costs for significant changes to originally
agreed versions requested by the customer or for which the customer is responsible.
4. Proofs are only supplied if explicitly requested. The customer bears the responsibility for the accuracy of the returned proof. If the proof is not
returned in time to the publisher, the customer is deemed to have accepted the advertising material.
5. If requested to do so, the publisher will supply an advertising material advice with the invoice. If such an advice can no longer be obtained, the
publisher will instead send a confirmation that the advertising material has been published and disseminated.
6. The design and labelling of text-style advertising material must be agreed on with the publisher in good time prior to publication. Text-style
advertisements must be distinguishable from magazine texts in their basic typography. The publisher is entitled to label advertising materials
accordingly if they are not recognizable as such.
§ 7 Grant of Rights
The customer shall warrant that he holds all the rights necessary for the placement, publication and dissemination of the advertising material. The
customer shall grant to the publisher the necessary copyright, usage and performance protection rights and other rights allowing the use of the
advertising material for its intended purpose in the relevant advertising media, in particular the rights necessary for reduplication, dissemination,
transmission, despatch, processing, presentation in the public domain, storage in a database, retrieval from a database and provision for download
in such terms of time, space and content as are necessary for the execution of the contract. The rights cited above shall be granted unrestricted in all
cases as to location and shall create the entitlement to publish the material in all the known technical methods and in all known forms of advertising
media.
§ 8 Storage of Customer Data
Within the scope of business relations, the publisher stores customer data with the help of electronic data processing in accordance with the statutory stipulations of the German Data Protection Law. The publisher shall be entitled to forward gross advertising sales and comparable relevant
data of the customer at product level for publication to companies whose business is the collection and evaluation of such information. This data
will be collated there and communicated to the market in an anonymised format.
§ 9 Place of Performance, Place of Jurisdiction
The Law of the Federal Republic of Germany applies – excluding the UN Convention on Contracts for the International Sale of Goods and excluding
conflict of laws. The place of performance is the place where the publisher is registered. The place of jurisdiction for lawsuits against businessmen,
legal persons under public law or public law special assets is the place where the publisher is registered.
Status: August 2013
19
2015
Mediakit
Adress rental
verlag moderne industrie GmbH, Justus-von-Liebig-Str. 1, D-86899 Landsberg, Phone +49 (0) 81 91/1 25-0, Fax +49 (0) 81 91/1 25-3 04
Customer acquisition with TOP decision-maker addresses
We offer you an exclusive database which is up-to-date and contains highly specific target groups.
We constantly check our data as we view intensive contact with our readers and delivering on their
requirements as decisive quality factors. Our database now includes over 500,000 qualified addresses. This data pool can be filtered to ensure that your desired target group is precisely reached.
Boost your sales success and tap new revenue potential with the targeted and customized addressing of these decision-makers via a post mailing.
Your advantages
Advantages of post mailings
• High quality and up-to-date addresses: Ensured by regularly sending out
trade publications to readers as well as continuous address cleansing and
qualification
• Personalized address: Decision-makers on the 1st and 2nd management
levels as well as specialists
• Flexible use of addresses: Single, multiple or constant use
• Billing based on net quantity used: Compared against your database
•
•
•
•
Wide-ranging selection options
•
•
•
•
•
Sector
Decision-maker by position and function
Readers of specific trade publications
Number of employees
Region (post code/Nielsen)
Address conditions and general conditions
Measurable feedback
Ideal advertising medium for acquiring new customers
Wide-ranging and flexible design options for the mailing content
Attention-grabbing through personalization
within the advertising message
• Ideal for integrating into a cross-media advertising campaign
• Temporal flexibility for the date of dispatch
What our customers say
“We regularly use the decision-maker addresses from verlag moderne industrie for acquiring new trade fair visitors through mailings as we are able to
precisely filter our core target group using the many selection options. The
feedback to the mailings to date has substantially exceeded our expectations.” Waltraud Speicher, Managing Director of Meorga GmbH
Optional full service - We take care of EVERYTHING!
Advice
We advise you regarding selecting the target
groups, determine the potential of your desired
target group in a completely non-binding and
free-of-charge service, and if requested produce
an offer for full-service solutions.
Address conditions:
• Company address with contact person for one-off use for a postal mailing:
€ 0.195 per address
• Company address without contact person for one-off use
for a postal mailing: € 0.175 per address
• Discount for multiple use: 10% from 2nd use, 15% from 3rd use
(multiple use has to be declared with initial order)
• Database/selection flat-rate: € 180.00
• Minimum order volume: € 490.00 (incl. database/selection flat-rate)
• Minimum order: 70% of the delivered addresses (in an address comparison)
Address comparison
We compare the rented addresses to your existing customer base.
