2015 Event Brochure
24-25 March, 2015 Grand Hyatt Jakarta JAKARTA The Global Conference Series Designed by Digital Marketers, for Digital Marketers New digital strategies to deliver business success Gold Sponsors Sponsor & exhibitor “First hand insights are priceless. Benchmarking vs the industry is a matter of winning or losing. Lots of action points, lots of networking. SES Jakarta was great.” Daniel Tumiwa, Vice President E-Commerce, Garuda Indonesia Airlines; Chairman, Indonesian E-commerce Association (idEA) www.clickzlive.com/jakarta 24 – 25 March 2015 New digital strategies to deliver business success Introduction to JAKARTA Live Jakarta: The newest next generation online marketing conference ClickZ Live Jakarta, formerly SES Conference & Expo, returns to Jakarta this March for the second year following the outstanding success in 2014. This leading global conference series brings you international perspectives and best practices from leaders in their field as well as key insights and actionable tips and strategies from local innovators. Join over 300 marketing professionals in Indonesia for the ultimate educational knowledge sharing experience, and transform your marketing reach and ROI. What’s New for 2015? • Expert speaker faculty: Featuring leading marketing experts from Telkomtelstra, Coca Cola, Mercedez Benz, Reckitt Benckiser, PT. Mitra Adiperkasa, Singgasana Hotels & Resorts, XL Axiata, OLX, AXA, FWD Life, eBay, Google…..and many more! • Deep dive into 4 major topics: o Content Marketing o E-Commerce o Big Data & Analytics o Performance-Based Marketing • Supercharged Track Sessions: Each 35 minute session has been designed with learning outcomes at their forefront. Our aim is to ensure we deliver ROI—not just on the event as whole —but for every individual session that you attend. • Training Workshops: A one-day seminar with a chance to choose 2 half day workshop and gain in-depth practical insights into specific digital marketing disciplines. Register independent of the conference or as part of the all access pass. We look forward to welcoming you. Live Team www.clickzlive.com/jakarta Fax: +852 3411 4811 www.sesjakarta.com Tel: +852 3411 4844 email: [email protected] 24 – 25 March 2015 New digital strategies to deliver business success JAKARTA Meet our Speakers Ari Fadyl Head of Digital Transformation & Innovation AXA Ronald C. Vining Chief Brandaffeine BrandInflux @RonaldVining Cara Mayega Group Integrated Marketing Content & Connections Manager Coca-Cola Indonesia Yuko Saito Managing Director for Southeast Asia Criteo Remko Weingarten Managing Director Dot.us Indonesia Darren Fifield Head of Marketing Solutions Asia Pacific eBay Enterprise Dian Gemiano Head of Digital Marketing FWD Life Indonesia Patrick Searle Co-Founder GetCRAFT Vigo Luviadha Web Consultant - Head of Analytics & IT Google Advertising (DGtraffic) Ridho Putradi Founder and CEO InboundID Ajie Wibowo Head of Digital Media Marketing Interact Media Bachtiar Rifai Head of Digital Marketing Lazada Indonesia Bayu Pangestu Digital Marketing & CRM Manager Mercedes-Benz Indonesia Doan Siscus Head of BI, Analytics & CLM OLX Indonesia Jarot Utomo Head of Product & Business PT Indosat Jasmina Dewi Nashya E-Commerce Marketing Head PT. Mitra Adiperkasa Pungkas Riandika Digital Manager Reckitt Benckiser Razi Thalib Co-Founder & CEO, Setipe.com; Head of Digital, TuronTangan.com Ivana Novida Corporate Digital Marketing Manager Singgasana Hotels & Resorts Greg Baxter Director of Business Optimization APAC Sitecore Sri Safitri Chief Marketing Officer Telkomtelstra Lukasz Zelezny Head of Organic Acquisition uSwitch.com www.clickzlive.com/jakarta Fax: +852 3411 4811 www.sesjakarta.com Tel: +852 3411 4844 email: [email protected] 24 – 25 March 2015 New digital strategies to deliver business success JAKARTA Training Program – Tuesday, March 24 08:00 Breakfast and Registration 09:00 Performance-Based Marketing 101 Marketing on Facebook Performance marketing is quickly becoming a key component to building a successful digital marketing program, but what does it mean and how does it work? Facebook is by far the number one social medium in Indonesia. Are you getting the most out of it? Join this session and: • • • Learn the fundamentals of performance-based marketing View, analyze and critique current campaigns Understand how to integrate performance marketing into your business Bachtiar Rifai, Head of Digital Marketing, Lazada Indonesia Join this session and: • • • Understand why you sometimes return 200 engagements per dollar, and others only 3 Learn how Facebook insight actually works Take home secret tips and tactics to use Facebook at reduce costs Remko Weingarten, Managing Director, Dot.us Indonesia 12:30 Lunch 13:30 Mobile Engagement for a Connected Future SEO for Web and Mobile...Make Sure People Can Find You! Tablets, smartphones and wearables have significant influence on buyers’ decisions along the path to purchase. They have become the key channel to enable mobile attraction, engagement, conversation and loyalty. Effectively marketing on mobile has become the indispensable element in an integrated omni-channel marketing communications campaign and the must have strategy for