BFM GENERAL
MANAGEMENT
PROGRAMME 2015
Transforming Specialists Into Business Leaders
A division of BFM Media Sdn Bhd
www.bschool.my
BFM GENERAL MANAGEMENT PROGRAMME 2015
Introduction
The best business leaders are those who understand and integrate all
functional areas to make decisions that are aligned with their firm’s strategic
goals. These leaders possess comprehensive business skills, an entrepreneurial
mindset, and are able to operate as a strategic thinker, organisation builder,
and operations manager. BFM’s GMP aims to help you develop these skills,
adopt flexible leadership styles, and sharpen your decision-making abilities
to lead more confidently.
This 14 day course over four months covers key functional areas namely
strategy, design and innovation, marketing, finance, and leadership.
A certificate of participation is awarded for attending all modules.
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Objectives
Programme Goals
■■ Prepare leaders for the rigour of managing companies
■■ Equip leaders with global perspectives
■■ Help employers groom the next generation of top leaders
Learning Outcomes
■■ Develop strategy and lead strategic change
■■ Sponsor a design thinking process
■■ Use all levers of marketing
■■ Use finance to create shareholder value
■■ Adopt different leadership and communication styles to influence
and manage conflict
What You Can Expect
■■ Presentations, case studies, hands-on exercises, and assignments
■■ Frameworks to analyse problems and communicate recommendations
■■ Closed-door sessions with business leaders and policymakers
Who Is Right For The Programme
■■ Business owners and entrepreneurs
■■ CEOs, country managers and general managers
■■ Managers transitioning to general management
■■ Managers with more than 10 years work experience
“It broadens my knowledge in general management
and made me realise that even topics like finance are
manageable for me. It is good to have that confidence.”
Jan Jos Welkenhuyzen, R&D Director, Materialise (GMP ‘14)
BFM GENERAL MANAGEMENT PROGRAMME 2015
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Curriculum
Strategy
(27 - 29 July, Mon - Wed)
Business leaders use strategy to coordinate functional areas. This module takes
you through competitive strategy and corporate strategy frameworks, strategy
execution, and change management. You will learn from experiences of best
practice organisations and gain skills and techniques to achieve strategic
outcomes.
Cases: Lloyds Bank, Google, Haier, Hero Honda India, ThyssenKrupp /
Malaysian company turnaround
Design & Innovation
(30 - 31 July, Thu - Fri)
Great designs have propelled companies like Apple, Dyson, Philips, BMW
and Four Seasons to international cult brand status. Participants study how
companies use design and innovation as a competitive advantage. Topics
include design thinking principles, methodologies and tools to innovate and
develop better products, services and user experiences. This module includes a
service design collaboration with Prince Court Medical Centre, Kuala Lumpur.
Cases: Apple / Ideo, Aravind Eye Hospital
“The strategy presentation was clear and time efficient,
and the discussions are relevant to my current position
and scope of work.”
Kenny Loh, Chief Operating Officer, Geometry Global (GMP ‘14)
“Quite a lot of thought-provoking ideas to digest and
ponder upon in the design module.”
Wong Meng Lee, Senior Marketing Manager,
Nippon Paint (GMP ‘14)
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Marketing
(24 - 26 August, Mon - Wed)
You will explore the various disciplines and levers of marketing, and take
an in-depth look into pricing, channel management, product development,
branding and advertising, and developments in China. A mix of B2B and
B2C case studies will be discussed to expose you to different industries
and markets.
Cases: Burberry, Clique Pens, Fortis, Unilever Hindustan, Xiameter
Finance
(28 - 30 September, Mon - Wed)
This module is designed to provide a solid foundation in financial management
regardless if you have finance experience and training. You should be able
to identify potential financial problems facing your organisation, recommend
actions to create shareholder value, evaluate growth opportunities, and
support corporate strategy through financial management.
“The marketing module provided good insights and
was well conducted.”
Vinodman Nair, Development Services Head,
Bluefin Solutions (GMP ‘14)
“The finance module was not only theory but hands-on.”
