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T r a n sfo r m ing
A u t o mo ti v e
R e ta i l
:
DEAL ERT RACK: the o nly
conne c t e d S OL UTIO N d r iv ing the
online t o i n -s to r e c o nv er g e nc e .
At t ract
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E ngage
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St r u c t u r e
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T r a n sac t
5
M an ag e
Digital continues to reshape the automotive
Yet the showroom remains at the heart
These trends reinforce the importance of
of every transaction, even among the
a connected online to in-store dealership
most digitally driven shoppers. In fact,
strategy. By aligning operations and
of digital retailing and other technologies now
J.D. Power has concluded that those who
marketing with current shopper behaviors
makes the online dealership experience richer –
consume the most online content during
and expectations spanning digital and
their shopping process often also visit
physical environments, dealers will realize
up to three showrooms prior to purchase.
transformative benefits, including:
industry. Studies support its rising tide of
influence on auto shopping, and the emergence
and more trusted – than ever.
· Efficiency and
Dealertrack Technologies
· Trust and long-term loyalty,
· Increased visibility and relevance
profitability driven
powered by transparency and
for every type of customer, whether
by data and software
consistency across digital
they favor multiple showroom visits
integration.
and physical environments.
or prefer to shop primarily online.
To reap these rewards, dealers must
attraction, digital shopper engagement,
be willing to implement new business
deal structuring, transacting, and
strategies and adopt technologies capable
operational management. The following pages
of streamlining the five most critical
illustrate how Dealertrack’s connected
stages of the retail operation: customer
Solution unites each of these holistically.
Transforming Automotive Retail
P r o d uc t s t o Suppor t
Yo u r S t rat e gy.
Whether you seek efficiency at one
particular stage of your retail
operation, or a complete, connected
Solution capable of transforming your
entire business, Dealertrack offers
products and services that support
your dealership strategy.
The following pages highlight key products
designed for optimal efficiency, profitability,
and dealer control throughout the online and
in-store dealership experience.
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Attract
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Featured Products and Add-ons:
e ve ry cus tomer,
at eve ry critical m o m e n t.
UNIFIED ADV E RTISING DASHBOARD
Targeted campaigns are created
and refined based on your market,
strategy, and goals.
In an increasingly crowded digital environment, attracting
customers requires more than mere online presence, it
demands a sound strategy, coordinated efforts, and campaigns
that deliver optimal relevance to your audience. Dealertrack
achieves this “relevant reach” through the Dealer.com
Unified Advertising Exchange.
Use your own display assets, choose
from a library of compliance-ready
creative, or have Dealer.com Managed
Services build your ads for you.
Products that attract:
+ Digital Marketing
· Paid Search
· Display Advertising
· Social
· SEO
· Managed Services
+ Inventory+
+ CRM
AD BU ILDER
Essential benefits:
+ Inventory automation and
merchandising consistency
+ Automatically-optimized creative
+ Cost efficiency
DISPLAY ADVERTISING
Real-time bidding and machine
learning serve the most relevant
ads to your shoppers on the sites
they visit most.
+ Complete market reach and content
relevance across the most impactful
digital ad channels
Dealertrack Technologies
Transforming Automotive Retail
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Engage
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Featured Products and Add-ons:
a nd streaml ine the
path to purchas e.
SEAMLESS WEBSITES
Build your dealership’s web
presence on the industry’s
top-performing technology:
Dealer.com Seamless Websites.
Activity on your website—particularly on vehicle details pages—
has long been a leading indicator of in-store sales; the greater
the depth of engagement, the more influential your site is on
shopping decisions. Dealertrack maximizes engagement through
Dealer.com websites, which offer a comprehensive, controllable
shopping experience on every device.
SEO-optimized VDPs with MyCars
and Video drive customers from
“shortlist” to showroom.
Products that engage:
+ Digital Marketing
· Seamless Websites
· MyCars™
· Video
· SEO
· Managed Services
+ Inventory+
+ SmartChat
MYCARS™ AND VIDEO
Essential benefits:
+ Optimal engagement potential on
every device
+ A “personalized” shopping
experience
MOBILE
As more car shopping migrates to mobile,
Seamless Websites provide an optimum
experience, no matter the device.