reaching your consumers. Although search engine algorithms have changed a lot in the past few years, SEO is still the most cost-effective channel for getting quality traffic. Join this session to get your company started on a mobile path by: • • • • • Discovering how mobile enables 24/7/365 brand engagement Understanding mobile marketing nuances over other channels Exploring how seamless search on mobile devices, paired with WiFi, iBeacons and eWallets can amplify customer engagement and increase sales Learning how to effectively use mobile responsive sites, Web-based vs. dedicated Apps Developing best practices around mobile Website optimization and integration with compelling content, social and traditional media Ronald Vining, Chief Brandaffeine, BrandInflux, a Learnami Interactive Technologies company, Singapore www.clickzlive.com/jakarta Join this session and: • • • Learn the secrets of getting SEO traffic under the current search engine world Take away the essential tactics for making sure that your customers can find you Discover how mobile traffic differs from web traffic, and learn how to optimize your key search words for better results Vigo Luviadha, Web Consultant - Head of Analytics & IT, Google Advertising (DGtraffic) Fax: +852 3411 4811 www.sesjakarta.com Tel: +852 3411 4844 email: [email protected] 24 – 25 March 2015 New digital strategies to deliver business success JAKARTA Conference Program – Wednesday, March 25 2015 New digital strategies to deliver business success 08:00 Registration 08:45 Welcome remarks: Vivien Peters, Regional Director and Head of Asia-Pacific, Incisive Media 08:50 Chairman’s Opening Remarks 09:00 Keynote: Digital entrepreneur’s vision – success story of building an e-commerce business 09:45 Panel: The rise of “social performance marketing” - how social can deliver tangible results Unlike traditional advertising, we all know that digital is highly trackable. Mature digital channels such as search, email and display are all working on some form of performance metrics. Social media, a rapidly rising digital channel, needs to prove its business value to brands in order to stay sustainable in the marketing mix. During this panel, our experts will discuss the growth of spending on social media publishers in Indonesia and analyze why and how advertisers are investing in the space. They will look closely at how and why social has started to take a larger and larger share of performance marketing dollars and what the future holds for the emerging concept of “social performance marketing” Key takeaways from this session include: • • • • • How the role of social media has evolved to deliver value to brands How social platforms are optimizing marketers’ ad spends against key conversion events Innovative ways to use social to create targeting groups customized to your target market Deep dive into measuring social media performance It’s not just about impressions, likes and followers - using social to create “life-long value” for your brands Razi Thalib, Co-Founder & CEO, Setipe.com; Head of Digital, TurunTangan.org Rade Tampubolon, Head of Digital Marketing at Kalbe Nutritionals, Co-founder of sociabuzz.com Pungkas Riandika, Digital Manager, Reckitt Benckiser 10:30 11:05 Networking Break Track 1: Ronald Vining, Chief Brandaffeine, BrandInflux Track 2: Patrick Searle, Co-Founder, GetCRAFT Turn customer engagement into purchasing power, and have them come back for more! Bringing e-commerce into your business We find ourselves in a world where our customers are truly hyperconnected, demanding revolutionary e-commerce experiences while becoming more and more challenging to reach. Customers demand more: more attention, more relevance, more personalization and more care in the way you communicate with them. So, what’s the secret in demystifying customer engagement? • • • • How to effectively engage your target customers in a digital marketing sense Marketers struggle with knowing how best to achieve one of these steps without having to focus on all four. What is the key correlation among these four elements that can help you sustain a long-term customer relationship? What has been successful and what is new that marketers can add to their marketing arsenal? Once you’ve got the customer, how do you ensure the experience is one that will have them coming back again and again? Darren Fifield, Head of Marketing Solutions, Asia-Pacific, eBay Enterprise 11:40 Today, everything and anything can be bought online. With around 100m Indonesian Internet users, if e-commerce isn’t an option for your brand, then you are missing a trick. Join this session and: • • • Learn how to build and execute an e-commerce strategy that is right for your customer and product Understand the best e-commerce sites for your product Use imagination and inspiration to cross sell products to those consumers who wouldn’t traditionally be on your client list. Why shouldn’t Red Bull target consumers buying fitness gear and sell them energy drinks? Doan Siscus, Head of BI, Analytics, and CLM, OLX Indonesia Changeover www.clickzlive.com/jakarta Fax: +852 3411 4811 www.sesjakarta.com Tel: +852 3411 4844 email: [email protected] 24 – 25 March 2015 New digital