Production
We take on the printing of the advertising, no
matter whether standard or special formats.
All prices are net plus VAT.
General conditions:
• Addresses are approved for rental for postal mailings, it is however not possible to purchase the addresses.
• Only the party reacting to the mailing is passed over into the ownership of
the advertising party.
• The addresses themselves are not directly handed over to the advertising
party.
The further processing has to be carried out by a third party
(print marketers or data processers).
• The address price is independent to the number of selection criteria.
Test mailing
Mailing service
We take on the packing of the advertising material, optimize postage and are responsible for
dispatching the mailing.
Creation
In close cooperation with you, we develop the
advertising concept and take on the design and
realization of the advertising material.
Get in touch with me today:
Alexander Zöller
Tel.: +49 (0) 81 91/125-345
Fax: +49 (0) 81 91/125-555
E-Mail:
[email protected]
Test us! Small numbers of addresses are possible for a test in order to
ensure greater planning certainty for your mailing.
We inform you of the potential of your desired target group free-ofcharge and without obligation.
20/21
2015
Mediakit
verlag moderne industrie GmbH, Justus-von-Liebig-Str. 1, D-86899 Landsberg, Phone +49 (0) 81 91/1 25-0, Fax +49 (0) 81 91/1 25-3 04
digitalservices - Your partner for the sustainable success of your website
mi digitalservices is part of verlag moderne industrie – with leading trade
publications, congresses and in particular online portals for industrial companies – one of the most important B2B information providers in Germany.
By specializing in industrial SMEs, the specialists at mi digitalservices and its
partner agency schalk&friends have extensive experience in industry marketing and use the right tools and techniques to maximize the effectiveness
of your online activities.
mi digitalservices and its team of certified SISTRIX and Google professionals
offers expert and efficient online services in the fields of search engine marketing, also known as Google AdWords (SEM), and search engine optimization (SEO) incl. link building.
The IVW-certified portals such as produktion.de, konstruktion.de and
automobil-produktion.de are among the most popular online sites for
engineers and managers at German industrial companies. They can be used
by our Google professionals to strengthen customer campaigns, particularly
with regards to SEO.
Service range
Strategy, concept and implementation
Consulting and implementation
Offsite SEO &
content marketing
• Link building via the portal
of the mi verlag (up to 1.5
million IVW-certified PIs
per month)
• Product/company information incl. images;
white papers, articles in
newsletters; campaign
newsletters; web videos;
competitions
Web & mobile
• Corporate websites
• Microsites, landing pages
• Shop systems
• Intranet solutions
• Content management
• CRM systems
• Newsletter send tools
• Mobile apps
Online marketing
• Search engine
optimization (SEO)
• Search engine
marketing (SEM/SEA)
• Facebook campaigns
• Lead generation
• E-mail marketing
• Social media
Modules and conditions SEM, SEO, link building and content marketing
Search engine marketing
Search engine optimization
• Joint establishment of the keyword catalogue.
• Establishing the campaign with ads and
keywords.
• Analyzing the SEM strategy of competitors.
• Continuous checking of ad and keyword performance as well as offers.
• Constant optimization and development of the
account.
• Monthly AdWords report.
• Analysis on-site, keyword position,
competitive situation.
• Concept, keyword definition, SEO strategy.
• Implementation requirements on-site.
• Implementations off-site/link building via the
portal of mi verlag.
• Monitoring, tracking and monthly SEO report.
Costs
• Campaign management from € 1,000/month
(per campaign/account/language) plus Google
media volumes plus VAT.
• Account management and/or setup/media
planning is offered on a case-by-case basis
depending on workload
• Minimum period: 4 months
• Additional modules: Landing page analysis,
conversion optimization, landing page creation.
You can get more
detailed information at:
www.mi-verlag.de/digitalservices
Link building & content marketing
• Featuring target group-relevant content
in our media network on new customers and improved visibility in search
engines. After all, your customers are
not the only ones that enjoy high quality
content - the relevant search engines
also view legitimate and relevant content very positively!
Costs
Costs
• From € 1,000/month plus VAT.
• Minimum period: 6 months
• From € 800/month plus VAT.
• Minimum period: 6 months
• Additional modules: Advising/support in
implementation or direct realization of the
SEO measures. Permanent SEO monitoring of
up to 3 competitor domains. Continuous keyword and content optimization. Stand-alone
newsletter, white papers, product of the week,
web videos, business directory, online customer
surveys.