+ Online campaigns that reflect
in-store promotions and marketing
Dealertrack Technologies
Transforming Automotive Retail
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Structure
e f fi ci e ntly, ins ig ht fully,
a n d wi th complete c o n t r o l.
Driven by digital, deal structuring is evolving from a
protracted in-store experience to an efficient, strategic
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Featured Products and Add-ons:
PAYMENTDRIVER ®
PaymentDriver allows shoppers to
generate accurate monthly vehicle
payment estimates using a dealercontrolled calculator.
online opportunity where dealers can turn consumer empowerment
into a competitive advantage. Digital Retailing allows
shoppers to initiate the deals through credit and financing
tools, as well as the ability to reserve specific vehicles.
TradedriveR ®
TradeDriver provides shoppers
with realistic trade-in offers
right on your dealership’s
website.
Products that structure:
+ Digital Marketing
· Seamless Websites
· Digital Retailing
+ CRM
Essential benefits:
+ Stronger leads through digital
buying behavior
+ Exceptional buying experience
+ Greater staff insight into every
lead
FINANCEDRIVER ®
FinanceDriver is a secure
credit app that lets shoppers
pre-qualify online, before they
even visit your showroom.
+ Increased customer trust
Dealertrack Technologies
Transforming Automotive Retail
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Tr ans act
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Featured Products and Add-ons:
f or trans parency,
f rom F&I to Fixed O ps.
D i gi ta l R e ta i l i ng Ap p
Serve up accurate lease
and finance options in a
format that enables faster
decision making.
Customer transactions have always been the lifeblood of your
business, and in today’s more transparent retailing landscape,
they’re where reputations and long-lasting relationships begin.
Dealertrack Sales and F&I fuel in-store activity, build trust,
and drive efficiency and profitability across your dealership.
E M E N U FO R I PA D
An interactive, engaging
approach to aftermarket
selling that’s proven to boost
revenue-per-deal results.
Products that transact:
+ Sales and F&I
· Credit Applications
· eContracting
· eMenu
· Compliance and ID Verification
+ Fixed Operations
Essential benefits:
+ Registration and Titling
· OLRS and RegUSA
· Accelerated Titling
+ Stronger in-store leads
+ CRM
· Salesmaker™
+ DMS 2.0
Dealertrack Technologies
+ Upsell and value-add opportunities
throughout the transaction
+ Alignment across all profit
centers: no “siloed” transactions
E C O N T R AC T I N G
Among its features, Dealertrack
eContracting includes the ability to
review and sign on tablets, making
deal finalization faster than ever.
+ Time and cost-efficiency
Transforming Automotive Retail
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Manage
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Featured Products and Add-ons:
w i th i ntuitive ins ig h t,
v isi b i li ty and contr o l.
CRM
From lead submissions to postsale follow-ups, CRM provides the
visibility and insights you need
to build a loyal customer base.
Throughout every step in the online to in-store
experience, operational management must underpin your
customer relations and retailing strategy. Dealertrack
makes this possible through increasingly integrated
Inventory Management, DMS and CRM products.
DMS 2.0
Smart technology, robust
functionality, and true partnership
define Dealertrack DMS.
Products for management:
+ CRM
+ DMS 2.0
+ Inventory+
+ Fixed Operations
· Service Pro App
Essential benefits:
+ Complete mobility for online and
in-store visibility
+ Intuitive interfaces requiring
minimal staff training
+ Integrated digital marketing and
operational data for complete
strategic insight
Dealertrack Technologies
Se rv i c e P r o A pp
The industry’s most comprehensive,
insightful, and actionable service
and parts department system.
Transforming Automotive Retail
In novat ion
T hr oug h
In tegr at ion.
Digital mar ketin g
Fixed Op s
I nvento ry
Attr ac t
The online to in-store convergence is transformative.
En gage
DEAL ER SH IP
It allows customers to shop and buy the way they prefer,
Man age
streamlines dealership marketing and operations, and
makes the overall purchase experience more enjoyable for
Str uc tur e
CRM
DMS
everyone involved.
Tr an sac t
Dealertrack is helping enable this transformation with
retail automotive’s only connected, integrated Solution,
and it’s ready to discover at
go.dealertrack.com/Transform
SAL ES an d F&I
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