Alex Yoong, Head of Marketing, Nippon Paint (GMP ‘14)
BFM GENERAL MANAGEMENT PROGRAMME 2015
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Personal Leadership
(26 - 27 October, Mon - Tue)
Leadership is a people business. The complexity of personal motivations and
relationships can make the job of managers challenging. In this interactive
class, you will learn how to adopt different leadership styles, and develop
skills in influencing without authority, in dealing with conflict, and managing a
multigenerational workforce. Participants will complete a pre-course leadership
profile test. Cases will be used to discuss leadership problems.
Entrepreneurial Leadership
(28 October, Wed)
The programme culminates in a wrap-up where you will review with the
Course Facilitator what you have learnt in each module, and the essential
skills of an entrepreneurial leader.
“Through the leadership module, I gained a better
understanding of myself, and why and how people deal
or interact with me and my most inclined response.”
Ramesh Mark Sankey, Group General Manager for Content,
Astro Radio (GMP ‘14)
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Faculty
Strategy
Dr Philipp Meyer-Doyle
INSEAD, Fontainebleau
Meyer-Doyle is an Assistant Professor of Strategy
at INSEAD where he teaches corporate strategy
in MBA and executive education programmes. He
has worked for UBS Investment Bank specialising
in mergers and acquisitions advisory, and for a
private equity fund in London where he was also a
director of one of its portfolio companies. During this
time, he was involved in advising organisations on
their acquisitions and strategy, and in the sourcing,
appraisal, and execution of acquisitions. His research
interests extend to micro-foundations of strategy,
corporate strategy, mergers, private equity, and hedge funds. His research has
been published in premier journals like the Strategic Management Journal. He
has won several prestigious awards for his research from leading academic
management and strategy associations including the AOM BPS Robert Litschert
award. He holds a PhD and Master of Science degree in Managerial Science and
Applied Economics from the University of Pennsylvania’s Wharton School, as
well as a BSc (Hons) in Management from the London School of Economics.
“The strategy case studies were interesting. I was very
impressed with Philipp and am glad to have had the
opportunity to be taught by him.”
Jasveen Marne, Actuarial Manager,
Great Eastern Life Assurance (GMP ‘14)
BFM GENERAL MANAGEMENT PROGRAMME 2015
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Design & Innovation
Dr Carlos Montana
University of Canberra
An award-winning industrial designer, Montana
is currently an Associate Professor and Course
Convener of industrial design at the University of
Canberra. With more than 15 years of experience,
he has been a keynote speaker at international
conferences and design workshops, a jury for
design competitions, and advisor to academic and
professional design-related institutions. Companies
he has collaborated with include Motorola, Siemens,
Philips, Asus, Fujitsu, and Matsushita Denki
(Panasonic). As a design practitioner, Montana has
been involved in designing packaging (Unilever Andina); electric appliances
(Whirlpool, Italy); and ceramics (Colceramica Organizacion Corona). He has
studied, taught and developed design projects in Colombia, Italy, Japan,
Singapore, and Australia. Several of his projects as well as student-projects
he supervised have won international design awards like the Du Pont
Imagineering, Braun Prize, and Red Dot. He has also taught in EAFIT University
in Colombia, and the National University of Singapore. Montana holds a BA in
Industrial Design from Javeriana University in Colombia, and an MA and PhD in
design from Kobe Design University.
“Pleasantly surprised and hungry for more. Original and
engaging class from start till end. Insightful and revealing.
Well done and hope to learn more from this programme.”
Dominic Neo, Senior Manager,
Maybank Investment Bank (GMP ‘13)
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Marketing
Dr Yi Xiang
CEIBS, Shanghai
Yi is an Associate Professor of Marketing at China
Europe International Business School, the leading
business school in China that has achieved top tier
global rankings for its postgraduate programmes.