• Permanent optimization and coaching from the
seventh month onwards
• With your exclusive product and company information (incl. image or video material on the
IVW-certified mi websites and their newsletters
of the same name)
Contact: mi-digitalservices
Andreas Stegmann
Tel.: +49 81 91/125-458
Fax: +49 89/21 83-96 04 18
E-Mail:
[email protected]
22/23
Test
our !
rk
netwo
2015
Mediakit
Contacts
verlag moderne industrie GmbH, Justus-von-Liebig-Str. 1, D-86899 Landsberg, Phone +49 (0) 81 91/1 25-0, Fax +49 (0) 81 91/1 25-3 04
Advertising % +49 (0) 81 91 /1 25-0 · Fax -304
E-mail: [email protected]
Foreign representative
Italy:
Casiraghi Pubblicitá Internazionale
Via Cardano 81
22100 Como
0039/031 261407, Fax: 0039/031 261380
E-Mail: [email protected]
Advertising Manager:
Michael Klotz ☎-167
[email protected]
☎
Advertising sales team:
Klaus Peter Bettina Fischer Verena Förg
Christina Karge Bernadette Kraus Laura Krüger
Gerald Zasche ☎-497
[email protected]☎-844
[email protected]☎-366
[email protected]☎-224
[email protected]☎-231
[email protected]☎-816
[email protected]☎-337
[email protected]
Circulation +49 (0) 8191/125-0 · Fax -555
Alexander Zöller
Production +49 (0) 8191/125-0 · Fax -575
Andrea de Paly
Vera Faßbender
Wolfgang Scheidle
Advertising administration:
Renate Guggemos ☎-323
[email protected]
Advertising team assistants:
Sabine Tatzel
☎-345
☎-370
[email protected]
24
☎-386
☎-674
☎-533
2015
www.produktion.de
Mediakit
Michael Klotz
Advertising Manager
+49 (0) 81 91 / 1 25-1 67
michael.klotz@
produktion.de
Klaus Peter Egger
Advertising Sales
+49 (0) 81 91/125-4 97
klaus-peter.egger@
produktion.de
Bettina Fischer
Advertising Sales
+49 (0) 81 91/125-8 44
bettina.fischer@
produktion.de
Verena Förg
Advertising Sales
+49 (0) 81 91/ 125-3 66
verena.foerg@
produktion.de
Christina Karge
Advertising Sales
+49 (0) 81 91/ 125-2 24
christina.karge@
produktion.de
Bernadette Kraus
Advertising Sales
+49 (0) 81 91/ 125-2 31
bernadette.kraus@
produktion.de
Gerald Zasche
Advertising Sales
+49 (0) 81 91/ 125-3 37
gerald.zasche@
produktion.de
Laura Krüger
Advertising Sales
+49 (0) 81 91 /1 25-8 16
laura.krueger@
produktion.de
Eduard Altmann
Editor-in-chief
+49 (0) 81 91 / 1 25-6 81
redaktion@
produktion.de
Claus Wilk
Deputy editor-in-chief
+49 (0) 81 91/ 125-3 29
claus.wilk@
produktion.de
Susanne Bader
Editor
+49 (0) 81 91/125-8 12
susanne.bader@
produktion.de
Gunnar Knüpffer
Editor
+49 (0) 81 91/ 125-1 07
gunnar.knuepffer@
produktion.de
Karoline Kopp
Editor
+49 (0) 81 91/ 125-6 96
karoline.kopp@
produktion.de
Sebastian Moser
Editor
+49 (0) 81 91/ 125-4 43
sebastian.moser@
produktion.de
Susanne Nördinger
Editor
+49 (0) 81 91/ 125-4 93
susanne.noerdinger@
produktion.de
Dietmar Poll
Editor
+49 (0) 81 91 /1 25-6 95
dietmar.poll@
produktion.de
Sabine Spinnarke
Editor
+49 (0) 81 91 / 1 25-4 45
sabine.spinnarke@
produktion.de
Stefan Weinzierl
Editor
+49 (0) 81 91/ 125-359
stefan weinzierl@
produktion.de
Guido Kruschke
Content Manager Online
+49 (0) 81 91/ 125-780
guido.kruschke@
produktion.de
Susanne Guggenberger
Assistant
+49 (0) 81 91/ 125-3 10
susanne.guggenberger@
produktion.de
Johanna Hummel
Assistant
+49 (0) 81 91/ 125-4 42
johanna.hummel@
produktion.de
Sabine Tatzel
Assistant
+49 (0) 81 91/ 125-3 70
sabine.tatzel@
produktion.de
Renate Guggemos
Advertising Administration
+49 (0) 81 91/ 125-323
renate.guggemos@
produktion.de