strategies to deliver business success 11:45 The secret recipe of Instagram e-commerce Big data and privacy In the era of big data, the battle for privacy has already been fought and lost—personal data are routinely collected and used to reach potential customers, and there are few effective controls over how the data are used or secured. • • JAKARTA Privacy and regulation around data usage in Indonesia The impact of data misuse on the relationship with your customers • • • • • Unique characteristics of Instagram vs. facebook vs. Twitter in driving e-commerce salesdi Harnessing the power of #hashtags Responding to users’ content and Leading customers to a purchase point How to connect consumers to relevant product purchase suggestions Case studies: Launching a campaign on Instagram Sri Safitri, Chief Marketing Officer, Telkomtelstra Senior representative, XL Axiata 12:20 Changeover 12:25 How digitally savvy marketers turbocharge business success Conversion rates optimization There is no doubt today’s marketers are under increasing pressure to prove return on marketing investment (ROMI). It’s no longer enough to raise brand awareness or social reach and hope that revenue flows in! Conversion rates are on everybody’s mind. Your content may look great and you may be working with some great partners, but if you aren’t pulling the sales in, something needs to change. Join this session and learn: In a connected-customer world, the marketer who can definitively prove that their online skill has increased business revenue will be king. • • • Join digital marketing veteran Greg Baxter for a deep dive into how brands that deliver connected-customer journeys drive significant revenue outcomes, and learn how major businesses are using ground-breaking customer experience management techniques to deliver real business success—integrating and personalizing the web, mobile, social and customer engagement analytics to drive incredible sales increases of between 60% and 400%. Greg Baxter, Director of Business Optimization, APAC, Sitecore 13:00 Lunch Break 14:00 Keynote Address How to pull practical business value out of theory Best practice for converting leads across multiple disciplines Real-life examples of how failing campaigns can be turned around Ajie Wibowo, Head of Digital Media Marketing, Interact Media Cara Mayega, Group Integrated Marketing Content & Connections Manager, Coca-Cola Indonesia 14:45 Changeover 14:50 Performance display ads: achieve one-to-one communication with customers in a cross device world Ecommerce sites face the challenge that up to 97% of users leave their site without purchasing. In addition, the market dynamics of Ecommerce are rapidly changing; purchases are increasingly shifting from desktop to mobile platforms and there is a growing importance for marketers to incorporate real time big data analysis into their campaigns. Another key challenge facing marketers is the customer journey today is more of a labyrinth in which they research, browse and shop online on multiple devices. This session will examine keys challenges for online retailers and demonstrate how Criteo can provide clear and transparent ROI. Key take aways include: • • • Making sense of your analytics Failing to make sense of data can lead to plenty of missed opportunities as brands are unable to take the correct actions. This session will guide you on how to deep dive into your web visitor information and will illustrate basic web analytics tactics that can help you meet business objectives and determine future strategic decisions. • • • How do you make more sense of the visitor information you have collected? How do you segment your visitors into meaningful groupings and tell a story from the data? How do you interpret results and take actions to meet your organization’s needs and objectives? Learn how to engage recent visitors with relevant and personalized display ads Understand Criteo’s solution for cross device to deliver a seamless message across all consumer touch points. Case studies showcasing how Criteo can be used across any device, browser and social platform Yuko Saito, Managing Director for Southeast Asia, Criteo www.clickzlive.com/jakarta Lukasz Zelezny, Head of Organic Acquisition, uSwitch.com Fax: +852 3411 4811 www.sesjakarta.com Tel: +852 3411 4844 email: [email protected] 24 – 25 March 2015 New digital strategies to deliver business success 15:25 JAKARTA Meet the Experts Roundtables & Coffee Break Join us at the Meet the Experts roundtables, where you will have a unique opportunity to learn, network and share information with your peers and leading industry specialists over a glass of something refreshing. With a choice of several roundtable discussions focusing on different key topics hosted by our industry experts, in addition to our free flow refreshments, this session is not to be missed! Simply choose the roundtable of most interest to you and join the discussion. After 20 minutes we will ring a bell to signal time to swap tables if you would like to meet a different advisor. Topic to be confirmed Darren Fifield, Head of Marketing Solutions, Asia-Pacific, eBay Enterprise PPC for e-Commerce Ridho Putradi, Founder and CEO, InboundID Getting