He has been a guest lecturer at the Hong Kong
University of Science and Technology; the Booth
School of Business at the University of Chicago; and
Haas School of Business at University of California,
Berkeley. He has published in major academic
journals such as Marketing Science, Management
Science, and Quantitative Marketing and Economics,
and has received awards for research and teaching. He was a finalist for the
John Little Best Paper Award in 2008, and for the HKUST Franklin Teaching
Prize in 2009 and 2011, and a runner-up for the Dick Wittink Best Paper Award
in 2014. Yi has worked with Bekaert and BaoSteel in China, and Philip Morris
in France. He graduated from Tsinghua University with a degree in materials
science and engineering, and received his Master and doctoral degrees in
management from INSEAD.
“The marketing examples and stories are easy to relate to
the frameworks and principles, and Yi was very engaging.”
Loke Chang Yueh, Appointed Actuary & Senior Vice President,
Great Eastern Life Assurance (GMP ‘14)
BFM GENERAL MANAGEMENT PROGRAMME 2015
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Finance
Wong Kah Teck
FMTCS, Kuala Lumpur
Wong has more than a decade of capital markets
experience. He was a portfolio strategist at CIMB
Investment Bank and AmInvestment Bank where
he was responsible for spearheading investment
advisory and product development initiatives
strategies. He also played an active role in evaluating
plain vanilla and hybrid fund-raising options. He
started his career at the Securities Commission in
research and capital market policymaking. Now the
managing director and principal trainer for FMTCS,
Wong has taught professionals in financial
institutions and government-linked investment institutions. He is a Chartered
Financial Analyst (CFA), and graduated summa cum laude with a dual degree in
finance and economics from the University of Pennsylvania’s Wharton School,
and School of Arts and Sciences.
“Kah Teck has in-depth knowledge, and is very passionate
and eager to teach and share. It amazes me how one can
make finance so interesting and easy to comprehend!”
Kaye Khong, Finance Director, ALL IT Hypermarket (GMP ‘14)
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Personal Leadership
Helen Langhammer
Aspire Consulting, Kuala Lumpur
Langhammer has delivered leadership, team
development, and account management training
to multinational companies in Europe, US and Asia.
She spent the first 10 years of her career in the
pharmaceutical sector in the UK before moving to a
consultancy which specialised in training for the B2B
sector. Since 2002, she has been a director of Aspire
Consulting in Malaysia. Her clients include Nestle,
DHL, Pfizer, Emery Oleochemicals, and Monash
University. She is licensed to administer individual
and team psychometric profiling tools.
“The game provided by Helen in the class helps foster
teamwork and gain a better understanding of leadership.”
David Foo, Head of Strategy, Mamee Double Decker (GMP ‘14)
BFM GENERAL MANAGEMENT PROGRAMME 2015
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2013 Speakers
Leaders
Tan Sri Krishnan Tan, Deputy Chairman, IJM Corporation
Tan Thiam Hock, Founder, Alliance Cosmetics (Silky Girl)
Azran Osman Rani, CEO, AirAsia X
Sajith Sivanandan, Managing Director, Google Malaysia
Datuk Dr Rebecca Sta Maria, Secretary-General,
Ministry of International Trade and Industry
Industry
Ming Lu, Co-Head of Asia, KKR Private Equity, Hong Kong
Crystal Tan, Social Media Specialist
2014 Speakers
Leaders
Kuan Mun Leong, Managing Director, Hartalega
Tan Sri Shahril Shamsuddin, CEO, SapuraKencana
Datuk Yvonne Chia, Non-Executive Director, Astro and Shell Refining
Dato Sri Abdul Wahid Omar, Minister in Prime Minister’s Office
Industry
Freda Liu, Presenter, BFM Media on using your voice effectively
Lucas Huang, Partner, Kendall Court Private Equity, Singapore
Rick Clements, former Public Affairs Head, Singapore Airlines
on crisis communication strategies for CEOs
What our alumni say
“GMP was extensive enough, subjects were tough, and
the case studies were really good.”
Fadli Hafetz, General Manager, Mamee Double Decker (GMP ‘14)
“The modules are very well thought-out. I like the
structured approach to things for each subject. It definitely
helps in decision-making because the different steps
would guide you to make more informed decisions.”
Karen Lim, Director, Priority Communications (GMP ‘14)
“The strategy module gave me an idea of planning,
implementing and executing in a structured way.”
