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Advanced Analytics
ASPE-ROI
January 21st, 2015
Tina Arnoldi
Twitter: @TinaArnoldi
360InternetStrategy.com
Twitter: tinaarnoldi
YouTube: tinaarnoldi
Slideshare: tinaarnoldi
This is definitely advanced…
Today’s agenda
• Analytics.gs
• Event Tracking & Virtual Pageviews
• Getting keyword data
• Regular Expressions
Know which version it is
Right-click, View Source
In the code near the UA number, it will
have “ga.js” for Classic tracking and
“analytics.js” for Universal tracking.
Analytics.js
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Referral exclusion list (self-referrals)
Site owner generated User IDs
Offline Data
Session timeout (without coding)
Custom dimensions and metrics
Device Overlap report
• Event Tracking
– from onClick=”gaq.push to onclick=”ga
• ASPE Post “9 Things You Should Know About Universal
Analytics”
Event Tracking
Event Tracking
See how people interact
with your site
Is the user action similar to
the experience of a new page?
Yes
Virtual pageviews
No
Event Tracking
Category
Action
Label
Category Action
Label
Guides
Download-Social Social Media 101 Guide
Guides
Download-SEO
SEO Tips Guide
Videos
Play-Social
Facebook
Videos
Play-Analytics
Event Tracking
Event Tracking - Categories
–Types of interactions, such as videos
OR
–More specific - Training videos, Sales
videos
Event Tracking - Actions
–Click or Click Button
–View or View video A, View video B
Event Tracking - Labels
–Optional
–Ex. Video Title
Category Action
Label
Guides
Download-Social Social Media 101 Guide
Guides
Download-SEO
SEO Tips Guide
Videos
Play-Social
Facebook
Videos
Play-Analytics
Event Tracking
Virtual Pageviews
• “Track clicks from users that do not
lead to actual website pages on your
site”
• Equivalent to generating a new page
When to use Virtual Pageviews
• A website has a one-page checkout process,
meaning the URL does not change after
visitors make a purchase.
• User wants to track the steps in a goal flow
and these are not built-in as regular
pageviews.
Which is better?
It depends
I’m bringing data back
Data
Webmaster Tools
Regular Expressions
•| (below the backspace)
•Example: This|That
Category 1
532
Category 2
234
Um, what?
Let’s Review
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Analytics.gs
Event Tracking & Virtual Pageviews
Getting keyword data
Regular Expressions
Q&A
ASPE-ROI
January 21st, 2015
Tina Arnoldi
Twitter: @TinaArnoldi
360InternetStrategy.com
Twitter: tinaarnoldi
YouTube: tinaarnoldi
Slideshare: tinaarnoldi