Started on Content Marketing Strategy Ronald Vining, Chief Brandaffeine, BrandInflux Native Advertising in Indonesia Patrick Searle, Co-Founder, GetCRAFT Perfecting Your Customer Service Speaker to be confirmed, XL Axiata Monetizing digital channels Jarot Utomo, Head of Product & Business, PT Indosat e-Commerce vs. Social Commerce vs. Mobile Commerce Speaker to be confirmed 16:30 Mobile marketing in Indonesia: Is the Indonesian experience the same as that of developed countries? This session will look into the mobile user experience in Indonesia, covering some of the most pressing questions such as: • • • Technology penetration vs. market behavior: whilst Indonesian’s are massive consumers and still use their mobile phones as if they were a TV-on-hand, in addition, providing a means of communication is also key. Behavior-wise, smartphones aren’t really that smart, and at the end, brands are often trapped in a technology boom instead of listening to what the consumer really needs, which most often comes to basic. Mobile Penetration Bias: The penetration rate of 120% isn’t well translated. Whilst it sounds as if each of Indonesian would therefore hold 1-2 phones, in the big cities some are using 2-3 handsets, whilst in rural people are still sharing mobile phones with their family and sometimes even the whole village Keep it simple & relevant: Don’t spend on mobile ads if you don’t have mobile platform. Perhaps SMS works effectively than MMS for some people. Don’t sell big data unless it reveals relevance Ari Fadyl, Head of Digital Transformation & Innovation, AXA 17:10 Brand strategy panel: How brands in Indonesia should prepare to embrace the digital future • • • • How is the relationship between brands and agencies changing? What agencies should do to value add? The true value of social media – design, measure, monitor and reinvent Uncovering secrets to creating powerful video content marketing How brands should engage their customers through digital channels and outperform competition Moderator: Bayu Pangestu, Digital Marketing & CRM Manager, Mercedes-Benz Indonesia Dian Gemiano, Head of Digital Marketing, FWD Life Indonesia Jasmina Dewi Nashya, E-Commerce Marketing Head, PT. Mitra Adiperkasa Ivana Novida, Corporate Digital Marketing Manager, Singgasana Hotels & Resorts Sponsors www.clickzlive.com/jakarta Fax: +852 3411 4811 www.sesjakarta.com Tel: +852 3411 4844 email: [email protected] Booking Form 24 – 25 March 2015 New digital strategies to deliver business success Super Early-Bird Rate (30% off) JAKARTA Early-Bird Rate (20% off) (Book on or before 30 January 2015) 4 Standard Rate (Book on or before 27 February 2015) Easy ways to book All Access Pass USD 525 USD 599 USD 749 Platinum Pass USD 325 USD 375 USD 469 Training (full day) USD 315 USD 359 USD 449 Please make a reservation at ClickZ Live Jakarta for the following delegate: Full name Job title Department Company 1 E-MAIL 2 FAX 3 MAIL 4 CALL OUR ACCOUNT MANAGER Address Telephone Fax E-mail address Credit card MASTERCARD VISA AMERICAN EXPRESS Card number / Complete and return this form to: +852 3411 4811 Complete and return this form to: C/O Incisive Media Unit 1401-03 Devon House, Taikoo Place 979 King’s Road, Quarry Bay Hong Kong Candy Miu [email protected] Tel: + 852 3411 4839 MAESTRO – Issue number Expiry date (mm/yy) E-mail us at: [email protected] CVS Cheques: Please choose and indicate payable to: Incisive Financial Publishing (Hong Kong) Limited; Unit 1401-03, Devon House, Taikoo Place, 979 King’s Road, Quarry Bay, Hong Kong OR Incisive Interactive Marketing LLC; 55 Broad Street, 22 Floor, New York, NY, 10004, USA Gilbert Sotero [email protected] Tel: + 852 3411 4823 Bank transfer Bank account name: Incisive Financial Publishing (Hong Kong) Limited Bank name and address: HSBC, 1 Queen’s Road Central, Hong Kong Bank Account Number: 004-809-258072-838 SWIFT: HSBCHKHHHKH or Bank account name: Incisive Interactive Marketing LLC Bank name: Citizens Bank Bank address: 3212 Vestal Parkway East, Vestal,NY, 13850 US Dollar Account: 4009450818 SWIFT: CTZIUS33 ABA Code: 021313103 Payment is required prior to the event. 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If you cannot attend the event due to unforeseen circumstances, you may transfer your registration to another person. You may not transfer your registration once your badge has been picked up. Disclaimer: The programme may change due to unforeseen circumstances, and Incisive Media reserves the right to alter the venue and/or speakers. Incisive Media accepts no responsibility for any loss or damage to property belonging to, nor for any personal injury incurred by, attendees at our conferences, whether within the conference venue or otherwise. Data Protection: By registering for the ClickZ Live, Incisive Media will send you further information relating to this event. In addition we will send you information about our other relevant products and services which we believe will be of interest to you. If you do not wish to receive other relevant information from Incisive Media via a particular medium please tick the following relevant boxes: mail ; phone ; fax ; email . 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