Edward Loh, General Manager, Ricwil Malaysia (GMP ‘14)
“I learnt the intricacies of strategies, and got insights into
how organisations apply strategies for success, and why
some fail.”
Jasbir Kaur, Senior Assistant VP, Measat Broadcast (GMP ‘14)
“I got to know a lot of people from different industries.
There were many case studies which made learning easier.”
Yong Chang Keong, Chief Information Officer, NAMA (GMP ‘14)
“The programme strengthened my knowledge that I
can apply in my job.”
Gladys Goh, General Manager, Nippon Paint (GMP ‘13)
“Impressive and extremely experienced faculty with indepth practitioners’ view. Great illustration of concepts
and principles of the various modules. Excellent
networking with the group. The programme has helped
me grow. Overall, a really enriching experience.”
Julianna Kamaruddin, General Manager, NGC Energy (GMP ‘13)
“The programme prepares future leaders. It is a really
good programme.”
Zulhilmy Kamaruddin, Director, RHB Investment Bank (GMP ‘13)
“The case study discussions were detailed and they
enhanced learning. The varied opinions of the diverse
participants enriched the exchange of ideas.”
Hoe Cheah How, Chief Investment Officer, RHB Asset Management
(GMP ’13)
“Lunch speakers were a nice touch as they spoke based
on their experiences which was great.”
Karen Koay, Business Unit Head, Account Management,
Grey Group (GMP ‘13)
Admission
Venue
Kuala Lumpur Golf & Country Club
Fees
RM25,000 (RM22,000 before 30 April 2015) + GST
The course is eligible for HRDF claim under Skim Bantuan Latihan (SBL).
No refund will be made for cancellation within 15 working days to the start
date of the first module, but you may nominate an acceptable substitute.
Payment to BFM Media Sdn Bhd.
Deadline
31 May 2015
Contact
Grace Yeo, Account Manager
Noelle Lim, Programme Director
tel: +603 2035 5900
fax: +603 7629 7113
email: [email protected]
web: www.bschool.my
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BFM GENERAL MANAGEMENT PROGRAMME 2015
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About
BFM Business School is a division of BFM Media, the operator of BFM 89.9,
Malaysia’s only business radio station. The school has been established to fulfil
BFM’s aim of bringing worldclass business education to Malaysia, and to raise
the level of business leadership of Malaysian companies.
Malek Ali
Course Facilitator
Malek is the founder of BFM Media. Known for
bringing new products to the market, he was head of
mobile content at Maxis, and head of mobile operations
at Yahoo! Southeast Asia. Prior to that, he was one of
the pioneering staff of JobStreet, and was a consultant
with The Boston Consulting Group in Kuala Lumpur,
and a corporate lawyer with Allen & Overy in London.
He holds an MBA from Harvard Business School,
and is a law graduate of University of Bristol.
Noelle Lim
Programme Director
Lim is a producer/presenter and the first
employee of BFM 89.9, and writes for Forbes Asia.
She had worked for OSK Investment Bank, the Securities
Commission, and Arthur Andersen & Co. She graduated
from the University of Hull, and is a fellow of the Institute
of Chartered Accountants in England & Wales (ICAEW),
and in 2015, the recipient of an Eisenhower Fellowship.
Grace Yeo
Account Manager
Yeo is responsible for sales and customer relationship
for BFM Business School. A well-travelled person, her
work experience includes business development in the
travel and tourism industry. She holds a higher diploma in
tourism management from Taylor’s University.
“BFM’s programme is concise and enables
executives to expose themselves to what it
takes to be in top management within a short
timeframe.”
David Foo, Head of Strategy, Mamee Double Decker (GMP ‘14)
Contact us about
General Management Programme 2015
Grace Yeo, Account Manager
Noelle Lim, Programme Director
tel: +603 2035 5900
fax: +603 7629 7113
email: [email protected]
web: www.bschool.my
follow us on Facebook
BFM Business School
c/o BFM Media Sdn Bhd (737714A)
5.01 Wisma BU8
11 Lebuh Bandar Utama
47800 Petaling Jaya
Selangor Malaysia