At-A-Glance Cisco Hyperlocation Solution Create Better Customer Experiences with Pinpoint Location Data Benefits • Gain improved accuracy for all your location-detection applications and needs. • Enjoy always-on coverage with a solution that is network based rather than installed on devices. • Increase operational excellence by precisely locating customers, visitors, and assets. As thousands of passengers move through the airport, the airport management system tracks the mass flow and individually sends notifications to passengers’ phones to help guide them to their gates. Retail customers get directions to a specific department right on their smartphones. Brick-and-mortar retailers gain valuable analytics from shopper foot-flow patterns and gain insight into product placement. Misplaced manufacturing equipment is located in the warehouse within minutes. These are just some of the possibilities with today’s location technology. With the right tools, you can use the technology in your business to attract and retain customers. Deliver more personalized experiences. Differentiate your services from competitors. As one of today’s most advanced location solutions, Cisco Hyperlocation is ultra-precise in locating beacons, inventory, and personal mobile devices. Some networks use multiple access points to get location coordinates within 5 to 7 meters of accuracy, but Hyperlocation can track locations to within a single meter. The Hyperlocation modules easily attach to the back of your Cisco Aironet® 3700 and 3600 Series access points. Built-in BLE beacons let businesses combine Wi-Fi and BLE technologies to enable precise locations for diverse use cases. Figure 1. Plug the Hyperlocation Module into the Back of Your Cisco Aironet 3600 or 3700 for Enhanced Location Tracking • Get more out of your investment with a Cisco® platform that uses and expands on your existing access point deployment. • Take advantage of Bluetooth Low Energy (BLE) beacon technology with easy management, monitoring, and implementation. © 2015 Cisco and/or its affiliates. All rights reserved. nce At-A-Glance A Location Platform for the Needs of Today — and Tomorrow With the Cisco Hyperlocation solution, you get a platform that can handle all of today’s location applications and capabilities, with forward compatibility to seamlessly integrate technologies that haven’t even been developed yet. Get More Out of Your Location-Based Solutions Using Beacons with BLE Features BLE beacons enable exciting proximity-based engagement experiences. But beacon monitoring and management can get really complex, really fast. Cisco Connected Mobile Experiences (CMX) and Cisco CleanAir® make it simple to manage beacons throughout your entire business. The solution also locates failed, lost, and even rogue beacons. With builtin BLE beacons, Cisco Hyperlocation can help you centrally configure in-venue beacons, engage with visitors using their iOS/BLE apps, and provide a best-in-class Wi-Fi experience. Hyperlocation saves you the extra cost and effort of buying, configuring, deploying, managing, and replacing a multitude of separate products. Enhance Existing Solutions with Better Accuracy When integrated with your existing access points, Cisco Hyperlocation improves accuracy, taking those solutions to new levels of efficiency. Integrating Hyperlocation with CMX, for instance, can result in more precise location analytics — which helps you deliver more targeted content to users. Give directions to new customers. Place products according to consumer preferences. Rearrange aisles and shelving to capitalize on shopper foot traffic. It’s all made possible with precise location detection. Common Use Cases • Hospitals: Track location of clinicians, amount of time spent with patients, and location of medical devices and equipment. Patients can also use applications that help them navigate from the parking lot to clinicians’ offices inside hospitals. • Warehouses and retail stores: Greet customers on mobile devices as they enter, advertise more effectively by discovering where guests spend time and money, and send targeted coupons as customers enter specific departments. • Education: Determine where students congregate and place wireless access points where they’re most needed; monitor student foot traffic to better schedule classes; and identify student/faculty location in security incident response procedures. Next Steps For more information about Cisco Hyperlocation, please visit www.cisco.com/go/cmx. © 2015 Cisco and/or its affiliates. All rights reserved. Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. To view a list of Cisco trademarks, go to this URL: www.cisco.com/ go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (1110R) C45-733666-00 01/15